How Lamborghini Learned To Love The SUV
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- Опубліковано 29 вер 2024
- Lamborghini is one of the most admired and desired names in the automotive world. Lamborghini’s futuristic designs, bold colors, massive engines, and trademark scissor doors have been indispensable in establishing the reputation of Italian supercars. Now, Lamborghini is trying its hand at something very different -a four door sport utility vehicle. But is a four-door Lamborghini SUV still a Lamborghini? Will embracing the SUV come back to bite Lamborghini in the long run?
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How Lamborghini Learned To Love The SUV
The answer is MONEY, save 13 min of ur life
Bro you got me... I thought I had a piece of hair ai can’t remove on my screen! Lol
@@CiaoBello21 lol he got me
It's economics, the answer is always money.
Still watching the video to check out all the vehicles lol
@@CiaoBello21 same 🤣
“The lower end”
Lamborghini Urus $200,000.00 🙄🤔
Funny, because it is pimped Audi Q8, which is way cheaper..
@@dexterek011 “pimped” what is this 1998 jeez
@@dexterek011 that's the only problem with it to me, it's that mentally I know it's an Audi
Urus or oorus
@@dexterek011 It doesn't matter.
Marketing 101: "Perception is greater than reality."
If the Urus is based on an Audi but LOOKS and SOUNDS like a Lamborghini on the outside then that's all that really matters at the end of the day and people who can afford it will gladly pay for it.
Fun Fact: This comment section is too broke for Lamborghini to care about your opinions on its SUV
Including yourself
lol
yes including me
True
whats your point?
I see it almost every day here in the swiss alp just amazing no doubt outstanding stylish and trend the SUV. Daily drive Lamborghini no more question
Lamborghinis must not be an eye catcher anymore lol. Seeing it everyday you must get used to it eventually?
@@HateTheIRS Even if I see almost every day I can't get enough of them simply I love any Lamborghinis😊
Easy: They took an Audi Q8 and put a Lamborghini body kit on it. Problem solved...
We all knw tht, yet we still like the lambo
basically LMAO
Easier: The VW has many standard platforms where each subsidiary designs its product on that given platform. Audi Q8, Porsche Cayenne, Bentley Bentayga, and Lamborghini Urus share the same platform along with other models.
Sharing the same base platform does not make them the same vehicles. The way the interior is approached, the way it drives and handles, the way it’s tuned everything eventually results into a much different car!
@@arrowmouse they do actually make the body in Italy... I live next to the factory
"Hello, I like money" - Mr. Krabs.
Marchionne didn’t change his mind as you are stating. He passed away in 2018.
only reason : SUV segment is the one that sells the most since years
The VW Group owns Lamborghini, the Urus is based on the VW Touareg.
No tf it’s not based on tourag
@@Audikeeef their share the platform.. The same platform on Touareg, Audi Q8, Cayenne, Bentley Bentayga and of course the Urus.
All the cars u names are right besides the Taurag the old Taurag & Q7 sat on the same platform but not anymore for the new Gen
Any company has to make a profit or go bust.
Urus is a Cayenne with a fancier interior
The urus devalued Lamborghini like crazy I have almost no respect left for the brand
@TwinTurbo Ray i think the aventador sv was the best one. After dat its just went meh.
@TwinTurbo Ray ya i agree the only reason is i like the sv is well it looks cool lmao. The best design one for me imo
I assume that you not a millionaire and cant afford that car so you opinion does not matter, so is mine
@@artvinnd5534 excuse me but wdf we can talk about anything we want ans have opinions about it. Some of those millionaires doesnt even know about cars they just buy cuz it's expensive and name branding
@TwinTurbo Ray its important for a company that people who can buy it like the product the rest does not matter..
“How the Audi q8 ended up in Lamborghini’s lineup”
Let's get real, this is not an SUV. This is a raised, fastback sedan with a very sloped roofline. SUV means sports utility vehicle. And the sports stands for sporting lifestyle, not sports car. There's not a hell of a lot of utility in the Urus. Also, isn't the Urus a modified Audi?
There is no doubt in my mind that the Urus drives like a Lamborghini should. The only things that really bug me about it are the fake vents behind the front wheels and the fact that the engine is turbocharged. I feel like an outlandish yet honest appearance and a naturally aspirated engine are part of Lamborghini's core principles, which this car breaks. I completely understand these decisions from a logical business perspective, but I wonder if they are worth the loss of a bit of Lamborghini's soul.
I wonder if a hybrid system would have been a viable solution, as that may have allowed the engine to remain N/A. I suppose we'll never know.
The only SUV I’d get from Lamborghini is the madman creation that is the Huracan Sterrato.
Urus is my favorite in the market
I’m watching this video thinking.... 12 more months and my Corolla will be paid off.
It's hilarious that many of Ferrari's rivals came about because Enzo called them trash lmao.
Why is it called CNBC instead of just nbc? Is it just cause when they made it they didn’t want it to be part of nbc and take nbc down with it if it failed?
Great data, 🥰💎👑
Because Money.
Thank you for coming to my TED TALK.
Wow, that’s a nice Volkswagen
I am one of the #Lamborghini #RealLovers who was in doubt ofnit but now I love it... The URUS SSUV!
no lamborgini told ferrari the engine should be in the back
ferrari told lamborgini no let me do the fast cars and you can stick to tractors
I’m sorry to burst anybody imaginary bubble but these are called Lamborghini Trucks.
CNBC should put effort in content not catchy thumbnails and titles ,I didn't expect copy paste plagiarism form CNBC
If companies like Lamborghini can make a major profit from SUVs, I'm all for the trend as it'll only give them more money to make new supercars in the future.
Okay ,many people talk about practicality for having SUVs ,but let's face it ,the urus is just a 5 seater ! Offroad capability ? Who is mad to take a 218k car for offroad ,plus it was never great in offroad capability ! A Subaru has a much better AWD system that works really well on snow ,and at the end of the day ,it is not an ugly leaf blower like the urus ! Ground clearance ? I said no one is stupid to drive a 218k car offroad ,not even broken pavements ,where a real SUV works better ! Speed humps have an average height of only 12mm !
A Lamborghini sedan makes more sense like the Aston Martin lagonda !
"Close your eyes and tell me where you are" Probably not the best advice to a person driving a vehicle.
If someone thinking that they were in restroom, i'm not sure they direct it in the right way
Should've been called a Lamborghini Uranus lol
oo-roos from i-ta-li (and not eye-ta-li) as in the lightning fast oo-sane Bolt; right?
How Lamborghini learned to love the SUV.
Money. Money is how they learned to love it lol.
I mean it is a business plus every auto maker is making an suv watch even Bugatti will probably come out with one
@@hiyoutube8013 no no no its volkswagon own Lamborghini and Bugatti so they are going to share a platform with volkswagon tigaun
@@chollyappleseed1969 I think its stupid to have a suv tho
@Sergio Diaz I know that you dont have to play Mr.smartypants accorse and I know that in German Volkswagen means people mover plus I know that the British car industry has failed and the American autos fail thanks to the 1973 and 2008 crisises and that the Germans and Japanese car brands are better
Lamborghini does not make money.. which is why they are own by audi.
you think they can make a living selling a couple of Lamborghini a year?
Lamborghini was born because two wealthy men were being sassy with each other 🤣😂
🤣🤣🤣🤣🤣
Pettiness has some good side, I guess.
Nope, they started producing supercars because of that, but they were a company before that, producing tractors, and fun fact, they still do produce tractors.
@@gamechip06 the Lamborghini we know was born because two rich men were being sassy with each other. Is that better Hermione?
70% of Urus customers are new to the Lambo brand, that’s a big market gain!
But they aren't selling 70% more cars. Meaning, they lost a lot of customers at the same time. So, what will they do, when SUVs get out of fashion?
And that's exactly why they created it. Porsche understood this first, a long time ago. Creating vehicles that not only supplement the brand, but also brings in new customers overall, expand on options for the existing loyalists who will eventually understand the goal. And breathe far more revenue into the company and thus stock holders overall. Why wouldn't you add vehicles to your lineup. Being a one trick pony makes you liable to occasional low sales figures. Other vehicles in the lineup fills those gaps. And now we see Ferrari finally getting it as well with the Parasang. The luxury performance SUV simply sells better than luxury sedans, They provide a modern, larger more comfortable more visible traveling experience. To be out the segment is to not be keeping up with the times. not to mention, giving your competition reasons to jump ship.
Luxury or no luxury always be proud of your brand and try working to improve. I love luxurious lifestyles. All thanks to crypto I just got my first Lamborghini Urus💝. My advice to y'all invest in cryptocurrency or gold.
Crypto currency now should be in every wise individuals list, in 2 to 3 years time, you will be estactic with the decision you made today
@@barrycuddle7709 Most intelligent words I've heard all day
Stocks too are good but I swapped and invested in Bitcoin and other cryptocurrency. I have been making good profits.
Many people are struggling to grasp to grasp the the concept of Bitcoin after it became a household name.
@@bitbcrypto...2118 Wow Great that's called diversifying a portfolio.
I'm going to repeat something that Top gear mentioned almost 20 years ago when Porsche started selling the Cayenne. Enthusiasts of high end sports cars should be happy that sports car makers produce fast selling SUVs. Companies like Lamborghini and Porsche will not forget their heritage and the SUVs will give them more money to stick around and continue producing low volume, exciting supercars.
Imagine you parents bought you a Lamborghini, then you find out it's a SUV...
I would sell it and buy a real Lambo
i’d be stoked i got a luxury car with some fkn legroom
I'd be overwhelmed because I prefer the Urus over Huracan/Aventador 😂🥺
@@treefiddytwoo If you want a sports car you don’t care about comfort.
@@hansheinrich958 the urus combines both so your point isn’t valid
“Elsewhere...”
Proceeds to show Toyota 😂😂😂
I saw that too lol the disrespect ...
There's not a lot of Japanese supercars compared to how many Europe has. You got the NSX, though the new one can be argued it's more of an American supercar with Japanese branding, the Supra is more of a sports car, and the GT-R family despite slaying supercars for more than 30 years now, they're engines are too far forward for supercar status.
@@LouisSubearth or the lexus lfa.With v10,one of the best sounding cars.But because the price is too expensive so it's quite underrated japanese supercars
I came to the comment section just for this lmaoo
Love how they referred to Japan as "elsewhere" 😂
to summarize this video, it's because SUV and CUV are the trends in the industry right now. It same thing for Rolls Royce, Maserati, Bentley, etc. they're ugly but brings them a ton of revenue.
Ugly.
Me who likes them.
*Sweats nervously*
I do hate how people call them SUVs when they are CUVs. Had a guy from BMW stress to my class that BMW does not offer a single SUV at all and only CUVs.
@@baronvonjo1929 SUV, CUV same thing really. Their just different terms for a crappy class of vehicles. Kia now has made a type of car called a 'GUV' which is the same as every other useless SUV in the market. If they cant offroad, an SUV has no purpose. A wagon is more practical, better to drive and looks better
@@danielbociarski6633 Eh I wouldn't say all that now. The one thing I hated about my sedan was having a trunk and also the lack of ground clearnce. And while I personally like wagons there arent that many reliable good options on the market. I show wagons like the Corolla wagon or that buick regal wagon and people dont like them. I guess that a reason wagons died. People just dont like the looks of wagons.
And of you really want to get down to it sedans are kinda the useless thing here. You can look back to cars of the 1930s and basically all are what we call crossovers in terms of their body style. Then they started to get the sedan bodystyle to look more sporty and all and being lowered to the ground and overall less practical.
I like to think of it as CUVs making their Revenge move lol
Also what is a GUV???
@@danielbociarski6633 Dont get me wrong I like sedans and wagons. But I've been in so many situations where having a CUV or SUV was better or I wished I was in one. It happens way more often than I would think.
ugly, what?
I own a Toyota Prius. One day, I wish I can walk by a Lamborghini.
Same I want to one day get a picture of a Lamborghini
It is my dream to someday say the word Lamborghini
Good one!!
BEST OF EFFORTS AND LUCK BROTHER👍👍👍👍 Hope you accomplish all your endeavours
@@hritiksharma7945 thanks bro bless up 🙏🏾🙌🏾
The Urus looks like a Morbidly Obese Aventador
Lmao
only to rep the owners that drive 'em
Lamborghini doesn't make advertising commercials simply because people who drive a Lamborghini don't watch commercials
Or because everybody knows what a Lamborghini is…ask an old lady and she answer in a heart beat.
You sure they're not in select magazines? Most expensive brands typically do ads in business, luxury or airline magazines.
I just realized that the Urus looks a little too similar to the Pontiac Aztek.
Lemborghini Urus is My Favorite Car 💗
How Many People Love Urus ..... 👌
My first Lamborghini was via Bitcoin trading.......
I've been an investor and I can tell it changed my life for better 😊😊 Investing in crypto will be one of the widest thing to do
I had interest in investing crypto but I was discouraged by friends and family......
I've been in such situation before and it wasn't an easy one........my first trade was a big mess 😂😂
Mrs Tehmina Zaman is obviously the best, I invested $4,500 and she made profit of $28,950 for me just in 15days for the first time
@@davidmack4197 How can I contact Mrs Tehmina Zaman?
At this point I have heard too many history of Lamborghini and Ferrari told different. That I don't even know if it's true.
Lamborghinis are highly desirable but not practical, the Urus fixes that
It does ? It’s a $200,000 SUV how practical is that?
@@cedricsamuels5055 practical does not mean affordable ! Those are 2 very different things.
A mansion in practical but expensive
A small studio is cheap but not practical
+ It’s still a lambo no matter what , so it’s defined as a luxurious product = high price tag.
Lamborghinis are supposed to be unpractical, you shouldn't expect it to be a vehicle for transporting sacks potatoes.
Imagine Rolex making a watch, where they replaced gold (because it is too heavy) with cheap plastic to make it more practical... That is what Lambo is doing here. They're selling a rebadged VW SUVs for huge prices to people that have enough money but no taste at all
@@cedricsamuels5055 for people with enough money to buy a Urus , but not two supercars in the one for weekend .
The supercar is most relevant for showing of in like a flat place like Las Vegas, LA or Florida and the Urus for every day use. If you only can afford one, and have a family the Urus is the right choice of course.
@@cedricsamuels5055 I think you confused yourself with the meaning of practical and affordable. Practical means it's easier to use where as affordable mostly means cheap. Practical doesn't always means it's cheaper.
I mean you could buy a laptop that has all the feature you want. From writing to editing and you could use it everywhere. But it's not as cheap as using a piece of paper and pens, wasn't it?
"They need to stop making these dang SUVs!"
"Well then stop buying SUVs more than cars!!"
I personally I feel that going away from sports cars to SUVs don’t really make any sense because SUVs really have no practical purpose unless you’re going to go off road. There now engineering a Ferrari SUV which is a sad day for both Ferrari and Lamborghini. I can’t believe Rolls Royce engineered an SUV. If you want a luxury SUV, get a Range Rover. I am still a car person because I feel that they are much safer and more stable on the road because the center of gravity is much lower. When you put more passengers in an SUV, the center of gravity becomes higher but when you put more passengers in a car, the center of gravity becomes lower.
The Cayenne saved Porsche and allows the development of the fun GT cars we love. So yeah, go make the SUV then.
Sad (or hilarious) that Audi's RS6 (way cheaper) station wagon beats the Urus in a drag race. How embarrassed would you be if some soccer mom left you at the traffic lights?
An Urus is much more of a soccer mom car than an RS6 in my view
I've never seen soccer moms using RS6 as their ride. They may still use Oddysey/Sienna for better fuel economy
Short answer: "people are willing to pay for it"
Its Coupé, not coup. Coup is where, chickens live.
Can’t wait until they start making mini vans 😍
I think they have the attempt when they were under Chrysler ownership in the 1990's. But it's only going as far as Prototype stage
the minivan phase is bound to make a return in the 2030's. I'll be waiting for it.
I get the impression LA and London comprise of 98% of their sales. It is mind-boggling the number of Urus on London roads.
London has alot of rich shady people,tax e
Loving CNBC’s coverage of different automakers.
The so called "purist".
Cant even afford a 2010 hyundai, talking about how Urus was a mistake! SMH!
Can you guys make a video of the "Economics of Remote Working"....the impact it will have on salaries and access to talent.
It's just a reskined RSQ8 🤷♂️
Well it's under VW group. What do you expect? Even Rolls Royce using BMW platform to make some of their cars.
And other.......
Disrespectful to the jdm market
@9:10 I like how this guy admits that he cares about what people think who have no clue about cars and that he tries to impress these people (probably more like the women). Probably the kind of person to screech inside get triggered when a women thinks the Urus is a Benz, Audi or Porsche.
URUS, AUDI Q7, BENTLEY BENTAYGA, VW TOURAREG and PORSCHE CAYENNE have more or less same platform and they are part of the big family. If one brother see opportunity, why should others wait? All are superb vehicles with distinguished exterior. Kudos to the styling team. 👏👏
What it needed was German ownership that brought with it, better production and quality methods. Then people started buying the cars again cause what better than Italian speed and beauty coupled with precision German engineering for quality?
SUV Revolution - Brought to you by low self-confidence snobs that need to sit up high to feel safe and untouched. Luckily that's not how physics work.
they act like lambo didnt start its business by making SUVs and farming equipment...
Well some people don't. They didn't even know the time when Porsche building tanks and Mitsubishi making warplane & warship
All these purest complaining are also the ones who don’t buy new cars they by the older models. Everything needs to evolve that’s life.
The LM002 "Rambo Lambo" is the only Lamborghini SUV I recognize.
The Urus is a fragile soccer mom Audi with a body kit.
Oof. Well shid I like it. I think ot has a sleeker look than most SUV's.
suv is the best car design: functional, all around, useful car
I would like to have one but i'm too broke to afford one.
Even if i could afford one i will instead buy an NSX Honda.
I already have a 2020 GR Yaris and 2019 Suzuki Jimny.
Yaris to drift and Jimny to off-road.
Why???
Because The super rich guys couldn’t stand their super rich wife telling them…
A SUV PORCHE? YOU THINK I CAN DRIVE THAT CHEAP CAR???? TO PICK UP YOUR KIDS FROM SCHOOL???
the "LMAOO2 PROTOTYPE" heh that's a fitting name
It looks like a non descript crossover SUV. Just like the 2021 Chevy Blazer Lamborghini just missed the mark by not using their LM002 design, but Instead cheeped out by basically turning it into an overpriced Volkswagen Touareg. Ford got it right with the Bronco.
Seriously it looks like somebody bought a Lamborghini Huracan body kit from Amazon and slapped it on a Volkswagen Touareg. Volkswagen stockholders meeting "hay" Lamborghini + Growth = Your Ass.. oh i meant Urus
The Lambo. Bentley and Porsche are all the same VW SUV it would be like comparing one GM car with a Chevy badge to the Cadillac version. Its like a Cadillac version of a Tahoe. I like them but they are badge engineering.
McLaren is an independent company that can not just put a badge on a SUV in their group. Aston martin SUV is a real Aston Martin not just GM style rebadge like the VW cars.
If you're reading this you have potential to create great things. Yes. You.
1st. Porsche did this first long time ago. they saw the potential in the SUV/crossover market long before Lamborghini.
2nd. no one needs a 640hp automatic wrecking ball.
this car was literally in the news the past couple of weeks because some kid was speeding in it and killed a woman.
3rd.
miata
is
always
the
answer
Nobody:
This guy: "Mor cié lágo"
Rich moms in Orange County. That's why the Urus exists.
NOBODY is going offroading in one of those.
Because Porsche Cayenne, Audi Q7, Bentley bentayga and VW touareg are build by same platform.
i love off road but i wouldn't drive that 200.. some thousands on off road lol.
Lamborghini purists are fools. Lamborghini still makes farm tractors after all. Part of what makes the company interesting is how surprisingly diversified it is.
I would drive a FAMBO.A guy can say look honey it has 4 doors, the kids can fit in back no problem .
I think there's a profound irony to SUVs getting popular in part because they didn't have that suburban image of the minivan, as they've become ubiquitous with as the suburban family car and as boring to the younger generation as the station wagon is to the current one
Now that the world has gone full stupid can Ferrari please make an ugly pickup truck? Gracie Mille. 🙏🏼
The delicious irony of Lamborghini building it's junky cars because Ferraris weren't reliable enough.
one word: *MONEY*
Why do you guys keep watching the videos. The answers is always money. Other than for the Japanese sports car video
How Lamborghini learnt to follow Porsche. Following the trail of money is an universal thing for companies.
Yes cuz Lamborghini's are soo reliable
Fact: Lamborghini got it's start with farm equipment.
Tractors really put them on
I own SUV and do a lot of off-roading but still prefer a small car for everyday use.
crossovers like Urus seem to be a good option compare to big SUVs, but still, they are not as easy driving a small hatchback in a busy city.
why don't u say d truth it is exactly AUDI Q7,so please cut d chase n come to d point
sports cars arent built for cruising
this guy sucks he did a video about ferrari he made alot of mistakes on that video as well
The Urus looks different enough from other SUVs to set it apart. I’m a fan, although I’m buying electric for my next ride.
Just an overpriced Audi Q 8
I think that you should have said that VW group took Audi Q8 and Q7 parts, Audi Engine some Bentley Bentayga, VW Touareg parts and here you go, Frankenstein Lamborghini. Just a dressed up Q7 Coupe
I forgot that the chassis is just a Q8 and I find it very interesting that you could buy 4 Q8 for the price of an Urus
@@talatyildirim4311 not exactly , you can’t compare a Lamborghini with a v6 Audi q8 with standard equipment . Comparing the urus to RS Q8 is the way to go
Why does everyone want an SUV? I wish everyone would trend to wagons instead. I guess off-roading capability but the average suv driver never takes their vehicle off road.
There is always the outback
“Hey, call the guys at Audi, let’s make some upgrades at that, Q7’s, people already buy a lot of them”
Fun Fact: Lamborghini always loved SUVs and this is their second one
Right? Poor research from them...
@@arnaldokimanivan-dunem2856 Yes, they are not an Automotive channel, they just want views
One SUV model doesn't exactly equate loved.