Transition trajectory: How retail innovator Knix is conquering the in-store experience

Retailers know that moving customers from DTC to an in-store experience needs to make good on the brand promise and feel personalized, seamless and unforgettable no matter where the purchase takes place-and this hinges on removing roadblocks, creating the right environment and enabling staff.
Martin Newman sits down with Knix's Pam Sharma, Director, Talent & Organizational Development and Daniel Sinniah, VP of Retail, to find out how the specialty retailer has taken a decade of innovation and, with a rapidly growing brick-and-mortar presence, empowered its store teams with just-in-time tech and tools needed to build confidence, product knowledge and customer loyalty.
Watch this #nrf2025 session to hear tips and tricks for navigating the evolving retail landscape and building a brand that customers love.
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