How the Boston Consulting Group (BCG) Growth-Share Matrix Works
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- Опубліковано 6 бер 2013
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Developed by the Boston Consulting Group in the early 1970s, the BCG Matrix is a tool used to assist firms in determining how to allocate their resources in relation to product lines. Although the BCG matrix was designed to be used with products lines, it has applications for a variety of other settings.
1 day before exam, finally i get the explanation! Thank you!
ghinafiliana Glad I could help! Hope your exam went well.
ghinafiliana What was the class and major?
This video does a great job explaining the topic of BCG Matrices. The explanation of each quadrant of the matrix and how they differ was particularly beneficial. The in-depth discussion of the action that is associated with each quadrant was helpful to know how to deal with products that are associated with each of these categories. The topic was explained very thoroughly, however, I would have gained a complete and applicable understanding with the addition of a real world example so I could associate the terms with products I knew. Thank you for your helpful video!
Best tutor before one day exam tqs
okeyy, seen a lot of your videos and commenting for the first time. YOU ARE THE BEST IN TEACHING 💟
As a student of CA this video helps me a lot to understand BCG Matrix. Thanks a lot.
Until today, I had never understood the BCG matrix. Good job and thanks!
You're welcome Janet. Best of luck to you.
That is massively helpful. I started using fancy bcg matrix, but what you are doing helps me to do it on my own.
This made more sense than what I read in my book. Thanks.
Thank you for this, it is easy to understand the BCG matrix...
You're very welcome Raylene. Thank you for sharing the video with others. I really appreciate that.
This helps me a lot! The explanation is easy to understand. Good job!!!
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Thanks again for all your support.
thats a bad idea people will give u like 2 cents
You're very welcome Assem! Thanks for taking the time to leave your comment.
I loved this tutorial. It helped me with this online class I'm taking. Thank you for sharing :)
You're welcome Michela!
Great tutorial! really easy to understand, big help for my strategic management module, thank you for making it
You're very welcome. Thanks for watching!
this was really really good.. simple yet thorough
Phoebe Tan Thank you Phoebe! I encourage you to join my free email list to stay updated in new lessons and other content. You join at alanisbusinessacademy.com/list. Good luck with your studies!
*****
thanks for informing me!
You just helped me prepare a part of my curriculum of Strategic Management in my Chartered Accountancy course.
Really appreciate your videos :)
Making my studying experience more enjoyable!
Studying for my A levels at the moment.
Thank you Mr. Matt for this great video ! I've just checked your website and saw your passion about teaching. I have to say that you're doing it at its best ! Have a nice day :)
Wyzcore I really appreciate that. Thank you for the kind words and best of luck to you!
You are welcome! Thanks for watching.
Glad you found the video helpful. Good luck on your exam!
Very well explained. Thank you so much for the help!
I would just like to say thanks for breaking it down and providing an easy listening/watching video when near to stressing about exam! They want us to know a LOT of information and there's only so much you can read. So thank you. :-)
You're very welcome Hannah! I definitely know what you mean. Good luck on your upcoming exam!
Just out of curiosity, what class are you taking? I'm looking into some possible topics for future videos. Thanks for your help.
Sorry for the very late reply! My class was Strategic Tourism Management, hope that gives you some ideas..
brilliant explanation. loved every minute of it
Great explanation! Many thanks
This has been soo helpful, thank you so much.....
Best Video I have seen ever!!! you rock thank you.
Great video, very informative and easy to understand. Thank you.
I like the videos. Easy to follow and understand. I'm doing MBA and the videos are useful to my studies. Thank you
Glad to hear that!
Thank you so much , ur explanation is simply outstanding
Thank you Shalina!
Excellent understanding of teaching
Thank you! Great explanation!
minkasophie You're very welcome!
Awesome explanation. Loved it !!
it was very much helpful and helped me understanding the concept easily!!
thanks
You are very welcome!
Good Explanation!!!
Thank you!
wow this is actually great.. its easily understand and really helpful !! Thanks!!
Thanks for making these video. I have learned a lot from your videos beside lecture in classes.
Thank you so so so much! It helps me.
Thank you! And thanks for subscribing.
Very well explained and to the point
excellent...thank you for your video
Glad you liked it!
Thanks for this clear explanation
You're very welcome! Glad I could help.
thank you. This is a very informative video which helped me a lot. :)
Glad this was of help to you.
Cape Town!? That's officially the furthest I've been asked to travel. :)
THANK YOU SO MUCH FOR THIS. VERY HELPFUL!!
Glad I could help!
Thank you so much, this is so good for the IB :-D
Hey mate, your video is extremely helpful and thank you! I am just enquiring if you could provide me with an example? Have an exam coming up and am completely oblivious to how anything related to marketing :(. So if for example Apple or any company of your liking was ,using the BGC growth share matrix how would they implement it? Dont really know how to word the question but thanks for your help!
great lecturing
Thank you Sonic GUO!
Great job!
Very nice explanation, thanks!
very helpful..better than lecture notes helped me understand :) thank you,,hopefully it comes in the exam lol
Hey thanks Viccz! Glad I could help.
Thanks. Please come and lecture us here at CPUT in Cape Town, these lectures can't teach it seams that they studied law. The way they explains seems that only Albert can grasp it. Really simple understand it clearly and thanks again.
I know it's not exactly the same, but this quadrant reminds me of the marketing warfare quadrant. Great video.
It helped so much and i hope u do directional policy matrix too
Really like it. Simple and good explanation.. Thank u very very much)
Great Explanation. Thanks
Chamath Jayasekera Thank you!
great video. I like how you explain
i love the lecture
Great video. Thanks a lot mate.
Thank you!
Could you make a video describing the limitations of analyzing BCG?
Hey! Thanks for such a good explanation. I have a question here. How the market is competitive even it is not growing anymore? like you just mentioned in 'Dog'. Confused at this point.
THANK YOU VERY MUCH!!!
+iwanttobelikeiu You're very welcome! Thanks for watching.
thank you!
i have a question i found it in exam in my college it says:
analyze current business of saudi air lines using bcg matrix
Thanks! Really liked it. Remind me of Khan Academy.
Great thank you!
What software or app are you using for this? Great video and explanation by the way.
Raúl Castro Thank you Raul! I'm using Sketchbook Express along with a Wacom Bamboo Create Tablet. You can learn more about how I create these videos here: www.alanisbusinessacademy.com/tutorialvideoguide/
Let me know if you have any questions.
Take care,
-Matt
This is good! very to the point!
Thanks Clare Grogan! I'm surprised I was able to keep everything on topic.
Thank you Adil!
Thank you!
Anja Jablanovic You're welcome! Thank you for watching.
so helpful!
Thanks!
Thank you so much :)
+Moosa Iqbal No problem. Thanks for watching!
Thanks yo!!
Nice job!!!
nicely explained.. but the video gets blurry in between which kinda makes it annoying to watch!
Awesome. Thank you.
Mrinank Sharma Thank you so much Mrinank!
As an account manager for marketing agency, call me cheeky but I will apply this for client segmentation :P
***** Glad to hear that! Best of luck to you Matej!
Thank's for you
Amazing and down to the point video, with no much complicated you hit the nail on the head, however, I'd like to ask that on the real ground it's not easy to decide which position is your product line at now? It needs a lot of work and research in order to identify your position well so you can adopt the related strategy, So from your point of view How we can coup with these challenges? even for deciding your market share relative to the whole market, How can I say the market is "X" and my market share is "Y'? how can we define that info as well. sorry for the long comment and thank you after all.
Awesome.... :) Thanks a lot...
Aditya Patwardhan You're very welcome Aditya. Thanks for watching!
Wow! Shared!!
Thanks Kody BankZ! Feel free to also check out my other videos and let me know if you have any suggestions.
hey this is awesome... thanks a lot.. (y)
Thank you Hasitha! Hope to hear from you again soon.
super n helpful
could u give some examples of product of each boxed bro?
Thanks! :)
hello mate,
Bcg does not talk about about market share as variable but relative market share. which is ratio of your business's market share to that of market share of largest rival or competitor.
I do have a subject request. Possibly PED? (Price Elasticity of Demand)
ohhhhh full h8 but gr8 vid m8...Xoxoxoxoxoox
5 Different boxes?
Thank YOu :)
Aman Charak You're very welcome!
Awesome
Glad you think so!
This video explains the BCG Matrix and how it helps companies allocate resources by looking at market share and growth. It also provides strategies for using it.
✦
Learn about BCG Matrix and how companies can allocate financial resources
00:00
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BCG Matrix considers market share and growth to measure market attractiveness.
02:14
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BCG Matrix uses market share and growth to categorize products into four boxes
04:19
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Evaluate question mark markets for potential growth.
06:35
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Different strategies for the difficult area of the BCG Matrix
08:18
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Cash cows are high market areas with low growth rates in which we have a large position.
10:14
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There are four strategies: build market share, maintain the status quo, harvest, and divest.
11:53
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Implement different strategies for products based on their placement in the BCG Matrix
it must be projected market growth, not present market growth rate.
hello sir thx 4 halp im strting my own pot bizness wl u join
هناك اخطاء كثيره في هذا الفيديو
منها الحصة السوقية النسبية وليس الحصة السوقية فقط
+Alanis Business Academy I can't thank you enough! Your explanations are great.
Eloisa Lira You're very welcome! Glad I could help.
شرح مصفوفة بوسطن جميل دبابنه
للناطقين بالعربية احضروا فيديو مفيد جدا عن الموضوع اكتب مصفوفة بوسطن جميل دبابنه
Star , Cashcow
Set the video speed to 1.25 or 1.5. Thank me later