The Product Mix

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Subscribe to Alanis Business Academy on UA-cam for updates on the latest videos: ua-cam.com/users/alanisbusines... The product mix represents the collection of different products that a business offers its customers. With an understanding of the product mix, businesses can develop a strategy to reach their customers by offering the right collections of goods and services.
Learn more about the product mix in the latest lecture from Alanis Business Academy. In addition to learning general information about the product mix, you'll also learn how some of the strategy behind widening and narrowing a product mix.

[@AmberKK2020]

This is the video that was provided by our school and I love it! Very infomative . Thank You so much for creating tihs video!

[@nandu8926]

Sir,great video, thank you!

[@ShweettPlays]

great video, thank you!

[@isidoredk7373]

your videos are the best for marketing I'm watching all of 'em

[@Alanisbusinessacademy]

Thank you! 🙏

[@africanchild5719]

Beautifully and clearly explained - thank you ♥️

[@Alanisbusinessacademy]

Thank you, Thabiso!

[@andersryden8979]

I like your voice man! Have you ever considered producing audio books?

[@Alanisbusinessacademy]

Thank you! Definitely haven’t considered it, but I might now. 😊

[@barakobamadubai]

thank you for the quality of explanation, great useful video, keep it up.

[@ziaalkozai4389]

It has lot of product wider
Band Nd new market mix strategy!

[@nurb8685]

finallly got the concept

[@illustrationshub5203]

good presentation.

[@belaybeyene6763]

Thank you

[@adamdintelman2067]

good

[@gkoknok6076]

so an ipad and sedan are in the same product line... wonderful chart.

[@vivekgoswami1129]

No both are different how come

[@glebkhachatryan242]

Great video, sir! Just one question. On my marketing lecture I was also told about the width, which I am not really clear about. Is this something you could explain by any chance?

[@kandarppathak9285]

Product Width is the total number of product lines of the company.

[@africanchild5719]

A bit late to answer and I hope you passed - Product width is the number of product lines the company has. For example in the example in the video he had ProductA - ProductE which makes it product width of 5. I am only doing my MBA this year, hope I am right.🙈

[@vivekgoswami1129]

I can explain you ua-cam.com/video/WbgL0DQW78E/v-deo.html

[@vivekgoswami1129]

@@kandarppathak9285 great ua-cam.com/video/WbgL0DQW78E/v-deo.html