Boston Consulting Group Matrix; The model is part of a portfolio analysis of products in a SBU

Boston Consulting Group developed the Boston matrix in the early 1970s.
It is a tool for clarifying how resources are best spent on the company's products to achieve the highest revenue. A company must continuously look at how its business areas are doing.
A business area is also called an SBU, which stands for the Strategic Business Unit, which is an area of products that have independent management and marketing. The model is part of a portfolio analysis, which means analysing the company's products. The Boston matrix is well suited to looking at how these business areas are doing in the company's overall product offering to see if some products need more marketing or whether there are product groups that should go out of the range.
Section
0:00 Introduction
0:24 SBU - Strategic Business Unit
1:47 The construction of the model
2:05 Relative market share
3:14 Market growth rate
3:42 Growth-Share Matrix
4:50 Review of the four fields
5:13 Question marks
5:55 Stars
6:54 Cash cows
7:37 Dogs
8:12 An example - Samsung
12:04 A criticism of the model
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[@joantrendafilov7963]

thank you for not including annoying background music as most cheap marketing videos!

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[@madhumitadas5862]

Very lucid explanation..

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[@d-81hrmrunalisalian32]

Nicely explained! thank you!😊

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[@radiksgray4717]

Thank you so much.
I had presentation on this topic. It went well. All thanks to you. 😊

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[@radiksgray4717]

@@flixabout sure.😊😊

[@shreyaarora307]

this was so helpful, thankyouu!!

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[@daliasaied505]

Thanks a lot for the vedio. very helpful and clear.

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[@gurleenkaur288]

Great explanation!

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[@emmanuelanania9833]

Amazing presentation

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[@tusharkhandelwal2404]

very nicely explained.. Great work !

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@Tushar Khandelwai. Thanks for your kind feedback. Nice to hear from a user. We hope you tell others and subscribe to our channel.

[@tusharkhandelwal2404]

@@flixabout Please make a video on McKinsey 7S model as well.. thanks

[@flixabout]

@Tushar Khandelwai. Thanks for the feedback. The 7S model is on our list of models we need to work with.

[@davinpradipta8009]

Thank you so much, you are amazing

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[@neika_404]

Wow, I'm surprised at the dog example for Samsung watches 😮

[@flixabout]

@oneikagoode5241 Hi Yes your right. They are still on the market and have developed new models. They are today taking on Apple, the best-selling brand in the world, followed by Xiaomi and Huawei. It seems like Samsung wants to be in every category of electronics. It is a strategic choice that cannot be explained by the Boston matrix. Hope our example still makes sense. We choose to write about well-known brands and products, otherwise the examples make no sense to the viewers.

[@neika_404]

@flixabout thanks for further explaining, and I understand your examples. I just thought that they were doing really well in the market and bot to end up in the dog category. More like in the cow 🙊

[@flixabout]

@oneikagoode5241 It could be fun to see where they place themselves.

[@Jayden-qq1ei]

Great example of how to use BCG model!

[@flixabout]

Thanks for your kind feedback. It is the first comment on the model. It's nice, it's positive. We hope you tell others and subscribe to our channel.

[@joantrendafilov7963]

is samsung smartwatch really a dog i was thinking they are super successfull, even though apple might have a bigger share? However i realise that you just gave an example, however i could not see the reasoning behind it, but i got the model !

[@flixabout]

Thank you for your response. It is actually difficult to give an example of dog where the products are known by the users. These products are usually gone and forgotten. The fact that you have understood the meaning of the example is the most important thing.

[@christianprivatliv3171]

hellow my fellow schoolmates

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[@YTIsTakingOverMyLife]

nice video, but fix the mic

[@flixabout]

Thank you for your response - we always want to improve. What's wrong with the sound? We have not received any feedback on this before.

[@YTIsTakingOverMyLife]

@@flixabout It keeps cutting out at some points :D

[@flixabout]

Nice with feedback from you. We will look at what we can do about the problem. Thanks again for the response. Without feedback, we can't get better.