The Story Behind the Starbucks Mermaid

Behind the Design is a series of sleek and concise videos about the design of everyday objects we take for granted. This episode tells the story about how a much-loved novel provided inspiration for the Starbucks logo.
Video by Leila Hussain
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[@twilightbabe123]

She has a name and it is ‘Melusine.’ Her story is even more fascinating!

[@agaperion]

That's not the only myth on which Starbucks is acting.

[@FLOODtoFIRE]

the Sirens were dangerous creatures, who lured nearby sailors with their enchanting music and singing voices to shipwreck on the rocky coast of their island.

[@moumous87]

I thought these short docs were from The Great Big Story... Leila Hussain... I'm a new fan :)

[@leanzadoodles5354]

They literally just took the illustration of the siren from the book and made it their first logo?

[@dawnglianapachuau6433]

always thought the logo was some opera singing Norse lady.

[@rhimeralemuse]

Not to mention sharing the(tales) over a warm brew!

[@TheDennisgrass]

Why did I get this commercial in my notification stream?
UA-cam is going down the drain. (pun intended)

[@LostMySauce]

More of these!

[@tfchui]

robot chicken already did this

[@aly.ex3]

I'm at Starbucks right now

[@zyt4324]

No ur not ew

[@kristinwalz8878]

The shadow under her nose. Lol

[@pyroVoid]

8.7 billion seems like a really small market cap for a company the size of sbux

[@markus4623]

Indeed, but they're talking about brand value

[@552mustang]

Peter Kolodziej Thats not the market cap of Starbucks. The market cap is 80B

[@godsmacked1000]

There’s a book I was reading called a field guide to demons by Carol Mack where one of the demons called Nixie looks exactly like the mermaid. I thought maybe that’s where they got it from

[@AriVovp]

Damage control

[@archierussell1828]

Knee proud warrior Iraqi post cross swim sidewalk survey though.

[@daniels7861]

To be honest the logo looks like my mom

[@bluecloud0993]

LOL

[@ThePoshPrince]

wat

[@maxdondada]

Yikes!

[@epicfromepicgames8222]

Yikes lol

[@user-dx5bn4yk4f]

your mom has two tails?

[@RonVillejoConsulting]

Design makes a difference: It began with the Herman Melville novel Moby Dick, and the bold, alluring Starbucks mermaid logo now has a brand value of $8.7 billion.

[@sangd3w4sangparadewa28]

BLOOMBERG TV SUCCESS PERFECT

[@yumibela913]

ITS NOT MERMAID ITS SIREN

[@ibffontdetegrat5950]

The original logo is very female open friendly image the brown one

[@ItsurgirlJenna]

Oh no

[@sonnyroy497]

Melusine 🐟 👧

[@jasonmarktobin]

Hi there! Long time viewer first time commenter. Would you please start offering your content in 4K video resolution on your UA-cam channel? It makes for a much better experience. 2018 is the year of 4K. Embrace the future yo! Thanks for all that you do ☺☺

[@G0ldenS0lar_PlaysR0bl0xAlt]

SHE IS A SIREN -

[@redmed10]

Two tailed siren. Ugh.

[@ibffontdetegrat5950]

Whoever created this beautiful mermaid logo got laid with this women years before

[@hunter_575]

Ima go brag to my freinds

[@euphonikprince8801]

In 2020 the logo will be updated ...There will be a Black Queen

[@David-ju6qp]

They don't take food stamps at Sbux, so probably no.... sry.

[@Jack-hi1hq]

@@David-ju6qp That's fucked up

[@MyThoughtzAndOpinionz]

This is heavily censored.

[@yurz2ruly161]

The mythical mermaid actually luered in sailors to engage in sexual intercourse; thus why she has her legs(fins) wide open

[@vanessajuarez6812]

Have a blessed day sirenians
Much love from Jesus 🧜and the Nerdmaid

[@mtksbctk]

The mermaid is also eagle eyed when looking at black skinned folks

[@Knowthyself14]

They stole it from ancient history

[@ThePoshPrince]

Ancient history is public

[@c4rii]

ITS A SIREN, NOT A MERMAID

[@zenbirb]

Nice

[@user-ew8vn3lw1w]

I like Starbucks Nice food

[@BLACKXUTlogan]

It's a a siren not mermaid lol

[@Hoewiian]

Mermaid gang 🤪⚠️