Path to Market: Defining and Validating Your Ideal Customer Profile with Alicia Carney

In this insightful episode, our Director Natasha Lytton and co-host Micah Smurthwaite, Partner at Pipeline Ventures are joined by Alicia Carney, a seasoned product marketing expert with extensive experience at high-growth startups like Deliveroo.
Together, they dive deep into identifying and validating Ideal Customer Profiles (ICPs) in pre and post product-market fit stages. Alicia shares her insights on navigating early market fit through to scaling operations post-product market fit.
Key takeaways:
Define and validate ideal customer profiles (ICP) through market needs and user research
Be intentional and thoughtful about who you are serving and the value you offer
Focus on empirical metrics and continuous customer engagement.
Show notes:
Alicia Carney - / aliciacarney
Natasha Lytton - linkedin.com/in/natasha-lytton
Micah Smurthwaite - linkedin.com/in/micah-smurthwaite-2283b49
Interview guide link: bit.ly/3tJubmC
 ​​Establishing an ideal customer profile (ICP) by Notion VC
Market research platforms: userinterviews.com, pollfish.com, gong.io, grain.com