NAMESAKE 2021P3 ALL HOUSEHOLD GAME

Tapping into our childhood memories, we decided to reinvent the dunk contests that would make us dream to transform it into a legit fashion presentation. We presented 9 looks from our FW21 collection, all created by London-based stylist Jamie Maree Shipton, and worn by the 3 pro dunkers that were our model for the night. We also worked with Panagon, a local organization to find the location and invite Paris’s emerging generation of ballers to play in pick-up games just before the show, which allowed us to fulfill our goal of making fashion accessible to people who wouldn’t attend traditional shows or presentations.