Join me in person, live, for our Watchfinder UA-cam US tour! I’m visiting Boston, New York and Philadelphia to present a live show about some of the things I’ve learnt about watches and the journey I’ve had along the way. If you want to come, you can RSVP in the links in the description or below. I look forward to seeing you all there. RSVP Boston: tinyurl.com/watchfinderboston 4th October 6.30 - 8.30pm - The Wine Room @ Smith and Wollensky RSVP New York: tinyurl.com/watchfindernewyork 6th October 6.30 - 8.30pm - Lulla @ Motto Chelsea RSVP Philadelphia: tinyurl.com/watchfinderphilade... 7th October 6.30 - 8.30 The Gallery @ Fitler Club
as long asyou areat i ua-cam.com/video/nvDgw_UHSJw/v-deo.html fathom is a unit of length in the imperial and the U.S. customary systems equal to 6 feet (1.8288 m), used especially for measuring the depth of water.
The Omega collab was a huge success because the brand is well known. I liked it because it meant I could get a fun fashion alternative to my expensive watch. With this is mind, I think a Seamaster collab would have been huge, and probably even bigger than Blancpain
It definitely would've been more popular. Similar to how the moon edition is the special one out of all the moonswatches, they could've had the James Bond one as the special seamaster - would've sold in droves.
I think Casio and Audemars Piquet should do an official CasiOak. That would sell like hotcakes, it's a superior sanctioned product on an existing market.
[working draft] “….further evidencing our commitment to the environment, we will be making them in fossil fuel powered plants in some god awful 3rd world Asian shithole.” wait, wait…leave that one out of the brochure.
I see it like this: One chronograph, one divers watch, the next has to be from another category (pilot? field? ..etc). and when I look at it like this I get really excited because I'll definitely have one from each
You need a better job pal. Or just do some overtime as you clearly have too much time on your hands if you have some to spare on here telling people how to spend their money that they earned 🙄
Blancpain, Breguet, Certina, ETA, Glashütte Original, Hamilton, Harry Winston, Longines, Mido, Omega, Rado, and Tissot are in the Swatch group, Brequet is the only one left with any iconic dial...
Not that it’s likely to happen but I would love to see an AP x Casio collab, make the CasiOak official. I would seriously camp out to be first in line for that.
Do not steal Nico's idea!! Just give him and Pride and Pinion their credit for this suggestion for AP & casio to collaborate. He even made his own video about it! 20:44
@@WoutervanWilligen lol. Just saw the vid. Cool. We had the same idea, as I’m sure a lot of other people did. What would I gain from “stealing” “his” idea in the first place? Absolutely nothing, exactly the same as you would gain from kissing his ass this hard.
@@WoutervanWilligen I only watched the vid ‘cause you linked it. This might come as a shock to you but not everyone watches every single one of Nico’s videos as soon as they come out. LOL
i even had a discussion with my friends when this latest collab dropped and I suggested the brequet classique as the next one they would likely do. Its not hard to connect the dots on these there really isnt many options lol The watch community has a nice collection of cringe people just like the sneaker and car communities. @@adammordo
@@djcrazy941026 An Orient or Seiko movement will still works for 10 or 20 years, and can be replace, regulate or service. Not this plastic toy. And 400 € for this, I am curious to know the margin. You have so many good choice for this price.
Converted sales of the blancpain swatch to the real fifty fathoms will be difficult. Few people can wear a 45mm watch, let alone pay 10k. If the Blancpain had changed the case dimensions of the fifty fathoms to the swatch version or smaller of 40mm-43mm and with similar styling of vintage fifty fathoms, this would have been a home run.
I look at smartwatches as disposable and held that as one of the main reasons I won’t ever own one. I know nuance is a thing that exists but I just can’t bring myself to get excited about these projects. I quite like the marketing exercise that they are. I’ve talked about watches with people I’ve never uttered a word to about watches previous directly because of the MoonSwatch.
Indeed! Like you say, it is a marketing exercise that works. People, other vise unable to get the expensive original, can get sort of close by owning this kind of junk but hey... How long does the happiness or possible pride of ownership last when the plastic deteriorates the second the watch is unboxed? Not to mention the whole disposable thing. It doesn´t rhyme well in these times of us supposedly being environmentally conscious. Well... It is what it is...
If they collab’d with Rolex and made a submariner…. The coverage would be front page of every news organization in the world! The demand would be unprecedented.
For those that don't know scuba diving or the underwater world, I can understand the jest of a 'sea slug' but nudi's (as we prefer to call them) are a revered species to see and challenging to find whilst diving so for me and no doubt many scuba divers the nudibranch aspect is a fantastic addition and story for actual scuba divers! And a selling point to me! The only downside to me is the actual movement as I want to cash out for this watch but I am seriously concerned about how long this will last into the future!
I was at the Brussels Grand Place on the release of the Moonswatch, and the line was across the entire square and down the street. Though I believe they only released approx. 500 on the first day. My heart was a bit broken, but I'm kind of glad it was (in hindsight). Yesterday we went into Brussels for some shopping food and drink and saw the new Blancpains on display at Swatch. Went in, and the gentleman showed me the collection along with the black "Ocean of Storms"...maybe the boring replica but the one that had my eye from the start. We went and had a beer at a little hidden place we routinely visit, and my wife said I should buy it. So we went back and I did. They only had 50 pieces originally and only 14 left, but surprisingly no line, but it was the watches everyone was looking at. The couple bits of info I think that are left out is that the lum is "Grade A Super-LumiNova" and it has a sapphire glass on the rear. I gave it a good light shot around 11pm and at 6am this a.m. it was still faintly glowing, but enough so to make it legible. I am not a fan of quartz watches unless they're solar mostly because I don't like to change the batteries, and the 90hr power reserve is the longest yet. Not on par with the real FF's 120hr (I believe its that much), but I'll take it! My personal feelings about the one I bought is that I believe it's fantastic, but I'm going to be bias as why otherwise would I have spent €400 on it.
Next Swatch collab will be the 100 year anniversary of the 1925 Longines zulu time. They’ll have to price it so that Swatch < xLongines < xOmega < xBlancpain.
I actually love these watches, if they were $100 cheaper they would be a great deal. I have a 10 year old system 51 that is still going strong! Can it be service no. But I can take the 500-1000 it would cost to service another automatic and buy a couple of these collabs.
Looks cool, but when you think of the watches you can get for the same money (seiko king turtle, hamilon khaki field, etc.) which will last you a lifetime.... it just doesnt make sense
I heard rumors from my AD about 3-4 months ago about a new 40-42mm 50 fathoms (non bathyscaphe). If that’s true and they release it soon I can see it doing better in the wake of the swatch release. They better get on with it soon though if they want to cash in.
Same. The only (huge) mistake IMHO is the welded-in movement and crystal, making the watch a single-use throwaway piece of unsustainable junk. (I have not yet been given 100% confirmation from a source I can trust completely, but apparently the movement and crystal are indeed welded in and not replaceable.) Otherwise I like the idea and designs...well I'm only a fan of few of the colours but I'd say that's good enough.
@@veganbutcherhackepeter It's a Swatch, they are cheap and disposable. That's the whole point. I'd rather break a disposable watch that looks like a 50 fathoms than break my proper one.
@@Rob_1689 A 390 € disposable watch? Really? And the point is that Blancpain x Swatch has a less strong crystal and a movement which WILL stop working very soon and is overall far less reliable and fragile. Compare it to loads of other watches in the 50-500€ price range: so many other watches have stronger replaceable movements, far better quality crystals (even sapphire) which are also replaceable. Other far cheaper watches can be kept running for decades and decades. This Swatch WILL stop running, I'm told in approx. max 10 years, and many have had their Sistem51s stop running in a few years.
Iconic chronograph racing (technically) watch in the speedmaster, iconic OG diver watch in the fifty fathoms, then to top it all off, has to be some sort of pilot. Within the Swatch group my mind jumped straight to Longines.
@@julienfroidevaux1143sometimes robots have a good day because I have heard of multiple accounts of people with 10 year old watches that are still working fine.
Thanks for the info on the movement. Hopefully you get many more years out of it. Would be interested in hear more about the longevity of the system 51 from other swatch owners.
@@steveeschweiler8603 It's a mechanical movement. There is nothing special about it. So you can assume that it will be good for around 5 years. The around translates in to something between 0 and 10. How long it will last depends too on how you use it. I'm for one riding 15k kilo meters on a bike. That is of course shortening the live span of watches I wear significantly.
Really? Hordes of people were coming into an Omega shop looking for a £260 plastic Moonswatch and buying a £6,500 Moonwatch instead, were they??? Happens to me all the time; I go to Argos to by a £5 Sony Playstation pencil case but it was out of stock, so left with a £3,000 77-inch OLED Sony TV instead. And now we find out Swatch Group brands were “vying” to be the next “collaboration” with the market-leading disposable plastic product maker Swatch! Vying, no less!!! Flik Flak must have been devastated it didn’t win the race 😭 That’s apocryphal comedy gold 😆😂🤣
A Swatch x Casio F-91W would be an internet breaker as it would be more expensive than the F-91W and sales for the original would go through the roof as could availability and price even more than they already do. The Swatch version would sell out of course but they would have to choose a different colour to those already in the vast F-91W palette of which there are many. Another would be a G-Shock square. I love them. My beloved old friend 5610 nestles comfortably on my wrist as usual following medical stuff as I type. My F-91W is sleeping but will be back on the wrist in a couple of days. Don't you just love watches? My mechanical watches will still get there turn in a day or so.
What would be nice to see next after this marketing ploy: a 42mm Fifty Fathoms in this style (not the bathyscaphe) that would now be wearable, recognisable, available, and therefore potentially compete with the Submariner.
@@-Jason-LI'm pretty sure they mean a normal steel FF made by BP, but with these dimensions/design. I don't know that it would really compete with the sub given the FF is significantly more expensive and less known, but I believe that is the idea they are thinking of.
@enigmaticecstasy many pre-owned subs also went in that direction in terms of price in recent years. With this stunt, I think the Fifty Fathoms will gain a lot more recognition.
The concept is fine by me but this one is just too expensive as a functional souvenir of the real thing. You can find a pretty good watch, such as the Hamilton Khaki field watch, which you mentioned, for similar money.
I could see them doing a Swatch X Breguet Type XX model in the future, but I can't see them doing much with the likes of Longines, Rado or Hamilton since they're already "budget" watches (or at least, the retail prices aren't multiple times the Swatch price). Could see a Glashutte Senator Sixties/Seventies model perhaps, but my guess is the Collab needs to be with iconic watches, so maybe they'd go back to Omega and do a Seamaster 300 or ProPlof model.
Yes it has to be an iconic watch that is also expensive. That leaves Seamaster and Breguet. Glashutte could do with promotion but it simply isn't well known enough. To get full value from this collaboration they need to introduce a smaller fifty fathoms because 45mm is simply too big for most people. I would choose 40mm over 42mm because 40mm could be unisex whereas 42mm is pretty much men's only.
Cant wait for Pagani or San Martin to make a proper version of this in PVD or Cerakoted steel with a NH35 that is serviceable and that has sapphire and will most likely be less than $400.
Love the sarcasm right out of the starting gates, "Oh what a time to be alive...", I love that, and now there's a whitebread fifty fathoms too, and it's not going to end anytime soon. I seriously thought once upon a time that the reverse would happen and somehow Omega would take the swatch speedmaster and create a marvelous precious metal version in the metal. Too bad, as that would have been a dimensional shift of reality and why not. If we can go from metal to bioceramic we should be able to go from bioceramic to precious metal. Love the content here and it really is amusing to see some amount of weariness to what's next from Swatch and its captive maisons...Can't wait for the new Bioceramic Breuget Type XX, Oh the humanity. And you rock Monsieur A. Morgan.
To close the marketing loop, what they should’ve done is offered a discount equivalent to the price of the plastic version (either Speedmaster or Fifty Fathoms) toward the original in the metal. This would incentivize buyers of the X Swatch versions to get into the more expensive models. Additionally, and perhaps more for those who were already contemplating the steel versions, they could offer the plastic version as a gift with purchase. Awareness campaigns are far better when they they sew the seeds of brand loyalty.
This is brilliant. I’d love H. Moser to take the piss and call out what I’d consider an extremely cynical and pathetically hypocritical marketing exercise. I sound really sour about it, just an grump this evening I guess haha.
I would like to see the Hamilton x Swatch, but with the Ventura instead of the Khaki. Also, if you can get the family on board (which may be the biggest issue), you would promote the differing designs as tributes to Elvis Presley, the Ventura's most famous owner.
This is the best watch chanel! Love you guys. I could not agree more. Purely by chance i was in Venice (IT) this week and there was a que outside swatch store, however when i returned only 2-3 people. Seeing the watch in person i wasn't much impressed.
I personally like the Blue one a lot. That said I'd rather Blancpain put in the time and money into making a modern iteration of their classic Fifty Fathoms- thinner movement, small case dimesnsions, better finishing and a better claps/depolyant.
@@LT-rb2pk5K would be more like it. Tudor & Longines make great pieces at that price point. Truth is, only the extreme BB enthusiast would pick at FF over a BB or Sub. BP got left behind years ago. And I doubt this naff collab with swatch will help matters…
@@LT-rb2pk so you’ve gone from 35K to 20K. The point is you’d have to be mad to spend 20K or 35K on a BP FF diver when you can get a Tudor BB for less than 5K or a Sub for less than 10K.
@@KeepingWatchUK are you trying not to understand haha? The current one is alr 20k. If you want them to sell you a better version, expext 35k lol. Not sure what you are trying to say at this point but yes people are paying 20k to buy the current 50 fathom
Making the strap from netting and the watch from plastic. Is like going to McDonald's and ordering an orange juice with your big mac meal and thinking your meal is healthy! Lol
Apparently before the launch of the MoonSwatch, Swatch made 3 prototypes, the BP FF, Omega Speedmaster & Seamaster. So I forecast the Seamaster is next. Blancpain is not a huge industrial concern like Omega and I understand only produces circa 7-10k watches annually. If there is a big increase in sales orders on the actual Fifty Fathoms (40% uptick in sales as has been suggested for the real Omega Moonwatch in the year following the launch of the MoonSwatch), I don’t think BP would be able or want to meet that demand, they aren’t meant to be mass market “me too” watches. So hello waiting lists.
I can see a ZULU X swatch after ongines playing with aéropostals pionners /city around the world in an Indiana Johns style; GMT being one of the most beloved, and now cheaper, complication
I think that this may also not be a wholly successful story for Blancpain. Fifty Fathoms, is something that many will imagine (because they’ll not have even googled it) is very deep, adding to the mystery of a dive watch. Now, we all know it’s only 91 metres, so nothing particularly special for a dive watch. As for the availability of these collaborations, I feel that this is deliberate as a means to prolong the hype for very little cost to Swatch.
I’m hoping the REVERSE happens. It would be interesting if OMEGA made (as an example) their own “Mission to Earth” and had a full ceramic watch modeled after the Swatch. People can have the fun of Swatch with the quality of a real OMEGA. The stories I’ve heard of the MoonSwatches poor quality has me not wanting to buy one anymore:/
Breguet would be the next possible direction, however it would depend on the success of the Blancpain campaign. Hopefully this marketing trend won’t continue
I love Tom:) he memes the cheap guy not knowing much about watches, but behind the fassade, whenever he makes a serious statement it's usually smart and very well articulated:)
The challenge this watch collaboration may face is that whilst an iconic watch, is the fifty fathoms desirable? And, at the price, can you trade up? The moonswatch, whilst a huge leap in price, could be obtained in hesalite, on monthly payments, at a rate equivalent to owning a modern phone. Ie relatable. The Fifty Fathoms is more like a monthly car payment. And, the expensive version of these watches are jewellery. The fifty fathoms size, and design( apologies for the fans) just make it too big for my wrists, and not pretty enough to cause that pull. I expect flippers to create initial demand( success) , ebay demand to drop off quickly, letting enthusiasts or the curious to enter the market. Swatch will move some units, but the rub off benefit will not happen in the same way. My advice would be to wait 3 months, and then go by a Hamilton!
The Porsche analogy is a good perspective. That is one huge upgrade from a Moonswatch to a Speedy. I suspect they had they had the means and decided to 💪 flex on all the peasents buying the Moonswatch. Especially after they handled the watch. Probably disnt want to leave empty handed and look too poor to buy a Moonswatch. LOL 😂
think its better looking than the Omega but all the little sly references to the OG watch will go way over the target market heads..Ok its mechanical (of sorts) but id rather buy a cheap diver in Steel than one of these
i reckon the next collab (if ever) would be the Breguet Type XX, i mean it iconic, underrated, historic and it represents the sky, i mean we alr have space, the seas/oceans and now the sky (makes sense ? idk hahahaha)
Join me in person, live, for our Watchfinder UA-cam US tour! I’m visiting Boston, New York and Philadelphia to present a live show about some of the things I’ve learnt about watches and the journey I’ve had along the way. If you want to come, you can RSVP in the links in the description or below. I look forward to seeing you all there.
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as long asyou areat i ua-cam.com/video/nvDgw_UHSJw/v-deo.html fathom is a unit of length in the imperial and the U.S. customary systems equal to 6 feet (1.8288 m), used especially for measuring the depth of water.
The Omega collab was a huge success because the brand is well known. I liked it because it meant I could get a fun fashion alternative to my expensive watch.
With this is mind, I think a Seamaster collab would have been huge, and probably even bigger than Blancpain
It definitely would've been more popular. Similar to how the moon edition is the special one out of all the moonswatches, they could've had the James Bond one as the special seamaster - would've sold in droves.
"Thrifty Fathoms" is outstanding.
I think Casio and Audemars Piquet should do an official CasiOak.
That would sell like hotcakes, it's a superior sanctioned product on an existing market.
“We’re doing our bit for the environment by using recycled fishing nets to make the straps for our single use disposable plastic watch.”
Exactly. Swatch sold them out. Junk.
[working draft] “….further evidencing our commitment to the environment, we will be making them in fossil fuel powered plants in some god awful 3rd world Asian shithole.” wait, wait…leave that one out of the brochure.
I already put my name down at my local AD for the upcoming Swatch Datejust.
I see it like this: One chronograph, one divers watch, the next has to be from another category (pilot? field? ..etc). and when I look at it like this I get really excited because I'll definitely have one from each
The Swatch x Blancpain is the best $100 watch you can buy for $400.
It is the best $40 watch you can buy for $400.
$400 for a plastic watch, that can't be serviced, which is technically disposable.
Are they actually trying to kill those oceans?
Some people saying you can replace the movement ;)
@@BlackWipeout Is glued sealed
Better to buy a Seiko 5 - automatic, steel, a proper watch, not a happy meal reject.
You need a better job pal.
Or just do some overtime as you clearly have too much time on your hands if you have some to spare on here telling people how to spend their money that they earned 🙄
“That screw you mentioned” 🤣👍🏻
Blancpain, Breguet, Certina, ETA, Glashütte Original, Hamilton, Harry Winston, Longines, Mido, Omega, Rado, and Tissot are in the Swatch group, Brequet is the only one left with any iconic dial...
Yeah, but the best name would be Swatchhütte.
I started with a Mission to Moon, then a Mars, and a couple of months later, a Speedmaster Professional Hesalite
Not that it’s likely to happen but I would love to see an AP x Casio collab, make the CasiOak official. I would seriously camp out to be first in line for that.
Do not steal Nico's idea!!
Just give him and Pride and Pinion their credit for this suggestion for AP & casio to collaborate. He even made his own video about it! 20:44
@@WoutervanWilligen lol. Just saw the vid. Cool. We had the same idea, as I’m sure a lot of other people did. What would I gain from “stealing” “his” idea in the first place? Absolutely nothing, exactly the same as you would gain from kissing his ass this hard.
@adammordo his reaction video to the moonswatch was a month ago 😆 🤣 😂 😹 😆 🤣 😂 😹 😆 🤣 😂 😹 😆 🤣 😂 😹
At 09.40 he suggests a collab between AP & Casio
@@WoutervanWilligen I only watched the vid ‘cause you linked it. This might come as a shock to you but not everyone watches every single one of Nico’s videos as soon as they come out. LOL
i even had a discussion with my friends when this latest collab dropped and I suggested the brequet classique as the next one they would likely do. Its not hard to connect the dots on these there really isnt many options lol The watch community has a nice collection of cringe people just like the sneaker and car communities.
@@adammordo
I'm glad they made it out of sea plastic because thats exactly where this unserviceable watch will end up
Marketing and hype will do strange things to people
The winning answer!
I'm not defending this collab, but how many watches do you service that are below 400? Would you service an orient bambino?
@@djcrazy941026 An Orient or Seiko movement will still works for 10 or 20 years, and can be replace, regulate or service. Not this plastic toy. And 400 € for this, I am curious to know the margin. You have so many good choice for this price.
@@djcrazy941026possibly
Calling this and the MoonSwatch a "souvenir" is the most succinct description/defense I've heard of these things.
Love my Indian Ocean Blancpain......swatch.
Time is perfect and the colour makes me happy.
Converted sales of the blancpain swatch to the real fifty fathoms will be difficult. Few people can wear a 45mm watch, let alone pay 10k. If the Blancpain had changed the case dimensions of the fifty fathoms to the swatch version or smaller of 40mm-43mm and with similar styling of vintage fifty fathoms, this would have been a home run.
its hillarious that people can fall for such cheap trick
I am looking forward to swatch x patek phillipe
I look at smartwatches as disposable and held that as one of the main reasons I won’t ever own one. I know nuance is a thing that exists but I just can’t bring myself to get excited about these projects. I quite like the marketing exercise that they are. I’ve talked about watches with people I’ve never uttered a word to about watches previous directly because of the MoonSwatch.
Indeed! Like you say, it is a marketing exercise that works. People, other vise unable to get the expensive original, can get sort of close by owning this kind of junk but hey... How long does the happiness or possible pride of ownership last when the plastic deteriorates the second the watch is unboxed? Not to mention the whole disposable thing. It doesn´t rhyme well in these times of us supposedly being environmentally conscious. Well... It is what it is...
If they collab’d with Rolex and made a submariner…. The coverage would be front page of every news organization in the world! The demand would be unprecedented.
Rolex already sells homages. They are called Tudor
@@almac9203 that’s just dumb.
I really want a real fifty fathoms.Something about the bezel really appeals to me,it almost looks like black glass
It is made out of Sapphire. That's why it looks so good.
@@almac9203 no wonder I thought it has a glassy look,thanks for the info
For those that don't know scuba diving or the underwater world, I can understand the jest of a 'sea slug' but nudi's (as we prefer to call them) are a revered species to see and challenging to find whilst diving so for me and no doubt many scuba divers the nudibranch aspect is a fantastic addition and story for actual scuba divers! And a selling point to me!
The only downside to me is the actual movement as I want to cash out for this watch but I am seriously concerned about how long this will last into the future!
I was at the Brussels Grand Place on the release of the Moonswatch, and the line was across the entire square and down the street. Though I believe they only released approx. 500 on the first day. My heart was a bit broken, but I'm kind of glad it was (in hindsight).
Yesterday we went into Brussels for some shopping food and drink and saw the new Blancpains on display at Swatch. Went in, and the gentleman showed me the collection along with the black "Ocean of Storms"...maybe the boring replica but the one that had my eye from the start. We went and had a beer at a little hidden place we routinely visit, and my wife said I should buy it. So we went back and I did. They only had 50 pieces originally and only 14 left, but surprisingly no line, but it was the watches everyone was looking at.
The couple bits of info I think that are left out is that the lum is "Grade A Super-LumiNova" and it has a sapphire glass on the rear. I gave it a good light shot around 11pm and at 6am this a.m. it was still faintly glowing, but enough so to make it legible.
I am not a fan of quartz watches unless they're solar mostly because I don't like to change the batteries, and the 90hr power reserve is the longest yet. Not on par with the real FF's 120hr (I believe its that much), but I'll take it!
My personal feelings about the one I bought is that I believe it's fantastic, but I'm going to be bias as why otherwise would I have spent €400 on it.
Swatch x Swatch - bring back the 80s swatch trend when everyone wore 2 or 3 at a time.
Next Swatch collab will be the 100 year anniversary of the 1925 Longines zulu time. They’ll have to price it so that Swatch < xLongines < xOmega < xBlancpain.
A RADO Captain Cook may be a good fit as it would certainly raise RADOs profile that would benefit Swatch.
Even a sea slug would be ashamed to wear one of these.
So far I like both the Moonswatch and the Fifty Fathoms Swatch. I'm looking forward to the Daytona Swatch too.
I actually love these watches, if they were $100 cheaper they would be a great deal. I have a 10 year old system 51 that is still going strong! Can it be service no. But I can take the 500-1000 it would cost to service another automatic and buy a couple of these collabs.
Looks cool, but when you think of the watches you can get for the same money (seiko king turtle, hamilon khaki field, etc.) which will last you a lifetime.... it just doesnt make sense
Breguet in fear now
I believe that the next will be Longines Zulu time
Nizar
I’d rather the Avigation Bigeye; Swatch can really have fun with that layout. Unlikely for them to do another chronograph so soon though.
I heard rumors from my AD about 3-4 months ago about a new 40-42mm 50 fathoms (non bathyscaphe). If that’s true and they release it soon I can see it doing better in the wake of the swatch release. They better get on with it soon though if they want to cash in.
I find the Blancpain collab more interesting than the Omega
Same. The only (huge) mistake IMHO is the welded-in movement and crystal, making the watch a single-use throwaway piece of unsustainable junk. (I have not yet been given 100% confirmation from a source I can trust completely, but apparently the movement and crystal are indeed welded in and not replaceable.)
Otherwise I like the idea and designs...well I'm only a fan of few of the colours but I'd say that's good enough.
A 1.5cm high plastic throwaway Happy Meal sh1t brick? Enjoy.
@@veganbutcherhackepeter It's a Swatch, they are cheap and disposable. That's the whole point. I'd rather break a disposable watch that looks like a 50 fathoms than break my proper one.
Yes, I like this better, an "unknown" brand revival :-)
@@Rob_1689 A 390 € disposable watch? Really?
And the point is that Blancpain x Swatch has a less strong crystal and a movement which WILL stop working very soon and is overall far less reliable and fragile. Compare it to loads of other watches in the 50-500€ price range: so many other watches have stronger replaceable movements, far better quality crystals (even sapphire) which are also replaceable. Other far cheaper watches can be kept running for decades and decades. This Swatch WILL stop running, I'm told in approx. max 10 years, and many have had their Sistem51s stop running in a few years.
I imagine the Breguet x Swatch with a system 51 skeletonized in metal case (maybe platinum) like the Swatch Tresor Magique
2024 presenting the new biotitanic "Swatchütte"
US$ 1000, Swatch x Lindbergh Hour Angle next. Our oceans are full of free plastic.
I was actually expecting there to be a Breguet x Swatch Type XX, maybe that’s coming next year then🤷♂️
Iconic chronograph racing (technically) watch in the speedmaster, iconic OG diver watch in the fifty fathoms, then to top it all off, has to be some sort of pilot. Within the Swatch group my mind jumped straight to Longines.
My first Sistem51 lasted less than a year, but the (under warranty) replacement is going strong a whole 3 years later
I have similar story .
Sometimes robots have a bad day ?
@@julienfroidevaux1143sometimes robots have a good day because I have heard of multiple accounts of people with 10 year old watches that are still working fine.
Thanks for the info on the movement. Hopefully you get many more years out of it. Would be interested in hear more about the longevity of the system 51 from other swatch owners.
@@steveeschweiler8603 It's a mechanical movement. There is nothing special about it. So you can assume that it will be good for around 5 years. The around translates in to something between 0 and 10. How long it will last depends too on how you use it. I'm for one riding 15k kilo meters on a bike. That is of course shortening the live span of watches I wear significantly.
Really? Hordes of people were coming into an Omega shop looking for a £260 plastic Moonswatch and buying a £6,500 Moonwatch instead, were they??? Happens to me all the time; I go to Argos to by a £5 Sony Playstation pencil case but it was out of stock, so left with a £3,000 77-inch OLED Sony TV instead.
And now we find out Swatch Group brands were “vying” to be the next “collaboration” with the market-leading disposable plastic product maker Swatch! Vying, no less!!! Flik Flak must have been devastated it didn’t win the race 😭
That’s apocryphal comedy gold 😆😂🤣
Sorry if the truth ruined your negative narrative. This was confirmed by the Swatch Group CEO.
That's a boo-hoo right there.
Most of them offer 0% finance, which suddenly makes it look a lot more affordable. Not wise, maybe, but affordable.
The 0% finance is affordable to Swatch because of its colossal gross profit margin on the SRP.
Leave this crap where it belongs with all the other crap in the swatch shop buy a real watch for 400 you have many good watches to pick from
A Swatch x Casio F-91W would be an internet breaker as it would be more expensive than the F-91W and sales for the original would go through the roof as could availability and price even more than they already do. The Swatch version would sell out of course but they would have to choose a different colour to those already in the vast F-91W palette of which there are many. Another would be a G-Shock square. I love them. My beloved old friend 5610 nestles comfortably on my wrist as usual following medical stuff as I type. My F-91W is sleeping but will be back on the wrist in a couple of days. Don't you just love watches? My mechanical watches will still get there turn in a day or so.
What would be nice to see next after this marketing ploy: a 42mm Fifty Fathoms in this style (not the bathyscaphe) that would now be wearable, recognisable, available, and therefore potentially compete with the Submariner.
Plastic? Compete with submariner?
@@-Jason-LI'm pretty sure they mean a normal steel FF made by BP, but with these dimensions/design. I don't know that it would really compete with the sub given the FF is significantly more expensive and less known, but I believe that is the idea they are thinking of.
@enigmaticecstasy many pre-owned subs also went in that direction in terms of price in recent years. With this stunt, I think the Fifty Fathoms will gain a lot more recognition.
I'll wait for the Swatch collaboration with Swatch a bioceramic version of a plastic watch YES PLEASE!!!!
The concept is fine by me but this one is just too expensive as a functional souvenir of the real thing. You can find a pretty good watch, such as the Hamilton Khaki field watch, which you mentioned, for similar money.
Ocean of Storms version is absolutely brilliant. Added more premium rubber strap on it. Fun/Price ratio is great.
saying it right now, would get a Swatch x Breitling Navitimer. Closest I'm going to get
I could see them doing a Swatch X Breguet Type XX model in the future, but I can't see them doing much with the likes of Longines, Rado or Hamilton since they're already "budget" watches (or at least, the retail prices aren't multiple times the Swatch price). Could see a Glashutte Senator Sixties/Seventies model perhaps, but my guess is the Collab needs to be with iconic watches, so maybe they'd go back to Omega and do a Seamaster 300 or ProPlof model.
Yes it has to be an iconic watch that is also expensive. That leaves Seamaster and Breguet. Glashutte could do with promotion but it simply isn't well known enough. To get full value from this collaboration they need to introduce a smaller fifty fathoms because 45mm is simply too big for most people. I would choose 40mm over 42mm because 40mm could be unisex whereas 42mm is pretty much men's only.
4:30 that unerwater cave forms the outlines of Switzerland. At the exact time you say „the swiss watch industry“. Perfect timing.
Cant wait for Pagani or San Martin to make a proper version of this in PVD or Cerakoted steel with a NH35 that is serviceable and that has sapphire and will most likely be less than $400.
Probably $160 and will be pretty damn good and robust
Me too!😂
This collab is a better collection. Knowing Swatch they can do crazy things like a collab with Hamilton and use the Ventura.
Swatch X Hamilton Ventura was the first thing that came to mind…
When I was a boy the Pacific, Atlantic and Indian oceans all touched Antarctica... and we liked it!
Love the sarcasm right out of the starting gates, "Oh what a time to be alive...", I love that, and now there's a whitebread fifty fathoms too, and it's not going to end anytime soon. I seriously thought once upon a time that the reverse would happen and somehow Omega would take the swatch speedmaster and create a marvelous precious metal version in the metal. Too bad, as that would have been a dimensional shift of reality and why not. If we can go from metal to bioceramic we should be able to go from bioceramic to precious metal. Love the content here and it really is amusing to see some amount of weariness to what's next from Swatch and its captive maisons...Can't wait for the new Bioceramic Breuget Type XX, Oh the humanity. And you rock Monsieur A. Morgan.
Really took the piss with that Breguet Swatch on the thumb 🤣😂
To close the marketing loop, what they should’ve done is offered a discount equivalent to the price of the plastic version (either Speedmaster or Fifty Fathoms) toward the original in the metal. This would incentivize buyers of the X Swatch versions to get into the more expensive models.
Additionally, and perhaps more for those who were already contemplating the steel versions, they could offer the plastic version as a gift with purchase.
Awareness campaigns are far better when they they sew the seeds of brand loyalty.
🔥
The Swatch x Casio duro is going to be lit
I bought the mission to moonphase. I’m now looking at getting a speedmaster.
Next up... Rado "DiaSwatch" I like the most subtle version the "Antarctic". The white/grey is quite appealing, the throw-away aspect, less so.
I think H.Moser should make a swatch watch with a fine swiss movement but the case and dial are made out of recycled moonswatches.
This is brilliant. I’d love H. Moser to take the piss and call out what I’d consider an extremely cynical and pathetically hypocritical marketing exercise. I sound really sour about it, just an grump this evening I guess haha.
@@JC-tx5tu lol, ya it would be on brand for them
Swatch X Breguet Classique Bioceramic Tourbillon. Would like to see how they make this, if possible
...for less than $2000 🤭😅
I would like to see the Hamilton x Swatch, but with the Ventura instead of the Khaki. Also, if you can get the family on board (which may be the biggest issue), you would promote the differing designs as tributes to Elvis Presley, the Ventura's most famous owner.
Fun souvenir, a 10£ watch, sold for 400£. So funny for the Swatch group!😅
This is the best watch chanel! Love you guys. I could not agree more.
Purely by chance i was in Venice (IT) this week and there was a que outside swatch store, however when i returned only 2-3 people. Seeing the watch in person i wasn't much impressed.
I personally like the Blue one a lot. That said I'd rather Blancpain put in the time and money into making a modern iteration of their classic Fifty Fathoms- thinner movement, small case dimesnsions, better finishing and a better claps/depolyant.
For $35k for sure
@@LT-rb2pk5K would be more like it. Tudor & Longines make great pieces at that price point. Truth is, only the extreme BB enthusiast would pick at FF over a BB or Sub. BP got left behind years ago. And I doubt this naff collab with swatch will help matters…
@@KeepingWatchUK are you high? The current 50 fathom is alr 20k+
@@LT-rb2pk so you’ve gone from 35K to 20K. The point is you’d have to be mad to spend 20K or 35K on a BP FF diver when you can get a Tudor BB for less than 5K or a Sub for less than 10K.
@@KeepingWatchUK are you trying not to understand haha? The current one is alr 20k. If you want them to sell you a better version, expext 35k lol. Not sure what you are trying to say at this point but yes people are paying 20k to buy the current 50 fathom
Breaguet X Swatch with a skeletonized sistem51 LET'S GOOOOO :)))))
Shouldn't it also have Squale written on the dial somewhere, considering they helped Blancpain with their case design back in the day....
No. Their involvement was overblown. Sure, they made cases but so did other manufacturers.
Making the strap from netting and the watch from plastic. Is like going to McDonald's and ordering an orange juice with your big mac meal and thinking your meal is healthy! Lol
And you get a paper straw for your plastic cup.
A Jacob & Co/Swatch collab would be fun.
Let’s do a reverse and get a solid gold AP branded G Shock. 🎖️
I'll take one. But at retail price. Can wait until demand dies down. Looks fun
Maybe they'll do the Hamilton Elvis watch next.
Apparently before the launch of the MoonSwatch, Swatch made 3 prototypes, the BP FF, Omega Speedmaster & Seamaster. So I forecast the Seamaster is next. Blancpain is not a huge industrial concern like Omega and I understand only produces circa 7-10k watches annually. If there is a big increase in sales orders on the actual Fifty Fathoms (40% uptick in sales as has been suggested for the real Omega Moonwatch in the year following the launch of the MoonSwatch), I don’t think BP would be able or want to meet that demand, they aren’t meant to be mass market “me too” watches. So hello waiting lists.
Swatch x Tissot PRX would be fun. More expensive than the original
Scalpers are already up on eBay at 750-1000.
I can see a ZULU X swatch after ongines playing with aéropostals pionners /city around the world in an Indiana Johns style; GMT being one of the most beloved, and now cheaper, complication
I think that this may also not be a wholly successful story for Blancpain. Fifty Fathoms, is something that many will imagine (because they’ll not have even googled it) is very deep, adding to the mystery of a dive watch. Now, we all know it’s only 91 metres, so nothing particularly special for a dive watch. As for the availability of these collaborations, I feel that this is deliberate as a means to prolong the hype for very little cost to Swatch.
Longines Lindberg next?
18:11 and Because Timex already got that covered with their colorful Mk.1s
Didn't know about that square Swatch
Thanks
Longines invented the GMT so I would suggest that’s next…
A piece of timber is 2x2 x is pronounced by NOT times. Same applies here - it Blancpain BY Swatch NOT Blancpain times Swatch!!! 😂😂😂
A bio ceramic khaki field watch would be cool
If they do Hamilton it should be the ventura. They just did a square and could do with a triangle.
Would really love to see a Swatch x FlikFlak collab next. Maybe that watch with the red and blue people as the hands, but in bioceramic.
I'm hoping for a Swatch x Hamilton Ventura.
I would certainly like to see a Patek x Swatch with the Nautiluswatch.
Maybe Breguet Type XX next as can reuse the quartz chrono movement from the moon swatch.
Hamilton x Swatch using the Ventura as an Elvis tribute?
You should come to Dallas. Safe travels, all the best!
I’m hoping the REVERSE happens. It would be interesting if OMEGA made (as an example) their own “Mission to Earth” and had a full ceramic watch modeled after the Swatch. People can have the fun of Swatch with the quality of a real OMEGA.
The stories I’ve heard of the MoonSwatches poor quality has me not wanting to buy one anymore:/
Breguet would be the next possible direction, however it would depend on the success of the Blancpain campaign. Hopefully this marketing trend won’t continue
I love Tom:) he memes the cheap guy not knowing much about watches, but behind the fassade, whenever he makes a serious statement it's usually smart and very well articulated:)
My guess for the next collab would be: Captain Swatch with Rado? Or a SeaQ by Swatchhütte Original? 🤣
The challenge this watch collaboration may face is that whilst an iconic watch, is the fifty fathoms desirable? And, at the price, can you trade up? The moonswatch, whilst a huge leap in price, could be obtained in hesalite, on monthly payments, at a rate equivalent to owning a modern phone. Ie relatable. The Fifty Fathoms is more like a monthly car payment. And, the expensive version of these watches are jewellery. The fifty fathoms size, and design( apologies for the fans) just make it too big for my wrists, and not pretty enough to cause that pull. I expect flippers to create initial demand( success) , ebay demand to drop off quickly, letting enthusiasts or the curious to enter the market. Swatch will move some units, but the rub off benefit will not happen in the same way. My advice would be to wait 3 months, and then go by a Hamilton!
I heard you could service it with special parts. System 51 parts are available.
The Porsche analogy is a good perspective.
That is one huge upgrade from a Moonswatch to a Speedy. I suspect they had they had the means and decided to 💪 flex on all the peasents buying the Moonswatch. Especially after they handled the watch. Probably disnt want to leave empty handed and look too poor to buy a Moonswatch. LOL 😂
Swatch x Harry Winston for the Historique de 51 would be amazing. Or perhaps for a licensed deal then Swatch x MBF. This would surely go bonkers.
think its better looking than the Omega but all the little sly references to the OG watch will go way over the target market heads..Ok its mechanical (of sorts) but id rather buy a cheap diver in Steel than one of these
i reckon the next collab (if ever) would be the Breguet Type XX, i mean it iconic, underrated, historic and it represents the sky, i mean we alr have space, the seas/oceans and now the sky (makes sense ? idk hahahaha)