Consumer-Obsessed: Reimagining Midlife Women’s Health and Wellness

Ellen Willcox of Listen.co reports how underserved middle-aged women are in healthcare.
With women actively excluded from clinical trials until the 1980s, and only required to be included in the 1990s, it’s unsurprising that they have learned to get by on their own, Wilcox noted. This creates real, significant gaps in women’s health coverage and is a missed financial opportunity for healthcare companies.