Why is the Rolex Hulk so Expensive? | 116610LV prices at nearly triple retail!?

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  • @ShahLusso
    @ShahLusso  3 роки тому +1

    **Corrections:** 1:17 Typo on the infographic, it should say Calibre 3135 not 3125, also @ 10:32 I said 116610 models instead of 11671x models (GMTs) - specifically the 116719BLRO was discontinued in 2018.
    What do you think of the Rolex Submariner Hulk? Do you think it's worth well double its original retail price now that it's discontinued? Do you think the Rolex Hulk is worth more than the Ceramic Kermit? If it was your money, how much would you pay for a Rolex Hulk & why? Let me know what you think in the comments section.

    • @impexRQ
      @impexRQ 3 роки тому

      Honestly , I prefer the new Submariner Kermit ... besides expending 20K in the previous Hulk (which for me is too cartoonish and greenish) I will expend the money in the new Kermit..

    • @nme6725
      @nme6725 3 роки тому

      @@impexRQ if you have seen one in person the watch is beautiful and not cartoonish. Pictures do not do most Rolex justice. Although I don’t think the hulk is worth 17 grand it’s beautiful

  • @DrewskiOne
    @DrewskiOne 3 роки тому +5

    Great video and breakdown on the Hulk. Best explanation I’ve come across on its pricing and popularity. As of March 2021 prices are at $20k. Expensive but a beautiful watch.

    • @ShahLusso
      @ShahLusso  3 роки тому

      Thanks! Glad you liked the video :) i agree it’s an objectively nice watch but it’s crazy where the prices are going

  • @leefader7682
    @leefader7682 3 роки тому +8

    I currently own a HULK and I did try on the new Cermit, and to be totally honest the HULK is much nicer, it just pops!!

    • @crackmanjones1710
      @crackmanjones1710 3 роки тому +3

      That’s good cuz I have the HULK also 👌 ✅

    • @jfkayne
      @jfkayne 3 роки тому +1

      I love my Hulk. Bought it new for $8,500 with no tax on a trip to Paris. Wear it almost every day. Never thought it would actually appreciate like this.

  • @happios
    @happios 8 місяців тому +1

    Just ordered a second hand hulk by noob. Looking forward to the beauty

    • @ShahLusso
      @ShahLusso  8 місяців тому

      Congrats! Hope you enjoy it for years to come :) 🎉

  • @mb-watches
    @mb-watches 3 роки тому +1

    😂😂😂 that Intro again 😁👍🏻🙏🏻 made my day bro 🙏🏻🙏🏻
    And great thoughts on the topic. I still cannot get over those prices, I bought my Rolex models between 2011-2015. unfortunately many pieces now land at the hypebeasts and not a really watch lovers. At least it seems too.
    Keep up the good work and have a happy weekend.
    So, how can the lord safe us😁😂

    • @ShahLusso
      @ShahLusso  3 роки тому

      😁fun fact I did about 5 takes of that intro, but looks like I picked the right one and was worth losing my facial hair to get it done hehe. Yeah the prices are really insane right now but I think it's just come to the point where it comes with the territory with regard to Rolex - luckily you got your GMT before all the crazy hype so it's untainted by it in that sense and makes it that much more special :)

  • @ThatBoyMGee
    @ThatBoyMGee 3 роки тому +3

    I remember when the Hulk was around 6.500 bucks on the used market...nobody wanted it. Times changed.

    • @ShahLusso
      @ShahLusso  3 роки тому +1

      Those must have been the days, but I wouldn't be surprised if this bubble deflates (i don't think it'll ever actually burst though) and then something else will be the waitlist/above retail obsession

    • @Queensfinest2023
      @Queensfinest2023 8 місяців тому +1

      Wait another 10 years and it’ll be 50k 😂😂😂

  • @SoCalWatchReviews
    @SoCalWatchReviews 3 роки тому +1

    That intro 😂 Great video man, looking sharp as always. Much respect to you for all the research and also the bad ass info graphics!

    • @ShahLusso
      @ShahLusso  3 роки тому +1

      Hehehe thanks bro, gonna miss my mustache and beard for the next few days though but hopefully well worth it for that intro :D

    • @SoCalWatchReviews
      @SoCalWatchReviews 3 роки тому

      @@ShahLusso 😂 you actually look pretty clean and young my man!

    • @ShahLusso
      @ShahLusso  3 роки тому +1

      Oh yeah, I've got about +/- 5 years of age appearance depending on facial hair 😂

    • @SoCalWatchReviews
      @SoCalWatchReviews 3 роки тому

      @@ShahLusso 😂

  • @diegom.8773
    @diegom.8773 3 роки тому +2

    I have the Hulk and it’s really beautiful, I have had it for a long time and I hope to give it to my son when he finishes his university studies. I think it is cuter than the Kermit, because of the bracelet, the ceramic bezel and the color of the dial. I estimate the same will happen with the SD43 when it is discontinued. Great video as usual Sha, congrats!

    • @ShahLusso
      @ShahLusso  3 роки тому

      Green in general isn't really my color, but if I had to pick a green Submariner I'd have to say the dial on the Hulk really does stand out and I agree that the bracelet does give it an edge over the original Kermit. I've had the new green Submariner on my hands and on the wrist and I do like the case shape & fit of it much more, but I think they made a mistake in taking away the green dial.
      You may be on to something with the SD43, as it's defnitely one of the most wearable modern Sea Dwellers being only 43mm, and Rolex has introduced and discontinued quite a few variants on the Sea Dweller over the last few years so if this follows that pattern and has a short production cycle then it could be a more sought after piece - this along with it being the first Sea Dweller with a cyclops, and being introduced as an anniversary model too all that adds in its favor.

  • @matthewk7450
    @matthewk7450 3 роки тому

    hi, what are your thoughts about the original 50th anniversary Kermit 16610LV? its value is about the same as a hulk now although it's more inferior in terms of specs. it is now worth 3-4x the original retail price. and some are expecting the hulk's price trajectory to be similar although it was produced in greater numbers vs the Kermit

    • @ShahLusso
      @ShahLusso  3 роки тому +1

      I actually quite like the Kermit, and of the three green submariners made its the only one that's actually an Anniversary model vs being regular production. It also was the first to introduce green to the submariner and lastly in terms of specs its actually not that far off the Hulk - both use the 3135 though the Hulk does get the Parachrom hairspring - though of course the Hulk does have a better bracelet & scratchproof bezel.
      The one thing the Kermit is missing is the hype. IMO it's hit the prices its at in the more "traditional way" - firsts for the brand & model line, special/anniversary edition, low production numbers, discontinued for over a decade now. So I think in the long term when the hype shifts to other models, the Kermit will eventually surpass or at least stay neck & neck with the Hulk. I imagine both of them will be perceived as classics though.
      As a preference I prefer the Kermit, but also in general i prefer the look of the 16610 in general vs the supercase ceramic Submariners so there's probably some bias there hehe

  • @Saints-Forever
    @Saints-Forever 3 роки тому +2

    You nailed it on the head about the all the ingredients for a long success (price increases) of the Hulk. I can imagine at some point Rolex will make another new Hulk (green bezel with green dial) but will not revert to the maxi case hence the original Hulk will be even more sought after.

    • @ShahLusso
      @ShahLusso  3 роки тому

      Yeah, or perhaps they'll do a green lacquer dial instead of sunburst - similar to how they did with the Smurf, the good thing for Rolex is that since they never make particularly big changes it leaves them plenty of options for when they do want to make a change

    • @nme6725
      @nme6725 3 роки тому

      They won’t

    • @EyeInTheSkypaulmcmenamin
      @EyeInTheSkypaulmcmenamin 3 роки тому

      @@nme6725 they will, they have relaunched new versions of several of their older watches and the Hulk with a new movement and 41mm size would be a winner for them.

    • @nme6725
      @nme6725 3 роки тому

      @@EyeInTheSkypaulmcmenamin they won’t.

  • @Camelotskin
    @Camelotskin Рік тому

    Yeah I was going to say the movement is 3135 but you caught it. Legendary piece but SMURF is the Sub King.

  • @ThinkingAndInkingLtd
    @ThinkingAndInkingLtd 3 роки тому

    such great insight on the dimensions and marketing (Rolex get this better than any other watchmaker) which is simply defined as matching consumer want/needs to your product/services' attributes. Same comment viz colour - excellent observations!

    • @ShahLusso
      @ShahLusso  3 роки тому

      Thanks! Without a doubt if there's one thing people don't give Rolex enough credit for its their mastery of proportions and just making a watch that fits pretty much anyone, I think more than any specific marketing effort or technical advancement this has been a huge factor in their succss - they're easy to like because they look good on any wrist

  • @octavioa.piantini6306
    @octavioa.piantini6306 3 роки тому +1

    Got mine in May of 2019, brand new for $8300. This video makes me feel good.

    • @ShahLusso
      @ShahLusso  3 роки тому +1

      Oh nice! I can imagine you'd be feeling pretty good having bought it somewhat recently and at retail too, hope you enjoy it for years to come :)

    • @FootageFactory
      @FootageFactory 3 роки тому +1

      I bet it does. I bet you look at it a giggle thinking to yourself...This watch blew up!

    • @secretsanta9046
      @secretsanta9046 3 роки тому +1

      How did you get it under retail and tax free in 2019?

    • @octavioa.piantini6306
      @octavioa.piantini6306 3 роки тому

      @@secretsanta9046 no tax island

    • @FootageFactory
      @FootageFactory 3 роки тому

      @@secretsanta9046 Tax free, buy in Oregon. Under retail. Steal it.

  • @Latino1777
    @Latino1777 3 роки тому +3

    I know a doctor that wears green scrubs every workday and it looks great on him ! He got it when first released and unwanted.

    • @ShahLusso
      @ShahLusso  3 роки тому +2

      Oh what it must have been to buy it back then, where it was probably just a cool novelty and way to match a good, reliable watch with his scrubs vs today were probably most people are thinking 1st, 2nd, 3rd about the resale value instead of the watch itself. IMO that's the biggest downside to the Hulk - its resale value tends to get more attention than its own merits

  • @808Stevie
    @808Stevie 2 роки тому

    I love that intro! 🤣

  • @SSgtBigSwole
    @SSgtBigSwole 3 роки тому +1

    I just found out about this watch today since I’m looking to buy my first rolex and it pisses me off. I only want this watch because green is my favorite color and i dont like the starbucks or w/e it’s called. I can pay 10k for it no problem but refuse to pay 20k.

    • @ShahLusso
      @ShahLusso  3 роки тому +3

      Yeah, it's unfortunately almost a rite of passage for most new collectors or collectors looking to get their first Rolex to find out how insane the market is on these watches.
      That being said though, if you're after a green watch from the Rolex group you can always try the Tudor Black Bay Harrods - still sells for above retail but nowhere near the insane premiums on the Hulk or the Cermit/Starbucks. Another option, albeit without the "brand value" is the green Oris Aquis Date (Ref. 01 733 7766 4157-07 8 22 05PEB), or also the the Breitling Chronomat Bentley Edition (AB01343A1L1A1) and Premier B01 Bentley Edition (Ref. AB0118A11L1A1) have nice green dials and none of those last three have the hype pushing their prices to crazy territory.

  • @silvesterpenkov3519
    @silvesterpenkov3519 3 роки тому

    Great video again, cheers

  • @jagspatel7060
    @jagspatel7060 3 роки тому

    Top marks on historic time lines...keep it up top g.😊

  • @marklastname9341
    @marklastname9341 2 роки тому

    Picasso dont paint no more……
    Rolex don’t make hulks no more….
    The dial is art…..
    The end….

  • @rayleeaustralia
    @rayleeaustralia 3 роки тому

    Because it's discontinued now and the demand is high? I'm surprised the new Shrek is even more expensive

  • @shadimagdy8196
    @shadimagdy8196 3 роки тому

    The question is should one buy the hulk at this price point?

    • @ShahLusso
      @ShahLusso  3 роки тому +1

      Well that is the $18,500 - $30,000 question. IMO a lot depends on really how much one wants it. If your heart's set on it and can afford it, then get it. If you can afford it now and don't want to miss out...probably get it too because the prices in the short term are likely to keep going up. If you want it just because its green or want a good quality luxury dive watch, IMO there are better divers, better green watches that you can get for less. But in the end it comes down to personal preference and why one wants one in the first place :)

    • @mohboxing7208
      @mohboxing7208 2 роки тому

      @@ShahLusso I have advised my mum to purchase it ASAP, she’s never made a business investment, we managed to find the 2010, HULK discontinued 14,000£.... I told her to get it and it’s been discontinued recently so it will continue going up in value and secure it ASAP, we was advised to get the 2020 version, I told her to keep the 2010 version and get the 2020 too, since she’s never made a business investment ever, I told her she has the money then get both! And hold it. We are getting told by other people to return the discounted 2010 Rolex, and we should get 2x 2020 watches that aren’t discounted instead, I told her they aren’t discounted they are nothing close or as rare as the Hulk will become. What’s your thoughts please it will matter a lot.

    • @mohboxing7208
      @mohboxing7208 2 роки тому

      @@ShahLusso do you agree with me, or disagree? Do you think the 2010, discontinued hulk + 2020 version, so both first and last year is better than... 2 random 2020 Rolex? I think so highly what are your thoughts. I think it will both rise more because it’s just been discontinued recently.

  • @phil2082
    @phil2082 3 роки тому

    Buying the right color in a $5000-15000 watch is the sole most important thing. Why would I buy the wrong color watch for that kind of money?
    Also, it makes absolutely no sense to me that I would walk into a Rolex dealer, with money, and magically, not only will they NOT take my money, but they don't make enough watches to keep up with supply.
    Rolex needs to teach thousands of people how to make their watches the right way, and produce thousands more watches per year. Anything short of this is a disservice to their customers, and as a potential customer of Rolex, I can't help but walk into the Omega and Breitling dealers in my local mall instead.
    Why would I wait around when told "Come back in 3 months if we haven't called you" when I could just go next door and get a Seamaster 300m, or a Navitimer?

    • @ShahLusso
      @ShahLusso  3 роки тому +2

      💯this crazy market just gives people more reasons to explore other brands, hopefully eventually this will cause prices to normalize and in the meantime it helps to lift up other brands as people flock towards them due to Rolex dealers not having their most popular models

  • @mrtee6678
    @mrtee6678 3 роки тому

    Nailed it 👌👏

  • @underdog5081
    @underdog5081 3 роки тому +1

    Great video. When did you move to India? Full disclosure, I’m Punjabi Indian. There is an alternative agenda to the protest that the majority of the world do not know which is a separatist movement to have their own country.

    • @ShahLusso
      @ShahLusso  3 роки тому

      Glad you liked the video :) I moved to Delhi just under 2 years ago and I've seen first hand how the situation has evolved over here in terms of protests as well as the camps around the city borders. I wouldn't be surprised if additional/alternative causes have latched onto the protests too - the same thing happened in my own country (Chile) in 2019/20 when there were protests going on - unfortunately it happens with most protests that additional causes will join in or take advantage of the situation. That being said the mention in the video is focused on supporting the basic humanitarian needs that a lot of the protesters, the farmers & their families are currently going without during this time & I also made sure to include some links in the description so people can further educate themselves on the situation & draw their own conclusions on what (if anything) they want to support, or they can always just continue on to the next watch video. End of the day this is and will remain 99.99999999% a watch channel :)

    • @underdog5081
      @underdog5081 3 роки тому

      @@ShahLusso hope you are enjoying your move to India. What prompted the move and do you plan on staying permanently? It’s rare for someone from South America to move there. I will take a look at the links. As far as the background info, it’s hard for me to trust CNN and BBC after they butchered up the Kashmir and CAA issues. Wishing you all the best.

    • @ShahLusso
      @ShahLusso  3 роки тому

      @@underdog5081 My girlfriend's from India so I moved here to be with her, we'll probably stay here for a little while longer until the pandemic subsides. So far I've enjoyed it though the pandemic also curbed my ability to explore & travel around so I haven't really been able to experience and explore as much as I'd originally hoped to, fingers crossed once things get back to normal & we're vaccinated then I can explore more. Any recommendations of where to visit are more than welcome :)

    • @underdog5081
      @underdog5081 3 роки тому

      @@ShahLusso Jaipur is an incredible city. They have a sun dial that’s like 300 years old (among other time related items). It incredibly big as the King wanted it to be accurate to the seconds! It’s an incredible city with super nice people and history.

    • @ShahLusso
      @ShahLusso  3 роки тому

      Ooh very cool, I didn’t know about the Sundial! Jaipur’s been on my list since I went to Udaipur a few years ago on a different trip and it was amazing so since then I’ve wanted to go to Jaipur too :)

  • @BobABooey.
    @BobABooey. 3 роки тому

    With all the outrage, hopefully Rolex will see they're mistake and bring it back.

    • @ShahLusso
      @ShahLusso  3 роки тому

      it's any person's guess wether they listen to the backlash or not, personally I doubt we'll see this combination again in steel, but perhaps in precious metal...but then again they ended up doing the steel ceramic pepsi after years of white gold so they do sometimes listen to demand, it's so hard to know with any certainty with Rolex

  • @greencelticman5
    @greencelticman5 3 роки тому

    The reason why there are so many is because more people are selling their hulks because prices went up. People are keeping there black subs. Thats why you cant compare how many are up for sale. 😏

    • @ShahLusso
      @ShahLusso  3 роки тому +1

      That could be a factor, I wish I had tracked the amount for sale as well for the 116610LN . The only reference I have for past units for sale is for the Hulk from Jan 2020 when I did my Tudor vs Hulk video, at that time there were ~600 Hulks for sale vs now ~700, so a modest increase in units for sale and you're right it's probably due to more people cashing in on their Hulks now vs before.
      Unfortunately, I don't have any past data to see what the change there was in the amount for sale for the black bezel 116610 before & after it was discontinued - but imagine those saw a modest jump too as the black ones are selling better than before too, just not as crazy as the Hulk.

  • @playboypaul1
    @playboypaul1 3 роки тому +2

    Great video as always but I don't get the rolex fascination. The sub to me is worth about 7000 retail. There's lots of 40 mm divers out there and better made watches I just don't get it. I mean I like rolex watches but come on the hype is so silly but kudos to rolex the king of marketing for sure

    • @ShahLusso
      @ShahLusso  3 роки тому +2

      TBH its bizarre. Whenever I do these videos I can see the road how we got to this point, but what baffles me is how at no point did enough people stop and say "why am I paying above retail for a pre-owned, current production watch" obviously the latter part doesn't count now that its discontinued but that doesn't explain the last 5 years of its production cycle - but the answer lies in the hype on social media.
      Honestly I don't even give Rolex credit for it because I don't think this is something they engineered, they just rode the wave when they saw it - IMO its Instagrammers, UA-camrs and gray market dealers that have fueled it much more than Rolex's own marketing department.

    • @playboypaul1
      @playboypaul1 3 роки тому

      @@ShahLusso and the fact that you can't buy the damn things

    • @nme6725
      @nme6725 3 роки тому

      @@ShahLusso it’s Rolex being so recognized is the way it is. It’s not only Rolex experiencing this it’s lost of other company’s too. Nike for example. You have the sought after shoes in the app. Once they are gone then you have to get them for a te realer for 4 times what they cost. Woman’s bags etc ect. It’s going on across the board now it has just moved to Rolex as well the last few years.

  • @yuenlee541
    @yuenlee541 3 роки тому

    Bro! Agregale subtitulos en españo!

    • @ShahLusso
      @ShahLusso  3 роки тому +1

      Finalmente logre subir la version en español, disculpa por el atraso:
      ua-cam.com/video/yKkdgIIyOJ4/v-deo.html

    • @yuenlee541
      @yuenlee541 3 роки тому

      @@ShahLusso sigue así bro. Buenisímos videos!

  • @gp2712
    @gp2712 3 роки тому

    Non precious metal watches with colored bezels like Batman Pepsi hulk going for 20k is silly! Look at Conor mcgregor’s new day date and collection all pieces are precious metals and hold value better as this market flattens out. Market moving toward gold and platinum.

    • @FootageFactory
      @FootageFactory 3 роки тому

      Interesting observation

    • @ShahLusso
      @ShahLusso  3 роки тому

      McGregor does have. pretty insane collection, and your theory isn't that far fetched either - with where prices are they've getting so close to precious metal prices I wonder if by the time they reach that threshold some customers will just switch onto the precious metal since they'd already be spending so much - at this stage the Hulk's pre-owned price is already half way to the pre-owned for a 116619LB Smurf or a green dial 116718LN GMT.

    • @blackhataerialvideos5389
      @blackhataerialvideos5389 2 роки тому

      But he lost to khabib

  • @sosri2269
    @sosri2269 3 роки тому

    Lol the intro

  • @trt5t54yre
    @trt5t54yre 3 роки тому

    Id offer 13k for mint

  • @simonassouline45
    @simonassouline45 3 роки тому

    Because stupid people are willing to pay the premium prices! I wouldn’t pay more than $11,000, the Dumb get Dumber! Who cares if it’s discontinued! The 116610LN, is more beautiful and iconic!

  • @Ossory88
    @Ossory88 3 роки тому

    Haha. Nice shirt and tie.

    • @ShahLusso
      @ShahLusso  3 роки тому

      hehe what can I say, I had to fully immerse myself into the character

    • @Ossory88
      @Ossory88 3 роки тому

      @@ShahLusso im sure they already engrave your name on an academy award.

  • @FootageFactory
    @FootageFactory 3 роки тому

    When hulk was being manufactured, I didn’t want it because there was a voice inside my head saying, ahh I could have that watch whenever I want it. Now, that voice has been told he’s wrong, and can’t believe he let the opportunity to buy it is now gone. Now that voice has to live with the fact that this watch is $20K. The voice wasn't sure if he liked the way it looked back then, now that voice loves the way it looks, all because the watch is no longer being made. Stupid voice!

    • @ShahLusso
      @ShahLusso  3 роки тому

      Damn...the voice really let you down - what's he saying about the new one?

    • @FootageFactory
      @FootageFactory 3 роки тому

      @@ShahLusso The voice told me to buy the Black 2 tone, I'll leave a link underneath from my other channel, take a look at it. Though the 2 tone has increased in value, its nothing like the hulk for all of the reasons you pointed out, which you are 100% accurate. What is your question again..."what does that voice say about the new Green Sub/Starbucks"?
      ua-cam.com/video/WeTLRDnYEfU/v-deo.html

  • @harrycwinterbrown1304
    @harrycwinterbrown1304 3 роки тому

    When u put on a luxury watch on your wrist, it is suppose to make u feel special and gives u the feeling that you’ve made it in life. This watch makes me feel like a nerd. Had to hide my wrist whenever i see someone wearing a daytona.

  • @KG-ro8ft
    @KG-ro8ft 3 роки тому

    It’s not nearly triple. Can’t you do simple math?

    • @ShahLusso
      @ShahLusso  3 роки тому +2

      With an original retail of 9k (in 2020 post the price hike, pre discontinuation), prices ranging from low outliers at 18k and high outliers at over 30k, majority being listed between 20-30k, concentrated around the 25 mark. 9k * 3 = 27k. Would you like a dictionary to help you out with the definition of nearly?

    • @blackhataerialvideos5389
      @blackhataerialvideos5389 2 роки тому

      It’s already triple now as of today.