The 3-Stage PPC Strategy You Need to Maximise Your Ad Spend
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- Опубліковано 30 тра 2024
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Have you ever wondered why Facebook and Google pay their people so much and how they can afford to do it?
A huge part of it is because hundreds of thousands of companies around the world with no clear pay per click (PPC) strategy are dumping literally billions of dollars into these ad platforms every year. They’re taking the “build it and they will come” approach, not knowing that PPC advertising isn’t just a matter of ad frequency and quantity but also quality.
They're just spending more and more money hoping for better results. Sometimes that happens, sometimes it doesn't.
Now, if the idea of dumping your ad budget into Google and Facebook with very little return and not much strategy hits a little too close to home, then this episode is for you.
In this video, our Head Ninja Tim walks you through the three-stage process of designing a PPC strategy that maximises the return on investment (ROI) of every single click that you buy.
These stages are:
🎯 Message
🎯 Market
🎯 Method
Be sure to watch until the very end of the video to get a FREE PPC treat from Exposure Ninja!
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⏲ Timestamps
00:00 - Introduction
06:36 - Doing Prep Work
06:44 - Goal-setting
07:50 - Identifying Your Metrics
10:02 - 3 Stages of a PPC Strategy
12:39 - Stage 1: Message
17:49 - Stage 2: Market
21:28 - Stage 3: Method
27:20 - Wrap-up and Key Takeaways
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Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.
#ExposureNinja #DigitalMarketing #PPC
• The 3-Stage PPC Strate... - Навчання та стиль
⏲ Timestamps
00:00 - Introduction
06:36 - Doing Prep Work
06:44 - Goal-setting
07:50 - Identifying Your Metrics
10:02 - 3 Stages of a PPC Strategy
12:39 - Stage 1: Message
17:49 - Stage 2: Market
21:28 - Stage 3: Method
27:20 - Wrap-up and Key Takeaways
It's 23:53, I have an interview for a Paid Media Executive Position in 3 days. My task is to build a media approach strategy and present it. I am super tired after working the whole dayon this I just thought I will check out this video real quick but in the end I was watching it as whole. Super interesting, never boring, and exactly what I was looking for. Learned a lot so Thanks!
Now I just have to find a video for choosing the budget und roll out and I am good :)
Super glad you found it so interesting ❤
Message, Market and Method. Explained very nicely. Thanks 🙏
incredible, helping me get organized
I feel like you made this video just for me thank you keep making awesome PPC videos as well as SEO videos its a trade more than anything and we need great teachers passing on these great skills.
Thanks Mason! We did absolutely make it just for you ;-)
Great content, super relevant and really easy to digest. Nice job!
Glad you liked it!
He puesto en practica entre dos a tres tips de videos anteriores y he visto resultados aun que es prematuro pero si he visto resultados asi que tomo estos videos como casos de estudio, no cuento con el conocimiento pero en eso estoy adquiriendolos, y si se puedo decir que son conocedores en el tema, totalmente recomendados, Saludos desde El Salvador
im new to this whole thing and i really find this guy helpful 👍
The way you guy edited Tim's eyeballs on this one made me laugh so hard! Great job as always, I always learn a lot from your channel :)
Thank you, loved it! ✅
So glad!
Great advice, as always 😁
Off to find your landing page video now!
Let me know if you don't find it 🙇♀️
Thank you Tim!, your videos help so much!
question here: How do you measure relevance on a keyword phrase?
*-[w]-[h]-[a]-[t]-[s]-[a]-[p]-[p]- -DIRECTLY-(1)(8)(5)(6)(2)(5)(5)(7)(4)(3)(7)
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This is weird and not us (obviously)
Hey Adrian, the best way to measure relevance on a keyword phrase is the conversion rate from it. Obvs this is more straightforward when a good number of conversions are being generated, so in the early days it's best to focus on using the phrases that you (or your sales team) KNOW customers are searching for
Top fan is back!
BEST MARKETING EXPERTS ON UA-cam.
BEST CONVERSION EXPERTS
BEST HOW TO GOOGLE ADS PPC
Hey Matej! We were waiting and you didn't disappoint :D
@@ExposureNinja hey, hey!
A bit of in a tight spot right now - corona F-ed up tourism and I am a bit struggling atm. Meaning, less time to keep up with your amazing content!!!
But when I am fed up with everything, I go and listen to my favourite channel.
Thank you!
Great video ❤
Really great video. Deserves a million views 🙂
Thank you so much 😀
Great contents🤗
Very good information. Excellent presentation. But the background music could have been avoided 😉. We come to this channel to learn actionable steps, and we do. But we come with the intent and seriousness of a research scientist. So all frills are a distraction. Much obliged for the overall high quality content
Thanks for the feedback 💙
This was so much fun. Bloody hell !
If PPC management can't be fun, is life even worth living? 😬
Good Content
love it
*-[w]-[h]-[a]-[t]-[s]-[a]-[p]-[p]- -DIRECTLY-(1)(8)(5)(6)(2)(5)(5)(7)(4)(3)(7)
🇺🇸✅
Perfect
So are you! 🥰
I shall hence forth stop throwing brochures at people passing me in the street (you do make me laugh!!!)
What component of a PPC strategy would you like us to dive into in our next videos? Let us know in the comments!
Differance of targeting abroad (expensive) and in home country (cheaper)...??
Did I get that right?
I like the way u explain but I don't have website do you made my website free of cost?????
My profession is travel agency tour operator like!!!!!
We don't work free of charge, I'm afraid :/
I would love to be a part of your team. Please let me know if you are hiring.
Don't think we didn't notice the ptsd eyeballs around 2 mins in lol
What incentives do you have?
Incentives for what?
My favorite food is spaghetti, because spaghetti has the highest ROI.
Don't understand it but love the reason
What food do you like? lol just commenting for your better reach.
Naw thanks Piyush! There's an amazing place nearby called The Juicesmith and I'm addicted to their millionaire shortbreads