Marketing Insights from South Korea with Breakthrough CMO, Ki Seok So

In this episode we explore the South Korea's rapid pace of improvement and the need to maintain leadership in the marketing field. It discusses the rise of generic content generated by AI but highlights that compelling brand storytelling will be a key factor in attracting and inspiring audiences in South Korea. The video stresses the importance of continuing brand-building efforts during challenging times, asserting that businesses in South Korea that persist in these efforts will thrive.
About Ki Seok So:
Ki Seok So is an accomplished marketing and brand management leader, he has been leading marketing organizations and driving the brand & marketing strategy and activation for major brands. Global, local, big, and small. Traditional and IT. With over 15 years of experience in launching and growing major consumer & b2b brands, he is passionate about creating and delivering fully integrated marketing and brand strategies that resonate with customers, generate brand growth, and drive business results, based on data, insights and intuitions.
Connect with Ki Seok So:
/ kiseokseo
About the host:
Bob Low is a renowned B2B Marketing Consultant with a unique value proposition centered around his deep experience in B2B sales and growth marketing. As a seasoned practitioner, he offers invaluable insights drawn from his years of professional involvement in the field.
Bob has had the privilege of training top companies such as SIRIM Berhad, Telin Indonesia, Coca-Cola, and Ernst & Young in digital marketing and LinkedIn strategy. His expertise has earned him a substantial following on LinkedIn, currently exceeding 30,000 followers
Connect with the host Bob Low:
/ bobthinks