MMM x Last-Click: what you need to know | Uncover Spotlight

In this video from the Uncover Spotlight series, we delve deeper into the differences and benefits between Last-Click measurement and the Marketing Mix Modeling (MMM) Model.
-
Uncover Spotlight is a series of videos made by Uncover with the aim of informing, teaching and unfolding concepts about marketing, media measurement, data integration, media optimization, data analysis and growth.
-
Find out more about Uncover at
uncover.co