How These "Foreign" Brands are FOOLING India | Business Case Study
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- Опубліковано 6 жов 2022
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The British might be gone and consumers still harbour anger for them, but we still unconsciously look at anyone foreign as premium. Having a foreign name gives a global identity to these brands - It just creates an impression that their products are not exclusively meant for India and it seems more exotic than anything
The biggest company that does this is Aditya Birla group. Adtiya Birla acquired a subsidiary called Madhura Fashion in 1999. DATA Madhura Fashion did 1559 Crores in revenue in 2021 and it has a few companies in it that you know well.
buildonscenes.com
Well Peter England, Van Heusen and Allen Solly do provide quality goods and now that i know these are Indian brands it makes the experience even better
CD and Sero are best in India....
I agree
Marketed by Indian company Birla but manufactured by overseas
They are manufactured overseas tho
Indian Terrain is also a good quality and an Indian name.
This is not an 'Indian' problem, its a global thing. All fashion brands try to market themselves as Italian, French or British as these were always considered the fashion capitals of the world. Even in US, Canada, Korea you wud see an affinity to French or Italian clothes and Swiss Watches. So many US based watch startups have italian/french names
^ this! One guy with a brain in the comments section
That's the importance of soft power!
Well said.
@@devakinandan7659 yes. Soft power has to be based on solid track record and foundation.
Indeed! It reminds me that Häagen-Dazs is an American brand.
As a copywriter myself, I can imagine how much research is needed to compile the data shared in this video. Great work man. You are killing it.
Not sure what kind of copyrighter you are. All these are basic info, which you get in 2 minutes if you Google.
Chal chutiya you fake account. Which research you're talking about?? Every single thing said is known fact by almost everyone.
@@agytjax You are absolutely right... yeh sala khud ka scam hain in logon ka get fake comments and make your post happening.
Bruh! Anyone with basic general knowledge knew these facts.
@@agytjax yes it just editing and video style is good probably they copied this from english UA-camrs 🤣
You excellently presented what I have always felt about these “foreign” brands. One must wonder why there aren’t Indian brands named Patel’s Jeans or Reddy Polos !!
Patel's jeans😂😂😂😂
Yo, bros!!!
before joining the cohort, after the cohort, there is a course that you should do and it costs 48K!! Think twice before you join. The cohort is free but the course is worth 48K
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We were talking about this in the live stream and these fools stopped the live chat!
The brands are not just names but also difference in quality.
Peter England are mostly daily office wear with cotton fabrics of 120 gsm. They are 100% cotton too but observe on the GSM which means they come cheap, can be stained and after sometimes can be discarded. They also sell other shirts which don't crease and all for office wears because they are mixed with synthetic fabric cheap to manufacture same case with suits. Most Peter England suits are also synthetic in nature.
Allen Solly is meant for a premium (not luxury) brand.
Van Huesen as said by the narrator being owned by Aditya Birla is incorrect. Van Huesen is owned by Authentic Brands, the same brand that markets Arrow, Brooks Brothers, Forever 21, Nautical etc. Aditya Birla just bought the rights to sell and market Van Huesen in India and didn't actually own it. Now they can't market either as parent company will be running the business now onwards.
It's the same as how Timex, Kenneth Kole etc are run by Titan in India but not actually own it. Calvin Klien is owned by PVH, but it's watches were earlier made by Swatch Group and now Movado( MVMT in reality)
Yes, like Pilot and Parker are run in India by Luxar.
Looks like your research is on point
Valid points
@@subhmaypatra5562 yupp like StarBucks is run in india by TATA.
@@slashtab movies yeah probably, but the other for sure not. Don't forget to factor in the cost. Also if you are talented and work hard you can get admission in IIT, IIM, do CA or Mbbs. The only ones who legitimately need to go abroad are those who want to do cutting edge research in the ivies or oxcam or the children of rich parents who aren't able to Crack Indian exams and go to mediocre western unis to just show off and spend money. The 2nd category is anyway not worthy of attention because mostly either come back to joi their fathers business or some stay and squander their family wealth
Bro. Literally I have no words to explain how I am feeling right now. You're killing it and keep going ☺️
U already killed him' calling bro' 🤣😂😂
@@rajivmahto2968 he is married though...
@@SB0x0 that too with a beautiful wife 🤣
@@SB0x0 how do uk 👀
@@arijit1809 by watching all his videos... He once said in one of his video.
I recently ventured into Organic Farming business, currently supplying it to local supermarkets. But probably by next year I'm planning to start my own brand, and I'VE CONSCIOUSLY SHORTLISTED 2-3 EUROPEAN NAMES for my brand. Hope it will work 🤞
Even the foreigners know the weaknesses of 'Brown People', that's why so many foreigners start their Vlogs from any India City or any reaction videos (bullshit ones) on any India-related topic, though this miraculously increases their subscriber count on their channels. 😂😂
Anyway, I’ve one thing to add:
Even top brands like Zara, H&M, Mango, etc. buy raw cotton from India, stitch it in either Bangladesh or Xinjiang (China) & put their European labels and sell it back to the upper middle + rich class in India. The same company which stitches Zara etc. is also manufacturing Wrogn & Ajio's cloths, but since it's Ajio, brown people aren't into it. LMAO!
Thanks for making this video, help us Indians get over this inferiority mindset which has set-in probably due to various Netflix shows + Kara Johar made Bollywood movies.
Ekdum sahi bro....Ye reaction video vala game toh bohot bekar...we are weak pussy insecure cunts sadly.
Zara does seem to have better designs and fit though. I have checked wrogn (never checked ajio since it is mainly online only), and wrogn designs are definitely not that great
So we should not buy Zara or h&m ?
It's not just Indians, even West wants exotic imported fashion Italy, Milan, Indian textiles like Kashmere. It's nothing negative on consumers side.
Yo, bros!!!
before joining the cohort, after the cohort, there is a course that you should do and it costs 48K!! Think twice before you join. The cohort is free but the course is worth 48K
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We were talking about this in the live stream and these fools stopped the live chat!
07:10 I like how he said "for the lowest segment you can get Salman" lol
Ya🤣🤣🤣
Bhai supremacy
even srk is doing ad for reallme..
I have a friend who knew someone in the Arvind Mills factory outlet and would get both of us shirts, chinos and trousers at 1/4th the MRP provided we bought multiple pairs.
He told us that even by selling it at that heavily discounted price, they would easily break even or even make small profits. The margin on these items seems sky high.
hamko bhi dilao bhai 🥲
Tumare dost kaise bane 🤤🥺
Can you tell me which city
@@anandrajg5338 only the employees are allowed to buy from the mill
There is a motion that textile industry has one of the highest margins upto 300%.
The amount of research done and delivered so concisely is commendable. Keep up the amazing work, subscribed :)
This is becoming my favourite UA-cam channel. Love value adding mindset the team goes through, everything is perfect the core value, the Editing. Keep going.
As a marketing student I can say that your case studies are like blessing to us
Damn, never knew brands like Allen Solly, PE and Vanheusen were under Aditya Birla Group 😯
their logo is always on the pricetag
Don't you invest?
@@hareeshchitla6362 I'm in 12th grade, so no, not yet.
There's lot more like Peter England, people e.t.c.,
Lol
A very eye opening video to those who do unnecessary show off by showing the brands without actually knowing about the brand. Everyone should watch it. Worth a share. 👍
Amazing videos backed by some solid research and presented in a high quality production. You have kept me coming back for more :) Great job!
When I was young, like in school, I wanted to buy jeans from Levi's, similarly shirts and t-shirts from different brands. Later I realised that the people who were advertising the brands don't wear the clothes from same brands. I made my own research, I was young, it took effort, then I found big celebrities don't use branded products, they used customised products that fit them best. So when I started working, I started using tailor made clothes in formal, they fit me best. Even I found a shoe maker who makes good formal shoes too. For informal dresses, I depend on readymade products though.
Levi still makes the best jeans. No indian company is even near the competition
Levis is the only denim brand I still go for blindly. Durability + fit is unmatched. For formals though, custom tailored way is the best!
Somehow I have always found local tailors lacking the skill to give a good fit. Ready made trousers and shirts have treated fabric that give much better fit and comfort than custom tailored stuff. Levis 511 and marks and Spencer's have dominated denims and trousers for me for last 5-6 years!
But then you have to spend time in finding good quality fabric, must know the good tailor and then get it made. It's quite a big activity in itself
@@MrReachashish raw material goes from india , but we buy it a high price when it comes with the tag
Today,In my Commerce Tuition,I mentioned this channel to my sir then around 50students watched your case studies after our academic stuffs! You're the one whom I never get bored to share the line:"aree bhai tuneh Aevy Tv ka case study waala video dekha hain?check na"
The rise of the Indian UA-cam star has begun. So glad to see such educational content coming from India. I'm now a proud subscriber. Keep the fire burning brother. I will watch every video from your channel. 🔥
Glad I found this channel !! The delivery and content of the video was amazing, keep going and thank you for your work.🙌🙌🙌
I just discovered this channel and damn it's impressive. The skit, the research, the style, the edit,and most importantly the content is fabulous. You deserve a million subs by the end of the year not 93k.
Keep hustling! Keep making amazing content!
I have grown to love this channel.
It's like Think School, but quirky, and really well made (design-wise)
Subscribed and liked!
This channel really feels awesome with videos
Incredible video! Well researched and I love the aesthetics.
I still remember when I read that Jaguar Land Rover is owned by Tata. This gave me the same feeling!
When I first knew it. I had the same feeling.
Your name and face matches exactly...
That’s a different thing. Their factories are still in UK like they were before.
Royal Enfield - Eicher Motors
@@aakashjain4498 In Maharashtra there are factories producing Land rover and Jaguar. The design labs are still in the UK.
Just feels so great to see you people spreading awareness about all this there are many people out there who still don't know that all these brands come under the Aditya Birla Group, great work by the research team 👍💯
Amazing content and really well researched! Glad youtube recommended your channel! Just subscribed as well
man I just found your channel! i am binge watching all your videos. Great research and videos. Keep up the good work
I am a textile designer and remember studying about this in my first year of college. This model is even followed by the so called luxurious brands all over the world. even the biggest names do this and there have been many case studies where consumer just goes for brand not knowing actually how to see quality.
After seeing those case studies i came to understand that i shouldnt underpay myself just bcz someone else doesnt understand the quality
Here in Pune, in phoenix mall, all these brands like pantaloon, van Heusen, Allen Solly have their shops on the same floor. In phone shops all these brands like Samsung, vivo, oppo have their phone on the same table, and we not knowing the similarity, go behind the brand. I was quite shocked when I got to know it is Adithya Birla and bbk electronics who own these🥶🥶
I think it is the same with the food industry
really great video guys🔥🔥🔥🔥
for food industry, Unilever
Peter England is Indian, not British
Hindustan Unilever is British, not Indian
Samsung isnt owned by bbk though?
The quality of your videos is shooting up into stratosphere, love these!
Well finally someone made a detailed video on this topic.I wish I had discovered this channel a long time ago.
Good work bhai and thanks for the information.
This was a really good video 👍
Really well done 👌 Not just a case study of one company but a whole industry practice!
I m thinking about those Indian brands named as they are foreign brands because we feel that foreign products are the best in the 21st century and now you make the content of this. Thank you.
This is my first time watching your video.
Every second of it was worth it.
India is lucky to have a creator/youtuber/genuine person like you.
Keep up the good work.
Will be looking forward to watching your video more often.
Your research is really solid. This video has genuine information. Keep making this type of video
Team of AEVY TV, you guys have done a fantastic job, loved the video detailed and with clarity.👍🏻
No word could explain ur dedication and effort in bringing up such an amazing video .very helpful .keep going bro 💛
out of all things im watching a business case study on yt, weird.
this channel is something, making me binge on all these case studies
So happy for you guys to reach 100K....wishinh best of luck for the future. Keep entertaining us and give us more and more knowledge through your videos 💖
Love u Varun.
U have such a huge contribution to India's growth.
Yo, bros!!!
before joining the cohort, after the cohort, there is a course that you should do and it costs 48K!! Think twice before you join. The cohort is free but the course is worth 48K
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We were talking about this in the live stream and these fools stopped the live chat!
There is this famous brand in india called woodland made by canadian company called aero shoes actually a fake version of American brand called timberland. And when timberland entered india people thought timberland is a fake version of woodland.
This is my first video of your channel....but I need to say this...your channel is much needed for Indian youngsters. Thanks
Aevy is not tv, it is FEELING.
So trueee my guy
Emotion hei Bhai emotion
a shitty feeling
Bro thought this PW ☠️💀💀
That is why I always buy only luxury foreign brands like Hugo Boss, LV etc...in my dreams 😭
Yo, bros!!!
before joining the cohort, after the cohort, there is a course that you should do and it costs 48K!! Think twice before you join. The cohort is free but the course is worth 48K
.
.
.
.
.
.
.
.
We were talking about this in the live stream and these fools stopped the live chat!
Why is this channel not in millions.. with a quality like this it is already positioning itself as a 10mn subs channel... Keep going brother. A wonderful video. And saw your interview who buys heavy with tech..
What a video man, now thats some serious reasoning and research. Keep up your spirit 🙌
Kudos to research team, petition to give some reading material you guys came across, which you think more and more people should know.Amazing content, just a start!!
I was aware of the fact that Peter England van hussen Allen sony are owned by aditya birla group. But you emphasized the whole story really well and reason behind it.
Loved the video. You guys are posting quality content. Kudos and all power to you 🙏👏.
Nice video bro......this type of awareness is needed in today's world......
I have seen the meta startup series on Varun Mayya channel , These case studies are kinda applications of that course .
I am learning so much with your content .
Just need to look at Jobs to be done(JTBD) for the clothes and its to keep you covered & look good any piece of cloth which manages to do that is good enough.
Tremendous growth in the past 2 months, hope you guys reach a million soon, at least for the sake of spending 1 lakh per video 😂
Hahaha!
CRAZY Shizz , kudos to you guys researchig so much for putting out a great content . Very detailed research indeed .
Good stuff, well researched, keep up the awesome work
Great market research by the team 💥
Yes they are!
Great work ❤️
Love from UK (uttarakhand)😂
Finally some sensible video on UA-cam. Keep up your good work 👍
Content of highest quality.
This channel deserves more reach.
Wow, man, you made it so clear . I recently bought the s21 fe at 54k in the end of August, and by the end of September, it dropped to 35k . It diluated my entire phone experience. I now understand why " premium " brands never reduce cost
Some premium luxury brands do give a discount but that is for factory seconds, which means it was used as display, people came, saw it, may be try it and then when stocks of that product end, they even sell the trial one.
Or the product is not made anymore/discontinued and they will discount the remaining stuffs.
But some brands won't even do that. Hermes is known to burn their extra stuffs and not throw them away at discounted rates.
So here is the trick. Walk in a showroom, as them if they have any factory second product and if they have in your size you can buy at discounts. Most people who enter those shops to buy are typically who can easily pay. So they never ask. I am generally shameless to ask about those. I have bought Gucci bags at 80% discounts, because it had dust collected from display. Once I literally bought a shirt from a mannequin because that was the only size available in the cloth I chose and got it at 60% discount. Just wash it before you wear it that's all. And they know you don't have the experience of wearing a new shirt and smell it because you will have to wash it before you wear, so they discount it heavily because as a customer you are sacrificing on your experience.
If you find luxury suits or pants at discount at larger sizes than yours, buy them and get them altered.
Always buy in sale
😂😂😂 I buyed it on price drop
always buy samsung phones 1 year later. The price drops to less than half
Well researched. But the fact of having foreign names in an Indian mind will not go so easily. Most of the Puma T-shirts are made in Ahmedabad, but people will still buy their product thinking of they are made from foreign material.
This got randomly recommended by YT, but I'm subscribing to this channel now! Great content!
I must admit, your channel is amazing! I'm binge watching all these informative videos and they are indeed very insightful and engaging! Keep up the good work!
They are making evergreen content. So in future these loss-making videos will surely profit them. Pretty smart.
Buying clothes from a particular brand is not just a status symbol but it gives you a personality. It doesn't mean it has to be a foreign brand . It can be your local tailoring shop. These things come with recognition. It creates image in one's mind. This is just my opinion.
If your personality comes from what brand you wear, you have a fairly bland personality. I'd say you can show more personality through a certain style of clothing, like casual, streetwear, professional, grunge, techwear, minimalist and so forth.
@@Mez352 many brands give you many options.
@@cauliflowerhead2735 ye but if you stick to a brand and call it "personality", sounds like you have no real friends 🗿
@@Mez352no need to be harsh, he is just sharing his opinion. Personally I stick to a brand if their clothes are are of good quality and feel comfortable. It's difficult for a brand to create consistent quality products. That's why foreign brands rule Indian market.
@@Mez352 too much of a strong generalization based on a clearly personal "opinion" mate
after think school another one of my favorite yt channel for bussiness and marketing...great job guys....span of 6 month you gain good subscriber...keep going
This is an amazing video. Well done to the content creators.
You have to make a case study video on "Tata". Mostly the fashion segment they've recently grown into, be it WestSide or Zudio they've been targetting different audiences lately.
I remember an episode from Jaspal Bhatti's 'Flop Show' where a company called RedLion Waterballs ckimbed up in the share market.
It was later found out to be LaalSingh golgappewala.
BTW great content.
Very well researched. Need more videos like this plus we need to promote local brands.
Wow ❤️❤️ so detail explanation..love this 🔥
In the electrical and electronics sector, you have brands like Havell and Moserbaer. For a long time I thought that Havell was a European/Czechoslovak company until I discovered it got its name from one Haveliram! 😁many of us believed Moserbaer was a German or Swiss brand till it died out and we found that it was only a Delihi-based company. 😉
hi sir, from where do you collect bussines information (any specific websites )and read world wide companies models and do case study?
any recommendations to learn ??
watching since apple
super scams...and next all videos
awesome and an eye opener. Great job man!
Love what you did ... Waiting for more case studies
It would have been great if you had suggested some alternatives. These brands are so strong it's hard to find alternatives for them. I like the fact that they are actually Indian companies and brands but the mindset they are propagating in strictly against them. Would love to try an"Indian mindset"brand as an alternative.
There is a lot of hidden monopoly in business world. Two brands might appear to be different and rivals to each other but if you trace their roots, it might be that they have the same parent company or the same majority shareholders etc.
Can we have an explanation video on CBDC and its use cases??
To try and kill crypto 😂
Whaaaaaaaat a video team . Thanks for the effort and providing proper information too!
Thank you for keeping captions.
Having a local name is sed..
Having a foreign name is premium.
But, Having a Sanskrit name is Godlike!!!
😁 I was mature enough to realise this game of brands and how they fool people, I only care about the quality and of course my budget!
Other examples like Zara, apple Iphones new minute features etc are really fooling the public and the public is falling for it wasting their money 🤣
Glad that someone through you tube explained this, although I am aware of this...also malls aapka fuddu katte hai 😁.
So which brand do you wear ?
Yo, bros!!!
before joining the cohort, after the cohort, there is a course that you should do and it costs 48K!! Think twice before you join. The cohort is free but the course is worth 48K
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.
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.
.
We were talking about this in the live stream and these fools stopped the live chat!
Great one, Thanks for making us aware👍🏻
thank you guys for sharing this!
Wow. We can use psychology, misconceptions, mindsets and stereotypes in business, to utilize the most illogical things
partially agree with you, yes many people have these mindsets, but usually these foreign products, movies, books are better, lets make our talents reach there full potential and let us bring something new to the table in the same amount as those foreigners who have produced works in different fields from sci to art for hundreds of years then we will talk, of course we are catching up but dont shame people who consume and use products, art etc of foreigners from usa to jp
True..
100K subscribers only?! You guys are literally so underrated.
next level research + the way you explain everything was also superb💥
And we choose English youtube video over Hindi 🤔
I live in Canada and every time I check the tag on clothes at H&M, Gap etc; they're mostly made in India or Bangladesh.
Feel good moment for sure but also feel like I'm being ripped off shopping there instead of India 🙃
So India is better than western countries in clothing prices ?
On point with no BS. Would like to see this channel in leagues of Think School in coming times.
love the content, feel like it needs to be shared as much people.
would love if guys start posting a creative with video title or description on platforms like insta so it can be easily shared or instead of just rap reels, some glimpses from the vids would do too
Mind-blowing research n study... great information..thnx
Like you are speaking in English 🤷
Very nice research and analysis report in the video format, thank you 👍🏽
Hatsoff man... You talked about real topic 👏
Amazing case study as always 👍
i have to say watched all of your videos and i noticed your production quality is really amazing keep hustling
Your videos show the reality of India. KEEP GOING AEVY TV . LOVED YOUR CONTENT.
amazing amazing AMAZING CONTENT.!!! The topic, the jokes and the execution.. perfect 😘😘
Very detailed and informative content. Keep it up brother.