SKAGs Best Practices: Single Keyword Ad Groups in Google Ads
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- Опубліковано 21 жов 2024
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SKAGs are also known as Single Keyword Ad Groups in Google AdWords. SKAG stands for Single Keyword Ad Group. It is a Google Ads search campaign strategy where an Ad Group in a campaign only targets 1 keyword.
In this video, I will give you my SKAG strategy for Google Ads along with some best practices depending on what you are promoting.
Helpful URLs:
SKAGs on Surfside PPC: surfsideppc.co...
Google Ads Tutorial: surfsideppc.co...
Google Ads Keyword Research Tutorial: surfsideppc.co...
Google Keyword Planner Tutorial: surfsideppc.co...
How to Use Google Keyword Planner: • How to Use Google Keyw...
Create Google Ads Campaigns with Google Keyword Planner: • Create Google Ads Sear...
Google Keyword Planner Tutorial: • Google Keyword Planner...
Google Ads Keyword Research: • Google Ads Keyword Res...
*This video clears up so many questions I had about SKAGs.*
Thank you so much, I have been searching for helpful info like this everywhere😊
Been trying SKAGS with very little luck. I usually always find the best success with a single keyword just in different variations. Example: plumbing, plumbing near me, plumbing {location:city}, plumber, plumber near me, etc. Location based keywords are where the money is at in my opinion especially for service industry businesses. Holler atcha boi ya diigggg.
This was actually a really useful insight for me as a beginner in google ads, who is also in the service industry, so thank you for that!
@@thedetaildiaries let me know if you need any help 👍🏽
the problem is that if your a beginner youll take this advice then three days later not believe it and start messing everything up. lol
@@txterbug can you please help me?
I sell an office desk foot rest. About half of people call it a foot stool, however. I was thinking of making two campaigns where I add SKAGs for footrest+longtails, and another for footstool+longtails, and A/B test to see which term converts better. Is that a good idea? Also to have a final url for each keyword to improve QS
great insights. Thank you so much.
Do a video about best Google shopping ads strategies and best practices for e-commerce.
Good info. Thanks, man!
Very interesting & informative, thanks.
Great info, So would you use dynamic keyword insertion & default text for the first head line with your responsive ads?
A question I have is... whats the best way to manage budget if all ad groups are within the same campaign? When do you decide to create separate campaigns?
Fantastic class, thank you very much!
Very informative video! Thank you so much for sharing
Currently using phrase match over Exact as current phrase = bmm and Exact moving toward Broad. Prefer STAG as well.
This video was fantastic
So helpful, thank you!
Great a as always
SKAGs are fine. However, budget control is still at the campaign level. So you can't really allocate a certain budget to certain ad groups.
Hey man! I got a question, how can you have each ad group have one keyword? For example when I add keywords it's like they all automatically get added to all ad groups.. How can I separate it all and keep it organized? Thank you.
Google ad editor software
thanks for video!
Thank you!
nice