SKAGs Best Practices: Single Keyword Ad Groups in Google Ads

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  • Опубліковано 21 жов 2024
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    SKAGs are also known as Single Keyword Ad Groups in Google AdWords. SKAG stands for Single Keyword Ad Group. It is a Google Ads search campaign strategy where an Ad Group in a campaign only targets 1 keyword.
    In this video, I will give you my SKAG strategy for Google Ads along with some best practices depending on what you are promoting.
    Helpful URLs:
    SKAGs on Surfside PPC: surfsideppc.co...
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КОМЕНТАРІ • 26

  • @KeywordResearchSimplified
    @KeywordResearchSimplified Місяць тому

    *This video clears up so many questions I had about SKAGs.*

  • @andrearoemers1044
    @andrearoemers1044 11 місяців тому

    Thank you so much, I have been searching for helpful info like this everywhere😊

  • @txterbug
    @txterbug 2 роки тому +3

    Been trying SKAGS with very little luck. I usually always find the best success with a single keyword just in different variations. Example: plumbing, plumbing near me, plumbing {location:city}, plumber, plumber near me, etc. Location based keywords are where the money is at in my opinion especially for service industry businesses. Holler atcha boi ya diigggg.

    • @thedetaildiaries
      @thedetaildiaries Рік тому

      This was actually a really useful insight for me as a beginner in google ads, who is also in the service industry, so thank you for that!

    • @txterbug
      @txterbug Рік тому +1

      @@thedetaildiaries let me know if you need any help 👍🏽

    • @GardenStateDigital
      @GardenStateDigital Рік тому

      the problem is that if your a beginner youll take this advice then three days later not believe it and start messing everything up. lol

    • @samiulhaq318
      @samiulhaq318 Рік тому

      @@txterbug can you please help me?

  • @PeterSmith-m7d
    @PeterSmith-m7d 6 місяців тому

    I sell an office desk foot rest. About half of people call it a foot stool, however. I was thinking of making two campaigns where I add SKAGs for footrest+longtails, and another for footstool+longtails, and A/B test to see which term converts better. Is that a good idea? Also to have a final url for each keyword to improve QS

  • @biraj.x
    @biraj.x 9 місяців тому

    great insights. Thank you so much.

  • @jeanparacelse
    @jeanparacelse 2 роки тому +2

    Do a video about best Google shopping ads strategies and best practices for e-commerce.

  • @dadrummer515
    @dadrummer515 Рік тому

    Good info. Thanks, man!

  • @stephenstrydom1
    @stephenstrydom1 Рік тому

    Very interesting & informative, thanks.

  • @zippydoodar
    @zippydoodar Рік тому

    Great info, So would you use dynamic keyword insertion & default text for the first head line with your responsive ads?

  • @dcolum23
    @dcolum23 Рік тому

    A question I have is... whats the best way to manage budget if all ad groups are within the same campaign? When do you decide to create separate campaigns?

  • @rodrigosousa8771
    @rodrigosousa8771 Рік тому +1

    Fantastic class, thank you very much!

  • @chinmoymohan123
    @chinmoymohan123 Рік тому

    Very informative video! Thank you so much for sharing

  • @shannons1886
    @shannons1886 2 роки тому

    Currently using phrase match over Exact as current phrase = bmm and Exact moving toward Broad. Prefer STAG as well.

  • @dcolum23
    @dcolum23 Рік тому

    This video was fantastic

  • @ethansleeper6952
    @ethansleeper6952 Рік тому

    So helpful, thank you!

  • @dheera_edits_shin_chan3710
    @dheera_edits_shin_chan3710 11 місяців тому

    Great a as always

  • @NaveenKulkarni-ve6td
    @NaveenKulkarni-ve6td Рік тому

    SKAGs are fine. However, budget control is still at the campaign level. So you can't really allocate a certain budget to certain ad groups.

  • @coveragesail5191
    @coveragesail5191 Рік тому

    Hey man! I got a question, how can you have each ad group have one keyword? For example when I add keywords it's like they all automatically get added to all ad groups.. How can I separate it all and keep it organized? Thank you.

    • @Ctrl_SEO
      @Ctrl_SEO Рік тому

      Google ad editor software

  • @patricksobedero
    @patricksobedero Рік тому

    thanks for video!

  • @mr.santiago97
    @mr.santiago97 Рік тому

    Thank you!

  • @jenniferlea-z9e
    @jenniferlea-z9e 11 місяців тому

    nice