Why Advertising Fails with Dan Kennedy (Part 1)

Dan, the renowned direct response marketing guru, dives into the importance of advertising. It's the first step in the marketing process, and if it fails, everything falls apart. Most businesses advertise, but unfortunately, most advertising fails. With insights from the book, you'll discover the common pitfalls and secrets to success.
Dan shares his wisdom on skepticism and the value of going against the crowd. In a world where trends drive advertising, Dan encourages a more critical approach. Just because everyone is doing something doesn't mean it's right for you. Learn how to navigate media choices wisely and avoid being a victim of industry trends.
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[@RealMattCook]

I wish I knew what happened to Dan during that terrible illness when we thought he had died. He looks fine here! Thank goodness for his recovery, he is a treasure.

[@daliadiago]

❤❤❤❤❤

[@HighHorsepower220]

Complications from Diabetes and a Stroke put him in Hospice. Doctors said it was over.

[@user-jv5do6wc8c]

Dan is a Goat!

[@evanwalton5965]

Dan's awesome. He always makes everyone who interviews him seem like a 6yr old. 😂

[@leadgenjay]

Great insights on the critical thinking needed in advertising, Dan. To add to your point, you should consider leveraging psychographic segmentation in your ads, targeting customer attitudes, values, and lifestyles, not just demographics. This results in higher engagement and conversion rates as the message resonates on a deeper level with the target audience.

[@FerrariLeandro]

Amazing Value!

[@SamuelFRobinson]

Great insights

[@rawbinmo]

Then tell the client: figure out how you can fix this. If not then we'll have 2 modify. But believe you'll be best served to match the ad I just did. 22:52

[@EducationOptions]

8:00 What happens if you don't teach your children or don't understand how cops get spook, lots of pain is coming

[@rawbinmo]

1:11:16

[@rawbinmo]

How to make this an irrestible offer?
Ask the market what they hate most about going to the doctor
Find a way to fix that issue

[@albundy3929]

part 2? its been over a week

[@splashmoby]

ua-cam.com/video/jHOmV2LbryI/v-deo.html

[@rawbinmo]

Ppl start from a bad place. They already decided/made what to sell 23:13