One of the rare keynotes where Jonny Ive got to spend a decent amount of time talking live about the design process rather than hitting play on a pre made video.
@@ryananderson8576 I prefer the new deisgns, but they are homages to the past rather than totally new. But I think we needed that reset and course correction after the horrors of 2016-2020.
So much has changed - and so much hasn’t. Great to see the multitouch trackpad pinch zoom and rotate touchscreen-style gestures debuted in the Mac 14 years ago now. Still the best trackpads on the market by far. (2015 haptic revision included)
He was there since the 90's and was an operating and stock manager. If he wasn't at Apple at the time the G3 was selling like hotcakes it wouldn't of succeeded.
Tim is an effective executive but they need a better spokesman to hype and explain their product range. Mac forums and subreddits are still full of people looking to buy Macs but entirely unsure of what is best for their use case, because Apple doesn’t explain their product capabilities well enough.
Maybe it's just me, but that era of computers was so frustrating. They were pushing well beyond the technology of the day - the horribly slow, tiny, and unreliable hard drives, very low RAM, incompetent graphics performance, and battery life that realistically lasted like 3-4 hours at best.
Interesting to see Jony Ive's watch (strap specifically) looking very 1st gen Apple Watch-like. It's so fun to see this as it would be almost 7 years before the Apple watch got released.
It’s actually an Ikepod watch designed by Marc Newson, who went on to work on the Apple Watch and I believe they replicated that design for the sport band.
There are so many things I miss watching this keynote. I miss this Apple super focused on their customer with fantastic keynotes full of sobriety, I miss the Apple that was way ahead of the curve making beautifully crafted products vastly better than their competitors, I miss the glowing Apple logos on MacBooks.
True story, the trackpad is what ultimately made me switch to mac after being a die hard PC guy and even a windows system admin for google at one point. (I even got a Windows tattoo wom wom)
30:58 in 2024 its surreal to remember that Apple willingly designed MacBooks with easily removable storage, battery, DIMM slot RAM and back cover with standard Phillips #00 screws. 16 years later, I think the new MacBooks with Apple M chips are still beautiful, fast, power efficient machines… but they are pretty disposal once something breaks. Nothing is easily user repairable anymore, and everything inside is soldered or custom. Meanwhile, these older MacBooks could last for longer than a decade because of their repairability, modular design, and use of standard parts.
Bro, they had rotten thermals and what seems like most of them died after only 3 or so years as a result GPU failure. The new ones are less fixable but FAR more reliable. I should know, I convinced a bunch of people to get Macs that later died and had to be fixed.
It's a shame Apple and Nvidia didn't stay partnered for long. I still have my Nvidia MacBook Pro, and that thing was a great machine. I remember being seriously disappointed in my "upgraded" 2012 MBP when they went back to the intergrated Intel chips.
They most likely went back due to the issues Apple and Nvidia had, specifically with the power consumption and heat. And the Intel chips were getting better than the Nvidia chips they previously shipped them with
the head of a now defunct company that no longer keeps its competitors miles behind in the dust. steve was apple. a few years after his death the products just stopped innovating and trying to price engineer at the same time. was an apple fan til i realised there was going to be no more substantial updates to iphones abilities and price point around the time of iphone 7
@@LBSiUK an extra large cell phone chip in a laptop? Even at the release of M1 it was just an incremental improvement for the industry, a monumental leap for apple, whom has normalized crappy laptops. Get a framework laptop if you want something real
...and those nVidia graphics crapped out because of heat. Find me one 2008 MBP that doesn't die from heat. At least as Steve said, 'recyclable'. They became after they died on you. ha ha
הפד במקבוק הבא יגיב מהר יותר לSwipe כנ"ל העכבר לתנועה בקילר רעיון עם שבב חדש לפד. בקילר רעיון טים. גם מסך האייפון 15 פרו יגיב מהר יותר לSwipe בשבב מסך חדש לפחות פי 8X. תמציאו שם. כמו AutoSwipe בשם מעולה.
טים אפל תרכוש סטארט אפ שיוכל להכפיל את הSSD למקבוק, מק ואייפון ואייפד לפחות ב2X בקילר רעיון מתחת לראדאר אולי מישראל. ותעבוד על זה עם מאות עובדים מוכשרים.
Almost so surreal with Steve handing of explaining the Mac to Tim
Miss these type of events, I miss the in person and live audience events
One of the rare keynotes where Jonny Ive got to spend a decent amount of time talking live about the design process rather than hitting play on a pre made video.
Ya. Must have been a huge achievement that made him want to come on stage to go through the process. Rare appearance.
Sucks that Jony Ive left and now we get backwards design with apple silicone
@@ryananderson8576 I prefer the new deisgns, but they are homages to the past rather than totally new. But I think we needed that reset and course correction after the horrors of 2016-2020.
@@ryananderson8576 Backwards? How? The current Macbook Pros are the best they've ever made, and the fastest.
i miss this apple :(
So much has changed - and so much hasn’t. Great to see the multitouch trackpad pinch zoom and rotate touchscreen-style gestures debuted in the Mac 14 years ago now. Still the best trackpads on the market by far. (2015 haptic revision included)
Old Apple events were so intresing.
Tim was such a good speaker here. So normal, chilled and clear. Idk what coach he had but he definitely went backwards in speaking abilities
Surprised since he became gayer
Tim Cook is the reason apple is still here. He’s the guy that figured out how to actually make metal computers not only profitable, but easy to make
He was there since the 90's and was an operating and stock manager. If he wasn't at Apple at the time the G3 was selling like hotcakes it wouldn't of succeeded.
Tim is an effective executive but they need a better spokesman to hype and explain their product range. Mac forums and subreddits are still full of people looking to buy Macs but entirely unsure of what is best for their use case, because Apple doesn’t explain their product capabilities well enough.
Sad how little those people cared for that unibody enclosure.
And the trackpad. A whole 8 years later and it's still a huge differentiator for them.
These are journalists, supposed to be critical
Agreed I actually anodized one myself
Maybe it's just me, but that era of computers was so frustrating. They were pushing well beyond the technology of the day - the horribly slow, tiny, and unreliable hard drives, very low RAM, incompetent graphics performance, and battery life that realistically lasted like 3-4 hours at best.
Amazing event
4GB of RAM? that's more than most apple products today. crazy!
Interesting to see Jony Ive's watch (strap specifically) looking very 1st gen Apple Watch-like.
It's so fun to see this as it would be almost 7 years before the Apple watch got released.
It’s actually an Ikepod watch designed by Marc Newson, who went on to work on the Apple Watch and I believe they replicated that design for the sport band.
There are so many things I miss watching this keynote. I miss this Apple super focused on their customer with fantastic keynotes full of sobriety, I miss the Apple that was way ahead of the curve making beautifully crafted products vastly better than their competitors, I miss the glowing Apple logos on MacBooks.
True story, the trackpad is what ultimately made me switch to mac after being a die hard PC guy and even a windows system admin for google at one point. (I even got a Windows tattoo wom wom)
30:58 in 2024 its surreal to remember that Apple willingly designed MacBooks with easily removable storage, battery, DIMM slot RAM and back cover with standard Phillips #00 screws.
16 years later, I think the new MacBooks with Apple M chips are still beautiful, fast, power efficient machines… but they are pretty disposal once something breaks. Nothing is easily user repairable anymore, and everything inside is soldered or custom.
Meanwhile, these older MacBooks could last for longer than a decade because of their repairability, modular design, and use of standard parts.
Bro, they had rotten thermals and what seems like most of them died after only 3 or so years as a result GPU failure. The new ones are less fixable but FAR more reliable. I should know, I convinced a bunch of people to get Macs that later died and had to be fixed.
@@Kylehudgins Yeah, I kind of think that if you take care of your stuff, it will last longer, and won't need to be repaired every few months.
Apple should’ve kept the 24 inch size, I wish they used it when the Thunderbolt Display came out
When you CARE, you WIN. Apple is living proof.
Great video😎😎😎😎😎😎😎😎
imagine steve jobs seeing m3 max macbook pro
Apple desperately needs to go back to in-person events
The loss of their keynotes was yet another unintended consequence of COVID :(
This was the exact month and year I was born!
no one cares GEN Z
@@thinline8504 ua-cam.com/video/dQw4w9WgXcQ/v-deo.html
lucky you. enjoy your youth!! dont do drugs
@@GOLDENEYEAL dw i won't, im a good boy :D
@@thinline8504 no one cares gen alpha
Funny how Cook shows how many units they were able to push out.... but today how many are now ewaste
I miss JOBS
Miss keynotes like this.
Crazy that they still made a Plastic macbook non pro up until 2010
i miss that apple. i despise steve and everyone who puts him on the pedestal but you can't ignore that the man knew what he was doing.
You wouldn't want to be on the receiving end when Steve loses it
@@andrewtan2894 Yeah...id rather pick Mike Tyson...than Steve...lol
It's a shame Apple and Nvidia didn't stay partnered for long. I still have my Nvidia MacBook Pro, and that thing was a great machine. I remember being seriously disappointed in my "upgraded" 2012 MBP when they went back to the intergrated Intel chips.
They most likely went back due to the issues Apple and Nvidia had, specifically with the power consumption and heat. And the Intel chips were getting better than the Nvidia chips they previously shipped them with
tim-apple
1:00 it is CEO of apple
yes, 3 years before he actually took over as CEO from Steve.
the head of a now defunct company that no longer keeps its competitors miles behind in the dust.
steve was apple. a few years after his death the products just stopped innovating and trying to price engineer at the same time.
was an apple fan til i realised there was going to be no more substantial updates to iphones abilities and price point around the time of iphone 7
@@euckbso M1 isn't an innovation that left the competitors in the dust?
@@LBSiUK wrote this 2 years ago and didn't mention M1 once.
@@LBSiUK an extra large cell phone chip in a laptop? Even at the release of M1 it was just an incremental improvement for the industry, a monumental leap for apple, whom has normalized crappy laptops. Get a framework laptop if you want something real
Just pass the damn thing through! 🙈
6:52 ✨V i s t a ✨
25:44 Was this Steve Jobs' wife?
I know this is 2 years old but yes
!!!!!
...and those nVidia graphics crapped out because of heat. Find me one 2008 MBP that doesn't die from heat. At least as Steve said, 'recyclable'. They became after they died on you. ha ha
I love that Jobs hands him off with a 'Good Job' jab. Nice :) ua-cam.com/video/jQ7c9CFaHjw/v-deo.html
What a dry audience
26:30 jobs getting mad people are taking too long with the unibody frames lol
best part is? The (blonde) woman that is holding the frame when he says that is Laurene Powell, his wife.
@@McDonaldsDude thank you for sharing this fun fact. :)
Back when they knew that they had to do there best to serve all customers. Not make a $3500 face computer that has no uses.
3:15
Tim has gotten better at speaking since 2008, but he’s still not nearly as good of a salesman as Steve
Hard to beat Steve as a presenter. Top of his class.
@@dbcooper7326 they call it the Reality Distortion Field for a reason
Old days that Tim Cook doesn’t good morning
But he literally says good morning at 1:02
הפד במקבוק הבא יגיב מהר יותר לSwipe כנ"ל העכבר לתנועה בקילר רעיון עם שבב חדש לפד. בקילר רעיון טים. גם מסך האייפון 15 פרו יגיב מהר יותר לSwipe בשבב מסך חדש לפחות פי 8X. תמציאו שם. כמו AutoSwipe בשם מעולה.
Tim was more likable when he was being himself. Now he tries too hard to be Steve and it just comes off as phony.
טים אפל תרכוש סטארט אפ שיוכל להכפיל את הSSD למקבוק, מק ואייפון ואייפד לפחות ב2X בקילר רעיון מתחת לראדאר אולי מישראל. ותעבוד על זה עם מאות עובדים מוכשרים.