Stop Uploading Shorts UNTIL You Watch This!
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- Опубліковано 11 кві 2022
- Shorts really are blowing up channels all across UA-cam. While many creators are seeing an influx of subs thanks to shorts, the dark truth is that things aren't nearly as good as they seem, and short form videos are even causing some major problems for creators that you might not expect.
Zack D Films | / @zackdfilms
Eric Struk | / ericstrukk
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Charlie exposes Shorts revenue
• How Much Do UA-camrs ...
Colin and Samir Shorts tweet
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Great Vid Brother. I completely agree. I spoke with Isaiah Photo about this, and he gave me a simple question to ask before making a short. Will this video generate subscribers that will be interested in my long form? It made it simple for me for sure. Thanks for the vid brother I'll be sharing this with a couple of my creator friends!
A fantastic litmus test!
Bruh shorts are good and I want to do it u can't stop me if people want to do something let them do it
@@NinjaChamp agreed bro
Isaiah Photo's channel was extremely dead, that he even went to his second channel to start uploading. Shorts have brought his channel to strive, but only the shorts are striving, rather than actual videos.
@@Syzke Agreed 2
We grew via Shorts in 7 months. I highly suggest doing this:
- keep the Shorts focused on AVD, to maintain relevance
- Build community via community posting. You’ll see we’ve done that and it helped a ton!
Then you get the best of both worlds. You aren’t fixed into the box of not connecting to the audience. You can still do that.
Also for our @otherworldly history channel we’ve started doing similar
what is avd
?
@@GEMC5avarage view duration
Has doing these methods helped your long form grow as well?
love your videos
Yo mr spherical here
great video, will be sending this to people when they ask about shorts
John your vids are a stellar.
Hey I have a question for you about shorts
You’re my hero coogan
We should start calling long videos jeans
@UA-cam Guy LOL
been doing youtube for a fat minute. just starting to do shorts. I like the pov and kinda agree! But i think it can be such a good tool if used right.
Very interesting take on shorts. It’d be interesting to see stats on long form vids from these shorts channels. Retention probably takes a substantial hit because of the pacing differences - and thus you’d need a totally different strategy
Yeah, it would probably take a hit
I think UA-cam should make shorts a second app, since the algorithms are separate
Completely Agreed !
Loved this video. I did a UA-cam shorts in January it went viral I got over a thousand subscribers which I was really happy for, as at that time I only had 600 subscribers. I started my channel in May 2021. However the down side is that my views went down on my longer videos and also my channel retention went down to 50 seconds which was not good. Therefore, i decided not to make any more shorts. My views and retention went back up since. Because the shorts that I did related to my channel content most of the subscribers stayed and requested more videos.
I've been on the fence about creating a Short myself, but this wants me to now experiment for a month but not get too invested. Thanks Tyler!!
Another great video Tyler! I've recently been having more and more conversations with clients asking about youtube shorts, but this video really hits the nail on the head!
I completely agree with you, it all comes down to RELATIONSHIPS. Video format (shorts vs long-form), is always going to be somewhat dependant on a viewer's personal preference, but even if the metrics (views etc) are in favour of shorts, in my experience that's usually not an accurate representation of the quality of the audience.
P.S. Editing is also top-notch on this one 👌
Love this!
Great video mate. This topic has been on my mind for a while and it's interesting to hear your perspective.
Honored to provide some value to you! I have great respect for your mindset around creator entrepreneurship 🔥
I also recommend in having a consistent type of style for your videos since subscribers will be tuning in and be satisfied with what they watched.
Totally agree. I've seen a few channels blow up in my space recently using shorts. The problem is that their long form videos aren't getting a proportional increase in views. I've gained some subscribers from short form as well, but most engagement comes from long form.
YES TYLER! Discord! I would love nothing more than to nerd out about UA-cam with people who have the same mindset!
And I loved the video, that title/thumbnail made me just instantly want to watch! I think shorts are brilliant for reaching new people and for people like Airrack, who makes fast paced and extreme challenges, I think it can massively benefit them. The issue with monetisation is obviously still there if your main focus is #shorts unless you get sponsored, but getting a sponsor for a video about how Putin walks is probably very difficult. The main difference I think with long/short form videos is that you get better and better each time. The long form algorithm clearly rewards ‘objectively good content’ while the #shorts algorithm seems way more sporadic and random, often recommending reposts and unoriginal content and when your ‘poor content’ does well, it’s much more difficult to improve.
Great analysis, Tyler!
I know this video is old, but I had to comment that for my channel shorts are the majority of the income, thanks to the monthly bonus they give, this accompanied by the increasing number of subs and that soon they will be monetizable, they are an incentive large to create more shorts
Yeah, shorts are looking much more promising these days with UA-cam announcing revenue share.
This is a really good video
I think if people make shorts they should post them on a separate short channel
Loved the video man. Excellent data here shown off. Think I’ll lean against shorts on my personal channel. I do hate how much of UA-cam growth many times is this “social proof” for many viewers watching a particular channel. I’m proud of the work I’ve done but I find it rather annoying how more people will sub or “believe in you” when you have 10k subs vs 5k and so forth and the growth only then becomes more substantial at a higher sub count. All this to say I don’t care about subs, but I know more subs can lead to more opportunistic chances for someone’s channel to blossom into a full time career.
Thank you so much for making this video, it really shows the dark/downside of shorts and is really helpful!
i was very lost as a new youtuber and creator as i only have experience editing for other people. but i found your channel tonight and most of the answers ive been looking for as well. thank you for the insight and i need that discord link lol :)
I thought this video would have like 100k views after I saw the thumbnail and when I had watched 5-6 mins of the video but now that I've watched the whole video I realised it only has 2k views , man great work! Dont give up
Aye loved this video my man!🔥💪🏻 actually struggled with shorts in the past
really good to know, all this is really helpful to know and I will be asking myself that question “will the shorts viewers be interested in my long vids as well” like you said. thank you tyler!
Hey mr verified
I couldn’t agree more. I spent the last couple of years, making the vast majority of my content, shorts. I gathered 96 million views in that time. I view a lot of that time as wasted.
Recently discovered your channel and the quality is amazing! Really good job and I'm definitely looking forward to joining your discord server!
Loved this video, explain everything about shorts, Keep it going 🔥
amazing video! This clarified a lot of things! For myself, I think I'll stick to long form because building a strong community is really important for what I'm making.
I just decided to put out more shorts and got this video recommended 😅 still gonna try to get more shorts out though. Thanks for an informative video!
I feel blessed to have found your channel. Learning a ton to immediately apply
I would love to see your Discord be a thing! I found your channel yesterday, and even though I am not planning on becoming a creator, I am still very entertained by your videos. Love it 💜
This was so informative! As a rising youtuber myself, I think I'll hold off on the short form content for now, and focus on creating a more solidified community. Great video! 😁
Yup I definitely immediately noticed only a small part of my shorts viewers watch my full vids
Great Insight. Definitely made me look into shorts differently than I did. Thank you brother!
Such a good video! It gave me some good clarification on shorts.
Airrack and Ryan Trahan use shorts to grow their channels and I think it is helping their long form content. nice video btw
This video is super amazing! I love it, I hope your channel grows more! Well done.
Underrated channel! These videos are really well made and informative!
No one is making content like you! Learning so much real & quality stuff
thia video is so underrated. everything is true, logical and easy to understand. great video, keep it up
Great video as always!
I'm not really on discord but maybe there are some people out there for whom this would be interesting, I certainly wouldn't harbor any ill will towards you if you did
I've been watching this channel for a while, originally found this from a small youtube post on reddit when it had under 100 subs. The editing and research that goes into these videos is great and the thumbnail and title got me on the video when I saw it in my reccomended. Overall great work! You're channel has been appealing from the beginning and it just gets better! Keep up the good work! Really the only thing I could say is this video might have been able to be a little shorter, with some editing and without restating some things, but that's very minor. This was also very relevant to me as a smaller creator who has dabbled with shorts, which made me think more about whether or not I should post shorts content. Overall great video with a great subject and i can tell you put time into making it great! Can't wait to see what's next!
Glad you've stuck around so long, thank you!
Great vid. Subbed!
Great video as always!
I used to upload shorts 2 times a week. Was great because I wanted to be monetized and I learned to make decent shorts that would get me a few thousand views and 10 subs per short as a floor. I have a buddy who has a very large yt channel, and he advised me to stop uploading shorts for various reasons. So I actually deleted all of them (about 30) from my channel in February. I had the biggest growth in not only community (comments engagement) but also subscribers and watch hours in March and April since doing that. Also noticed my subs no longer fluctuated as heavily (i.e. they just trend up vs up and down.) I have theories on why it worked so well for me, but this comment is already too long haha and most of what your discussing in this vid is what I found as well!
Also, I would definitely be interested in joining a discord to answer your question at the end
Awesome!
@@AntsBBQCookout In thinking of deleting mine since they get more views than my long form. Would you be willing to tell your theories of why it helped by deleting the shorts?
@@asugarholicslife sure! Again this is just from my experience and it's mostly very theoretical.
1. I think it was confusing YT as to what type of channel I wanted to be. It wasn't sure where to give me impressions (long or short) and more importantly didn't know what audience I was targeting. Younger viewers like shorter form content. So YT sees the success of the shorts and pushes all the content to the shorts audiences. As a result, the long form won't perform as well with those audiences and based on the data, UA-cam sees the longform content as worse than the shorts (hope that makes sense). With that said, I think there's a strategy to just make an all shorts channel and you could be wildly successful. But mixing the 2 on a single channel especially when it's small and doesn't have a lot of watch data will be confusing to the YT recommendation system.
2. Shorts are much easier to make so you almost think "might as well do it" but in reality those 2 hours a week could be used for thumbnail and content planning and that will just make the long-form so much more marketable and better.
Again mostly opinion and speculation, but seems to be working for me so far. Not knocking shorts at all, its a viable content strat and i know people who have large followings with only shorts content. In fact, I'm hoping to make a shorts channel in a year or so. But I want to have at least enough to upload everyday for a few months before I start it.
@@AntsBBQCookout thank you for this. I have a few shorts that do really well and almost don’t want to take them down but one time I went thru and made them all private. Then made public again. I’m so on the fence. I did one short a day for a week with a long form on one day and my views were way lower then normal. I’ve thought over and over of deleting them and the good shorts (how to make homemade pickles, grow an avocado tree, etc) I could film again in long form. This really has me thinking of deleting them. You don’t think YT punished you for deleting a bunch of content? My main viewers will watch a 20 min video. That’s what my niche wants. I appreciate your honesty here
great vid! just subbed
I’m so glad you made this. I have a community of YT support people and they all want to double down on shorts. I have some with 5k views and some with 30. I also don’t like how it looks in my channel. I want a tab for shorts. I say I won’t do them. Then cave and post one. I’m not even really getting subs from shorts. My 1.5 years in this is growing a community that actually watches a 20 min video. I don’t want to being in people who want 30 seconds and get mad that the rest are 10,15, or 20 min. I also noticed when I did shorts all week and then put up a long form, the long form TANKED. I’m about to walk away from them altogether! Thanks a bunch for sharing this REAL information.
Love your videos! Keep making them! 🎉
Awesome video, very informative. I would suggest starting the discord. Don’t let self-doubt hold you back, nothing ventured.. nothing gained.
great vid, very informative you got another like :D
great vid dude and im a new sub ur channel has amazing quality never seen before and u take personal time to give us the best content i never would of expected that from a smaller channel you deserve a sub
It’s sounds awesome! I’m ready to join the community!
Great advice dude!
I love your content! Thank you so much!!
Nice video man,you are verry underrated
Thanks alot ,, just got to know more. Am not doing shorts as a main channel.
New subscriber
Shorts seem tricky. But they do get you more subscribers. Great video man!
Great video! Very well made and researched.
This is really valuable information. Just what I needed to know. No more shorts for me.
A discord to talk about stuff on the internet like the algorithm and youtube features would be awesome.
awesome video man :)
Awesome video dude. Keep up the great work. Your video are going to help so many content creators out there.
I really appreciate it! :)
I just launched my channel and started doing shorts to fill in the long form content. It’s growing my subs fast, but this video stopped me in my tracks. At the end of the day I want an engaged audience that is loyal and to build a career.
I’d love to be in a private discord with other like minded creators to talk this out. Have you launched yet?
I have no idea what to do now haha
they have really changed it now, when you get good views on shorts, your long-form content will get views too
this is why i plan on both short and long form content in the imminent future
Awesome video with clear explanation 🔥
this channel is really good omg, i just watched 3 videos in a row! can't wait for it to blow up
*i am in a fb group where one of the members deleted a shorts that had 100m views, simply because it was having a negative effect on his channel. The shorts were bringing in an audience that didnt match his channel goals. Ive used them as a filler between long form videos*
You make a good point. Luckily for me it's not about the money or views. I just love sharing what I know to help people. Everything else is a bonus! 😁
Well, i made 50M+ views with shorts and the algorithm of shorts is pain at the beginning.
However my shorts managed to get attention and i grew an audience on this channel but revenue is nothing compared to normal videos.
Also the $ RPM for videos below 30seconds is 5-15 times lower than usual because youtube cant play proper ads on videos that are too short. (which explains the weird ad revenue for shorts)
When I get notified that someone I follow (tapped the lil bell) I always watch it, even some people told they were shadow banned or YT wasn't sharing their videos I'd see; but only a few of them. But, phone subs (most of them) don't let subscribers see what they want because that bell isn't an option when subbing on a phone. The problem now is most channels are junk content. MrBeast (sit in a circle win money, buy my shirt/candy) and the many clones. Discuss stocks, business, and it's an uphill battle (even MeetKevin & Graham Stephan have trouble getting views anywhere near their sub count and I always see them in my separate feed of 'bell' videos.)
Discord server sounds like a great idea, definitely worth creating one. Would love to join
Do you think it's worth taking existing 3-7 min comedy short films I have uploaded already, and cutting smaller goofy scenes out of them to upload as individual shorts as well, with the main videos staying on the channel too? At most 2 shorts per video, not just spam
One thing i've seen that youtubers did was that they'd make like a huge intro and then at the end they'd say like "To watch the full video check out the full youtube video"
pretty sure that's how a short creator can get more money
I make shorts whenever I get discouraged in my video's growth. I went from getting almost 30 subs a month to 5 because I made shorts, now that might not be the reason growth stopped. But I know it was a factor, I highly agree with this, and recommend not making as many shorts as long videos.
Would love to be a part of a discord server!
That's so great to hear! 🙌
Wow, this video was incredibly well made. I'm surprised you only have 4k subs.
I agree with the views thing. Tens of Thousands on shorts but only a few hundred in longform, it’s worse for me because I don’t even end up qualifying for the shorts Bonus
i have had a lot of experience with shorts and i’ve seen my channel go from 700 to 60k subs in less than a year and when i post a long form video it usually gets around 200-500 views. and mostly from channels pages.. it’s really hard to make the algorithm push shorts channels at all. i’m even going so far to make an entirely new channel for long form that i won’t promote because it’s really difficult to turn a shorts channel into a normal channel and i’d rather build a community from long form
i tried making a long form channel that i did promote and that didn’t go welll either after months of posting on it it got 0 recommended views it was all from my community tab or channels pages
A good way to connect shorts and actual videos is to reference your videos in your shorts. For example, you take some interesting subject and briefly talk about it, then mention that you talk about it even more in your video - and that video is linked in the pinned comment. I am pretty sure that Colin and Samir and Horchata Solo do that
Tyler! Thank you for this video, I was literally toying with the idea of posting shorts videos to help me grow then switch to long form later. But I just don't think that would help me in the long term.
Alright Im tellimg you now, I just watched 4 videos of yours, starting by the thumbnail one I was catapulted to the one about the hook then to the one about the penny series and now I am here in the shorts one. I wonder how much its gona continue, you do an awesome job with this I have to learn it since I want to achieve the same with the Channel I will be creating.
As much as I love UA-cam, short form content is the future I believe. Since starting our journey a year ago we have been able to grow to 350k on UA-cam, 125k on Facebook, and 400k on TikTok via short form content.. I truly don’t think that would have been possible to do with long form content. Attention spans are shorter than ever before.
The last month we grew from 2k subs to 350k subs on UA-cam alone via Shorts and since then only had the time to create 1 long form video and it’s done pretty well for as simple as it is (100k views). We plan to continue long form at least once a week but we aren’t giving up Shorts, the strategy will be to turn the long form content into multiple shorts for the week. I’m curious to see how many of the shorts viewers we can convert over. I think utilizing the community tab and setting videos to premier is the way to go.
Thanks for this video. We are toying with the idea of trying to produce some shorts for our gaming channel from a selection of clips we haven't been able to make a full long-form video out of. After watching your video we're going to give it a try - fingers crossed!
Just watched 3 of your videos. Nicely done. You're gonna be yuge!
Make a seperate channel only for shorts and redirect the people interested to ur channel with longer vids(if ur shorts are the same pace and almost the same content)
I am a small creator and i think what your saying is very true.
Great video, you deserve more subs to be honest. If you stay consistent you could get to like 50k at least by the end of the year. Subbed.
I have a medium sized channel. I just posted a Short after taking a break from it for a year. 100k views in 2 weeks - $5 revenue lol. But it boosts my numbers on Social blade, and I think advertisers look at that stat. Also, if a Shorts viewer subscribes, but doesn't watch new long form videos, I think the algorithm really counts that against you
Ya i completely agree on this i am some what same creator like that.....and i got like 100k subs in 28 days ....now it's 260k and that's the reason why i am right only uploading long form bangers and what i will do is not make short for a while till i make that core audience.....so i think first creator should have the deep relationship with audience from the long form and then later do short as just very very side geek.....
True bro BTW big fan
At least for the niche I'm in, shorts don't really outperform my long form content. In fact most of the time they don't do as well. And the biggest thing is the new subs I get on shorts is 10 times less than a long form video with the same view count. I'm still small, 1900 subs, but long form has grown me better than shorts. Still gonna try them, but they're not really a good replacement for quality long form content
I have a question, do short videos count as shorts? Like if you upload a video with the normal format but it's just a 30 second clip, will that have the same impact as shorts or is that a whole different thing?
If it's not vertical or it's over 60 seconds, right now it counts as a regular video and the regular algorithm is in charge of it
@@TylerF so if its under 60 seconds it counts as a short?
@@m9yur Only if it has a 9:16 aspect ratio
@@Vislon i see, also i checked out your content and i love your editing style. you will be big one day bro
My subs were barely growing until I started uploading shorts. I went from 23 to over 100 in a matter of days.
I make shorts videos but I usually just mix in a video or 2 every week and they help me grow as well
Awesome job bro!!
Thanks for this video.
I’m currently struggling to get exposure for my content. I’m trying to get into the gamer/streamer/reaction space.
I’m aware of how saturated that space could be, and adding that I’m based in Africa- it seems hard to entice people to find my long form content.
The highest I got of shorts was 2.9k views and I get a bit of subscribers. I’m crossing fingers that the more I do shorts, I’ll find my intended audience and hopefully one more subscriber who finds my content because they came looking.
I honestly just want to shine a spotlight on an overlooked show and I believe that I could do that through UA-cam shorts! I have no plans to get those green flaps or paper with random presidents on them but I do want to grow my main channel and while I like longer videos much better UA-cam shorts is alright in my opinion
Another problem with shorts is that you don't get notifications when a channel you are subscribed to uploads them
great video, i also gained 90% of my subs from shorts and really try hard to convert them to long form viewers but i kind of feel like i am growing 2 separate audiences
They're separate algorithms that don't overlap, at least for now. There's a VidCon talk about it
Great video, brah. 🥃🥃
damn this man went all out on the production quality for this channel great video!
Haha thanks man!
love your video. thanks.
I already knew this when I actually started my channel back in January. After one or two months, I felt exactly the same about this. Initially, I thought my channel would grow within a couple of months with shorts, but later I regretted it a lot. My long-form videos were getting fewer views day by day. As a new channel, I couldn’t save myself from the greed of getting subscribers and views. Until now, I don’t know why I’m doing this. My channel is almost frozen for long-form content. Thank you for inspiring me to stop doing it. Shorts subscribers are from TikTok platform. 😂😂