HANDS ON Omega x Swatch MoonSwatch (It's Cleverer Than We Thought) | Watchfinder & Co.
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- Опубліковано 26 бер 2022
- Today, we finally get to experience the much-hyped MoonSwatch-and we learn something new about it, too. Don't forget to let us know what you thought in the comments, and subscribe if you want to see more.
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The moonswatch is meant to do three things: (1) divert would-be Apple Watch buyers into analog watch enthusiasts, (2) revitalize the Swatch brand, and (3) develop a base of fans who will look to buy an Omega as their first luxury piece. On top of it all, these are going to sell like hot cakes. The only people who don’t like this are short sighted Omega fans. It’s going to be better for the brand in the long run.
As the owner of a 2001 Seamaster which I bought new back then, I think this is a fantastic boost for the brands.
No bitterness here, apart from the scumbags trying to sell the new Omega x Swatch on Ebay for 10-12 k.
These people should be shot repeatedly.
Already sold out. Secondary Market prices are...Outta This World 🌎
How you know it’s to divert from Apple Watch?
I think it will have the opposite effect. Who wants to grow up and buy a $7500 watch from the brand you remember owning as a broke kid?
@@naturalLin Apple watch is the highest selling watch in the world. Smart watches are just a toy and don't have a lot of utility for most people its more of an accessory. But the apple watch has opened up a lot of people to wearing watches. Omega is trying to grab some of the market of people looking at getting or replacing a Apple watch, which they will since Omega is a higher tier luxury brand that apple.
Even as someone who does want a proper speedy at some point, the MoonSwatches are fun. I think getting a funky-colored moonswatch isn't a replacement for a speedmaster but instead its own thing
Excellent point !!!!
Soo true
Now I just want the real Speedmaster to come out in fun colors with pictures on the back.
I totally agree! If you own a Speedmaster or want to get one in the future, don't get the colorway that most resembles a real one. Use this opportunity to get a fun color that would never be available in a steel (real) Speedmaster.
Totally agree! Hope they democratize the blancpain fiftyfathoms too. This is a very cool shift !
Wow, a masterstroke from Swatch. The watch world is rather a dull and quiet place. Everything runs in glacial pace. There's little to be excited about. The big names in the watch industry don't often do such unexpected things.
I'll buy one if I bump into it. I won't cue, pay over retail or lose my damn mind over it. It's proof that good design and pedigree are relevant, that watches are more than a sum of their parts (like art).
Is that how Americans spell queue?
@@frankdux5693 His comment or taste in bad watches does not represent all of us. Some of us Americans have good taste and don't pine over watches thst look like they were made for a 5th grade girl.
@@frankdux5693 ah yes, typos in a foreign language, that thing that makes one right or wrong.
@@Chris-es3wf why so butt hurt? Who cares what Omega and Swatch has done. If it brings more people to the hobby then that's a good thing. It's a tiny pool as it is.
this is a great move by omega. it's very rare that "high end" and "low end" consumers are hyping for and able to afford the same thing without snobbery. Releasing a product to capture the whole market is refreshing to see 👏
Timex did it with the Pepsi Q reissue, Casio did it with the Casioak, Swatch just did it better and bolder
@@TheDonCucaracho And it's a lot more cheerful, respectable and wholesome since this is not a pathetic copy of another brand's watch like the ones you mentioned are. Casio copied AP and Timex copied Rolex. I would never be proud to wear such a forgery.
@@pistonburner6448 cope.
@@TheDonCucaracho Oh, so you're a kid from a low income home who can't win a debate. You're really frustrated that I'm 100% correct, aren't you?
@@pistonburner6448 buddy, you sound frustrated 😂 here have a chill pill 💊
I love my Speedmaster and have been a huge fan of Omega from the begining. I can now have one to wear anywhere and not worry. Throughly enjoying having friends who had never considered watches, finally start to get involved in the discussion and feel now that they too can justify having something on their wrist.
This watch is a game changer. I was waiting in line yesterday in pouring rain with hundreds of other people hoping to get one but no luck, even when store security announced they were all sold out people were still waiting in line chatting amongst ourselves about the moon watch and the excitement of it all. I think we all needed this after this lengthy Covid isolation. Bravo Omega and Swatch!!
I'm guessing you don't own a speedy or an actual luxury watch for that matter. I was just chatting with a few collector friends and the new joke is that anyone wearing one of these is someone we'd actively avoid hiring 🤣
@@Chris-es3wf You're the type of a-holes that turn people off to watches.
@@Chris-es3wf your comment wins the award for the snobbiest, most pompous comment I have ever read.
@@JJ-zr6fu most of the negativity comes from Rolex owners surprisingly. I am an Omega owner and I think this is a fun tribute to Omega. People take status too seriously.
@@NOSKIPPIN Lol thanks for speaking my mind. Once in a while I come across people like him and they just make me laugh. Edit: deleted the bit about there always being a bigger fish and references to a certain red nose circus character. 😂 best not descend into name calling.
I am intrigued though, since as a joke it’s pointy fun, but if backed by genuine intent then that is ridiculously bigoted.
This is what made me like this watches the most and that makes me think wether 42mm fits my tiny wrist, the fact that this watches are an unexpected blast of fresh air in an industry that can get boring very quickly. I’d say that even if this watches end up not benefit omega directly trough profit (but I believe it REALLY will), they still benefit them by the respect they have gained with making an industry shaking move like this one, well done Omega, well done
Omega are owned by Swatch anyway.
It could potentially harm the brand as well. People unhappy as the watches are getting scalped. Alot of Omega fans wont be best pleased 🤷🏻♂️
we'll they ARE 43mm but they are only 47,5mm in lug to lug, which makes it pretty wearable even for smaller wrists! I am def looking forward to getting one :)
Any idea when the online sales will start ?
@@Fee.1 nope, but I assume they will do it as soon as possible.
This proves the amazing design of the Omega Speedmaster. Even if it's made on a cheap case and on a quartz movement it's still a desirable timepiece.
True! Well said! How many cheap plastic Submariner clones are out there and nobody is seriously interested in them. This Moonswatch is a cool statement watch without been heavily expensive.
I have a 1970 Omega GMT quartz watch. Still ticking away and holds perfect time.
Until they become available online. People like what they can't have or have to work hard to get. It's a sense of accomplishment and knowing your money is safe. Flimsy way to appease people who are cheap and want to flex on a beer budget!!!!!!
People are only interested in having the Omega logo on their wrists, no matter how shitty the watch feels. Once they release them online, the hype train will crash and burn.
They just want the Omega name without it being a rep and at a cheap price. Would have had casio written in the face, and no one would bat an eyelid.
This is an interesting and rather daring move on Omega's part and one to be applauded. A watch brand that wants to please a clientele that can afford the real thing and bring in those who can't by giving them access to a little piece of the action. Sounds like Seiko! (my joint favourite watch brand). A watch for everyone at whatever price you can afford, from a Seiko 5 to a Grand Seiko. And if Omega can make watch enthusiasts see Rolex's marketing strategies for what they are, all the better.
The watch itself is strategically launched the same week and rolex's 2022 models. In other words, they are trying to get people's attention away from rolex to their speedmasters and other omega watches. The thing they forgot is to mention that this aint limited edition and this will be available online in a couple of days. Because of this, people queued and tried to get 1 to re-sell. (Hype beast culture).
Revenue wise I’d be surprised if it costs more than £5 to make so £200 profit on each watch. Selling these on mass I’d assume they’ll be making considerably more cash than selling £5k speed masters in few numbers
@@shakirakashah8590 many people buy rolex just to show off they have money
@@Chris-hw4mq rolex is affordable. What you talking about. If you want to show off money, you would buy richard mille or any trinity watch rather than a rolex.
@@shakirakashah8590 RM and most trinity watches are affordable. If you want to show off money, you would buy any of those Breguet or Patek grand complication sold in auction for over 5 millions.
I think it's pretty genius. "Luxury watch" companies really don't have an introductory drug for young buyers, beginner collectors, or budget collectors. You have to climb the Orient, Seiko, Hamilton, Tissot ladder to build up you confidence and a lot of times your savings to really look at the luxury pieces. This lets young or budget collectors get right in the game and will turn a ton of them into luxury wanters/buyers. In the mean time Omega's sister company is gonna make a huge amount of sales... win/win
It won't be a intro drug. It's more like a Fake Rolex, 99,9 % won't biy the real deal.
@@danielhopkins2277 Make that 99.999%
Typical Watch snobbery! Who says Orient, Seiko, Tissot, Hamilton are just rungs on the ladder? They are great watches in their own right and certainly a worthy endpoint for a watch enthusiast.
It’s elitist crap like this that will make this MoonSwatch a success. The other 99% are done with you 1-percenters telling them what they can’t have.
@@mollari2261 Brother I own all three!! (I sold my Hamilton) I love em too. I also have climbed ladder and bought Oris, Tudor and Omega... its a terrible wonderful addiction
This will go down as one of the greatest marketing moments in a storied history of watchmaking. There's almost no downside for Omega here.
i will never own swatch i mean omega
No downside…. Said the deaf dumb n blind lemmings of hype generation
This marketing campaign was the biggest shit show I have seen. I’ve been collecting watches practically all my life and what happened in London on Saturday afternoon was absolutely abhorrent. Not one Watch was sold there was no organisation, no security, no health and safety measures everybody went home empty-handed. This was a marketing disaster and they couldn’t give a rats arse. Oh and btw how did you get yours, Watchfinder?
@@carmeloalfano6963 crowd control nightmare but definitely a marketing phenomenon. People who remotely care about watches lining up to get a product. They managed to create so much hype and make people wait for a watch that will be sold online in unlimited quantities. Sounds like a successful campaign. Even Watchfinder made 3 videos on it!
Downside is Omega is no longer considered a high-class brand
Whether or not you like this move by Omega and Swatch, you can't deny how great these look
I deny! 😂
Too busy and fussy for my tastes.
They look better in pictures. The strap is really awful and they do look a bit toylike in person. But that is only if compared to the real deal. For 250 it's not bad with a different strap.
@@Coconut7403 Agreed. A simple nato or velcro strap like comes with the real Speedy would be a much better fit. But...toy
Have you seen one of these on real? They look like toy watches 🤣
No. They look like those plastic toys that come with your cornflakes.
I’m a student, I’m nowhere near being able to responsibly afford the real deal moon watch. It’s always been a grail watch for me ever since I got into my collection. Stuff like this is so so cool to see because it gives people like me an opportunity to enjoy that design that is so beloved in a different way. Even when I get my hands on one it doesn’t mean I won’t still be going for the real deal. It’s just a different way for me to rep a brand that I love and a design that I have been obsessed with for the longest time
The statement about uniting the people who can afford the high-end watches with those who cannot is not mushy or an understatement at all. As I stood in line for one of theses timepieces, three people ahead of me in line was a man who was wearing a blue dial Patek Philippe 5711 and the woman behind me was wearing a Rolex hulk. I stood there and had lovely conversations with them all wearing my Seiko 😊
So happy to read this comment! Where were you? And kudos to all three of you, real enthusiasts regardless of spending capacity. Did you manage to get one? I landed back in Dubai in the morning of the 26th went to a Swatch boutique mid afternoon and of course the shop had shut hours before. Would have loved to wait in line just for the fun of it and get to chat with fellow enthusiasts.
@@liquidtunes I was at the Las Vegas location. It was really fun handling different watches and getting to interact with some real nerds like myself. There were probably < 75 people in front of me in line when it was announced the Mission to Pluto was out of stock, so after 5+ hours in line, I headed home as I was there to get a watch for myself, not flip a watch. That being said, the one negative of this whole experience is that, from my perspective and those I interacted with, the vast majority of people were not into horology at all and only there to flip the watch. Many families with kids in strollers in the Las Vegas heat for 5+ hours so their baby could claim a watch and even more not even knowing what Omega as a brand is and what the watch that was being sold was. That aspect was disheartening.
@@headtothomezwatches7612 thanks for responding. Over 5 hours in line and still counted as a good experience, bravo. Hope you get to buy one someday soon.
Re the flippers, certainly a negative aspect including dragging the poor kids for something the adults are not really keen on aside from the monetary aspect. A friend of mine reckoned part of the buzz is because people have been bored from all The ‘vid related hassles. Still, I’m glad to hear that enthusiasts with a healthy approach to watches were present. Any recommendations for forums without much snobbery? Thanks and wish you well in your watch journey!
The MoonSwatch release makes me really happy. The release is so big worldwide. It has brought the Omega name to many who’ve never been into watches. I love Rolex, but I’ve always loved the company philosophy of Omega more. This release just proves how pro consumer they really are.
Personally I never wanted to buy a swatch before and now I’m planning to buy 3-4 of these if I can pay MSRP so I’d say this is a good move because omega wasn’t getting any more of my money and swatch never was going to but now that’s all changed. I appreciate their reasonableness
same exact feelings here bro
You have to just be patient and don’t impulse buy these things because it’s not a limit addition. Ppl are just going crazy will buy them all up in first batch and try to sell them for more then they are worth. After a few weeks more will come out.
Why, why will you buy 3-4 of these if you (A) don't care for cheap quartz watches, and (B) are tired of Omega? Why? This abomination literally is an amalgamation of the two, and has no horological merits at all.
@@erichernandez4179 thank you,sir
@@TheUrbanEpicure because they look nice
This is a disposable-beater Speedy. You are correct on every point. I waited in line in San Francisco and came to all of those same conclusions while waiting in line with other watch enthusiasts. These will last in reasonable condition for a several years. One of the guys in line says he wants a few Moonswatches for everyday wear. Then the Speedy he was wearing at the time could be worn for special days. Saves wear and tear. He realized he would only need to send the steel Speedy in for maintenance once in a lifetime.
Which is odd considering the speedy is technically a tool watch and meant to be warn and used.
I have an omega sea master and my brother has a planet ocean one. We are both really excited about this watch and can’t wait to get our hands on one. We don’t care about the price, we never have. It’s that beautiful interesting style and this emulates that perfectly
On the return train journey of my dawn pilgrimage to London, having queued with the rest of the masses, this exact thing occurred to me. It is mass availability and emphasis of the fun of the horology hobby. It will also be a middle finger to the touts that blatantly flogged them outside the Swatch-shops. I will play the long game and buy one, because they are ultimately a fun thing. Furthermore, my disinterested partner came with me on my quest, and left eager to join the community. So despite being currently moonswatch-less, it has sparked the interest in the person closest to me, which in a way is priceless.
Lovely story and cheers to you and your partner for this new shared interest!
Its the color scheme and theming that make these so desirable. They really look amazing.
I wish they would have had a gold plated dial for the sun
@@Coconut7403 I love mercury, but I'd swap out any of those straps. I hate velcro straps
Have you seen them in person?! 😂
@@Ex.zed. Are they terrible looking?
I see this as a way to get people of my generation into watches. I love that these watches are going to be a mass produced series as more and more people will get into it that normally would not think about getting an omega or even something that isnt a smart watch.
I have the original Moonwatch (2008) with all the bars and heatshields and stuff. I never wore it, it's new old stock. But after buying the Mars version, I bought another Speedmaster from Omega because I just loved how it looked on my wrist.
A typically intelligent assessment of this release, it does make Rolex look incredibly pompous and arrogant towards Joe Public. I wouldn’t wear one myself but I think my daughter could be a customer! Viva watches!
Your daughter can fit (or want) a 42mm watch?
U can buy a Tudor
Myself own five rolexes so I don’t care about your rant
@@juniorjr5328 ok so you’re not a watch enthusiast, just another watch snob 😬
@@juniorjr5328 Thats what i did brought a Tudor black bay. I have a Vintage Omega Seamaster but always wanted a Rolex. I could of brought a decent Rolex but it would of meant spending everything i had :) Not a wise move. You must have some serious ££
D and junior nobody cares how many Rolexes you own and you can get the Black Bay on the secondary market now! Many people are ditching them! If buying an inexpensive plastic watch that says omega and their parent company Swatch on it gives you enjoyment,go try to find one in six months after the flippers get thier cut!
This was a fantastically clever collaboration between Omega and Swatch and will change the watch industry for the better.
Imo it's a genius way to deal with the on-going homage/replica problem. Kinda like how they flood the market with artificial rhino horn to fight poaching
@@generalaccount6531 Exactly. No one would buy a pagani design from ali express if you could have an affordable rolex branded daytona-looking product, and this is exactly that for the speedy
How??????? Because they are cheap!!! And look like the only watch in Omegas portfolio that even keeps any value?? Please. Watch collectors covet fine quality watch making and that's what kept the Swiss watch industry afloat during the Quartz craze that scared everyone about the industry. Same here, non starter for true collectors and l-u-x-u-r-y watch buyers. Most of them would not dare to put this trash on their wrist!
@@samuelburton5576 I'm a luxury watch buyer, and I'll be getting these. You need to loosen your corset 😂
@@Kaisuke971 Not to mention the different colors, cheaper materials, and worse finishing quality gives right away whether one's wearing a $300 watch or its original high-end version . The people who want the brand name but don't have the money can now a nice quartz Omega instead of having to buy a replica/homage made in China. The original Speedy still retains its prestige and value in a collection, and the brand profits from an entire new consumer segment. It's a win-win for the industry
Brilliant video! Finally somebody who gets what the Moonswatch is and how it doesn't mean Omega is dead and that nobody will ever buy an Omega again. The move to collaborate between Omega and Swatch was a brilliant move and it will prove out over time. Also, when is the last time there was this much buzz and excitement over an analog watch? Think about that. They pulled out original iPod excitement about a product that most people see no reason to ever own in a world of smart watches.
Really enjoyed this piece. It's made me think differently about the whole 'MoonSwatch' product. I really thought it would damage the Omega brand, but now I think maybe it was a good move to make the watch community more inclusive 👍👌
OMEGA X SWATCH. I think these were both fun, nice and hopefully also available to everyone. I have always liked my Omega and this does not make it any less attractive. Rather the opposite. It will be fun to see these watches on the arm of many people who never wanted or had the opportunity to buy an expensive watch. Perhaps a new generation of young people will now be interested in watches to start with a "Speedmaster" on their arm. I like these and will get one or a few more when the opportunity arises. And to those of you who do not like these, it is not a problem either. The offer of expensive unattainable watches will continue to be just as good in the foreseeable future.
A whole new, younger generation of watch collectors will begin their journey with the Moonswatch. They will start itching for the real one soon. I think it's gonna be a great part of Omega x Swatch lore after few decades as well. In the end, it's a great business move from Omega and this move will help fund other amazing products down the line for us enthusiasts. Kudos to Omega and Swatch for the unlimited online sales for everyone in the world.
Swatch started me out on watches, and now I daily a Tudor north flag. This is a ton of fun, like an old miata at a car meet. It's slow and cheap, but who cares, you're rowing gears and bombing through corners going WOO!
@@daer2121 Absolutely! I also have a "skeleton" black swatch from traveling to NYC. Prestige is nice, but personal fun and enjoyment is the best. Add a touch of nostalgia and a nice story behind a watch, now we are talking about sentimental, priceless items. I miss having cool affordable things to collect. Now, everything is hyped adding fluff inflation :[[
I have an Omega Moonwatch 1861, but planning to eventually purchase at least a couple of these MoonSwatches to rotate and wear. I think most speedy owners like myself will want one of these for fun and many MoonSwatch owners will end up buying an speedy when the circumstances allow. My first mechanical watch was a knock off Seamaster professional that my brother gave to me when I started college (I know it's bad to own a counterfeit, but we all have to start somewhere right?). When I got my first job, my first Swiss watch was an Omega Seamaster 2531.80, then Planet Ocean and then I went on from there. Basically, in most cases, people who the buck stops with the MoonSwatches will likely not become collectors. The aspiring collectors who started with a MoonSwatch as a stepping stone will likely "upgrade" into a real moonwatch.
if you have a moonwatch, you may feel weird rotating moonswatches because they weigh nothing.
I have a real 3861 Speedmaster, and I have no desire to ever put one of these on my wrist. I am considering buying one for my elementary school children though, it would be good for kids.
I’ve had a speedmaster for a number of years as well as other watches, I wanted to buy a Rolex but after talking to a dealer and was told of the hurdles I was expected to jump over to buy one, I was actually put off by this. So to see omega and swatch do this, i think is a positive I want one or several perhaps, I don’t see them undermining my watch at all, I’d Like to see one on my wrist.
Idk, I think it definitely cheapens the Omega brand. I was considering getting another speedy (in rose gold no less) but now after seeing omega slum it with swatch, I'm definitely reconsidering. I always tell people that Omega is a real contender to Rolex and even if one could easily get a new rolex from an AD today I still would choose omega over rolex more consistently but with moves like this, its hard to justify that stance... The speedy is such an iconic classic watch that this is like Porsche releasing a cheaper 911 with Kia.
@@mach78fl370 There's no need to be too serious of a collector all the time. Have some fun with your watches. Wear it with confidence knowing that you have your 3861 speedy at home resting in its safe. 😃
I probably won't buy these, but I love the Idea that this collab stands for.
The „Mission on Earth” one really speaks to me, I think I will pick one up. Thank you for the video!
My thoughts: everyone is still not critically analyzing what this move really does with its buzz. Pull the rug from smartwatches. The buzz already is getting more attention. Omega name is recognizably aspirational for even the generations that think moon is made of cheese 🧀. So yeah, omega is doing gods work for Swiss watchmakers by pulling back swaths of people bit by bit, who otherwise would never concern themselves with any watch other than smart watch.
100% agree with this. I've been on a wait list for 5 years for a sub that I sold my speed master to help afford. Omega has got my attention again. I'm now eyeing a gold moonwatch whilst I wait for that entry level sub.
Exactly my thoughts. I think this was extremely smart. The second most iconic watch became the one that is being talked about, slowly becoming rhe most famous watch.
They toke the price of an entry level luxury watch and split it up into 10 watches. Two advantages: Low entry price and hype for longer time because people will want to collect them all in the long run. Brilliant!
I hope they don’t just limit this collaboration to the Moonwatch, this could be just the start of something of bigger future collabs. They could venture to expanding the concept to the Seamaster Omega x Swatch collab too: there are 31 varieties of the Sea theme for them to think about (e.g., Atlantic, Mediterranean, Red, Baltic, Arabian, South China, Celebes, etc). Another one is Railmaster collab series: the likes of Amtrak, British, Eurostar, Trenitalia, Oriental Express, SBB, etc). Better yet, the Constellation collab series would do great with so many possible variants.
I rocked up to one of the two Swatch stores in Australia that released this on Saturday. And you are soooo right! It brought so many of us together, both people with the money for an Omega- so many in wrists, and everyone else. The stores that had watches in them all of a sudden had people looking and talking watches all over the mall, and it was beautiful. Sure of the 4000+ people that rocked up only about 1% of us actually got to buy one, we were all brought together and embracing the hype, and then taking that hype to other shops and talking with strangers about watches. It was beautiful.
I agree! I went to line up and started conversations with the guys behind me. It really helped pass time and these guys were genuine watch enthusiasts. They had Casios and Gshocks to Rolex, PP, AP, Omega and they were all equally excited to get a Moonswatch. Good convos and also made some new friends
@@wunwun1314 So all the watches that have been getting plastered through youtube the past couple of years.
Thanks for your video and commentary. You've expanded my view on this event in a much more fun and positive light. Cheers 👍
Beautiful piece, sadly I can't afford even this. Thanks for sharing this review, much love from Colombia
Look how many swatch boutiques there are in the world and where they’re at, you won’t feel as bad. 99% of the people on earth cannot realistically afford this. Columbia suffers from inflation big time though. Much love bro❤️
You will one day
Well if you can afford a Smartphone with data plan, you surelly can afford to save a few months to get one of these. Unlike the mechanical moonwatch, that takes hitting the jackpot or selling a kidney.
@@Ivognlz They could have done a mechanical Swatch x omega watch in stainless steel and still been able to keep the price down, since swatch already sells them for the same price. This is a easy sell on plastic watches with the oemga brand.
I'm quite fond of affordable watches. I was thinking about a Seiko 5 as my next watch, but Casioak and MoonSwatch will probably be the next 2.
Has there ever been massive crowds for a wrist watch drop like this? Swatch and Omega. What a perfect union of icons for the everyday person.
I love this watch as a young man who can’t afford a moon watch yet this is a great piece to hold me over.
This is what a bunch of my friends and I have been saying over the last few days. It’s not about going head to head in the same competition but creating a new space for people to play. To the casual observer a Rolex or Omega (or PP, AP etc.) is just a watch that would never make their shopping list, but here is something available, affordable and the latest trend so it’s a no brainer. To watch enthusiasts unable to acquire a Rolex (or PP, AP etc.) this isn’t a 1:1 substitute but it gives people a chance to grab something fun as a distraction for a while. It doesn’t diminish Omega’s original branding but shows that they are willing to try something different which is refreshing against over hyped brands doubling down on the same message about not being able to do anything to increase supplies, while literally all of their watches are available through secondary markets.
There have always been cheaper fun options available. It is nothing new.
Yes there always has been and will be fun options at whatever price point. But this particular execution, I’m struggling to think of a direct comparison which makes what they did different.
@Nine Oh Seven yes agree
I think if you are a real Swatch fan, you will love it. If you are an Omega buyer, you will be disturbed. When two brands this far apart in the market combine, one will lose and one will gain. I get that the parent company will make quick cash though.
@Nine Oh Seven To tell them that Omega are a £200 Swatch? I would be shocked if Rolex felt the smack you talk of. Ridiculous to call Rolex a mediocre brand. They are lower end luxury, a Mercedes if you like, but Mercedes aren't worried about Vauxhall.
As an Omega owner, I’m looking forward to seeing more of them out and on wrists. I don’t feel as though the brand is in any way diminished by this offering.
Sit back and watch your money decline on that watch you have due to this. People will eventually equate moon watch with these cheap plastic and quartz watches
Has certainly diluted the brand and disrespect some of us hardcore speedmaster fans
Shame on omega
@@alimuzhussain8394 you have obviously never worked in marketing before and you have no idea what can make a brand even more successful. I own Omega watches and this release brings more attention to the brand, makes it more desirable and therefore more valuable in the long run. It doesn't take anything away, it just adds sth fresh and fun. Something that was in my opinion missing from the watch world. And that's because of stuck up people like you. So please sit down and stop talking about stuff you clearly have zero knowledge about. 🤫
@@samuelburton5576 Just like replicas have ruined it for Rolex!!. You would have to be some kind of moron to confuse a moon Swatch with an Omega Moon watch. In fact it may be the opposite, watch your Omega moon watch rise in value as everyone realises the swatch plastic job is a rip off of a much better watch & they all aspire to the real thing!
@@materix1411 Unfortunately, I believe some of these people who make these types of comments aren't even watch enthusiasts, they just find their value and self-worth by thinking people actually care about what's on their wrist...what "brand" they're wearing, when in reality, 99.9% of people don't care or will ever care. Haha.
Omega will lose value in nothing. The only thing this is hurting is the egos of those who are caught up in their own image of what they have on their wrist.
I feel like this is such a good step for Omega and watches in general. I absolutely love it. I also feel this will give quartz watches a less negative view than it was currently given by some watch enthusiasts.
This was an amazing video and i agree with everything you said.
Fantastic video! Can't wait for these to go live online
I really hope this is a watch that people want and can get access to. I remember buying my first TAG f1 watch in the 80's, it was not a very expensive watch at the time, came in a lot of colours, and started my interest in the brand. The 'desire by scarcity' model of marketing is really depressing, it's quite sad to see humans motivated by being told something is hard to get, therefore they want it. It's one thing after a pandemic for the supply chain to have issues, but a prolonged and intentional strategy of a brand to remain desirable simply because they're scare is a terrible way to treat your customers.
I bought one too. Loved it! Then I saw Mel Gibson wearing one in Lethal Weapon II.
I have speedmaster fois - I want this
@@robertwhitcomb6105 had the yellow case and dial with gray strap and bezel. Still have it, although not wearing it.
Maybe. But there IS presently scarcity of these cheap models. It's far easier to buy a real moonwatch. They've never been particularly scarce.
@@aristotleemerson3248 We've been told they're not a limited run. This is just a supple shock people paying resale are just dumb and inpatient
I already own a Speedmaster pro, but i will get one of these too, just look at them how beautifull they are.
An expression that I liked in almost every old internal Swatch briefing:
"With a twinkle in the eye".
Beautifully put - best take so far. Swatch again changing the watch world forever.
Bingo its the emotional feeling. Omega has given people the emotional feeling of luxury at a non luxury price. The key will be if others jump on board. Because I could see Tag, Breitling, or others outside Rolex doing a similar thing. In the end if a plastic watch can give you the same feeling emotionally as a gold one why buy the gold one.
Lol. This goes to show how shallow most people are.
@@Ex.zed. Rolex has preyed on that for years now. Rolex isn’t much better built then an Oris it just carries a higher social value. If omega can break that thought process in some way by doing this we all win.
There is no feeling of luxury for me it is plastic!
@@stevenwebb9861 This watch wasn’t meant for you to begin with. That’s the point. They have you already lol. This is for the non watch community masses to become intrigued by their brand.
@@jonathanjones7681 very well said and completely true.
I love what this watch stands for. They’re changing the industry basically. It is time that more average people can wear a certain watch and not feel like people are judging. Obviously this is nowhere near the real thing. But this is amazing.
I saw a comment earlier of someone thinking it isn’t at all a replacement for a real Speedmaster but its own thing entirely, and I agree with that. It isn’t meant to replace a real Omega because this isn’t an Omega watch, it’s a Swatch. I think you’re right that Omega is changing the industry in some ways, and not necessarily badly. If people want to own a cheap casing of a fantastic looking watch by all means. A watch’s appeal is also its look, which is art at the end of the day. Even if Rolex started pumping out highly cheap quartz watches of the Submariner the appeal for the actual Submariner wouldn’t diminish, because just like this, it’s nowhere near the real thing. For whatever reason when I look at these Swatches it makes the real Moonwatch look more desirable.
But why an Omega owner would want more average people to wear a watch with Omega logo?! I do not want that.
@@arturgarncarz3631 It will allow Omega to survive. Brand recognition will bring more customers.
@@arturgarncarz3631 I don’t own a Moonwatch so I can’t say how everyone who does feels about these watches, but I do own a different Omega Speedmaster that looks totally different than these. I can fully understand why someone who owns an Omega, and especially the Moonwatch, would be irritated at these releases. It’s essentially the same thing but without the movement and expensive parts that make up the casing - but then again, if it doesn’t compose of those things, is it really the same thing? The situation is identical to Swatch, or another really cheap watch company, just stealing the Moonwatch design and adding Omega’s logo, except these are ‘officially’ branded and released. What I’m trying to say is, again, these are not Omega watches, these are Swatches. I’d say if someone only cares about the logo, branding, or exclusivity of it, then they’re not really a watch lover or enthusiast, they’re kind of just the same exact materialistic buffoon like in any other medium. For the people that truly love Omega’s designs, movements, and everything about their amazing history, they shouldn’t really care as much or at all because these watches aren’t that kind of stature in any way shape or form. For the truly fake producers who try to replicate everything from the materials down the the movement, they are the ones who are actually smearing the history and true worth and beauty of the craftsmanship. What they’re doing is totally illegal as well. With these, I’m just happy to see people care about and love watches. Unless this horribly backfires somehow on the industry in a negative way, I’m fine with people who would never be able to own a Moonwatch, or any contemporary Omega for that matter, enjoy the look of it, even though it’s different. These watches don’t bring other Omegas down; if anything, it just highlights how unbelievable the real thing is. I don’t want watch elitists to scoff at these because that doesn’t do anything productive and these don’t harm the real watches in any way.
@@maxim29672 not really. I like exclusivity of Omega. This is what drives people towards luxury brands. Now some people who will buy this shitty plastic watch can say they own an Omega. They do not. This is not an Omega.
I like the concept of the video regarding the market of Swiss watches. I experienced what you're talking about, had 114060 Sub, 39mm OP (black), and a GMT (blk/grn).....got a little embarrassed wearing those watches after seeing where the community headed. Whenever I saw someone with a Rolex I knew exactly what he/she wanted out of that watch.... I had a friend from the watch meet up groups with a very large budget and he would text me weekly about a new $40K watch he was planning on buying, just pursuing this ugly need to have the latest and greatest, etc. The more you buy into the watch thing, the further away you get from what made it special to begin with, in my opinion; what is the romanticism of collecting very expensive pieces of jewelry? none I think. Most popular watch stories come people in the field, working on their craft, but doing it with A watch by their side. Not some Software guy buying data an ALS Datograph because the current internet hype makes it worth $5-10K over retail. JUSTIFIED.... ugly. Sold the entire "collection" for around $30K, and got me a Seiko Turtle. Keeps better time than some of the "luxury watches" I used to have and I'm not aware of it on my wrist, like we all know we are when wearing a Rolex, Omega, etc ;) Love to see Swatch doing this.
Blending the Old Speedy Design with a New Material, has won me over instantly.
Sometimes a Steel Watch isn't always Best for the Job.
I'm sure Swatch and Omega will both benefit from the Collaboration.
It would be nice to see more in the future, with a few Seamaster Versions.
totally agree !! the second historical moment for swatch and for the industry.
I think this is a wonderful collaboration and watch. I plan on getting a couple of the designs for myself as well as make one my sons first watch, at msrp only of course.
You've hit the nail on the head! It's a great concept and I'll certainly be looking to add one or more to my collection, but I'll more likely to wear these on a regular basis!
Really like this take on the moonswatch! Well done!
I'm slowly shaping my thoughts about this. First, I'm happy about my vintage Rolex my father bought in the 70's but I'm already done with Rolex as it is now. Not the watches, but the behavior of the brand. Now to the Moon Swatch. It takes all the aspects of the great design and puts it in different colors for an affordable price. The Neptune and Moon are closest to the "original" but they are still too distinguishable from the "real" Omega to have the potential to devalue Omega. A video of Time&Tide showed a young ~10 year old girl in the crowd and then getting her Moonswatch in the color she wanted (not Neptune or Moon).
I think Swatch combined 3 things in a brilliant move.
1. Reviving that hype of collecting affordable swiss watches that they pulled off in the 80s.
2. Creating a "homage" for people who cannot or don't want to spend the money on "the real deal", but making them enjoy the most important aspects of it. A few years ago, Tudor was pretty dead untill Rolex decided to take the homage market back with Rolex approval. Swatch and Omega now took that concept to an extreme!
3. Modding watches. Just having a design icon but in different varieties. Seiko lovers modded their watches and Seiko adopted that concept in replacing their SKX line (RIP I'm glad to own a skx013) with their Seiko 5 line.
My conclusion is: It is a genius move!
This is a very cleaver and strategic move from Omega. Looking at how it looks I bet everyone would want to own more than one of these watches. So Omega will probably make same amount of profit per customer selling few of these to one moonwatch!
Until they go online and mass produce them!!! The hype and sales will go down. Omega has sold it's soul for hype and a few dollars
@@samuelburton5576 I respectfully disagree, this is the democratization of Omega. We all can have classic design and a quality movement. Also this not going to stop me from saving up for a seamaster that I want.
Wait till they release a toy version of SMP then you will think of which? or maybe after you grab an SMP after a few months then the toy version comes out. I do believe Sam is angry because he has faith in Omega, maybe you should put your feet into someone's shoe to feel it.
Plus Swatch watch does not worth that much 160 dollars I presume for this kind of watch and another 100 for Omega's name and icon on it. In the world, many people are aware of Omega's brand/icon, that is why people are swarming the Swatch boutique to get their hand on OmegaXSwatch Speedy. Why do those flippers want to get hold of it while it is hot? (The factors here are brand/icon and money value) This is just brand/icon recognition. I should put this MoonSwatch in this way, if it does not have an Omega/icon, does it still worth 260 dollars? It is because people believe in Omega/icon does make a good watch, but people tend to forget this is just a Swatch quartz watch, and yet many complain about Toy feels.
The same thing applies if other brand has similar alike 8800 co-axial movements and builds, will you buy it at 5000 dollars? 3000 dollars maybe? After you hard earn monies keep for some years, you will bank in for it? Before or after you bank it in, there is something alike from the same brand "Swiss made" in plastic version launch. How do you feel? Hype? Obsess gonna get them all like Pokemon? By the way, we have created enough plastic "garbage" for the earth. Unless you told me this watch will melt itself within 100 years.
There's more profit in selling huge amounts of plastic watches than in a few steel version watches 🤣
This is very much the same thing that Swatch did in the 80s, when I was able to have a couple of inexpensive analogue watches with interesting styling.
That did keep the interest in analogue watches alive back then.
Yes, as an Omega owner & fan I'll have a few by this time next year, & no it's not a segment of the market I'd have looked at previously. Smart move..
Just pleased to see more folks appreciating the hobby than I realized. Cool 👍🏻
I think that's an interesting theory. Since Swatch saved the watch industry, maybe we'll see other collabs. I'll be anxiously awaiting the IWC Pilot's Swatch Mark XX. Then the door for other collabs opens, and we see the Breitling NaviTimex. Things are about to get real interesting. That's a fact.
interesting collab, any links to read about it?
Interesting idea to have Swatch collaborate with the big luxury brands to put out their best sellers as a Swatch. I think it would help Swatch more than their partners honestly but who knows.
@@dansanfrisco They belong to the same corporate group anyway.
IWC is a Richemont brand, not Swatch.
Changing the game again.
looks like I will start a moonswatch collection.
I agree it's bold and brilliant and it worked!
I bought one my (affordable) grail pieces. A Rolex Explorer 214270. I wore it for several months and realized that I wasn't in love with it. I was thankfully able to re-sell it for a small profit but it made me realize that meeting your hero isn't what you thought it would be. It's a fine line between visual and tactical experience. I think, once they are available at MSRP for anyone, the Omega x Swatch is a great way for many people to get a "feel" for their grail without spending grail prices and see how they really feel about it.
This is a long term play by Omega, with the hype generated by young people bringing them into the Omega world. If you like this now aged 20, then by the time you are 35 you are likely to by the full Omega and not a Rolex.
I have a Omega Seamaster and believe me I love it however it’s not a daily watch, I think this new speed master is brilliant it’s something that looks elegant and I can incorporate it into a daily wear still feel nice about what I’m wearing yet won’t be too heartbroken if something happens.
This is NOT a Speedmaster. This is an homage watch. Again, this is NOT a Speedmaster.
@@jermaineshaw4750 It is not important. The current prices drove away the vast majority of people that would enjoy having a “real” one. This one can be bought and enjoyed by a lot more people, it is fun. I will get one also, put it on a nato strap and wear it.
Out of curiosity, what makes the seamaster not able to be worn daily? I’m considering getting one this year and intend on wearing it daily.
@@ric8868 for true watch enthusiasts, the fact that this is NOT a Speedmaster matters. It also matters to owners of Speedmasters that have sacrificed, worked hard, and saved to purchase a piece of history.
@@jermaineshaw4750 Most true watch enthusiasts cannot afford a speedmaster anymore. For sure not a new one. In the early 90’s I could afford one with my summer job, now it is crazy. I like to use and enjoy the stuff I have, so a 15k watch is out of the question. Enthusiasts don’t usually see their passion as investments. The fact that I spent a lot of money on a good record player, does not make me angry at the people that get a cheap plastic one to start enjoying music that way. It actually makes me happy to see more people joining the hobby. As you said, it is not a “real” speedmaster, it won’t make the “real” ones cheaper, but will make a lot of people happy to own it and wear it.
Honestly, I'm about it and might consider buying one sometime. My collection right now consists of a few Invicta, Citizen, and Seiko watches, as well as an Omega De Ville 162.0060 that I got from my late father. I can't afford a vanilla Speedmaster at the moment, so this is a great way to get one. Even if I had an OG Speedmaster, I'd probably wear the MoonSwatch more often because I'd be less afraid of what could happen to it. I also don't have any (bio)ceramic watches, and I bet it will be very comfortable and lightweight.
I own a moonwatch, it was my grail for years and finally got one last year. My I initial thoughts when you posted the moonswatch announcement was that I hoped it wouldn't cheapen the image of the moonwatch and associate it with a kind of cheap fashion brand type ordeal. Then I thought about it for 5 seconds and realized that was ridiculous. This is exactly what we need. I remember always trying to find cheaper watches that I could afford that had that timeless classic look but wasn't directly ripping off watches like the explorer/submariner/moonwatch. And when it comes down to it, you just can't find things like that which really scratch the itch. If you want a moonwatch, you want that design, getting something else which has to change itself in some way will lead to it being not what you want. So now you can get a real omega watch in the look that most people will never be able to afford but still want, for a price that most people will be able to obtain. This is great and we need more of it. It's almost like if Tudor was still selling watches for reasonable prices. We need more of this. This is a move against the abhorrent fashion watch trend, not exactly Rolex in my mind. If I'm ever presented with opportunity to buy one I might go for it. Now if they could just put a cheaper ETA movement into some of these watches then we'll be talking real hype, as I would jump over the moon to get my hands on some ETA based seamsters. Not that I don't respect the movements in them as they are now, but I really just can't afford it lol.
I don’t think it will effect any brand other than omega. Some will like the move others will not. I own several omegas and I’ll still buy one of these when they go online.
It just shows that you don’t have to create waiting lists and fictitious (limited stock) runs to get people to want to buy. (I’m looking at you Rolex). Inclusivity can create demand as well. Thanks Omega. Gonna get one online.
That's funny because these are trading at 5x-10x retail online.... even worse than any Rolex in production. Methinks you're just salty and can't afford a realy luxury product to begin with...
@@Chris-es3wf i don't think it's proper to say that to another individual. Who is to say he can't afford it or many pieces of it? In fact Many who can't really afford are the one's buying them.
And that is what makes a brand become crass. Sad but true
@@Chris-es3wf Rolex is not unaffordable for many , it's mass produced midrange brand.
If someone is Afraid of buying a JLC for fear that 2nd hand market will go down , then he shouldn't buy a luxury watch then... luxury or midrange luxury watches are meant to be worn and enjoyed, not resold etc.
And Rolex is not in the same League of ALS, PP , AP or VC
This was a great video!! Love your outlook on this! I’ll be picking one up once the hype wears down and they are more readily available.
I´m so happy with this release... BRAVO SWATCH GROUP !!! I´ve been collecting watches from different brands for about 25 years and this move is a big milestone for watch industry and creating new collectors and making ppl happy.
Omega's move goes against the price manipulators in the watch market. The whole game has been revealed 🙌
? Omega was a huge part of that as well. And here they are selling a 60$ swatch watch for 250$ because of their name.
I think this is just a great big poke-in-the-eye to watch snobbery as a whole. And I'm here for it.
Couldn’t agree more; it’s been interesting and amusing viewing some UA-cam so called watch experts get bent out of shape over this watch.
Excellent point of view, with which I totally agree!!
Love my 68 pre-moon Speedy, but can't afford the 800+ service costs, so may buy this to wear more regularly.
Moonswatch is similar to what Tag did for Heuer in late 1980s:quartz,various colours and accessibly priced.
yes! i haven't heard enough people making this comparison. I had (still have!) several F1 tag watches in different colours from back then, they got me started buying Swiss watches.
How to sell a 30$ watch for 260$ by adding a brand on it: the last time I saw something like this was when Ralph Lauren put out 5$ shirts with a huge horse on the front for 120$...
and people bought those in the thousands!!!
"Oh tempora, oh mores"! >___>
Well, Rolex is a 300$ watch sold for 7000$
A standard Swatch chronograph goes for 130-180usd, if that means anything.
@@mightbesherwood1313 it does. The most often reason to get a watch is because we like the way it looks. Dial and case. This literally looks like an iconic design. First impressions are that the attention to detail is very good
My hearth and soul are relieved knowing that i will soon get my hands on this watch. Seeing the first day lines etc made me think that watch is in limited numbers and production. Patience will pay off. But who knows if i would have my hopes if i did not get this information from the video. Many thanks.
great video, provocative & well said - thank you.
Well done, you’ve solved the riddle! There may be another reason for this watch. Currently, what do thousands of people that love the design of the moonwatch or other luxury watches like the NTTD Omega do if they cannot afford them? Right, they buy homages on Ali Express! This is much better coming from the company itself!
I think this move will bring more people into watches :)... I don't think it will change (unfortunately) the high prices / race / craziness of some high end watches but it will revive and bring even more new customer into the watch game. I like the move and I could see my self owning one - it won't replace my rolexes, Tudor and vintage heuer but it will stand next to them. As for the new releases - I also stop caring as I can't get one so why bother.
I've been echoing this very sentiment for the last 3 days. I will also say that this Sat night was the ONLY time someone wearing a speedmaster in the bar was envious of the other guy wearing a $260 plastic quartz watch. :)
Absolutly a very brave and genius move right there. I am 100% going to add one or two of these watches to my collection. I love Swatch since I was 7, and seeing it do something with the omega SpeedMaster is amazing since I love the history of the watch itself. Best combo of the year so far!
Nice analysis. It took the stamp of the Omega brand to help you visualize the same value and principle and appreciation that G Shock has forged long before this particular collaboration existed.
Dude, the G-Shock has just been on a 2 year hypetrain that sold millions of casioaks. It is basically what showed Omega and Swatch what could be done. Just takes one person I power at Swatch group to think "Can you imagine what numbers this watch would have sold if it was an AP/Casio collaberation at $300 price point?"
@@rustknuckleirongut8107 The great thing is that Casio/GShock doesn't necessarily have to rely on collaborating to sell over 100 million. Great watches, period.
The most hyped watches lately have been affordable quartz, the casioak, the prx, timex q, and now this moonswatch. The watch community needs to be more welcome.
All blatant copies...only the Omega x Swatch is their own design.
I own Rolex, Omega, VC, FP Journe, Casioak, and more and will own a MoonSwatch ( at retail).
They’re the most hyped because people are broke, even the hypebeasts.
Hopefully I can add one or more to my collection. Keep up the good work.
This truly will open the conversation or conversations to would be beginner watch buyers!
Totally agree with you. This has certainly reshaped the concept of affordable luxury as seen in the queues in countries such as Malaysia for example where the exchange rate is 4 to 1Usd. Omega has brought it's brand accessibility to a broader spectrum of people indeed. Thank you omega & swatch
Well they haven’t gone to there contra of your origin Bangladesh have they sunshine?
So where is the diversity there my boy!
Can't wait to grab one and see it up close and personal.
I've seen one it's a very cheap plastic watch that feels cheap ,that has almost zero water resistant,any gshock for less is a better buy think about it for a moment
@@phillippugh2161 does g-shock look like a speedmaster moonwatch and does it have an omega logo on it, though? I think g-shocks and those swatches are too different in what they represent, one is not a substitute for the other
@@jarekpszuk6944 actually gshock make a better crono for less but I digress. Listen I've seen this watch on a sells reps wirst from a far it looks like the moon watch an that's all . My opinion 300 is way to much 😜👍 it's like putting lipstick on a pig 🐷
@@phillippugh2161 by sheer functionality any basic g-shock beats this swatch, no discussion. I meant the style and the target demographic for the watch, the swatch just hits different. However in the 8 hours time between this and my previous comment I've seen some more pics and reviews of the moonswatch and I'll admit, my enthusiasm died down. I'll just continue to rock my square g without a care in the world.
@@jarekpszuk6944 good idea . Like I said my opinion this is not worth 300 heck you can barely get it wet my gshock has 200 meter of water resistant aren't you glad you didn't fly to Vegas an stand in line for hours 😜
I Just cant wait to get one to wear this spring and summer!!
Amazing looking watch, trendy, sporty, cheap, and very Fun!
You know what, the idea of unlimited sell gives me the chance of getting the whole collection, and probably going for my dream speedy, the snoopy one!
This one of the Smartest Ideas ever!!
Never really desired the moon watch until now!
Having the sporty ones and the real one, side by side just blows my mind!
Excellent take. I totally agree
Once this becomes regularly available there are 3 or 4 I will have to have. This the G-Shock approach. Fun, affordable and variations on the same platform. And it works!
100% on point. This will replace my Casioak in daily rotation
Completely agree. You could get one of each for half the price of one entry level Rolex. Swap the straps out and you’ve got a great collection immediately! Let’s hope they are easy to get online when they become available.
I don't think we can swap the straps can we? I don't see a mechanism on the strap itself that would allow us to remove the strap from the casing in another (by Jenni Elle IIRC)
@@sammipanini i heard you can, but idk how true that is
The strap change is doable, it has already examples online with moonswatch swap with original speedmaster strap
Yeah you can, it’s just a spring bar. You need a little tool but there is a video with someone swapping one out and Watchfinder just shared a Neptune on a blue leather strap on its Instagram. Looks really good!
A great collection? Or 3 grand wasted on a box of cheap plastic watches?
This is spot on!
People who own the Omega speedmaster professional are collecting these timepieces.
Its what we do as watch enthusiasts.
Lastly, this will give the aspiring enthusiast an opportunity to get involved.
Win...
Win
Excellent points raised in your commentary. I think this is a masterstroke by swatch group.