From Cell Phone Repairs to Real Estate Millionaire

Chris J Luna is a real estate investor, ADU developer, property manager, and asset manager. He started with a cell phone repair business and transitioned into real estate to create passive income. He focuses on property management and believes it is a crucial part of real estate investing. Chris has a portfolio of properties in San Diego, including single-family homes with ADUs and multifamily buildings. He has also started an online community and coaching program to help others in real estate investing. Chris emphasizes the power of social media in connecting with others and creating opportunities. In this conversation, Chris J Luna discusses his journey in podcasting and building a personal brand. He emphasizes the importance of consistency and perseverance in podcasting, sharing his own experiences of reaching out to influential guests and setting goals for episode numbers. The conversation also touches on the role of faith in business and the benefits of incorporating empathy into interactions with investors. The hosts seek advice on building a personal brand and finding deals in the real estate industry, and Chris provides insights on using social media and targeted mailers for lead generation.
Takeaways
Property management is a crucial part of real estate investing and can significantly impact the profitability of properties.
Social media is a powerful tool for networking and connecting with others in the industry.
Building a personal brand and online presence can lead to opportunities for partnerships, raising capital, and finding deals.
Consistency and perseverance are key to long-term success in real estate investing.
Expanding into new markets and exploring different investment strategies can help grow a real estate portfolio. Consistency and perseverance are key in podcasting. Setting goals for episode numbers and reaching out to influential guests can help build a successful podcast.
Incorporating faith into business can provide a sense of purpose and help navigate challenges with empathy.
Social media and targeted mailers are effective tools for lead generation in the real estate industry.
Building a personal brand involves utilizing multiple platforms and consistently engaging with the audience.
The money is in the follow-up. Consistently reaching out to potential leads through cold calls and mailers increases the chances of success.
Chapters
00:00
Introduction and Background
02:49
The Power of Social Media in Real Estate
07:58
Transitioning from Single-Family to Multifamily Investing
12:00
The ADU Development Opportunity
22:01
Lessons from Ryan Pineda's Podcast and the Importance of Consistency
25:04
Finding Deals and Expanding into New Markets
31:00
Starting a Podcast and the Power of Consistency
33:15
Improving Public Speaking and Communication Skills
35:55
Building a Personal Brand and Leveraging Other Stages
39:44
Incorporating Faith and Empathy into Business
44:55
Using Social Media and Mailers for Lead Generation