@@michaelnaas3509 for my xperia X, it was about 2.5 years, which was pretty good- this was at a time when not many manufacturers provided security updates on time and neither for more than 2 years (especially Samsung).. the xz2 is currently on Android 10 and might get 11(released in 2018)..XZ1 was their worst phone in terms of software updates, but otherwise it's pretty great actually, you usually get 2 or MAYBE 3 platform updates with a year or half more of security updates.
@@saurabhkulkarni8854 I appreciate your detailed response, thank you. My major concern with getting a new phone is how long it will be supported by software and security updates.
True. I honestly think that smartphones are at the bottom of their priority list considering that they have a lot more "better-selling" devices and ideas. Leave the phones to Apple and Samsung, right?
Oh yeah? Could they ever be a lower priority than Windows Phone had in MS? I used to joke that it's developed by two blokes. It turned out it was actually true for almost 2 years before it was eventually killed.
Completely agreed man. I had 3 smartphones throughout my life : Samsung galaxy ace Sony xperia z Sony xperia xz premium And I have been in love with Sony phones ever since, they are just awesome. But for some reason they stopped shipping it here (Iran) around 4 years ago and the market they had doesn't exist here anymore. God I wish they were still available here.
They stopped selling in Brazil too, and in many countries. In my opinion it's the worst strategy. Well you still can import but, at least here, is very complicated and with lots of fees and risks. The price that was already very high turns almost impossible considering importing, besides the fact that will not have warranty.
in my area (indonesia) we still have many sony fanboy (also me) still waiting sony to make a comeback. the xperia Mark 4 is too expensive because we need to buy from other country and the tax make us to think twice to buy it
Sony has talented engineers and scientists, but they also have a culture of pitting different divisions in competition against each other. That's why the software on the PS4 was so awful at launch that's why until very recently Xperia phones took awful pictures despite having the best hardware. And it's also why their marketing teams don't care about anything except movies. Their camera division had to create it's own marketing team.
From a big Sony fan from Japan, I have the same frustration. 3 years ago when I bought the Xperia Touch, a smart projector, my mind was blown away. It was by far the best peice of tech I bought ever in my life, and I still use it heavily to this day. Everything about it was innovative, and it felt like the future. Honestly, it still does in 2020. A UV light touch sensor projector with an android OS, which you can gesture control, up to a 128 inch full HD screen. This was a revolution. However, the product got discontinued. Reason? No one knew about it. No one knew that Sony released the Xperia Touch, no one knew that Sony discontinued the Xperia Touch, and no one knew how much of a masterpiece it was. Why dont people buy Sony products? The answer is simple. It has been simple. Marketing. At this point I’m thinking about just taking over the marketing department and fixing it, just so I can get my self an Xperia Touch II
I don't think marketing is the problem. The problem is Xperia phone just doesn't look that appealing and its specs also not appealing. So not only mainstream users will avoid this phone, but power users too. That leaves only hardcore Sony fans as potential buyers. Which they will also avoid because of long delays, which by the time it arrives, the soc and Android 10 already become outdated
Advertising is one of the factor. For me it is cause back in 2014 or 15 I had Xperia M and it was really awesome and in those days Sony was considered a premium smartphone brand but after that they stopped advertising and most people see what's trending and best seller thing. So they never knew sony is still in business or making phones
I think lots of people just lost the faith in Sony after how bad their phones were. Like me. I don't dare to spend that much money on something that I had a very bad experience with
I love the language design off the Xperia, want to buy one + the mark 4 headphone; but daaaaaaaaaaaaaaaaaaaaaamn, the price is way too crazy expensive in comparison with everything else available from the competitors
In some countries, phone brands like sony, motorola, htc, and lg are just disappeared, people would love to buy them if someone sells them. Chinese brands, like realme and others, offers huge incentives to sellers and distributors, so that is maybe one of the reasons people don't buy sony, because people in some countries just don't have access to buy those smartphone brands.
@@konrad_ljbe I'm not sure. Now I'm choosing phone which is highly preferably below 155mm and not very expensive. There are exacly two: Motorola Edge 30 Neo and Xperia 10 iv. I thing Motorolas (Xiaomi, Samsung) are pretty popular here in Czech Republic. It was Huawei, but they disappeared for obvious reason (embargo). Yes, HTC and LG disappeared long time ago. But I don't know: comparing Sony and Motorola it's hard. One has good old stuff, other has likely better camera, definitely 15% lower price, stereo speakers, more ram, fast charge and I'm happy with ones or older Motorola and much more positive reviews, despite some are saying that both phones are actually overpriced and only reason to buy them is their size and in case of Xperia it's durability and unique features.
@@pavelperina7629 I don't know the moto Edge 30 neo. But I know, that the moto Edge 30 is a great Deal. I had the Xperia 10 III. I changed it less than one year later because of Performance issues. And according to Reviews, they didn't fixed this issue with the 10 IV. Thats why I would recommend the normal moto Edge 30. Kind regards from Germany.
In America, apples subversive marketing basically means if you have an android you are looked at like you have leprosy. Which sucks. Besides the fact I don't like apple's business practices, android has made VERY interesting phones throughout the years.
Agreed. Some of the best features on Android phones were made popular or were widely available first on a Sony phone like the side fingerprint reader. If Sony provided better software support, made their phones more widely available, or priced them a bit lower then I think they could be just as a big as Samsung or OnePlus today in the American market. If I recall correctly, my ex had a Sony phone that was the first smart phone shipped with the newest version of Android at the time, but it only got one update to the next version of Android and that happened much later than its competitors. With how great Sony flagships and their mid range devices are, I still think they can break into the American market if they make the correct adjustments.
@@JacksonWalter735We are waiting for Biden to win the election and sees China phone brands taking slices of shares in American market. We already had enough with the Japanese. Sony, Apple, Samsung all are common brand names.
seven no they’re not, he would have to state Sony is paying him under FTC rules. He does however get a a small % from the links in his description to the products. If they click from him and end up buying, he gets a commission.
You’ve literally given their marketing team everything they need to properly launch their next phone and I’m willing to bet they see this video and still repeat the same mistake.
Lol you think that sony hasnt thought of that? You'd be stupid to think that. Sony has lots of technology products they profit on such as their oled tvs, led tvs, cameras, ps consoles, and many other products that integrate in your daily life but says apple or Samsung on the back of it
For last 14 years I was buying only Sony smartphones because I love the way their phones are built and works. I was trying Samsung and some other brands but I always end up giving it to my wife or son and coming back to Sony again. I just got Sony Xperia 1 III and it's awesome.
Man, ever since I had my first Sony phone, I never wanted anything else. They are prety hard to break and long living. I have my current one for almost 5 years now (I'm obviously not an enthusiast, just a regular user) and the screen never broke, which is impressive, cause I never used any protective screen or case. And the software still works amazingly.
Yeah I think thats the bigger reason for their lower sales. I forget they have flagship phones and most do too. Apple and Samsung are great at creating controversial, creative, and aesthetically pleasing ads that turn heads and spread like wildfire. I don't remember seeing a Sony commercial in the last few years.
I've been using my Xperia 5 III for a couple of months and I'm very happy with it! Glad they kept the SD card slot and headphone jack. Still using those features all the time.
@@yokun1885 em, no actually this videos was uploaded 2 days ago and 2019 was 365 days long so if you get less sales of phones in a year than a single youtube in 2 days, somins wrong besides quite a lot of people have heard of sony probably more than people have heard mkbhd so that makes it even worse
you forgot to talk about some of some really good features: - H.S power control is a really good feature! H.S. stands for Heat Suppression, which might give you a clue. By enabling the feature and stop the phone’s battery from charging, you can reduce overheating as well as battery degradation. This means that the performance during gaming can be maximised. works on other apps too! This is a neat feature that we can imagine some people would like to be enabled across the phone, rather than just being limited to gaming. For example for watching long videos or heavy workload, where you can plug the phone in and prevent degrading your battery. - you can lock the battery % to 80 or 90% while charging to prevent degrading your battery. - you can take pictures in 20fps! - dual stereo speakers with dolby atmos - 360 Reality Audio - game enhancer - Zeiss optics - the telephoto lens has the full-frame equivalency of a 70mm lens, meaning it's actually a telephoto lens - H.265(HVEC) - Eye of which is an autofocus that can identify a face in your frame and then lock on to the subject's eye, works on animals to - DSEE Ultimate, upscales your compressed music precisely with AI technology - WIFI 6 - 5G - Intelligent wind filter, removes wind noise from the microphone
@@beegyoshi6525 some phones do have the same features but not one that has all of them like DSEE Ultra, 360 reality audio, 4k HDR 10bit Oled display, haptic motors, Heat suppressors, Dual front firing speakers & X1 video image enhancing & raw image shooting.
@@beegyoshi6525 H.S. Power control is not commonly found (other manufacturer i know is ASUS). 20fps burst is also unique to Sony. 360 Reality Audio can be used on other phones with Sony headphones. Camera lenses are based on the holy trinity of lenses (16-35, 24-70, 70-200). Zeiss Optics has no other manufacturer. Eye AF is unique to Sony, ported over from their Alpha cameras. DSEE Ultimate is unique to Sony as well, but is integrated in some Sony headphones.
I was an apple and Samsung user until now. Will switch to Sony once they release Xperia 1 V in may 2023. It is not because such features are appealing only to enthusiasts but with the fact that Sony is not doing any marketing of their phone line ups in USA plus they do not have any contracts with mobile carriers like Samsung and Apple.
You're right - no contracts with carriers - why didn't this dude point that out? I wanted anything but popular, over-hyped offerings. And I was also looking at an Asus Zenfone, but settled on an Xperia 5 IV. And that's coming from an LG V60. I fell in love with the small form factor and the intuitive and basic UI.
Sony's marketing has always baffled me. They have amazing design and engineering teams, but their product naming, announcements and release windows make it too hard for consumers to care in such a competitive market - especially with so many other great products out there already!
They need to look at DJi, Apple and OnePlus for naming. Simple and to the point. (Not including samsung because some of their names are.... Pretty bad)
It's almost like they just have too much on their plate. I mean with how many different products Sony makes, they only make 1/3rd of their profit on consumer electronics. How can one company manage hundreds of high end product launches a year?
Wonder if Sony just fixed their marketing. Marques got the device and that has been almost an impossibly mission for Sony for many years now. And here this clip is, a video quite positive on the device itself not for the company. But even bad advertising is good for Sony. I'm impressed that Sony seems to have managed to get the most popular tech reviewers to review their devices. So something has happened. It's just Jerry rigs be that is missing now. Lol
I was using sony and constantly upgrading up until z5 premium. The issue was never the price. Late and faulty software update, and when you try to troubleshoot. They have worst technical support and do umentation ever.. relying solely on forum enthusiast. They are clearly not well managed for a mobile company and only surviving because their big name. It was an experience so painful I won't even bother type the full story. Never have I ever hate a brand before, not using a single product from them ever again.
Yes. They dont even promote the phone on their webaite. If you go to the website the phone is basically hidden under a bunch of other ads and products. Is likebthey dont even wanna sell the phone. Im a huge sony fan and i love xperia phones but they are just horrible at marketing, almost as bad as HTC marketing.
Honestly with the LED, Dual speakers, brilliant display and a headphone jack all with top of the line specs this sounds soo damn good ... It's a shame it's so tragically unknown... EDIT: Yeah didn't know about the price - drop that shit :D
The price too. When I see Sony phones at 3 or vodaphone, their like £800 for a midrange phone. A compatible Huawei can be had for £200 sent I'm not even joking. I got my p30 lite with 128gb storage. I liked the Z1 for the month I had it before it broke.
Sony used to be the Apple of the 80s and 90s. Since then quality has gone down in most of their consumer electronics while price has stayed the same. Sony simply hasn't kept up with the competition.
I have been using Sony Xperia XZ1 for about 5 years now without much problems, in fact it's an amazing phone. But I live in Chennai,India with a population of 85 lakh people and with only 1 Sony Authorised service centre.
4K QLED 144hz refresh rate screens will be the flagship feature of 2022 cause they’re running out of stuff to sell us on. 5g isn’t enough to sway most people.
@@RetrETH Honestly, it has a lot more to do with marketing. You can get people to buy anything with the right marketing. People are loyal until the right marketing campaign comes along.
Sony last year took a different approach selling phones, they don't sell it internationally as much but only to certain countries like Japan and UK only.
Ive been using Sony phones for over 10 years and I really don't understand why people neglects em , they are pretty much the pioners of many nowdays inventions for phones and they bring quality for a reasonable price.
Right! No marketing plan. Beta Max was much better than VHS and came in a smaller cassette, but Panasonic won the battle because they licensed VHS to all manufacturers while you could only get Beta Max technology by buying Sony video players. Sony never was top dog in electronics sales again.BTW, I have SONY Audiophile equipment, SONY wireless phones, but don't know a US retailer selling SONY smartphones and few that offer their TV's.
Nah just that Sony products warranty sucks just like their customer support which are filled with "DON'T GIVE A SHIT ASSHOLES". Plus most of their products are overpriced like usual. In terms of quality most of their products(except for Vaio their failed pc platform) are premium good.
If only sony gets their shit things together and restarts naming of phone from scratch. The naming of their phones are confusing, like xperia 10 is weaker than xperia 5.... and the timing of releases between names like wtf xperia 1 successor is xperia 5? They should scratch the brand "XPERIA" and starts from scratch like sony x20 "2020" then successor will be "sony x21"
With the rise of gaming phones, I think Sony should make a gaming phone and name it the Playstation Phone, and add unique exclusive games to it, and have its own Playstation operating system as well as unique side buttons and 144hz screen. Idk, maybe im stupid.
@@PRhymeExample Yeah but dude, you know the tech wasn't there back then. Even the PS Vita was like a primitive smartphone back then. If they really made a dedicated smartphone with like a tie-in to PS5 (maybe even a black/white/blue design too) I think mobile gaming could really make a comeback.
They don't buy Sonys because it's overpriced and is mostly sold through online stores such as Amazon. People like to test the device by themselves and Sony doesn't let you do that.
@@Mattvweiss rolf... True that finger scan location is comfortable, I'm using Z5 compact before and love it. Maybe the problem with Sony Smartphone is marketing and after sales service that not take it seriously like other brand.
BR0K3N R34L17Y If that’s true, then it’s a prime example of a company having a great feature, but botching the execution in a seriously disenchanting way.
There was a time when Sony Ericsson phones were selling like hot cakes here in India. They were an object of desire - beautiful design, cool features, great with music, the best cameras etc. But the dumb management at Sony killed the brand here. I'm sure if they create a phone for the masses, it will destroy OnePlus Nord and the rest of the competition. Sony has immense respect and brand recognition here in India. I hope they wake up.
@@johnp2631 umm... naah it might be a problem with you or in your country but i had Xperia z ultra that phone broke it's screen twice once in warranty and other after, they asked 12k for a screen replacement which for the phone that BIG and pricey was understandable
@@johnp2631 They had replaced my Sony Xperia XR - 3 times in a year just for the Aux and Charging Cover flaps going off. I don't think during that time they had any issues here with warranty (at-least in India during the time of that phone being launched).
Very true. And while that's often a very good thing for delivering stellar products, it's not so good if they're competing with a bunch of very loud competitors who make good products in their own right.
I wonder if it is some kind of deep rooted Japanese mentality, Sony has never been very loud with their products. Even the ps5 they are super chill about it
I have a Xperia E5 (2015) which is being used by my daughter actually to watch UA-cam and play games. It literally flies and the battery lasts like crazy(never changed it) and never fails to load everything you throw in it. I mean, Experia phones are lit!
I have been using Sony phones exclusively since I started buying phones. They are incredibly durable compared to every other phone company. Their built in and default apps are incredible and intuitive. The only issue is they are super expensive and not ever sold in my country so I gotta locate unlocked phones from other countries that ship here.
If they do have ads then either the price of the device will increase or the product itself have to cut costs. Look at Samsung, they're literally removing and downgrading their phone every generation, some minor like headphone jack, SD card slot and some major like screen resolution from 1440p to 1080p, removing 3D ToF, reducing battery capacity and reducing sensor size + resolution.
They don't really make phones for us. They make these phones to showcase their internal modules to larger suppliers. Consumers are an afterthought with these.
@@marcviej.5635 If that was happening then he wouldn't be going off on their growth and sales in the end. He would've instead tried to sell it off by doing a good review. Also, he mentions in his videos if it's sponsored or not
I've used a Sony phone before, and let me tell you: I always was the only one in the room with a Sony phone, ALWAYS! but, it was sooo good and reliable and great. Bought it in 2014 and every now and then I still check it out, and it still works to this day! Xperia compact! I quickly clicked this video thinking it was the 5 ii, because I've been eyeing the thing for the past 10 days, and I think it's my next phone.... until I saw the availability..... Sony needs a big change, and soon!
Before smartphones were big, I bought almost exclusively the Sony Walkman phones because they had extremely good music and the internal space to hold MP3s. I've never owned a Sony smartphone and just didn't realize they made them.
Same here... I used 4 xperia models... 1. W810i 2. Xperia Arc S. 3. Xperia SP. 4. Xperia XZ. But my last 2 experience was not so good. There are some problems with Sony Phones. 1. High Price. 2. Poor marketing. 3. Bad after sale Services. 4. Poor software development. 5. And many more.......
Yeah and when sony see`s this video they gonna put more time in launching and promoting this phone more quicker even though I heard it sells better in the U.K. than iphones they need to have a meeting with their marketing team for sure
I've always wondered about this too. My dad uses a sony phone and led me into using them too. I currently use an old flagship Sony Xperia 5 and is a bit outdated to the newest ones but is still an awesome phone to use and is good enough for me. Its so slim, compact and is perfect for everything really.
That's going to change in 2 years sony will take over the market share of Huawei and apple mite be in danger because of share market bubble because of 2 trillion dollar on the company account and can't make enough profit to every one that people will pull the money
What I like about these Xperias are that they record 4K Video.....for 250 bucks.....for over 5 years now. All these chinesium phones can't do 4K.....like none.
@@AmstradExin Most people couldn't tell the difference between 4k and 1080p unless they were up close to the TV and having them side by side. I remember when I worked at Target and we had a display for the Sony Blu-ray player that had just come out and people would "oooh" and "aaaah" over it. Little did they know, the blu-ray player was an empty shell with a DVD player in the cabinet showing the video. It just looked good because the screen was the best Samsung 43" they had out at the time.
Mid range phones have bad cameras and excessive telemetry. Xperia 10 II has atleast 5 second shutter before it takes a single photo. Quality of that photo is average at best.
@@AmstradExin most people don't care about 4k, some don't even have 4k pc monitors nor TVs. 4k will just consume more space in my phone storage if it has a 4k feature. My phone can record 1080p but i still choose the 720p option i won't even bother using 4k.
As always, amazing clarity on a fundemental subject- ie brand awareness. I hope that Sony gives you feedback on impact on sales (and hand you a big bonus). BUT if you are going to sell a $1000 phone, you had better make sure that the sales pipe is stacked full or else you are wasting everyone's time and money, and the brand manager needs a different job...
Probably because it is a lie :D Everything is calculated into the phone's price. And you get a headphones you don't need. Not so eco friendly, isn't it?
@@Aqostol lol you don't have to buy the bundle if you don't need the headphone, there is no "lie". However, it's the #1 rated wireless blue tooth noise canceling headphone in the world (as of 2019 at least) and it's worth $350. Hell, you can even get it for FREE and re-sell it SEALED on eBay or something and get some money back! This has NOTHING to do with "ECO FRIENDLY" nonsense.
@@Aqostol and your statement is completely false. The Sony WM-1000XM3 headphones in the pre-order bundle are FREE. When that bundle ran out they swapped to the WF-1000XM3 earbuds and when that bundle ran out they included their top of the line Smart case. I pre-ordered the headphone bundle for $1,200. Guess how much the phone costs without any of the bundles? Yep, it's still $1,200 by itself. So are you saying Sony is lying and ripping the people off for $250-$300 who didn't pre-order and got a bundle. Haha 😂 no... they just hook people up with bundles. They do the same thing by selling a limited amount of TV bundles with their really good 3.1 channel Soundbar for the same price as just the TV.
It's already discontinued here in Indonesia and too expensive as well. Also bad after sale service. I once had to service my phone but the official Sony Center did not accept it as my phone was not in the market anymore so I had to buy a new one.
Back in 2014, I got my first Sony phone. It's the Sony Xperia. I loved it until it crashed for some reason. When I went to Sony to have it fixed, they said the motherboard needed to be changed and it was expensive. The customer service was bad. That's it for me. It seems that they just didn't care.
They have stopped shipping to India bcz they're increasing the Xperia models prices day by day & people were complainting that to them always in their social media pages & everywhere else.Xperia new models really have the capability to beat every chinese smartphone company alone but they've to keep the prices aggressive.
@@tshepongake7209 ikr but that thinking style ruined their smartphones business almost completely even they know that in this competitive era if u wanna win the price must be aggressive.I can say if Sony comes with aggressive prices for their smartphones people will obviously prefer Xperia models over chinese brands.
They treated it like that before. Probably one of the reasons their mobile division ran into such problems. If anything the reason the new Xperias are so good is precisely because finally with the Alpha camera division being so heavily involved for the first time it finally feels like SONY actually is taking making smartphones seriously.
I can't believe a company with the best selling consoles in the world, have some of the best TVs in the world, probably the best camera in the world, some of the best headphones / headsets in the world... Is SO SHIT at advertising their phone.
Tbh only Sony gaming department, movies & media and maybe cameras have a solid and we'll done advertising all the other departments of Sony are always niche products you either gotta see it by yourself in a store or search for it yourself otherwise you will never know IF a new product exists and since they are a Japanese company whose anything they do is a hit in Japan it's almost like they don't really care into showing the world they have actually great products and it's a shame specially as they are a huge in camera lenses and other components and they could have used their flagships products to show off their components abilities like Samsung does with it's screens on S series
I didn’t know Sony phones were good. I wonder if their marketing strategy is not loud & consistent enough. All I know is they’re expensive. They have an unapproachable sort of vibe every time I’ve been to a Best Buy store and I just turn around and walk away to see Samsung and IPhone phones if I’m honest. 🤷♂️
Sony phones have been up there but okay. I think that's the problem: the prices are high, so people then rather turn to phones like Samsung. And for cheaper options people turn to the likes of Huawei and Xiaomi... (Not sure how it is these days however)
iFenom_z .....hahaha....I know it’s just strange. I don’t know if there’re many Sony users, but like I’m sure someone has to be happy with it, otherwise we would have heard complaints no matter how small the segment of users.🙍♂️
@@CarlosRodriguez-zd8eg according to you logic, then there is no man-made things waterproof, including submarines, since at certain water depth, it will break down.
@@JohnSmith-nq9ut Actually, he's right. Even submarines and spacecraft take on microleaks in their expected safe environments - it's why they need considerable maintenance.
Looks at Xm4 ad literally stuck on the back of every single seat I can see on the bus: "I slightly doubt your statement, but yeah I haven't seen ads for their phones in a long time."
Sony should definitely watch your review and take notes on how to get their smartphones back to everyone's awareness. I really hope they don't have to give up on making smartphones, the Xperias are great.
I honestly forgot they made phones. Have been with samsung for 20years. Now they've ditched the headphone jack though, I will be moving to sony (especially as a photography enthusiast).
I love when Marques has those little mini orgasms. Explicit, I know, but its the best term I can come up with. Last time Marques did this was with another Sony product, the Rx100. I think it was the Mk 3 or 4 review, where he talks about the Mk 4 or 5 coming up soon, and he literally shakes and damn near goes *hnnnng* talking about the specs of the upcoming camera.
As a Brazilian it's really disappointing when Sony announced it's leaving Brazil. I've been using Sony phones since 2004's Sony Ericson. Passed through Xperia 10, Xperia 8, Xperia Z5 and now I don't switch my Xperia XZ Premium for anything. Not even the newest flagships. Grat content!
Yep, it's all about marketing. No reason the company behind the PlayStation shouldn't be selling more phones. This year in particular they've improved a lot over prior years and hopefully the 2020 sales will outperform last year's all time low.
Actually its available in Hungary (EU) months ago, its even on sale right now, but still an iPhone 11 Pro is 300$ cheaper and even the Galaxy S20 ultra is 200$ cheaper than this.. thats why nobody cares. Oh and no free headphones here with it. 🙄
Exactly, Apple is the dominant category leader in North America. Samsung has perfectly positioned themselves as the "alternative" brand - the product you buy if you do NOT like the iPhone. They did this by mocking the iPhone and its customers in their ads, not in an effort to win those customers over but rather to unite anti-Apple sentiment. Much like Apple themselves did with Microsoft using the "I'm a Mac, I'm a PC" campaign. So now, if you dislike Apple you buy Samsung even if there are other great Android options as well. Samsung is the Pepsi to Apple's Coke. Sony is Dr. Pepper, at best.
I’m so happy that Marques brought recognition to this phone, because, even though I don’t think the phone is for me, there’s so many cool things about it that I could see it becoming a major competitor. There are things that actually make it stand out and be unique. It’s a beautiful piece of hardware. If they just were better at advertising and release hype, and maybe adding something more appealing to an average person, then it would be a real name in the smart phone world.
Sony sets new standards, but is too complicated/advanced for average users. (needs to post more "how to" video along with current marketing) A small niche market. Mainly for professionals and artists. Advertising style is not descriptive enough, just a visual. (most people don't know what they are buying, looking at) looking at ads you just don't know the quality within.
They shoot themselves in the foot since Xperias came out launching every 6 months a new "flagship". They tried to play being APPLE in a very wrong way.
Agreed. They should get this guy to advertise them. Great review/thesis. Interesting take on it. Especially considering LG is rumored to be leaving phone business. Funny I was thinking of getting a Sony or Asus phone next. Leaning towards Sony now. That Xperia pro review he has is good too but $2500 is a bit much
having used the Xperia Z Ultra .... it was a showstopper in 2013, a 6.4" display with a phone thickness of just 7mm. Even almost a decade later very few manufacturers could reach the overall quality levels of Sony. Since then i have used a few sony phones and it always felt so good coz it became rarer than iphones. I still want to buy an Xperia. In my opinion Xperia Z Ultra is the father of modern smartphones.
You're right. I've had the 1 Mark II for a few months now, and even then it took a full month for it to even get to my door. But, I absolutely love it. I like the 4k screen (even if you can't tell at that small a size) and I don't care about the 60hz refresh rate despite most new phones having higher refresh rate screens. The phone has been great and can handle absolutely anything I've pushed it to do. The cameras are great, and while I do wish there was a night mode, its just as easy (for me anyway) to take the photo in the pro app and edit it later in lightroom to get a good photo. The Dolby Atmos-enabled speakers sound amazing(something you didn't mention) and the ability to fully appreciate higher-res audio is something I needed. Which is how I found out about the phone in the first place. The biggest problem for Sony is that nobody knows they still make phones. Hell, the guy at the Metro when I went to activate the phone didn't even know Sony made phones at all. People look at my phone and they're weirded out by its taller aspect ratio, but I love it. Sure the black bars on youtube videos are annoying at first, but you get used to them. The only real downside to the phone is its price. You absolutely get what you [ay for though because the phone is full of great specs and features. I got their Wireless earbuds bundled in, which sound the best of any I've listened to, so that was a big seller on the phone for me too.
"nobody knows they still make phones" Not agree man...Its way ovepriced than Samsung and Iphone. Yes ofcourse the quality is great but most people especially in Asia they prefer Chinese brand bcause they could get flagship specs at half of Sony phone price. Its the truth thats why Sony leave Asian market and only focus on wealthy countries like Europe, U.S, etc.
I did once. I bought Sony Xperia Z2. I only bought it because it was waterproof. I really wanted to film underwater and use my phone while I take shower for some reason. The waterproof feature wasn't available on other phones so this was really unique.
@@MetalPopkadude, really? maybe I'm barbaric with my phone but within this last year (owned 3 years now), I've replaced my usb port, the screen twice (now it's different colour since the local shop dont have stock), and now it seems like i need to change my speaker too. eyeing for pixel 5 (since it's not that much bigger), but if there's a new compact xperia, I'll gladly buy those.
To be fair, there’s a reason why a lot of UA-cam reviewers are provided with press samples of new products. Getting a reputable, well known UA-cam (or other popular content platform) reviewer to endorse your product is quickly becoming the modern day equivalent of word-of-mouth in terms of marketing priorities. In traditional marketing they had to use indirect ways to encourage people to think and talk about their product as much as possible because a good word from someone a potential customer trusts is so much more effective than a tv, radio, or print ad could ever hope to be. These days, they don’t even have to be indirect, they can just send a press sample and if the product is as good as they claim (or if the reviewer is shady they can be paid off), they can get that trusted endorsement status out to millions of potential customers and get them thinking and talking about the product for the cost of one or two devices, which is a hell of a lot cheaper than traditional marketing campaigns.
This is the best advertising Sony could ever have for their phones
Yup
I guess this is the only advertisement for this Sony phone
this is so sad to say but also is so true
And advice too...for free! For free 😁
Damn
I don't buy a new Sony Smartphone because my old Sony Xperia Z5 still works like a champ
I totally agree! My first sony lasted 5years!! Someone else is still using it too!!!
Still on my X
Can I ask how good/bad their software support has been after all those years?
@@michaelnaas3509 for my xperia X, it was about 2.5 years, which was pretty good- this was at a time when not many manufacturers provided security updates on time and neither for more than 2 years (especially Samsung).. the xz2 is currently on Android 10 and might get 11(released in 2018)..XZ1 was their worst phone in terms of software updates, but otherwise it's pretty great actually, you usually get 2 or MAYBE 3 platform updates with a year or half more of security updates.
@@saurabhkulkarni8854 I appreciate your detailed response, thank you. My major concern with getting a new phone is how long it will be supported by software and security updates.
I don't think Sony even remembers they have a Smartphone division.
Everyone got transferred to the ps5 department.
True. I honestly think that smartphones are at the bottom of their priority list considering that they have a lot more "better-selling" devices and ideas. Leave the phones to Apple and Samsung, right?
Oh yeah? Could they ever be a lower priority than Windows Phone had in MS? I used to joke that it's developed by two blokes. It turned out it was actually true for almost 2 years before it was eventually killed.
Well, they certainly don't have a marketing division.
Looooool
Completely agreed man.
I had 3 smartphones throughout my life :
Samsung galaxy ace
Sony xperia z
Sony xperia xz premium
And I have been in love with Sony phones ever since, they are just awesome.
But for some reason they stopped shipping it here (Iran) around 4 years ago and the market they had doesn't exist here anymore.
God I wish they were still available here.
They damn expensive too.
They stopped selling in Brazil too, and in many countries. In my opinion it's the worst strategy.
Well you still can import but, at least here, is very complicated and with lots of fees and risks. The price that was already very high turns almost impossible considering importing, besides the fact that will not have warranty.
@@AlanRangel5 Yup!
And with Iranian currency + import + being overpriced in the 1st place makes it only possible for the rich in Iran!
in my area (indonesia) we still have many sony fanboy (also me) still waiting sony to make a comeback.
the xperia Mark 4 is too expensive because we need to buy from other country and the tax make us to think twice to buy it
Marques: "I'm still rooting for SONY...because I don't wanna see this kind of stuff die."
Me too bruh... Me too....
Me three... Sony step up your marketing! I want to see Sony phones in the hands of all my friends
The only way I see for Sony to have good sales is to match the price of Xiaomi, Realme, Oppo, and OnePlus.
Let’s help Sony turn that chart around!
@@johnfrederickudtujan8337 i agree!
Sony is bringing really innovative features in their phones and I would really like to see more of this
All I can say is -
Sony has a great engineer and software team.
Sony has a bad PR and Production team.
I agree and honestly Sony's PR and production team has always seemed to been lackluster
Sony has talented engineers and scientists, but they also have a culture of pitting different divisions in competition against each other. That's why the software on the PS4 was so awful at launch that's why until very recently Xperia phones took awful pictures despite having the best hardware. And it's also why their marketing teams don't care about anything except movies. Their camera division had to create it's own marketing team.
SO TRUE
@RITA , I LOVE SЕХ , WANT SЕХ !!! OPEN MY CANAL !!! why are u everywhere
@@swapnilgohil7280 well.. bots are everywhere.
From a big Sony fan from Japan, I have the same frustration.
3 years ago when I bought the Xperia Touch, a smart projector, my mind was blown away. It was by far the best peice of tech I bought ever in my life, and I still use it heavily to this day. Everything about it was innovative, and it felt like the future. Honestly, it still does in 2020.
A UV light touch sensor projector with an android OS, which you can gesture control, up to a 128 inch full HD screen.
This was a revolution.
However, the product got discontinued. Reason? No one knew about it. No one knew that Sony released the Xperia Touch, no one knew that Sony discontinued the Xperia Touch, and no one knew how much of a masterpiece it was.
Why dont people buy Sony products?
The answer is simple. It has been simple. Marketing.
At this point I’m thinking about just taking over the marketing department and fixing it, just so I can get my self an Xperia Touch II
I don't think marketing is the problem. The problem is Xperia phone just doesn't look that appealing and its specs also not appealing. So not only mainstream users will avoid this phone, but power users too. That leaves only hardcore Sony fans as potential buyers. Which they will also avoid because of long delays, which by the time it arrives, the soc and Android 10 already become outdated
Advertising is one of the factor. For me it is cause back in 2014 or 15 I had Xperia M and it was really awesome and in those days Sony was considered a premium smartphone brand but after that they stopped advertising and most people see what's trending and best seller thing. So they never knew sony is still in business or making phones
I think lots of people just lost the faith in Sony after how bad their phones were. Like me. I don't dare to spend that much money on something that I had a very bad experience with
I love the language design off the Xperia, want to buy one + the mark 4 headphone; but daaaaaaaaaaaaaaaaaaaaaamn, the price is way too crazy expensive in comparison with everything else available from the competitors
わっきゃい兄貴で草
こういう動画のコメント欄にも出没するのか…
In some countries, phone brands like sony, motorola, htc, and lg are just disappeared, people would love to buy them if someone sells them. Chinese brands, like realme and others, offers huge incentives to sellers and distributors, so that is maybe one of the reasons people don't buy sony, because people in some countries just don't have access to buy those smartphone brands.
A few years ago it was Sony's strategy to exit some of the not profitable markets (like India) and concentrate on the profitable ones (like Europe).
@@konrad_ljbe I'm not sure. Now I'm choosing phone which is highly preferably below 155mm and not very expensive. There are exacly two: Motorola Edge 30 Neo and Xperia 10 iv. I thing Motorolas (Xiaomi, Samsung) are pretty popular here in Czech Republic. It was Huawei, but they disappeared for obvious reason (embargo). Yes, HTC and LG disappeared long time ago. But I don't know: comparing Sony and Motorola it's hard. One has good old stuff, other has likely better camera, definitely 15% lower price, stereo speakers, more ram, fast charge and I'm happy with ones or older Motorola and much more positive reviews, despite some are saying that both phones are actually overpriced and only reason to buy them is their size and in case of Xperia it's durability and unique features.
@@pavelperina7629 I don't know the moto Edge 30 neo. But I know, that the moto Edge 30 is a great Deal.
I had the Xperia 10 III. I changed it less than one year later because of Performance issues. And according to Reviews, they didn't fixed this issue with the 10 IV. Thats why I would recommend the normal moto Edge 30.
Kind regards from Germany.
I’m more choosing to high end and what’s flagship, sony if you want to grab everyone’s attention compete with Samsung!
In America, apples subversive marketing basically means if you have an android you are looked at like you have leprosy.
Which sucks. Besides the fact I don't like apple's business practices, android has made VERY interesting phones throughout the years.
SONY: "Hey, here's the best phone from us."
Also SONY: "It's not for sale"
lmao that is so on point
Sony: you cant afford me!!
exactly
Agreed. Some of the best features on Android phones were made popular or were widely available first on a Sony phone like the side fingerprint reader. If Sony provided better software support, made their phones more widely available, or priced them a bit lower then I think they could be just as a big as Samsung or OnePlus today in the American market. If I recall correctly, my ex had a Sony phone that was the first smart phone shipped with the newest version of Android at the time, but it only got one update to the next version of Android and that happened much later than its competitors. With how great Sony flagships and their mid range devices are, I still think they can break into the American market if they make the correct adjustments.
@@JacksonWalter735We are waiting for Biden to win the election and sees China phone brands taking slices of shares in American market. We already had enough with the Japanese. Sony, Apple, Samsung all are common brand names.
Marq is such a nice guy. He's about to save the entire Sony's mobile division...
well theyre paying him to make this video soooo.....
@@SevenCostanza Nope
@@SevenCostanza Are they?
seven no they’re not, he would have to state Sony is paying him under FTC rules. He does however get a a small % from the links in his description to the products. If they click from him and end up buying, he gets a commission.
@@SevenCostanza dude, it's sony. They don't even care. They are doing fine without the phones.
You’ve literally given their marketing team everything they need to properly launch their next phone and I’m willing to bet they see this video and still repeat the same mistake.
What marketing team?
Lol you think that sony hasnt thought of that? You'd be stupid to think that. Sony has lots of technology products they profit on such as their oled tvs, led tvs, cameras, ps consoles, and many other products that integrate in your daily life but says apple or Samsung on the back of it
Bv Ga that's the point! Sony makes all the camera sensors for most flagships but their phones don't capture the best photos (before the 5 ii).
@@bvga747 lmao no business wants to be in a market and be pooling continous losses (especiallially a downward trend)-Amazon is an exception.
Japanese corprate culture means Sony will always be ran by dinosaurs
For last 14 years I was buying only Sony smartphones because I love the way their phones are built and works. I was trying Samsung and some other brands but I always end up giving it to my wife or son and coming back to Sony again. I just got Sony Xperia 1 III and it's awesome.
Way to go man. Way to stay loyal to a brand. And Sony phones ARE awesome 🎉 📱
Love Sony ❤
Legend says that he just boosted Sony’s market share to 1%
More like 0.5%
@@riverdaletales8457 It rounds up.
After this vid I'm actually considering Sony as my next phone)
@@artemyakushchenko5291 and, did you buy a Sony?
Hehe boi
Sony: Review this phone and we'll give you the PS5 early to review.
MKBHD: Thanks Sony but I've been using the PS5 for the past month or so.
Nah mark2 is a really good phone
I'm wondering if would buy the ipad as a second screen or mx4s
1055 usd for PS5 + Xperia 5ii combo with 1year PS+ Subcription
This video has got *more views* in a day, than Sony phones sold in all of 2019.
😂😂😂😂
😂😂😂😂 true
This comment alone needs 1.6m likes or replies lmao!! 🤣🤣🤣
Lol damn you
Savage truth
Man, ever since I had my first Sony phone, I never wanted anything else. They are prety hard to break and long living. I have my current one for almost 5 years now (I'm obviously not an enthusiast, just a regular user) and the screen never broke, which is impressive, cause I never used any protective screen or case. And the software still works amazingly.
Поддерживаю, смартфоны Sony Xperia очень живучие без всяких дополнительных защитных аксессуаров.
Literally the only marketing I've seen for Sony phones is characters using Sony phones in Sony movies.
Yeah I think thats the bigger reason for their lower sales. I forget they have flagship phones and most do too. Apple and Samsung are great at creating controversial, creative, and aesthetically pleasing ads that turn heads and spread like wildfire. I don't remember seeing a Sony commercial in the last few years.
Yes, like in movie Passengers. I really like that Sony devices there !!
Yea, there are Sony products in the Spider-Man movies.
@@akmaldanial67 Really??
@@secondlieutenan Yup
Funny how sony gives you a free top tier headset with the phone and apple doesn't even give you a charger in the box anymore
T I'm a 7 f and I 7 77 7ct
Then do something about it and buy another product.
@@shadownote-world stfu
Your pf pic though
and Samsung doesn’t either lmao
Sony smartphones are like your smart classmate in class, but too shy to raise his hand
FR-🗿😳💀
Very accurate.
👌👏👏👏💪💪💪
Incredible comment!
Sounds like Japanese electronics companies in general
I've been using my Xperia 5 III for a couple of months and I'm very happy with it! Glad they kept the SD card slot and headphone jack. Still using those features all the time.
can you gift me the phone when youll not using it again?
This video has more views than Sony sold phones in 2019.
Crazy.
To be fair, its easier to accumulate views than to sell phones.
Since watching doesn't cost anything much extra....
😉
Oh shit ya...
@aussie bogan nobody even mentioned one plus you butt hurt fan
@@yokun1885 em, no actually this videos was uploaded 2 days ago and 2019 was 365 days long so if you get less sales of phones in a year than a single youtube in 2 days, somins wrong besides quite a lot of people have heard of sony probably more than people have heard mkbhd so that makes it even worse
you forgot to talk about some of some really good features:
- H.S power control is a really good feature! H.S. stands for Heat Suppression, which might give you a clue. By enabling the feature and stop the phone’s battery from charging, you can reduce overheating as well as battery degradation. This means that the performance during gaming can be maximised. works on other apps too! This is a neat feature that we can imagine some people would like to be enabled across the phone, rather than just being limited to gaming. For example for watching long videos or heavy workload, where you can plug the phone in and prevent degrading your battery.
- you can lock the battery % to 80 or 90% while charging to prevent degrading your battery.
- you can take pictures in 20fps!
- dual stereo speakers with dolby atmos
- 360 Reality Audio
- game enhancer
- Zeiss optics
- the telephoto lens has the full-frame equivalency of a 70mm lens, meaning it's actually a telephoto lens
- H.265(HVEC)
- Eye of which is an autofocus that can identify a face in your frame and then lock on to the subject's eye, works on animals to
- DSEE Ultimate, upscales your compressed music precisely with AI technology
- WIFI 6
- 5G
- Intelligent wind filter, removes wind noise from the microphone
This has to get more likes tbh
Lmao this has all features that are in literally every phone
@@beegyoshi6525 some phones do have the same features but not one that has all of them like DSEE Ultra, 360 reality audio, 4k HDR 10bit Oled display, haptic motors, Heat suppressors, Dual front firing speakers & X1 video image enhancing & raw image shooting.
@@beegyoshi6525 H.S. Power control is not commonly found (other manufacturer i know is ASUS). 20fps burst is also unique to Sony. 360 Reality Audio can be used on other phones with Sony headphones. Camera lenses are based on the holy trinity of lenses (16-35, 24-70, 70-200). Zeiss Optics has no other manufacturer. Eye AF is unique to Sony, ported over from their Alpha cameras. DSEE Ultimate is unique to Sony as well, but is integrated in some Sony headphones.
And in a future software update, they could possibly enable an option to switch to 1080p for 120Hz display.
What else could you possibly wish for?
When you have non existent market share.
But almost every manufacturer uses your camera sensors.
*STONKS* 📈
( ͡° ͜ʖ ͡°)
Bruh
Stonks indeed. Economics FTW.
Sony's like that grandpa in retirement...
Woah you got a like from Marques!
I was an apple and Samsung user until now. Will switch to Sony once they release Xperia 1 V in may 2023. It is not because such features are appealing only to enthusiasts but with the fact that Sony is not doing any marketing of their phone line ups in USA plus they do not have any contracts with mobile carriers like Samsung and Apple.
So, no region lock? Buy in Japan for instance and use anywhere?
You're right - no contracts with carriers - why didn't this dude point that out? I wanted anything but popular, over-hyped offerings. And I was also looking at an Asus Zenfone, but settled on an Xperia 5 IV. And that's coming from an LG V60. I fell in love with the small form factor and the intuitive and basic UI.
Sony's marketing has always baffled me. They have amazing design and engineering teams, but their product naming, announcements and release windows make it too hard for consumers to care in such a competitive market - especially with so many other great products out there already!
oh no they market to the right crowd, you don't hear about it because other companies spend way way more on advertising
YES agreed!!
@@ShaiyanHossain nah they're just focused on their playstation marketing.
They need to look at DJi, Apple and OnePlus for naming. Simple and to the point. (Not including samsung because some of their names are.... Pretty bad)
It's almost like they just have too much on their plate. I mean with how many different products Sony makes, they only make 1/3rd of their profit on consumer electronics. How can one company manage hundreds of high end product launches a year?
The first time a UA-camr has actually answered the question they put in their title
Yeah kind of same thought. This ain't clickbait.
Mhmhmmhcaseyneistatmmhmmhmh. Excuse me.
I wouldn’t say “the first”
@@EzzatErfan sure, just a statement
That's cus the other youtubers are legitimately asking you
Watching this video I can imagine engineers at Sony being quite pissed off by the marketing and operations divisions.
I sent messages to Sony Canada asking why they don't sell Sony Smartphones here but they never answered me
This made me realize the good times when HTC was coming out with incredible smartphones. Good times.
Yeh.. M8, m9, M10.. Best phones i've ever had.
whatever happened to them?
M7 m9 and m10, all so good. After that switched to Samsung
I used to love their os skin
Really loved their Sense UI before plusss the super premium phone designs
Damn. Sony needs to get their marketing sorted out. This phone is amazing and I had no idea
Wonder if Sony just fixed their marketing. Marques got the device and that has been almost an impossibly mission for Sony for many years now. And here this clip is, a video quite positive on the device itself not for the company. But even bad advertising is good for Sony. I'm impressed that Sony seems to have managed to get the most popular tech reviewers to review their devices. So something has happened. It's just Jerry rigs be that is missing now. Lol
I really would not be holding a samsung if I had seen this earlier
The Xperia 5 II is a better buy imo
@@gilbertayirebi6399 sell the Samsung and buy the Sony.
I was using sony and constantly upgrading up until z5 premium.
The issue was never the price.
Late and faulty software update, and when you try to troubleshoot. They have worst technical support and do umentation ever.. relying solely on forum enthusiast.
They are clearly not well managed for a mobile company and only surviving because their big name.
It was an experience so painful I won't even bother type the full story.
Never have I ever hate a brand before, not using a single product from them ever again.
This video advertised the phone more than all the ads by Sony together.
Well said sir!!! Couldn't agree more
Yes. They dont even promote the phone on their webaite. If you go to the website the phone is basically hidden under a bunch of other ads and products. Is likebthey dont even wanna sell the phone. Im a huge sony fan and i love xperia phones but they are just horrible at marketing, almost as bad as HTC marketing.
Sony phones are like that really good tasting food you haven’t heard about or seen at any restaurants.
Honestly with the LED, Dual speakers, brilliant display and a headphone jack all with top of the line specs this sounds soo damn good ... It's a shame it's so tragically unknown...
EDIT: Yeah didn't know about the price - drop that shit :D
They are not cheap to get...
The price too. When I see Sony phones at 3 or vodaphone, their like £800 for a midrange phone. A compatible Huawei can be had for £200 sent I'm not even joking. I got my p30 lite with 128gb storage. I liked the Z1 for the month I had it before it broke.
@Karla ღ*GO MY PROF!LE* ღ You might want to rework that spam bot
Ya I believe price with no hype like Samsung or iPhones is there problem. They should drop there prices and sell more imo
@@Darkest_matter I just checked the Australian prices and it's only 300 less than my Note20 Ultra 5G.... like wtf.
The day is finally here! MKBHD reviewed a Sony smartphone! 2020 doesn't even surprise me anymore..
Finallyyyyyyy
++
🤣♥️
Can't wait to see the Xperia 5 II review if it ever comes. Hopefully before December LOL
Paid
Sony honestly makes some of the best quality tech out there, they are just TERRIBLE at marketing and naming their products
Apple: iphone
Samsung: galaxy
Google: pixel
Huawei: mate
Sony: whdkmd-2939495-87-X Pro (ver. 1)
PS3 baby ad
@@SlivCommique nah that shit was actually brilliant, the PS1-PS3 era ads were terrifying and so fucking weird but they worked
@@crash1989 🤤😂😂😂😂😂
Sony used to be the Apple of the 80s and 90s. Since then quality has gone down in most of their consumer electronics while price has stayed the same. Sony simply hasn't kept up with the competition.
I have been using Sony Xperia XZ1 for about 5 years now without much problems, in fact it's an amazing phone. But I live in Chennai,India with a population of 85 lakh people and with only 1 Sony Authorised service centre.
I hope Sony returns to India, brother.
I changed the battery myself and am using it still
@@harishmohan1 nice 👍
This is the only phone that I would actually call it “pro” such an underrated phone.
Nooo
@@sherlockwolf571 why no?
error: phone not rated
reason: people don't buy it much
4K QLED 144hz refresh rate screens will be the flagship feature of 2022 cause they’re running out of stuff to sell us on. 5g isn’t enough to sway most people.
Agreed
what i appreciate about sony is that i feel like they don't try to compete, they just produce unique phones with nice quality.
They got PlayStation....... Can't too many compete with that alone....
And sadly, this is why they are losing market share with their smartphones. You don’t compete, you lose. Business world is tough
@@RetrETH Honestly, it has a lot more to do with marketing. You can get people to buy anything with the right marketing. People are loyal until the right marketing campaign comes along.
@@ELFanatic a free Sony phone with yer playstation....? that actually might work for brand/product association...
@@desertkhaat ahahahahahahahahaahahahahaha never
More people watched this video than Sony SOLD smart phones last year...
Good point, Sony should take this video seriously.
😂😂😂😭 Savage
Sony last year took a different approach selling phones, they don't sell it internationally as much but only to certain countries like Japan and UK only.
Very original joke
Lo
Ive been using Sony phones for over 10 years and I really don't understand why people neglects em , they are pretty much the pioners of many nowdays inventions for phones and they bring quality for a reasonable price.
this video people much explained it
I think the problem is they dont advertise so people dont know that they exist...
Right! No marketing plan. Beta Max was much better than VHS and came in a smaller cassette, but Panasonic won the battle because they licensed VHS to all manufacturers while you could only get Beta Max technology by buying Sony video players. Sony never was top dog in electronics sales again.BTW, I have SONY Audiophile equipment, SONY wireless phones, but don't know a US retailer selling SONY smartphones and few that offer their TV's.
Marketing is DEAD!!!
@@Jake-by9ly maybe the phone department of sony are introverts they dont like to come outside lmao....
Exactly
Nah just that Sony products warranty sucks just like their customer support which are filled with "DON'T GIVE A SHIT ASSHOLES". Plus most of their products are overpriced like usual. In terms of quality most of their products(except for Vaio their failed pc platform) are premium good.
Sony: Let's bundle the phone with a free headphone
Apple: Let's take out the charger
Revolutionary
If only sony gets their shit things together and restarts naming of phone from scratch. The naming of their phones are confusing, like xperia 10 is weaker than xperia 5.... and the timing of releases between names like wtf xperia 1 successor is xperia 5? They should scratch the brand "XPERIA" and starts from scratch like sony x20 "2020" then successor will be "sony x21"
dont forget that they bundle the $350 headphones AND keep the headphone jack
@@jonmon5745 like samsung nd apple have better naming?
iPhone doesn’t need to add a 359$ headphone to sell their phones they’re phones fly off the shelves
Why noone buys sony phone, because they didn't know that there is sony phone.
With the rise of gaming phones, I think Sony should make a gaming phone and name it the Playstation Phone, and add unique exclusive games to it, and have its own Playstation operating system as well as unique side buttons and 144hz screen. Idk, maybe im stupid.
@@John-X They DID make a Dedicated gaming phone, about 10 yrs ago I think it even had a PlayStation aesthetic to it.
@@PRhymeExample Yeah but dude, you know the tech wasn't there back then. Even the PS Vita was like a primitive smartphone back then. If they really made a dedicated smartphone with like a tie-in to PS5 (maybe even a black/white/blue design too) I think mobile gaming could really make a comeback.
@@John-X I guess they could try there hand at Remote Play again like they had before maybe compete with Microsoft and Xcloud except dedicated mobile
I swear to god i didn’t know they made cell phones. I’m like wtf?? 🤦♂️😂🤣😂
They don't buy Sonys because it's overpriced and is mostly sold through online stores such as Amazon. People like to test the device by themselves and Sony doesn't let you do that.
Sony doing Tool-less sim ejecting since 2013.
People in 2020🤯🤯
Don't forget about that "revolutionary" fingerprint power button that they've been doing since what? 2014-15?
But its first time they don't restart on changing micro sd card
@@Mattvweiss rolf...
True that finger scan location is comfortable, I'm using Z5 compact before and love it.
Maybe the problem with Sony Smartphone is marketing and after sales service that not take it seriously like other brand.
BR0K3N R34L17Y If that’s true, then it’s a prime example of a company having a great feature, but botching the execution in a seriously disenchanting way.
Yea when I get anyone else phone and have to help them with the sim.. I go like ... crap I need a pin .. where can I find one??
There was a time when Sony Ericsson phones were selling like hot cakes here in India. They were an object of desire - beautiful design, cool features, great with music, the best cameras etc. But the dumb management at Sony killed the brand here. I'm sure if they create a phone for the masses, it will destroy OnePlus Nord and the rest of the competition. Sony has immense respect and brand recognition here in India.
I hope they wake up.
@@johnp2631 umm...
naah it might be a problem with you or in your country but i had Xperia z ultra
that phone broke it's screen twice once in warranty and other after, they asked 12k for a screen replacement which for the phone that BIG and pricey was understandable
one of the things I've noticed a lot is, that in India, we have a lot of brand loyalty
@@johnp2631 Had the same issues lol!
@@johnp2631 They had replaced my Sony Xperia XR - 3 times in a year just for the Aux and Charging Cover flaps going off. I don't think during that time they had any issues here with warranty (at-least in India during the time of that phone being launched).
Yup that's true
Sony is that guy who do all the tasks and doesn't show off
Very true. And while that's often a very good thing for delivering stellar products, it's not so good if they're competing with a bunch of very loud competitors who make good products in their own right.
I wonder if it is some kind of deep rooted Japanese mentality, Sony has never been very loud with their products. Even the ps5 they are super chill about it
Reminds me of the rise and fall of HTC
@@rezhaadriantanuharja3389 THIS, oh man :( , sad to see gr8 brands dying off, really hope sony and htc too can make a comeback.
Nailed it
I have a Xperia E5 (2015) which is being used by my daughter actually to watch UA-cam and play games. It literally flies and the battery lasts like crazy(never changed it) and never fails to load everything you throw in it. I mean, Experia phones are lit!
*this kid alone just sold more Sony phones than the Marketing team could*
For free for free
GuderII lol I was waiting for someone to say that 😂😂
Kid? Hah! He's almost 30.
"this phone launched in May. MAY!"
Oh that's not too long ago. That's 3 months back.
"That was 6 MONTHS ago"
Motherfu... That's enough 2020 for me.
Yo I was just talking about that today lol
yeah time flies, its already October, crazy
Isn't it 5 months ago?
Well for me it felt like 6 years with all these stupid stuff going on around the world
I'm getting this simply because it has a notification LED. I mean I love this.
All other MKBHD reviews are like high school tests.
This is like a persuasive sit-down talk with a smart kid who's not applying himself enough.
perfect.
chal hatt bkl
Nailed it!
I have been using Sony phones exclusively since I started buying phones. They are incredibly durable compared to every other phone company. Their built in and default apps are incredible and intuitive. The only issue is they are super expensive and not ever sold in my country so I gotta locate unlocked phones from other countries that ship here.
MKBHD: sees sony don't market their phones
MKBHD: Fine i will do it my self
que Thanos glove scene👊🏼
Sony: “see, free advertisement” 🤷♂️
I feel like they do the same as grado's did.
"try our products. See and feel it for yourselves"
Or something like that
My uncle works in the Sony smartphones division, I'm going to show him this video !
Probably already saw that by most of the employees in the department 😌
Do it, for God's sake, and for the love.
Bill Buffett ask your uncle why Sony gave up selling their phones here in Australia. If he’s in marketing tell him to do his job better 😝
Please do it for god's sake.
As if that is going to make things any good
MKBHD: *explains with concise detail why a phone isn't performing very well*
Me: MAY WAS 6 MONTHS AGO???
Kagith but it wasn’t
But seriously 2020 is almost over :o
Kagith yeah it wasnt
Haahahahha
@@AemVR Ouuuhhh yeah and it almost looks like we're going to survive
Got third experia recently. Need nothing else. They are just on another level. Need more worldwide ADs though.
If they do have ads then either the price of the device will increase or the product itself have to cut costs. Look at Samsung, they're literally removing and downgrading their phone every generation, some minor like headphone jack, SD card slot and some major like screen resolution from 1440p to 1080p, removing 3D ToF, reducing battery capacity and reducing sensor size + resolution.
What is ADs
This channel might singlehandedly make more people buy this phone and save their phone division lol
They don't really make phones for us. They make these phones to showcase their internal modules to larger suppliers. Consumers are an afterthought with these.
I’ll just stick to my iPhone
Ninjya Bakon good choice
too many bad experiences with Sony,, Nap,, I don't wanna give this shitty company a chance,,no more
@@marcviej.5635 If that was happening then he wouldn't be going off on their growth and sales in the end. He would've instead tried to sell it off by doing a good review. Also, he mentions in his videos if it's sponsored or not
I've used a Sony phone before, and let me tell you: I always was the only one in the room with a Sony phone, ALWAYS!
but, it was sooo good and reliable and great. Bought it in 2014 and every now and then I still check it out, and it still works to this day! Xperia compact!
I quickly clicked this video thinking it was the 5 ii, because I've been eyeing the thing for the past 10 days, and I think it's my next phone.... until I saw the availability.....
Sony needs a big change, and soon!
I'm watching this on an X compact.
Before smartphones were big, I bought almost exclusively the Sony Walkman phones because they had extremely good music and the internal space to hold MP3s. I've never owned a Sony smartphone and just didn't realize they made them.
Same here...
I used 4 xperia models...
1. W810i
2. Xperia Arc S.
3. Xperia SP.
4. Xperia XZ.
But my last 2 experience was not so good.
There are some problems with Sony Phones.
1. High Price.
2. Poor marketing.
3. Bad after sale Services.
4. Poor software development.
5. And many more.......
Me too! People rarely use Sony here so it's been discontinued. I miss Sony phones soo much 😭
@@PardeepSihag I used Xperia SP too! It was a great deal and the camera was great!
"MKBHD Single handedly saves Sony Mobile's year"
👍 my thoughts
You realize that it only 2 months left of 2020 right?
Yeah and when sony see`s this video they gonna put more time in launching and promoting this phone more quicker even though I heard it sells better in the U.K. than iphones they need to have a meeting with their marketing team for sure
Lol, true....
I've always wondered about this too. My dad uses a sony phone and led me into using them too. I currently use an old flagship Sony Xperia 5 and is a bit outdated to the newest ones but is still an awesome phone to use and is good enough for me. Its so slim, compact and is perfect for everything really.
The z5?
Because I Love the design❤
And the software.Most people say that is blotware.But I like their apps
@@the_real_PS3 My dad had a Z5 but he now has an XZ1. I have an Xperia 5. There's five generations of it now, the 5, 5 II, 5 III, 5 IV and 5 V
Me and almost everyone in my family used to have Xperia phones but they aren’t available in my country any more.
That's going to change in 2 years sony will take over the market share of Huawei and apple mite be in danger because of share market bubble because of 2 trillion dollar on the company account and can't make enough profit to every one that people will pull the money
Same, I had an Xperia Z, my sister had a Z Ultra. Then boom we all switched to Apple
Me too!!!
@@MadhuAkash well you really have quite the big brain
Yes Sony was the go too phone even the Walkman feature .
The title should be "Why don't Sony let people buy their smartphones".
The problem is zero companies have their phones for sale or run a special on them
MKBHD : why people don’t buy Sony smartphones ?
People: *”Does the company sell them? 🤔🤔”*
Lol....
I make vidz 😓
Exactly!
@@CocktailTikToks nobody's stopping you
@@zee9276 🥺😓
@@CocktailTikToks yeah no cares if you make videos
Sony watching this like: We should make him our manager
I wish they do. They have amazing potential.
They need to see how many people i changed thier minds just to buy xperia phones and Sony accessories
i kinda wish so to..but i'll just be blunt: they dont deserve him
They can't afford him 🤣🤣
nah, they probably decided to announce the mark 3.
what i love about sony is the fact they have kept all of their classic features things other phones dont have, whilst being current and up to date
What I like about these Xperias are that they record 4K Video.....for 250 bucks.....for over 5 years now. All these chinesium phones can't do 4K.....like none.
@@AmstradExin Most people couldn't tell the difference between 4k and 1080p unless they were up close to the TV and having them side by side. I remember when I worked at Target and we had a display for the Sony Blu-ray player that had just come out and people would "oooh" and "aaaah" over it. Little did they know, the blu-ray player was an empty shell with a DVD player in the cabinet showing the video. It just looked good because the screen was the best Samsung 43" they had out at the time.
Mid range phones have bad cameras and excessive telemetry. Xperia 10 II has atleast 5 second shutter before it takes a single photo. Quality of that photo is average at best.
@@kalel33 I wouldn't even like to film 4k because my storage would be full in a short period of time
@@AmstradExin most people don't care about 4k, some don't even have 4k pc monitors nor TVs. 4k will just consume more space in my phone storage if it has a 4k feature. My phone can record 1080p but i still choose the 720p option i won't even bother using 4k.
As always, amazing clarity on a fundemental subject- ie brand awareness. I hope that Sony gives you feedback on impact on sales (and hand you a big bonus). BUT if you are going to sell a $1000 phone, you had better make sure that the sales pipe is stacked full or else you are wasting everyone's time and money, and the brand manager needs a different job...
I've only ever seen Nathan Drake use an Xperia - and he's quite literally built into the Sony PlayStation.
😂🤦🏽♂️
sonys spiderman movies too
Wasn't the xperia t in a James Bond film too?
@@bobbuilder305 Funny enough U can see older Xperia phones in new movies. Like XZ1.
Everyone in "The Boys" TV series was using one.
"For FREE"
damn that got me.
Probably because it is a lie :D Everything is calculated into the phone's price. And you get a headphones you don't need. Not so eco friendly, isn't it?
@@Aqostol you dont need? so are all headphones and earphones bad then? dafuq
@@Aqostol lol you don't have to buy the bundle if you don't need the headphone, there is no "lie". However, it's the #1 rated wireless blue tooth noise canceling headphone in the world (as of 2019 at least) and it's worth $350. Hell, you can even get it for FREE and re-sell it SEALED on eBay or something and get some money back! This has NOTHING to do with "ECO FRIENDLY" nonsense.
@@Aqostol and your statement is completely false. The Sony WM-1000XM3 headphones in the pre-order bundle are FREE. When that bundle ran out they swapped to the WF-1000XM3 earbuds and when that bundle ran out they included their top of the line Smart case. I pre-ordered the headphone bundle for $1,200. Guess how much the phone costs without any of the bundles? Yep, it's still $1,200 by itself. So are you saying Sony is lying and ripping the people off for $250-$300 who didn't pre-order and got a bundle. Haha 😂 no... they just hook people up with bundles. They do the same thing by selling a limited amount of TV bundles with their really good 3.1 channel Soundbar for the same price as just the TV.
I did not find anywhere which shows free Sony headphones. Is there any link.
1. Bad marketing
2. Overshadowed by those big brands
More like no marketing. I honestly didn't know Sony was still selling phones in the US.
Too expensive
It's already discontinued here in Indonesia and too expensive as well. Also bad after sale service. I once had to service my phone but the official Sony Center did not accept it as my phone was not in the market anymore so I had to buy a new one.
And also by their own products... PS, TV's and camera's
The price man. I can get a Xiaomi Snapdragon 855 for $300usd, back when it just came out in devices.. Also no aftermarket support/unlocked bootloader.
Back in 2014, I got my first Sony phone. It's the Sony Xperia. I loved it until it crashed for some reason. When I went to Sony to have it fixed, they said the motherboard needed to be changed and it was expensive. The customer service was bad. That's it for me. It seems that they just didn't care.
MKBHD : ......I don’t wanna see this kind of stuff die
“Sony starts breathing again.”
They need to start shipping phone to Korea countries like they use to. in South Africa we used to have a dedicated ship outlet now that's gone
They have stopped shipping to India bcz they're increasing the Xperia models prices day by day & people were complainting that to them always in their social media pages & everywhere else.Xperia new models really have the capability to beat every chinese smartphone company alone but they've to keep the prices aggressive.
ROCKY BALBOA I agree but Sony can’t cheap out to compete with small brands when their brand carriers prestige
@@tshepongake7209 ikr but that thinking style ruined their smartphones business almost completely even they know that in this competitive era if u wanna win the price must be aggressive.I can say if Sony comes with aggressive prices for their smartphones people will obviously prefer Xperia models over chinese brands.
@@tshepongake7209 it's actually got to do with yen-dollar more than brand prestige.
I think Sony should hire this young man as a tech marketing advisor.
To be honest, this UA-cam stuff pays more than what they can pay him. It also ensures Marques's opinions remain unbiased regardless of phone origin.
kareem jafar he’s a promising young man
It wont help mate , the phone has drawbacks that people do not like , and sony continues building phones with the same drawbacks year after year .
Right this!
@@mikldude9376 can you name a few because this video didn't do a good job at naming the drawbacks.
Not having a selfie hole punch is amazing
MKBHD : ......I don’t wanna see this kind of stuff die”
*“Sony starts breathing again.”*
Lmaooo
😂😂😂😂
They have been breathing because they have a PlayStation brand
@@SRC267 Also the TVs, the headphones the speakers and the cameras
COMBO they have a lot dude , apple is for kids compared sony , even steve jobs admired sony and its designs .
Sounds like Sony makes phone as a hobby
Honestly, they do
That's actually true.
They treated it like that before. Probably one of the reasons their mobile division ran into such problems. If anything the reason the new Xperias are so good is precisely because finally with the Alpha camera division being so heavily involved for the first time it finally feels like SONY actually is taking making smartphones seriously.
@@Sabundy true 👍
lmao
That SIM card tray with no tool required is amazing. Every smartphone company should do that.
They can add more camera but not this?
agree its just a hassle to have a tool and thieves most likely have it to remove the sim anyway
@@realcartoongirl the thieves better stole the entire phone instead
Currently own 2 phones rn. Xperia 10 II and Xperia Z5 Premium as my business phone
Sony staff"Write that down, write that down"
😂
The staff already knows this shit, but management doesn't give them funds or priority
hahahaha
Sony already doing great in gaming and digital platform!
Why even bother with phone
🤣🤣🤣🤣
I can't believe a company with the best selling consoles in the world, have some of the best TVs in the world, probably the best camera in the world, some of the best headphones / headsets in the world... Is SO SHIT at advertising their phone.
Best TVs in the world 😁😂
@@JP-wm1cc Their oled lineup is phenomenal
I haven’t been able to see if their new TVs are good ,because I’m still using a 12 yr old model,that still works.🤷🏻♂️
Tbh only Sony gaming department, movies & media and maybe cameras have a solid and we'll done advertising all the other departments of Sony are always niche products you either gotta see it by yourself in a store or search for it yourself otherwise you will never know IF a new product exists and since they are a Japanese company whose anything they do is a hit in Japan it's almost like they don't really care into showing the world they have actually great products and it's a shame specially as they are a huge in camera lenses and other components and they could have used their flagships products to show off their components abilities like Samsung does with it's screens on S series
Not only their phones, just look how they advertise their headphones, with that code name that you can’t easily remember.
I didn’t know Sony phones were good. I wonder if their marketing strategy is not loud & consistent enough. All I know is they’re expensive. They have an unapproachable sort of vibe every time I’ve been to a Best Buy store and I just turn around and walk away to see Samsung and IPhone phones if I’m honest. 🤷♂️
Haha nice description. " Unapproachable vibes."
Sony have a marketing strategy? Hahaha
Sony was never on top of the marketing game, I mean, just look at how utilitarian and sparse their website is.
Sony phones have been up there but okay. I think that's the problem: the prices are high, so people then rather turn to phones like Samsung.
And for cheaper options people turn to the likes of Huawei and Xiaomi... (Not sure how it is these days however)
iFenom_z .....hahaha....I know it’s just strange. I don’t know if there’re many Sony users, but like I’m sure someone has to be happy with it, otherwise we would have heard complaints no matter how small the segment of users.🙍♂️
ive had this phone for just over 3yrs... Just love everything about it...
They were actually the first to come up with a waterproof phone.
Water-resistant phone* there's no such thing as a waterproof phone.
@@CarlosRodriguez-zd8eg according to you logic, then there is no man-made things waterproof, including submarines, since at certain water depth, it will break down.
Panasonic made a water resistant Panasonic Eluga DL1 too back in 2012.
And always the best camera’s in their phones. First phone ever with a 1mp camera was the Sony Ericsson s700i
@@JohnSmith-nq9ut Actually, he's right. Even submarines and spacecraft take on microleaks in their expected safe environments - it's why they need considerable maintenance.
Sony does not advertise their products as much as others.
At least not advertise outside of certain parts of Asia and Japan, but yeah they really should push for it.
Looks at Xm4 ad literally stuck on the back of every single seat I can see on the bus: "I slightly doubt your statement, but yeah I haven't seen ads for their phones in a long time."
and they got a shite marketing timing
Lmao they don't advertise their phones but that doesn't mean they don't advertise they advertise their products the most
Yeh troo
If I were a Sony executive, I would seat all people in charge of the cell phone department to watch this video.
I think that Sony executive would be partly, if not mostly, to blame for the falling sales.
I would have fired them all
Just fire the whole phone marketing department
@@ericto2958 there is no phone marketing department...duh😂
And fire the sales department.
this design is very good, very minimal and beautiful.
MKBHD - "For free"
Me - 👁️👄👁️
buy this as a present for someone and keep the headphone lol.
More like the price of that headphone is included in the price of the phone 👁️👄👁️
That's fuckn insane
@@75Shad0ws phone for your niece nephew and the headphones for yourself ngl thats selling me rn
Can't find that bundle with those headphones anywhere!
Sony should definitely watch your review and take notes on how to get their smartphones back to everyone's awareness. I really hope they don't have to give up on making smartphones, the Xperias are great.
They’re not gonna give up. They got a lot more in store for the Xperia line up.
I honestly forgot they made phones. Have been with samsung for 20years. Now they've ditched the headphone jack though, I will be moving to sony (especially as a photography enthusiast).
Sony and taking reviews?! That's probably the last thing one can expect off Sony. They live in their own little bubble competing with themselves
🔥🔥🔥🔥
@@Justgambleit They giving up with xpera 1 iii, i would definitely buy it by 2022 if they role out new model
2:55 : That HAS to be a a good offer because I've never seen Marques being that excited about anything else
Thos headphones are top class with anc, batteey, sound and everything
Of course I use the headphone even though I’m an iOS user. That headphone is just top class on the market.
It’s a $350 headphone that plenty of people choose to purchase regardless of their phone. I’d call it a _very_ compelling offer.
I love when Marques has those little mini orgasms. Explicit, I know, but its the best term I can come up with. Last time Marques did this was with another Sony product, the Rx100. I think it was the Mk 3 or 4 review, where he talks about the Mk 4 or 5 coming up soon, and he literally shakes and damn near goes *hnnnng* talking about the specs of the upcoming camera.
As a Brazilian it's really disappointing when Sony announced it's leaving Brazil. I've been using Sony phones since 2004's Sony Ericson. Passed through Xperia 10, Xperia 8, Xperia Z5 and now I don't switch my Xperia XZ Premium for anything. Not even the newest flagships.
Grat content!
Yep, it's all about marketing. No reason the company behind the PlayStation shouldn't be selling more phones. This year in particular they've improved a lot over prior years and hopefully the 2020 sales will outperform last year's all time low.
well....SONY did recently announce that their mobile division has finally turned profitable. So hopefully that is the case that sales are going up.
Actually its available in Hungary (EU) months ago, its even on sale right now, but still an iPhone 11 Pro is 300$ cheaper and even the Galaxy S20 ultra is 200$ cheaper than this.. thats why nobody cares. Oh and no free headphones here with it. 🙄
Microsoft did advertising and they didn’t do well with phones and they make the Xbox.
Design also worse... Sony should improve in Design..
Exactly, Apple is the dominant category leader in North America. Samsung has perfectly positioned themselves as the "alternative" brand - the product you buy if you do NOT like the iPhone.
They did this by mocking the iPhone and its customers in their ads, not in an effort to win those customers over but rather to unite anti-Apple sentiment. Much like Apple themselves did with Microsoft using the "I'm a Mac, I'm a PC" campaign. So now, if you dislike Apple you buy Samsung even if there are other great Android options as well. Samsung is the Pepsi to Apple's Coke. Sony is Dr. Pepper, at best.
I’m so happy that Marques brought recognition to this phone, because, even though I don’t think the phone is for me, there’s so many cool things about it that I could see it becoming a major competitor. There are things that actually make it stand out and be unique. It’s a beautiful piece of hardware. If they just were better at advertising and release hype, and maybe adding something more appealing to an average person, then it would be a real name in the smart phone world.
Agree, I hope they will grow again
Worth another shot. But this time, Sony should take Apple's strategy: aggressive marketing
And these days also the reason not to buy is price. It's Quite expensive.
Sony are you listening, this is how to advertise your products.
Sony sets new standards, but is too complicated/advanced for average users. (needs to post more "how to" video along with current marketing)
A small niche market. Mainly for professionals and artists.
Advertising style is not descriptive enough, just a visual. (most people don't know what they are buying, looking at) looking at ads you just don't know the quality within.
THEY DONT CARE ABOUT THEIR PHONES...its simple
They shoot themselves in the foot since Xperias came out launching every 6 months a new "flagship". They tried to play being APPLE in a very wrong way.
Agreed. They should get this guy to advertise them. Great review/thesis. Interesting take on it. Especially considering LG is rumored to be leaving phone business. Funny I was thinking of getting a Sony or Asus phone next. Leaning towards Sony now. That Xperia pro review he has is good too but $2500 is a bit much
They will still won't make anything for budget segment. So, in the end they will die for sure.
having used the Xperia Z Ultra .... it was a showstopper in 2013, a 6.4" display with a phone thickness of just 7mm. Even almost a decade later very few manufacturers could reach the overall quality levels of Sony. Since then i have used a few sony phones and it always felt so good coz it became rarer than iphones. I still want to buy an Xperia. In my opinion Xperia Z Ultra is the father of modern smartphones.
Why doesn't sony just release a phone with a big screen again?
You're right. I've had the 1 Mark II for a few months now, and even then it took a full month for it to even get to my door. But, I absolutely love it. I like the 4k screen (even if you can't tell at that small a size) and I don't care about the 60hz refresh rate despite most new phones having higher refresh rate screens. The phone has been great and can handle absolutely anything I've pushed it to do. The cameras are great, and while I do wish there was a night mode, its just as easy (for me anyway) to take the photo in the pro app and edit it later in lightroom to get a good photo. The Dolby Atmos-enabled speakers sound amazing(something you didn't mention) and the ability to fully appreciate higher-res audio is something I needed. Which is how I found out about the phone in the first place.
The biggest problem for Sony is that nobody knows they still make phones. Hell, the guy at the Metro when I went to activate the phone didn't even know Sony made phones at all. People look at my phone and they're weirded out by its taller aspect ratio, but I love it. Sure the black bars on youtube videos are annoying at first, but you get used to them. The only real downside to the phone is its price. You absolutely get what you [ay for though because the phone is full of great specs and features. I got their Wireless earbuds bundled in, which sound the best of any I've listened to, so that was a big seller on the phone for me too.
Sony is still alive, i like them
I love Sony phones too, just not the price
The only downside SONY making is their service center bad.
"nobody knows they still make phones" Not agree man...Its way ovepriced than Samsung and Iphone. Yes ofcourse the quality is great but most people especially in Asia they prefer Chinese brand bcause they could get flagship specs at half of Sony phone price. Its the truth thats why Sony leave Asian market and only focus on wealthy countries like Europe, U.S, etc.
I like Sony flagship phone but most Asian were poor like me. 1200$ Xperia 1 ii is over 4 months worth of my salary :(
Got the first and second ever Xperia ... fell in love with them and use Sony Phones since! I am one of the 0% and i´m proud of it :D
Me to👍
Me too! I have a xperia XZ1 and it's great.
I hv iPhone 6s +☹️😞
@@fernandoharada508 I have the 5 I and love it
@@Peter-eo4sz it's ok I had one two months ago then got a s10
I really don't know why I laughed when he said for free second time😅😅😅
Me too LMHO 🤣😂
The feeling of "why did I bought the headphone when I can get an xperia too" 😂
I actually did too🤣🤣
Same bro same
He's just making sure you understand how insane that is
I did once. I bought Sony Xperia Z2. I only bought it because it was waterproof. I really wanted to film underwater and use my phone while I take shower for some reason. The waterproof feature wasn't available on other phones so this was really unique.
Marques: "Why don't people buy Sony smartphones?"
Me: *Watching on a Sony Xperia XZ1 Compact*
How's yours? My battery is bulging after 2 years of use
@@prasetyo_budiarto Pretty good. Just a couple of scratches on my screen. But it's all good.
Xperia XZ Premium, bro
Yes! So far XZ1C is the best phone I’ve had and there’s no decent replacement in sight. Sigh.
@@MetalPopkadude, really? maybe I'm barbaric with my phone but within this last year (owned 3 years now), I've replaced my usb port, the screen twice (now it's different colour since the local shop dont have stock), and now it seems like i need to change my speaker too. eyeing for pixel 5 (since it's not that much bigger), but if there's a new compact xperia, I'll gladly buy those.
This brother here probably helped Sony sell more phones in a 12min youtube video than the company's whole effort on its own, lol
To be fair, there’s a reason why a lot of UA-cam reviewers are provided with press samples of new products. Getting a reputable, well known UA-cam (or other popular content platform) reviewer to endorse your product is quickly becoming the modern day equivalent of word-of-mouth in terms of marketing priorities. In traditional marketing they had to use indirect ways to encourage people to think and talk about their product as much as possible because a good word from someone a potential customer trusts is so much more effective than a tv, radio, or print ad could ever hope to be. These days, they don’t even have to be indirect, they can just send a press sample and if the product is as good as they claim (or if the reviewer is shady they can be paid off), they can get that trusted endorsement status out to millions of potential customers and get them thinking and talking about the product for the cost of one or two devices, which is a hell of a lot cheaper than traditional marketing campaigns.
@@ladams391 Waiting for Sony Xperia Mark III with 4k @120Hz Display
full agree
agree nd sony needs to price is at $700 or lower not $1100
This was an ad fella.