As a kid I had the misconception that Trader Joe’s was expensive because their stuff always seemed higher quality to me. I was surprised when my friend said their stuff is the cheapest. Learned a lot today
Yeah depends on what you get though! Fresh fruits and veggies and meats are going to be a little bit more expensive there, because TJ's deals w suppliers are going to be smaller and they don't usually go on sale (did the video say they don't have any sales?). But of course when you get the cheapest veg/meat/fruits you might be going through companies who use practices you don't necessairly want to support. (I say, economically only able to go for the cheapest right now)
I'll tell you how: the stores are on the smaller side so pretty easy to navigate, everything is within arm's reach so feels intimate, the product's themselves are very much quality over quantity and last but not least the prices are very affordable.
Not only all of this. As a trader joes employee. You should do an epusode on how they treat employees. It is the best company i have worked for. Regular raises based on performance every 6 or so months. Benefits are not too shabby. And they hire people i love working for and with. The job works well with my school schedule. Did i mwntuon they have a scholarship? We have an app we can use to trade and share shifts and ask for time off. I live in an area where a wild fire came through. I know someone who trader joes compensated $10000. And they did the same possibly more for others and did not make a big deal out of it. They did not have any legal reason to do that at all. Its really a good time. It is really that good.
Flaming Gorilla that’s so awesome to hear. I always wondered if the employees were genuinely happy or just asked to act that way. I love TJ’s, everything about the store and experience is fantastic.
@@babifacedcutie09 Its a fantastic group of people to work with they hire posative people with good work ethics. Because they hire people like that and treat us well it is a fun place to work. And because of that alk the wmployees are happy. So theu get good customer service. Its just good business.
The friendly staff is so true. Every time I check out, the employee asks me how my day is going. Almost never get that at Wal-mart or other grocery chains.
TJs is actually more expensive than traditional super markets and I would say on par with something like Sprouts. The difference like they said, is in sprouts, I have like 60 tomato based pasta sauce options(most are higher end) but TJs has much fewer, that you can't get anywhere else. I'm still trying to find their Maple Pecan Cereal. It always seamed to be busy and cramped tho, which was a turn off for me. When I grocery shop, I like to kind of disapear and take my time. In TJs, it feels like I'm on a conveyor belt and only have 10 seconds to decide. Not really their fault if they're busy but still.
Love Trader Joe’s! My car died in their parking lot and I was stranded for over an hour waiting for my husband to get off work and pick me up. Employees came out to check on me and make sure I felt safe as it was getting dark. We had to work on the car in their lot the whole of the next day. They came out and offered us free food and drinks and even tried to help how they could. Brought out their own tool sets from the store to let us use. I was already a fan of their cheaper healthier options but their customer service 100% won me over.
@Vendee Swartz Going to be honest with you, Trader Joe's brand food is a lot better tasting than most brand name foods. You can't tell me that a shitty box of Kraft is better than what TJ's offers.
I spend more at TJ's than at conventional big brand grocers because there is more to try at a low price. (Only $2.99? Sure I'll try it!) I trust that quality is better and less toxic than elsewhere.
@@zeddyfin Except theres a way better selection of food at TJ. Prime example is chips. Aldis chips are disgusting and oily. TJ actually has a decent selection of edible chips.
I agree. Ive been going over 12 years. Their customer service is impeccable. One time I asked how the cookie butter tasted and they opened it right then and there for me to taste. Plus everyone so so friendly. I'd definitely work there.
@@colorfulcodes An acquaintance of mine worked at Trader Joe's. She said the store specifically tells them to open things and let curious customers taste them. Anything that's been opened like that, gets taken back to the employee break room for snacks. Also she said her store had a wine selection. They wanted all employees to know what everything, including the wine tastes like, so staff could recommend it to customers properly. Which means the break room always had a few bottles of open wine as well. No wonder the employees are so cheery. :)
There’s a retired man that works part-time at Trader Joe’s near my house. He is the nicest, most pleasant person. He remembers us and always gives my son a lollipop. One day, he learned it was my son’s birthday, he pulled out his billfold, took a Lincoln out folded up an origami ring and gave it to my son. He then said, Don’t go and spend it all in one place, oh wait...maybe one place is the only option these days.” The man is a gem and we look forward to seeing him. Many of the employees there are also super friendly and wonderful people. Look closely at Trader Joe’s ingredients, there isn’t a ton of garbage and chemicals in their foods. The stores are laid out simple and small, you basically get everything you need in one swoop and it’s painless, the lines move quickly.
I am completely head over heels for my trader joes. Truly love the atmosphere and products from this brand. The BEST grocery store. I always tell people, "it's not a grocery store, it's an experience."
ok so come in Italy... you will find all the trader joe's that you want.... as the video says less choice means better quality. usa people need to know what means cooking, drink only water, eat raw foods and beverages in general. many people don't realize that they don't know tastes because they eat junk food. salt and sugar percentage here are a nail tip compared to your products
Supermarkets don't limit choice because the manufacturers are effectively buying shelf space. The more competition on their shelves, the more they can charge for the space. It's a very different business model.
We have Trader Joe's, Aldi, Walmart, Kroger and Meijer around us with 20 miles. I will go to Walmart or Kroger because I want to do my shopping in one trip. If I go to Trader Joe's or Aldi I am not able to get everything on my list.
The point that they are trying to make is trader has a different system than their larger competition which is to limit choices which streamlines your choice of purchases and in doing so, you spend half of the time you would normally spend at a market. Trader is not trying to sell to the masses, they want to offer smaller families or couples a simple shopping experience without the hassle of long lines and confusing jargon that goes with buying major brand products. The quality is much better at trader than other major supermarkets due them not selling out.
@J G Dude chill out. Also lol this video literally talks about how shopping at trader joes is easier because of simplicity and you're out here saying that shopping there makes you have to 'explore and work hard'. It's just a grocery store.
@J G the person you're harshly criticizing isn't stupid. They just prefer to shop differently. Why are you jumping on their case? Why should you care where they shop? Maybe they don't have enough time to run around to different stores to get everything they need. Personally, I'll go to either a specialty store or a supermarket depending on my needs and schedule. You don't know everyone's situation, which is why you shouldn't be judgmental. You're an example of why society is so divided these days: quick to make arbitrary value judgments based on things that really do not matter.
At my Trader Joe’s they had a cat now owl that if you see and tell the cashier where you saw it you can pick some candy from a box, one time I saw a lady accidentally drop a beer she was looking at and it broke, she said many times she’d pay for it but a employee said we don’t make you pay for stuff like that here. They also offer sample of food and free small cups of coffe Best store ever
First name Last name the other day I accidentally broke a bottle of green juice inside the bag and the cashier offered to replace EVERYTHING in my bag that got wet. I didn’t want to because it was mostly packaged stuff that I didn’t mind rinsing off at home but it was so nice either way!
Here’s a neat story. I had a bad experience on my way to Trader Joe’s. A man was just mean to me because he was impatient and could have driven past me in a parking lot but choose to blow his horn instead. I got to Trader Joe’s and told a gal what happened while she was working. A little later she showed up with a box of Chamomile tea and a bouquet 💐 of flowers and it was signed by manager and said to remember that there are nice people in the world. I couldn’t get over this sweet gesture. I love TJ’s and go there all the time. I love the people there!
one thing I hate about TJ's is that your favorite go to products tend to randomly disappear for months. you ask the staff what is going on and they have no clue (but with a friendly smile of course). if you wait patiently enough, eventually a product will usually show up again. but the store is generally unreliable if you expect to stock up on your your regular items each visit.
My local TJ's have looked into this for me when this happened a couple times. For some reason they have a lot of seasonal items you wouldn't think are actually seasonal. On top of that, sometimes the people they directly buy from just stop making the project and if it's something special they can't really buy it from anywhere else.
ptolemycleopatra once I walked into TJ’s asking for marshmallows & one of the workers replied w/“oh we don’t have those right now, they’re seasonal” and I was like “?????”
I'm a TJ's crewmember. Try making a grilled cheese sandwich with the bacon cheddar cheese on sourdough. It will blow your socks of. Thanks for your support 🤗
daniel kofman they’ll literally let you try anything in the store. Bring anything to the sample counter and you can try it for free before buying. *Trader Joes, I mean.
Business Insider didn't say anything about the fact that Trader Joes was bought by Aldi Nord in 1979. Aldi does a similar type of marketing of a limited amount of products in their stores. Aldi started in 1946, so this wasn't a new idea that the original Joe was trying out it had already been tested in other markets for many years but his success was noted and he sold out to Aldi after only 12 years in operation. It was Aldi that really grew the company and turned it into what it is today.
Chip Elliott The purpose of your comment was unclear. You forgot to say that ALDI is a foreign corporation and trader joe style marketing was new to American consumers. There is no evidence that supports your implied claim that Trader Joe’s is merely a cloned ALDI. Trader Joe’s was a small retail chain with many similarities to ALDI. It was a gateway for the Germans to expand their markets in America due to similar marketing strategies. It is a very common marketing strategy.
@@rubyscott6685 I am sorry ruby but you are wrong. There is all kinds of evidence that Aldi Nord runs Trader Joes in the same way that it runs its Aldi stores. From their marketing to product style advertising, products produced for each country they operate in, the slim workforce in each store, etc, etc...I could go on and on. Trader Joes is a different version of the same system American style. I have been in Aldi in Germany, the UK, Spain, the US, Australia and of course Trader Joes and they all follow the same rules. I don't know why you want or need to dispute this fact but it is easy enough to see.
@@chipelliott Aldi's products seem kinda cheap, not as quality and not geared towards being healthy. The one near me only ever seems to have two people working there, they don't seem to have the customer service experience that Tj's does. And there produce seems to be left unattended to. I like Aldi but it seems quite a bit of a step below trader joe's. If Aldi is responsible for making trader joe's into what it is today I wonder why they don't do the same for their own store.
It helps that of the choices they give you their actually 14 distinct choices for very specific food needs and dietary needs. Whereas big supermarkets will have a hundred variations of exactly the same thing but with different label slapped on it and yet at the same time not actually provide foods for special dietary needs. Special things like no sugar added and no preservatives, are one of the reasons why I prefer shopping at TJ
I love how most of the stuff at trader Joe's feels like a small company, quality food item yet they are so cheap. It's pretty damn cool you can get an pizza imported from Italy for $4. Its even the fancy kind with slices of mozzarella instead of the shreds:D haha
I wouldn't call it "sneaky". Sneaky is what other supermarkets do: lure you in with an under cost sale item located strategically so you have to walk by many other things you probably pick up and buy. Trader Joe's has a very simple and as you pointed out thoughtful approach. Their price almost always beats competitors, they're a great company to work for and they really do care about customers and employees (i.e. after the fires in Northern California which burned down my neighborhood TJ's, they not only kept the employees and paid them, they also paid for expenses of their employees not covered by insurance like hotel/motel costs, clothing and smoke cleanup expenses - all that with taxes paid). So no, there's nothing sneaky about a smarter supermarket who's not indebted to shareholders.
Here in Vancouver we used to have Pirate Joe's which stocked Trader Joe's products bought over the border. That's how strong the brand's appeal with Vancouverites who only knew it from their Stateside visits.
TJ is the only grocery store I get excited to shop for groceries. It isn't draining as other stores can be, I know the quality never compromised and prices are right. Plus, the fact that they're offering a ton of vegan options with new products coming out every other season is awesome. We literally don't move out from our current place just because how convenient it is to go to TJ on a whim. And I truly appreciate how they treat their employee. There is a big difference between going to Walmart and Trader Joe's on the same day, I feel sad for one's employees whereas I am delighted to see how most seem to be thriving at TJs.
I love shopping at Trader Joe’s, the food is good quality and affordable. Definitely keeps me on a budget. Plus there are hardly any weirdos there, like Walmart 😬
The only reason Trader Joe’s is “cheaper” is because it’s mostly private brand (store brand) items. You can find anything at the same price or less at a traditional grocery store if you just buy their store brand.
Elizabeth.Jillene I agree, the Trader Joe’s label is the majority of the product sold. But most of it is very good quality. I have returned three items because I didn’t like them, and they were accepted back no questions asked.
when I worked at target, during my training they told me that if a customer couldn't decide if they wanted to purchase a snack item, me, as an employee, could take that item from the shelf, open it up and let they try if and if they didn't like it they didn't have to buy it. It's a customer service thing.
I don’t need to watch this video to know that I’ll leave Trader Joe’s with two shopping carts full and STILL not pay as much as a HALF a shopping cart at Giant.
Never Heard of Trader Joe's before, just found out it's some kind of Grocery Store from this video.... H-E-B is the Dominant, and only Grocery Store here in San Antonio, TX. so much so that Walmart is actually being outperformed by almost triple market share, but they can afford to operate at losses indefinitely... i remember seeing Kroger's, Handy Andy's, Kmart's, and Albertson's when i was little.
There are two Trader Joe's in San Antonio. Hands down better to shop at than most HEBs in my opinion. We also have two wonderful Sprouts and two wonderful Natural Grocers.
@J G well, i guess Target sells some groceries, and so does Walmart, but someone that's not actively hunting for a stand alone grocery store or a mom and pop store, yeah, that's pretty much it.
@J G a Grocer with atleast more than 3 stores operating in the city, all the ones you mentioned pretty much are below 3. it's irrelevant, im not driving across town to go to a grocery store, especially when they're probably higher priced. although that is pretty neat to see whole foods and natural grocers here in San Antonio, just looked it up myself, too bad they're in those little towns inside the city where cops will pull you over for anything.
Can you please have the narrator go to Walmart and not Trader Joe’s and get some red bull for the next taping of his voice? Sounds like he is about to put on an Hawaiian shirt and doze off on an island somewhere.
I just left a brand new Walmart where I told my friend that there are too many olive oil choices, so I’m gonna get it at Trader Joe’s. An hour later, this video appears lol
All other big box retailers hide their produce on the inside of the store so you pass as many shelves as possible to get there and pick up items on the way that you didn’t think you needed (Target, for example). However, placing the fresh fruits and vegetables (plus flowers, another tactic!) right where you enter the store near the window makes a much more pleasant shopping experience. I hate going to the Target fresh produce section because it’s buried on the inside with artificial lighting and plants no psychological associations such as flowers or natural lighting to imply the goodness of their selection and its proximity to nature, a reminder of how corporate your shopping experience is. So even though you don’t have to pass through other shelves to pick up what you came for, the store is already small enough that you won’t necessarily skip those. That’s the benefit of having a smaller selection. They add the valuable pleasure of shopping for their produce! Notice not even Whole Foods successfully condenses their fresh produce area to be near the windows!
I must be the only person on earth who does not enjoy the TJ's shopping experience. Yes, they offer high quality products at great prices. But the stores are always crowded and the aisles are too narrow. And don't get me started on the typical TJ's shopper...it's like they're on a sightseeing tour or really just came to the store to socialize with the staff. I like to grab my groceries and go, but I can't because some guy decided to stop in the middle of the aisle and have a 10-minute conversation about organic vs. conventional coconut milk. Sheesh!!!
Trader Joe’s is probably one of my fave stores for moderately priced quality item with as they mentioned, controlling inventory and foregoing a million options. Literally my fave place for groceries. I’ve also had the best customer service experiences there. One shopping trip I exclusively looked for vegan options and I had a woman GIVE ME A LIST AND WALK AROUND THE STORE WITH ME. I was already a shopper, but they won my heart that day. Not vegan anymore, but doesn’t change how amazing it is.
Plus their quality is always great, their new product shelf is always something I look forward to when I come into the store, Don't forget the free samples either! A dedicated sample station is something I haven't seen in many other grocery stores. The only thing I would change about TJ is if they had a local products shelf and a proper meat and fish counter
Let me rename this video to help future viewers: "Sneaky ways to make people watch a PR/Ad video for Traders Joe". There you go 🙂 That being said, I knew what what I was getting into even before I clicked, since this is in the BI channel and your whole business model is to have sponsors buy PR time. But I clicked anyway because I love Traders Joe and wanted to watch the "ad" 😅
Trader Joe’s isn’t cheap , it is just the best grocery store that currently exists . Quality really does matter there . They have honestly done everything right. I refuse to go to any other grocery store cuz it’s such a waste of time with so many BAD choices . At Trader Joe’s the shopping experience is exciting and the food/products are 95% of the time great. Andddd you can’t find their stuff in other places, which is sooo smart !
To use the full names Aldi is owned by Aldi Süd. Trader Joe’s is owned by Aldi Nord. In 1966 There was a family argument over cigarettes so the two brothers spit the original Aldi into to two separate groups.
Aldi is a nightmare to shop. Not enough baskets or cashiers. And choice of their products is really limited. And quality sacks too. Products look cheap.
@@przytulanka1979 I have been to some really nice Aldis that were really clean, had great service with great selections and prices. I have also seen some bad ones that looked ran through. Lol. It just depends on the locations.
Too bad it isn’t local to us. We go there maybe once every 4 months it’s too far from us but we have 2 Walmart’s 2 publix and 2 Starbucks all in the same 10 mile area.. and the Starbucks are both less than 3 miles to my location so Um.. idk what my community is doing.
After some financial trouble, my family has started only shopping at Trader Joe’s and a small local Japanese market. We have saved a lot of money and are now eating healthier than ever. Thank you, Trader Joe’s 💓
This one time I told the Trader Joe’s checkout girl I was having a hard time deciding between two cookies so she and her boss opened up both boxes and let me taste test both of them. Then they gave me a fresh box of my favorite one! Since then I’ve actually bought extra boxes of the cookie of my choice - the softbake snickerdoodle btw it’s vegan AND gluten free! - just to spread that joy of free cookies to other people.
J G Your comment would hold more weight if this video was titled “for the quality, Trader Joe’s is cheap” Besides, produce at TJs is expensive and there’s a disgusting amount of plastic involved.
Trader Joes is owned by ALDI which competes with LIDL of which both are german supermarkets which both run on the same business model of selling mainly own brand products with only the biggest brands being sold such as a cold 1.25L bottles of Coke Zero or cans of Pepsi in a multipack purchase because this way they can spend less on stocking brands and more stocking more of the same product as well as it meaning that if they manufacture the products themselves, the overall purcahsing price will be cheaper which will mean that the supermarket makes more profit per product sold or they pass the savings down to the customer. in the UK, TESCO are currently trialling it in their new Jack's Supermarkets which are rebranded existing stores and Sainsbury's Tried the concept a few years ago with Netto before abandoning the concept (after ASDA brought all the Netto Stores.)
As a kid I had the misconception that Trader Joe’s was expensive because their stuff always seemed higher quality to me. I was surprised when my friend said their stuff is the cheapest. Learned a lot today
Same, because of their association with Cali, I thought they were hipstery and expensive, but shopping there has cut down on my grocery bills a lot.
Yes same! Until I actually stepped into a Trader Joe’s to shop a year ago and never looked back!
It depends what you get. Meats and cheeses are expensive there, but everything else is cheaper than regular supermarkets.
Nope over priced Aldis
Yeah depends on what you get though! Fresh fruits and veggies and meats are going to be a little bit more expensive there, because TJ's deals w suppliers are going to be smaller and they don't usually go on sale (did the video say they don't have any sales?). But of course when you get the cheapest veg/meat/fruits you might be going through companies who use practices you don't necessairly want to support. (I say, economically only able to go for the cheapest right now)
So, it's not so much "sneaky" as "research-based, good business practice"? Got it.
Kelly M yeah it’s annoying me that they used the word sneaky.
Kelly M I know imagine Trader Joe’s is trying to make money! Who would’ve thought.
They were being silly by saying sneaky, but I wouldn't have clicked the video otherwise
Thank you! It's Business Insider who are the ones to watch out for. They are, rather, the sneaky ones. Accusing TJ's of their own lack of ethics.
Business Insider use deception to get watched and to plant seeds of distrust in anyone who happens to catch a glimpse of their insulting title.
I'll tell you how: the stores are on the smaller side so pretty easy to navigate, everything is within arm's reach so feels intimate, the product's themselves are very much quality over quantity and last but not least the prices are very affordable.
I hate the fact I spend an hour at Walmart running around. I love when I can spend thirty minutes getting all my food stuffs in a TJ's.
But you literally just listed all the points from the video...
It's largely due to the height of the shelves actually, it creates a bodega vibe, less clinical
@@POProckxplosun One of the factors but largely?
Trader Joe’s is the lo-fi hip hop of grocery stores
would that make Walmart mumble rap?
While Amazon Go is the breakbeat/techno. Walmart is the boring generic trap music, while Target is the cruddy pop music.
@@Runner_in_the_dark country-pop
@@Runner_in_the_dark Walmart is country all the way
Wait this is actually such an amazing way to explain Trader Joe’s wtf
Not only all of this. As a trader joes employee. You should do an epusode on how they treat employees. It is the best company i have worked for. Regular raises based on performance every 6 or so months. Benefits are not too shabby. And they hire people i love working for and with. The job works well with my school schedule. Did i mwntuon they have a scholarship? We have an app we can use to trade and share shifts and ask for time off. I live in an area where a wild fire came through. I know someone who trader joes compensated $10000. And they did the same possibly more for others and did not make a big deal out of it. They did not have any legal reason to do that at all. Its really a good time. It is really that good.
Flaming Gorilla that’s so awesome to hear. I always wondered if the employees were genuinely happy or just asked to act that way. I love TJ’s, everything about the store and experience is fantastic.
@@babifacedcutie09 Its a fantastic group of people to work with they hire posative people with good work ethics. Because they hire people like that and treat us well it is a fun place to work. And because of that alk the wmployees are happy. So theu get good customer service. Its just good business.
As a former TJ's employee myself, I agree! It was hands down the best job and best place to work. They really care for the people who work for them.
And free gym memberships!
@@comastose_almost ppl at my store are talking all about this video haha
Lower prices. Better quality. Friendlier staff. Easy returns. No brainer
no further west where I live Trader Joe’s is one of the more expensive stores
The friendly staff is so true. Every time I check out, the employee asks me how my day is going. Almost never get that at Wal-mart or other grocery chains.
no further west well said
TJs is actually more expensive than traditional super markets and I would say on par with something like Sprouts. The difference like they said, is in sprouts, I have like 60 tomato based pasta sauce options(most are higher end) but TJs has much fewer, that you can't get anywhere else. I'm still trying to find their Maple Pecan Cereal.
It always seamed to be busy and cramped tho, which was a turn off for me. When I grocery shop, I like to kind of disapear and take my time. In TJs, it feels like I'm on a conveyor belt and only have 10 seconds to decide. Not really their fault if they're busy but still.
@@nahor88 It's because of the workers are treated by management; it's not a coincidence.
Trader Joe’s employees looking at my item selection at checkout: “Oh these are great!”
Me thinking: “f*ck yes...I make the best decisions”
Lmaoooo they do???
Danny Rodriguez can confirm, all my coworkers do only because it is true!! They do taste good.
I’ve been told that at TJ checkout too 😂
I felt this deep in my soul
I bought rose water and she said my skin was so good and I like that she was nice
Love Trader Joe’s! My car died in their parking lot and I was stranded for over an hour waiting for my husband to get off work and pick me up. Employees came out to check on me and make sure I felt safe as it was getting dark. We had to work on the car in their lot the whole of the next day. They came out and offered us free food and drinks and even tried to help how they could. Brought out their own tool sets from the store to let us use. I was already a fan of their cheaper healthier options but their customer service 100% won me over.
wow
Amazing ❤
I spend less at Trader Joe’s than when I go to any other grocery store but I usually walk away with a lot more!
@Vendee Swartz Going to be honest with you, Trader Joe's brand food is a lot better tasting than most brand name foods. You can't tell me that a shitty box of Kraft is better than what TJ's offers.
I spend more at TJ's than at conventional big brand grocers because there is more to try at a low price. (Only $2.99? Sure I'll try it!) I trust that quality is better and less toxic than elsewhere.
P. C. Same! And their organic products are only a few cents more than non organic, plus they have organic items in almost every section 🙏🏼
@Vendee Swartz yeah its so weird. Its like people have different taste and opinion? Lmao
Plus EVERY Trader Joe’s brand item is free of preservatives, artificial dyes/flavors, gmos, and msg
Great products at a great price always wins
Traders joe’s is just Aldi
Add on great customer service and it's even more of a win.
@@zeddyfin Except theres a way better selection of food at TJ. Prime example is chips. Aldis chips are disgusting and oily. TJ actually has a decent selection of edible chips.
I agree. Ive been going over 12 years. Their customer service is impeccable. One time I asked how the cookie butter tasted and they opened it right then and there for me to taste. Plus everyone so so friendly. I'd definitely work there.
@@colorfulcodes An acquaintance of mine worked at Trader Joe's. She said the store specifically tells them to open things and let curious customers taste them. Anything that's been opened like that, gets taken back to the employee break room for snacks. Also she said her store had a wine selection. They wanted all employees to know what everything, including the wine tastes like, so staff could recommend it to customers properly. Which means the break room always had a few bottles of open wine as well. No wonder the employees are so cheery. :)
Next: " Sneaky ways bussines insider gets you watch their videos every time"
clickbait
Haha so true
I was just thinking that
yeah, an extremely misleading title always works
haha. this.
There’s a retired man that works part-time at Trader Joe’s near my house. He is the nicest, most pleasant person. He remembers us and always gives my son a lollipop. One day, he learned it was my son’s birthday, he pulled out his billfold, took a Lincoln out folded up an origami ring and gave it to my son. He then said, Don’t go and spend it all in one place, oh wait...maybe one place is the only option these days.” The man is a gem and we look forward to seeing him. Many of the employees there are also super friendly and wonderful people. Look closely at Trader Joe’s ingredients, there isn’t a ton of garbage and chemicals in their foods. The stores are laid out simple and small, you basically get everything you need in one swoop and it’s painless, the lines move quickly.
I thought this video was gonna show shady stuff on
Trader Joe's, was pleasantly surprised it was the opposite coz I love Trader Joe's
Yes. Me too. I am really disappointed! Hahahaha 😂 😂
Trader Joes must be REALLY sneaky to get me to spend money, considering I live in another country and they don't operate here.
Very devious.
Nice comment good videos what more could you ask for thanks Larry
hahahah. and here i am. with not a single trader joe's in my country watching this. devious indeed
Go to Germany, go to a supermarket named Aldi's Nord/Süd, and it's the same thing (minus the tiki theme)
Hey Larry, would you agree that M&S is very similar to Trader Joe's in this sense?
SAMEEEEE
I am completely head over heels for my trader joes. Truly love the atmosphere and products from this brand. The BEST grocery store. I always tell people, "it's not a grocery store, it's an experience."
ok so come in Italy... you will find all the trader joe's that you want.... as the video says less choice means better quality. usa people need to know what means cooking, drink only water, eat raw foods and beverages in general. many people don't realize that they don't know tastes because they eat junk food. salt and sugar percentage here are a nail tip compared to your products
That is so true! I always choose to stop at Joe's when I have a stressful day at work.
As a TJ's employee thank you 🤗
Supermarkets don't limit choice because the manufacturers are effectively buying shelf space. The more competition on their shelves, the more they can charge for the space. It's a very different business model.
We have Trader Joe's, Aldi, Walmart, Kroger and Meijer around us with 20 miles. I will go to Walmart or Kroger because I want to do my shopping in one trip. If I go to Trader Joe's or Aldi I am not able to get everything on my list.
The point that they are trying to make is trader has a different system than their larger competition which is to limit choices which streamlines your choice of purchases and in doing so, you spend half of the time you would normally spend at a market. Trader is not trying to sell to the masses, they want to offer smaller families or couples a simple shopping experience without the hassle of long lines and confusing jargon that goes with buying major brand products. The quality is much better at trader than other major supermarkets due them not selling out.
@J G Dude chill out. Also lol this video literally talks about how shopping at trader joes is easier because of simplicity and you're out here saying that shopping there makes you have to 'explore and work hard'. It's just a grocery store.
@J G why do you sound so angry lmao. Take a breath
@J G the person you're harshly criticizing isn't stupid. They just prefer to shop differently. Why are you jumping on their case? Why should you care where they shop? Maybe they don't have enough time to run around to different stores to get everything they need. Personally, I'll go to either a specialty store or a supermarket depending on my needs and schedule. You don't know everyone's situation, which is why you shouldn't be judgmental. You're an example of why society is so divided these days: quick to make arbitrary value judgments based on things that really do not matter.
TJ is my stress release!
🥰 same
Same
Trader Joe’s is my happy place
As a crewmember thank you. I call Trader Joe's the Disney land of grocery stores.
Lmao
Watching this at 1.5x speed make it more bearable.
I needed 1.75x speed.
Moonman Insider :P
That's how I watch most videos on UA-cam
Great video but the mainvoice makes me sleepy
Play at 2x
it's a mediocre podcast/NPR style voice
Louise Glas Lol. I thought I read manvoice 👨🏻
Asmr ......
That's how the main voice makes people sleepy lol
At my Trader Joe’s they had a cat now owl that if you see and tell the cashier where you saw it you can pick some candy from a box,
one time I saw a lady accidentally drop a beer she was looking at and it broke, she said many times she’d pay for it but a employee said we don’t make you pay for stuff like that here.
They also offer sample of food and free small cups of coffe
Best store ever
First name Last name the other day I accidentally broke a bottle of green juice inside the bag and the cashier offered to replace EVERYTHING in my bag that got wet. I didn’t want to because it was mostly packaged stuff that I didn’t mind rinsing off at home but it was so nice either way!
Here’s a neat story. I had a bad experience on my way to Trader Joe’s. A man was just mean to me because he was impatient and could have driven past me in a parking lot but choose to blow his horn instead. I got to Trader Joe’s and told a gal what happened while she was working. A little later she showed up with a box of Chamomile tea and a bouquet 💐 of flowers and it was signed by manager and said to remember that there are nice people in the world. I couldn’t get over this sweet gesture. I love TJ’s and go there all the time. I love the people there!
First name Last name their free samples really work, I can’t help but pick up a pack or two half the time
Isn't the find the animal thing intended for children?
Same! But at the one I go to it’s a stuffed tiki and you get natural fruit roll ups or an orange lol
Their coconut milk and canned tomatoes are some of the best.
WhoFramedMSG I agree. some of the best bang for the buck
@@cris_here ever since I started buying their coconut cream my Thai currys have been soooo good.
THEY HAVE THE BEST COCONUT CREAM IN A CAN FOR SMOOTHIE!!
They have Cento San Marzanos. One of the few things not their own brand.
Their macarons are goooood 🤤
one thing I hate about TJ's is that your favorite go to products tend to randomly disappear for months. you ask the staff what is going on and they have no clue (but with a friendly smile of course). if you wait patiently enough, eventually a product will usually show up again. but the store is generally unreliable if you expect to stock up on your your regular items each visit.
My local TJ's have looked into this for me when this happened a couple times. For some reason they have a lot of seasonal items you wouldn't think are actually seasonal. On top of that, sometimes the people they directly buy from just stop making the project and if it's something special they can't really buy it from anywhere else.
That's what I always tell people. Trader Joe's is great but it's hard to shop at just Trader Joe's. It seems like I always have to go to Kroger too.
I love their grocery store but I can never get EVERYTHING there, always have to stop somewhere else
ptolemycleopatra once I walked into TJ’s asking for marshmallows & one of the workers replied w/“oh we don’t have those right now, they’re seasonal” and I was like “?????”
@@jialinsun9703 haha. I guess you should consider buying your own marshmallow tree and harvest them yourself.
"You know why trader joes has the best customer service? Because they dont drug test."
Don't they also revenue share with their employees?
*Affordability matters*
people need to understand that affordability and cheapness does not mean the same thing..aka walmart
They don't need to trick me when they sell bricks of bacon cheddar.
Good on you, sir
Shut up and take my money
soulfreaz You fool, that is the trick
@@xxkittyrawrxx4770 not in my area. They're the only place that sells that product that I've found so far so it's not really a trick.
I'm a TJ's crewmember. Try making a grilled cheese sandwich with the bacon cheddar cheese on sourdough. It will blow your socks of. Thanks for your support 🤗
Click bait coz ain't nothing sneaky about TJs bc they're what's right with the world.
DONT FORGET THEY HAVE FREE SAMPLES!!! SAFEWAY DOESNT!!
daniel kofman they’ll literally let you try anything in the store. Bring anything to the sample counter and you can try it for free before buying. *Trader Joes, I mean.
Whatttt i didnt know that an i shop there every now an then. Really if im near one.
I clicked on this thinking “yes tell me how Trader Joe’s is tricking me “ Even tho I’ve never been to one in my life 😂
Whenever you go you'll understand... it's such a good store... like costco meets whole foods meets no frills 😆
Me
That’s like saying you never seen a rainbow or heard a baby giggle.
Hahahaha ur funny! 😉👍
Gurl nd dont they expensive and don't got shit more like a convenient store
Too many options is a real problem haha.
Classic example:
It takes me forever to decide what to wear! 🤣
You are everywhere man get a life !!
Netflix. Too many choices indeed.
Better example: Tinder
I drive nearly 40 minutes to shop at TJs. It’s my forever favorite grocery store.
Meghan Speed girl same!!! It’s totally worth it for our family
I drove for 6 hours for a store I hated. This shows how weird my life is.
Business Insider didn't say anything about the fact that Trader Joes was bought by Aldi Nord in 1979. Aldi does a similar type of marketing of a limited amount of products in their stores. Aldi started in 1946, so this wasn't a new idea that the original Joe was trying out it had already been tested in other markets for many years but his success was noted and he sold out to Aldi after only 12 years in operation. It was Aldi that really grew the company and turned it into what it is today.
Chip Elliott The purpose of your comment was unclear. You forgot to say that ALDI is a foreign corporation and trader joe style marketing was new to American consumers. There is no evidence that supports your implied claim that Trader Joe’s is merely a cloned ALDI. Trader Joe’s was a small retail chain with many similarities to ALDI. It was a gateway for the Germans to expand their markets in America due to similar marketing strategies. It is a very common marketing strategy.
@@rubyscott6685 I am sorry ruby but you are wrong. There is all kinds of evidence that Aldi Nord runs Trader Joes in the same way that it runs its Aldi stores. From their marketing to product style advertising, products produced for each country they operate in, the slim workforce in each store, etc, etc...I could go on and on. Trader Joes is a different version of the same system American style. I have been in Aldi in Germany, the UK, Spain, the US, Australia and of course Trader Joes and they all follow the same rules. I don't know why you want or need to dispute this fact but it is easy enough to see.
Amy Sternheim m
@@chipelliott Aldi's products seem kinda cheap, not as quality and not geared towards being healthy. The one near me only ever seems to have two people working there, they don't seem to have the customer service experience that Tj's does. And there produce seems to be left unattended to. I like Aldi but it seems quite a bit of a step below trader joe's.
If Aldi is responsible for making trader joe's into what it is today I wonder why they don't do the same for their own store.
was juuuust thinking that something was similar to Aldi while watching
It helps that of the choices they give you their actually 14 distinct choices for very specific food needs and dietary needs. Whereas big supermarkets will have a hundred variations of exactly the same thing but with different label slapped on it and yet at the same time not actually provide foods for special dietary needs. Special things like no sugar added and no preservatives, are one of the reasons why I prefer shopping at TJ
I love how most of the stuff at trader Joe's feels like a small company, quality food item yet they are so cheap.
It's pretty damn cool you can get an pizza imported from Italy for $4. Its even the fancy kind with slices of mozzarella instead of the shreds:D haha
I wouldn't call it "sneaky". Sneaky is what other supermarkets do: lure you in with an under cost sale item located strategically so you have to walk by many other things you probably pick up and buy. Trader Joe's has a very simple and as you pointed out thoughtful approach. Their price almost always beats competitors, they're a great company to work for and they really do care about customers and employees (i.e. after the fires in Northern California which burned down my neighborhood TJ's, they not only kept the employees and paid them, they also paid for expenses of their employees not covered by insurance like hotel/motel costs, clothing and smoke cleanup expenses - all that with taxes paid). So no, there's nothing sneaky about a smarter supermarket who's not indebted to shareholders.
I ❤️ Trader Joes❗️The staff is always superb 🌟
honeybdream Cause they get paid properly.
yo that creamy tomato basil pasta sauce from tj's is no joke.
BunnyPlays just mix whichever of their marinaras is your favorite and then add their alfredo....it’s delicious.
If there are too many choices, choose the cheap one.
Need a Trader Joe's or similar in Canada
Here in Vancouver we used to have Pirate Joe's which stocked Trader Joe's products bought over the border. That's how strong the brand's appeal with Vancouverites who only knew it from their Stateside visits.
@J G No, I think he went out of business due to lack of sales, although lawsuits by Trader Joe's didn't help.
Sounds pretty similar to Farm Boy in Ontario.
I will give away my yearly earning to Trader Joe’s with no remorse
TJ is the only grocery store I get excited to shop for groceries. It isn't draining as other stores can be, I know the quality never compromised and prices are right. Plus, the fact that they're offering a ton of vegan options with new products coming out every other season is awesome. We literally don't move out from our current place just because how convenient it is to go to TJ on a whim. And I truly appreciate how they treat their employee. There is a big difference between going to Walmart and Trader Joe's on the same day, I feel sad for one's employees whereas I am delighted to see how most seem to be thriving at TJs.
I love shopping at Trader Joe’s, the food is good quality and affordable. Definitely keeps me on a budget. Plus there are hardly any weirdos there, like Walmart 😬
The Paradox of Choice: TINDER
Love Trader Joe’s. Hate shopping there on a busy day
I've worked for the company for 8 yrs. Best job in retail I believe.
The only reason Trader Joe’s is “cheaper” is because it’s mostly private brand (store brand) items. You can find anything at the same price or less at a traditional grocery store if you just buy their store brand.
Elizabeth.Jillene I agree, the Trader Joe’s label is the majority of the product sold. But most of it is very good quality. I have returned three items because I didn’t like them, and they were accepted back no questions asked.
shelbea stark returning opened food items is the most ghetto thing I’ve ever heard of. How do you do that without dying from embarrassment?
NotgreatBOB! It’s very common actually.
when I worked at target, during my training they told me that if a customer couldn't decide if they wanted to purchase a snack item, me, as an employee, could take that item from the shelf, open it up and let they try if and if they didn't like it they didn't have to buy it. It's a customer service thing.
There are lots of foods there that I do not see at any other store. They are cheaper than Walmart!
Trader Joe’s knows what consumers want, and they are consistently good at producing quality product. I love it.
I don’t need to watch this video to know that I’ll leave Trader Joe’s with two shopping carts full and STILL not pay as much as a HALF a shopping cart at Giant.
TJs has all the hot girls. You know it's true.
Never Heard of Trader Joe's before, just found out it's some kind of Grocery Store from this video....
H-E-B is the Dominant, and only Grocery Store here in San Antonio, TX. so much so that Walmart is actually being outperformed by almost triple market share, but they can afford to operate at losses indefinitely...
i remember seeing Kroger's, Handy Andy's, Kmart's, and Albertson's when i was little.
It's a California chain that is being pushed into other states.
There are two Trader Joe's in San Antonio. Hands down better to shop at than most HEBs in my opinion. We also have two wonderful Sprouts and two wonderful Natural Grocers.
@J G well, i guess Target sells some groceries, and so does Walmart, but someone that's not actively hunting for a stand alone grocery store or a mom and pop store, yeah, that's pretty much it.
@J G Unfortunately, it's limited to certain parts of towns only. So for 2/3 of San Antonio all you do see is HEB everywhere.
@J G a Grocer with atleast more than 3 stores operating in the city, all the ones you mentioned pretty much are below 3. it's irrelevant, im not driving across town to go to a grocery store, especially when they're probably higher priced.
although that is pretty neat to see whole foods and natural grocers here in San Antonio, just looked it up myself, too bad they're in those little towns inside the city where cops will pull you over for anything.
I love Trader Joe’s, their stores are organized and small and you can shop pretty fast.
He is talking so slowly, i put it on 1,25x
😂I thought it was just me
I LOVE Trader Joe’s and the staff is ALWAYS so nice!! 🙏🏾❤️🙂
Trader Joe's is owned by Aldi, that is all you need to know.
Both are extremely successful
I searched, “hand over them toes or else I’ll go to Trader Joe’s “
And this came up 🤠
Check yourself before you Shrek yourself but... why hand over toes to do it? You're not required to hand over appendages! lol. :P
By far my favorite place to grocery shop. In and out of the store in 30 min. Saves time/money/anxiety.
I think that it’s also worth mentioning that Trader Joe’s food is just so good compared to most other brands
Can you please have the narrator go to Walmart and not Trader Joe’s and get some red bull for the next taping of his voice? Sounds like he is about to put on an Hawaiian shirt and doze off on an island somewhere.
Omar Delawar or high. Lol
You know you live under a rock when you realize that you’ve never heard of a store that was a number one customer preference like me...
I just left a brand new Walmart where I told my friend that there are too many olive oil choices, so I’m gonna get it at Trader Joe’s. An hour later, this video appears lol
All other big box retailers hide their produce on the inside of the store so you pass as many shelves as possible to get there and pick up items on the way that you didn’t think you needed (Target, for example). However, placing the fresh fruits and vegetables (plus flowers, another tactic!) right where you enter the store near the window makes a much more pleasant shopping experience. I hate going to the Target fresh produce section because it’s buried on the inside with artificial lighting and plants no psychological associations such as flowers or natural lighting to imply the goodness of their selection and its proximity to nature, a reminder of how corporate your shopping experience is. So even though you don’t have to pass through other shelves to pick up what you came for, the store is already small enough that you won’t necessarily skip those. That’s the benefit of having a smaller selection. They add the valuable pleasure of shopping for their produce! Notice not even Whole Foods successfully condenses their fresh produce area to be near the windows!
I must be the only person on earth who does not enjoy the TJ's shopping experience. Yes, they offer high quality products at great prices. But the stores are always crowded and the aisles are too narrow. And don't get me started on the typical TJ's shopper...it's like they're on a sightseeing tour or really just came to the store to socialize with the staff. I like to grab my groceries and go, but I can't because some guy decided to stop in the middle of the aisle and have a 10-minute conversation about organic vs. conventional coconut milk. Sheesh!!!
GIRLINA101 Learn deep breathing. TJ's is good for you. Go frequently and reach out to other humans.
Chew
Who cares
Second time I've seen you, and l've been on here for less than 10 minutes
Lol
Hi papa
wtf man...LEAVE US ALONE
Trader Joe’s is probably one of my fave stores for moderately priced quality item with as they mentioned, controlling inventory and foregoing a million options. Literally my fave place for groceries. I’ve also had the best customer service experiences there. One shopping trip I exclusively looked for vegan options and I had a woman GIVE ME A LIST AND WALK AROUND THE STORE WITH ME. I was already a shopper, but they won my heart that day. Not vegan anymore, but doesn’t change how amazing it is.
I'm so loyal to Trader Joe's that I commute 30 minutes on the bus each way just to shop there
I’m surprised I didn’t find one comment with a ‘Joe mama’ joke
Look at newest commebts
Plus their quality is always great, their new product shelf is always something I look forward to when I come into the store, Don't forget the free samples either! A dedicated sample station is something I haven't seen in many other grocery stores.
The only thing I would change about TJ is if they had a local products shelf and a proper meat and fish counter
adam wild don’t hesitate to try their frozen meats and fish!
Narrator is annoying. Ruined the segment.
Trader Joe's is pretty cool
Trader Joe LDoE
Some people will get it
What is a NEGATIVE COMMERCIAL? I see that a lot recently! Is it a new way of corporation to spend more money?!!! Example : OLAY
I wouldn't call it "Sneaky Ways..." because Trader Joe's is very straightforward... high quality private labels at a good price. Simple.
They talked about the paradox on the Trader Joe’s podcast. It is 100% intentional.
Lol there's a trader Joe's podcast?? That's too much 😅 I didn't realize the fanbase was that serious.
Let me rename this video to help future viewers: "Sneaky ways to make people watch a PR/Ad video for Traders Joe". There you go 🙂
That being said, I knew what what I was getting into even before I clicked, since this is in the BI channel and your whole business model is to have sponsors buy PR time. But I clicked anyway because I love Traders Joe and wanted to watch the "ad" 😅
This was filmed at my neighborhood Trader Joe’s. Brooklyn represent!
Trader Joe’s isn’t cheap , it is just the best grocery store that currently exists . Quality really does matter there . They have honestly done everything right. I refuse to go to any other grocery store cuz it’s such a waste of time with so many BAD choices . At Trader Joe’s the shopping experience is exciting and the food/products are 95% of the time great. Andddd you can’t find their stuff in other places, which is sooo smart !
I feel like Aldi has the same business model.
To use the full names Aldi is owned by Aldi Süd. Trader Joe’s is owned by Aldi Nord. In 1966 There was a family argument over cigarettes so the two brothers spit the original Aldi into to two separate groups.
Aldi is a nightmare to shop. Not enough baskets or cashiers. And choice of their products is really limited. And quality sacks too. Products look cheap.
@@przytulanka1979 I have been to some really nice Aldis that were really clean, had great service with great selections and prices. I have also seen some bad ones that looked ran through. Lol. It just depends on the locations.
Too bad it isn’t local to us. We go there maybe once every 4 months it’s too far from us but we have 2 Walmart’s 2 publix and 2 Starbucks all in the same 10 mile area.. and the Starbucks are both less than 3 miles to my location so Um.. idk what my community is doing.
I will always remember Trader Joes as the place where my older brother and his friend made fun of the "gay organic chocolate" when I was 6
After some financial trouble, my family has started only shopping at Trader Joe’s and a small local Japanese market. We have saved a lot of money and are now eating healthier than ever. Thank you, Trader Joe’s 💓
I buy specialty items I can’t find @ Costco or Ralph’s 👍😎😃😉
Im still trying to figure out how i spent $230. at Trader Joe's last week. Only 3 items were over 10.00
"Floral print clad staff." They're Hawaiian shirts, babe.
Can you please make the opening title and the video title the same? Thanks. It’s quite often misleading and annoying when they’re different.
Imagine working in the store and watching this guy count cereals. I really hope he just asked someone cause that's insane.
The psychology behind grocery store organization is so fascinating to me. Really nice explanation here.
Best Damn Grocery Store is Trader Joe's.
@Vendee Swartz yes it is!
This one time I told the Trader Joe’s checkout girl I was having a hard time deciding between two cookies so she and her boss opened up both boxes and let me taste test both of them. Then they gave me a fresh box of my favorite one! Since then I’ve actually bought extra boxes of the cookie of my choice - the softbake snickerdoodle btw it’s vegan AND gluten free! - just to spread that joy of free cookies to other people.
Cheap prices!!? Wtf I'm watching 😂
Ya H-E-B is way cheaper
Your name makes you sound like the competition
@@savannapierceshimomura HEB is pretty much exclusive to Texas and northern Mexico though lol.
@J G "can almost guarantee they're obese." Now there's some hyperbole for you.
J G Your comment would hold more weight if this video was titled “for the quality, Trader Joe’s is cheap” Besides, produce at TJs is expensive and there’s a disgusting amount of plastic involved.
Me: *watches video about how Trader Joe’s tricks me to buy things*
Also Me: *eats my Trader Joe’s maple and sea salt kettle corn while watching*
i finally went to trader joes and its amazing, great floral department ,not a big place, and not that expensive
Joe is so freaking sneaky!
Trader Joes is owned by ALDI which competes with LIDL of which both are german supermarkets which both run on the same business model of selling mainly own brand products with only the biggest brands being sold such as a cold 1.25L bottles of Coke Zero or cans of Pepsi in a multipack purchase because this way they can spend less on stocking brands and more stocking more of the same product as well as it meaning that if they manufacture the products themselves, the overall purcahsing price will be cheaper which will mean that the supermarket makes more profit per product sold or they pass the savings down to the customer. in the UK, TESCO are currently trialling it in their new Jack's Supermarkets which are rebranded existing stores and Sainsbury's Tried the concept a few years ago with Netto before abandoning the concept (after ASDA brought all the Netto Stores.)
I have never been to one of these. I live in south Florida
Edit: apparently I have one ten minutes from me. What have I been doing with my life...
As an added bonus. People shopping there wear masks the right way!
1:51 *cough* Cheesecake Factory *cough*
Well, if this adds anything, Trader Joes is owned by Aldi... Aldi usually doesn't have insane variety either, but that's where the comparisons end...
*_Darn you, Joe!_*
a lot better than buying fast foods
Love ❤️ Trader Joe’s. 😊
Excellent job stealing the Freakonomics podcast on Trader Joe's and turning it into a UA-cam vid.