Trade Show Exhibits: Examples of Good vs. Bad. 5 Tips for Success.
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- Опубліковано 5 лип 2024
- Examples of Good vs. Bad Trade Show Exhibits. Plus 5 things you MUST KNOW to help you exhibit at a trade show.
0:00 Introduction
0:35 Background (walk around)
1:30 Tip #1- Company Name
3:45 Tip #2 - Good Lighting
6:34 Tip #3 - Short Descriptive Phrase
8:37 Tip #4 - Product Demonstration
10:34 Tip#5 - Clean and Simple Look
13:08 Lightning Round
13:29 D+
14:09 C-
14:51 C
15:31 B
16:08 B+ *
16:55 B+
17:30 A-
18:09 A-
19:05 A
19:51 A+
20:45 Conclusion
www.blazersales.com
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You are spot on, but one thing I cringe at a show is people eating, drinking, on their phones and laptops, talking with their coworkers when they should be engaging and working the aisles the whole day. It's a job, not a free dinner. The booth should be well-lit and approachable. I say "KISS," which stands for "keep it simple stupid," overthinking it will kill the hype. Great video!
Bet you are fun at parties. The real work at tradeshows is done at night over dinner.
@@h4l414 Buddy, I am fun at parties, is this what you tell your wife: "The real work at tradeshows is done at night over dinner," but the honest truth is that you go to the Asian massage parlors.
Thank you for creating the most concise video breakdown of do’s & don’ts for trade show booths (you’ve got a new sub now)!
As an Event Coordinator for 17yrs I’ve seen firsthand how a booth design can make or break a companies ROI. Also I might add that learning how to close a sale goes hand in hand with a good booth design.
Reps that are smiling, standing, not sitting, not looking down at their phones, speaking to passers by to welcome them into their booth without giving off carnival barker vibes, etc are vital to growing their business & making new connections.
I’ll be sending your video to all of our 2024 participating companies so they have time to tweak their July booth setup, design new banners & train their staff on closing sales (not just demoing/educating) to hopefully have the best possible show experience with us.
Thank you so much for your kind comments. Hope the video can be of help to you and your clients/colleagues. You are very correct... professionalism and selling are absolutely critical to success during a trade show / conference.
Originally, this was going to be part 1 of 2 videos... the second video was going to focus on communication and sales techniques at an event... So many people (and companies) get it wrong! Too many give off "carnival barker vibes" just as you stated.
I'll probably get around to doing a second video eventually (I've been busy writing a book over the last several months)... suffice to say... it sounds like you've got a strong grasp on the subject. Best of luck to you... happy to connect on LinkedIn as well.
@@blazersales You're welcome & if the book is on trade show business then I'd definitely be interested!
This is insanely helpful as I'll be doing an expo this week - You've helped me make some minor changes before we even bump-in. Bringing some LED lights to level-up our setup. Really appreciate the useful, helpful and detailed explanations.
Your company may get by without a slogan due to their name and such a dominant demo. Keen to see your next version.
Thanks for you comment. Hope your expo goes well!
Great video! Exhibiting at my first trade show this weekend and this gave me great ideas. Thanks!
For a novice like me this is a Great video to start with . Thank you for sharing your invaluable experience .
Glad you enjoyed the video. Thank you for watching.
Came looking for advice before going to our first Trade Show! Found some very good advice here!! Using real trade show examples, and grading them whilst explaining why they got the grade they did, was spot on! Very helpful!! I agree with the grading of your own booth and I'm glad you didn't go: "All perfect here: A+!", but graded it somewhat objectively!! (A+ on that!!) But I would maybe only give it a B (not B+) because of the kind of "back room" feel created by the big angled screens. The "back room" space created (especially to the right, where the desk and chairs are) creates a space, in which I'm uncertain is an extended part of your demo, or if it is YOUR work space, and thus really not for me to see. It certainly seems "off limit" passing by... If it was a part of the demonstration I would have a wall divider going from the end of the screen and straight back to the curtains. Or even better: Set the simulator at a 45 degree angle to the back left corner (almost where it's at, just at an angle). The small, triangular space behind the centre screens is then clearly "dead space/off limit"! I would then give your booth an A! If you did so you could even move the backlit "tower" nearer the "front" corner of your booth space making the demonstration visible even before you've gotten AROUND it... That would show off the simulator from a greater angle and even make the "tower" stand out more... Then I would give it an A+!! For an A++ I would also have had a red and white sceen/wall devider/banner against the white, blue and black curtains separating your booth from the one to the back of it. But I'm no expert and that's just my two cents... But remember: YOU asked for it!! ;) Anyhow: Great, helpful video! Subbed to your channel!!
Thank you for your comments and suggestions... much appreciated. Our booth was certainly not perfect. The tricky aspect with a simulator is there are 7 computers that run the system that need to be well ventilated. They are hidden behind the simulator and tucked away out of site. Because of the nature of the power requirements, ventilation, etc. there are limited options of how and where we can place the system in the booth. Moving forward we will be retiring this demonstration system and (instead) using a large 10 ft. x 10ft flat screen video wall. We'll see how it goes.
Thank you so much for your video. It's super helpful! Brilliant!!👍
Thanks for sharing!That’s a very useful video🙏🙏
Thanks for your kind comment. I'm glad it was useful for you.
Thanks for your handful video.
this is great thank you
Loved this video. I've been attending trade shows for almost 25 years (was a Marketing Director) and have been selling trade show booths for about 15 years. I'm soooo critical about trade show booths, and LOVE how you pretty much verbalized everything I was thinking. =) THANK you for being the voice of reason. And, thank you for helping companies bring their A-Game!
thanks boss you are the boss
Good content. I'm a exhibit designer in CA.
Thanks for watching... I appreciate your comment.
Where would I find somebody who could create an LED lit tower like the one shown at four minutes and 19 seconds? This is such a great video.!!
That LED backlit tower was purchased from this company. www.airbornevisuals.com
I am not affiliated with them in any way. Personally, I think there are many options for a tall LED tower. I would recommend searching on Google and finding a reputable company. The Airborne Visuals banner was high quality, however it was rather expensive as well.
Thank you so much for the tips sir.
What if am exhibiting on a field during day time, do I still need lightings?
You ask a good question. I'm not familiar with many outdoor exhibitions. I think the need for good lighting would be somewhat diminished in broad daylight.
Keep in mind the idea for LED lighting is too stand out from the other booths and exhibits. It may not hurt to still consider LED options because they aren't that much more expensive. If there is a cloud day or a situation where you'll be inside, it could be advantageous.
@@blazersales thank you for your reply sir. God bless you. Have a peaceful week.