How Much Should I Charge for a Website in 2024 (Complete Pricing Guide)

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CHAPTERS:
0:00 Design Pricing Blueprint
1:29 Design Pricing Models
7:29 Minimum Engagement Rate
8:38 Pricing Factors
11:35 Web Design Market Rate
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VIDEO OVERVIEW:
In this video I walk you through the process of pricing out a web design project. We will talk about different pricing models and I long checklist of things to consider before you send a prospect a project bid. Pricing shouldn't be a guessing game!
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How Much Should I Charge for a Website in 2024 (Complete Pricing Guide)

[@PaytonClarkSmith]

To get the full Pricing Blueprint go to:
www.paitpro.com

[@AlessandroCardano]

Part 2! Pretty insightful, man.

[@zekebautista07]

Part 2 please! Thank you for the thorough breakdown. Great video!

[@johnnymonroe6085]

Part 2! Most helpful pricing video to date.

[@silvasocial83]

Part 2! Great information Payton!

[@user-zm8yp1cj6e]

PART 2!! Let's go. Thank you Payton.

[@kylehumber]

Part 2! Thanks for the super helpful content dude

[@IoannisStoupis]

PART 2. Great video, many thanks!

[@digitaldesigndojo]

This is awesome! Thanks for this information!

[@wiumbrosens9883]

PART 2! Let's go Payton! Good content as always, keep it up! I'm learning a ton.

[@PaytonClarkSmith]

🙏🏼

[@TheKetoSurvivor]

I'm intrigued! Part 2 please.

[@shopwithnate]

Part 2! Great video!

[@danielprucey9796]

Thank you. This was very helpful.

[@MichaelKellyonline]

Looking forward to Part 2!

[@adrian.fernandes]

Thanks Payton. As always really great insights. I've learnt so much from you already and hopefully make additional money to take up your professional courses. Looking forward to Part 2!!

[@PaytonClarkSmith]

I’m happy to hear you find them helpful. Keep up the good work!

[@TiagoRosado]

Great content, we want the Part 2 !!

[@ShahzainAli-tl8sk]

I like your video presentation. It is informative too, at the same time. Thanks a lot for your guidance!

[@liammangan_youtube]

The timing on this is uncanny. 🙌

[@aimalkhan6166]

really love your content. Keep it up....! & Don't forget to upload it's full series. waiting for part2

[@PaytonClarkSmith]

👍🏻👍🏻

[@donaldmclellan]

Wood love to see part #2 Thanks great video

[@leonardoescudero1702]

Part 2 please!!! lots of amazing, free valuable info

[@PaytonClarkSmith]

💪🏼💪🏼💪🏼

[@annafraser8086]

Part 2! And we'd love to hear your take on the results from the polls.

[@bmwebdesign]

Can't wait until part 2.

[@vinayd9768]

Love the video. Thank you so much. Do love your tshirt as well. Can you share the brand of the Tshirt

[@larrybahr489]

Great info. Thank you!

[@PaytonClarkSmith]

👊🏻

[@helverbarton]

Thank you! Topic explained very well 👌🏻 q

[@noemichojnacka4774]

Great content! Is there a link for the second video? Would be amazing content to have too. Appreciate what you do for us web designers who are still trying to figure it out :)

[@Meshack_Locho]

Amazing video

[@amine_arwin]

Like usual part 2 👌

[@PaytonClarkSmith]

You got it! It’s already in the works

[@TienNguyen-kn6vn]

Let’s go part 2!!!

[@PaytonClarkSmith]

🙌🏻

[@user-pn7wt4db8c]

Great job man, thank you. Anywhere to see part 2?

[@user-ne4iq2pv3q]

Part 2 please!

[@niz2w]

part 2 and 3 and 4!

[@itshelenolivia]

Part 2 🙋🏻‍♀️

[@PaytonClarkSmith]

👍🏻

[@danilobatista251]

Part 2!!

[@pieterbeukes1010]

Part 2!

[@thomaspichegru8708]

Part 2 please ! 😊

[@PaytonClarkSmith]

👍🏻👍🏻

[@AsyaLogo]

PART 2!

[@anna.berezhna]

part 2!!!

[@Theonlinebizdiva]

Part 2! 🎉

[@PaytonClarkSmith]

🚀

[@arapmulilo]

The minimum engagement rate is what I've been relying on. And I set it higher every time I get the next client.

[@PaytonClarkSmith]

🔥🔥🔥

[@lukasschorn]

PART 2! Doing a great job man! ❤Thank you! 🙏🏻

[@weseekviews4127]

Part DOS !2️⃣

[@ABNxRamirezx11]

LETS GOOOOOO!!!!

[@PaytonClarkSmith]

💪🏼💪🏼💪🏼

[@aydanlalonde9242]

Part 2🎉

[@brianwoodlief]

Part 2, please

[@MVProfits]

For fixed price, the "tripartite of choice" helps. Showing them 3 options and 3 prices: a super high end version of the website, then a very basic option, and the "middle option" - the one 80% will take. It just gives prospects a basis to judge your prices, anchoring different value propositions in their minds. Otherwise, websites are so virtual it's hard for them to know if it's a good deal or not, and well, some designers sell similar websites for 500 that others ask 5K for.

[@MMABones]

A client just flat out told me she can only pay 60 dollars for a 5 page professional website. I have been on the job for days now. Really time consuming. Did i do the right thing by taking the job?

[@user-nz4nw5vo4q]

@@MMABonesnope!

[@stephenmalapote6224]

MORE!

[@sayjor]

Part 2 pls

[@bigblockT75]

Part2 please

[@TaskSwitcherify]

What about support & maintenance? For example, WordPress needs version updates, fixes & troubleshooting for plug-in issues, and so forth. It's kind of a tough sell because either you factor that in (which raises the price) or provide it for free - or use a different platform entirely

[@chup1k890]

part 2!!!!!!

[@kingk1974]

PART 2! :)

[@waelmejdoub1299]

Part 2 Please

[@pixabois9594]

Good morning,
Can we purchase the PDF/Notion/etc. toolkit or resources? on your site without going through a subscription?

[@hugostragier1710]

Part 2 😊

[@almerodupreez]

Where does hosting for all of this fit in? Is this a separate charge or do you just hand over the website files?

[@neighborhood10xdeveloper]

Still haven't been let down by A SINGLE VIDEO. Part 2!!

[@PaytonClarkSmith]

That’s very nice of you 🙏🏼

[@marcinole846]

Part 2 :)

[@Markose_i]

PART2 !!

[@PaytonClarkSmith]

🔥🔥

[@janjak5285]

Part 2 lets go

[@PaytonClarkSmith]

🚀🚀

[@juttakoulen9791]

Part2!!!

[@PaytonClarkSmith]

👍🏻

[@milan_bogojevic_]

PART II

[@r.designs]

Part 2 🎉🎉🎉

[@PaytonClarkSmith]

💪🏼💪🏼💪🏼

[@susanliimatta2342]

part 2!

[@PaytonClarkSmith]

🙌🏻

[@user-re2tk6lm1y]

Part 2!!!

[@PaytonClarkSmith]

🙌🏻

[@76djt]

part2

[@avipro737]

PART2!

[@PaytonClarkSmith]

👍🏻👍🏻

[@NickolasBrungardt]

Part 2!!!!

[@PaytonClarkSmith]

👌

[@tanim_mahbub]

PART 2!!!

[@PaytonClarkSmith]

🚀

[@jenshobroh1294]

Part2

[@amangulia9194]

PART 2

[@stephenandrewjacobs]

PART 2, please

[@PaytonClarkSmith]

👌👌👌

[@Webrisernl]

..what do you think of charging a monthly fee? Not only for maintanance but also for the website it self, like one fee per month all in package?

[@zun43d]

PART 2!!!!!

[@PaytonClarkSmith]

👍🏻👍🏻

[@abhishekvizuals2262]

part 2

[@ReCordingBar]

Part2 cheees

[@aishadhin7806]

Part 2

[@evangreenberg1666]

Do you have the business owners basically rent the website or do you just make it and they pay you for it and you hand it over?

[@ceciliainnes2586]

Part2 🎉

[@PaytonClarkSmith]

👌🏽

[@ArthurErvas]

Part 2!!!! 🇧🇷

[@PaytonClarkSmith]

👊🏻

[@ItsPixelmuse]

Part 2 please

[@PaytonClarkSmith]

👌👌👌

[@vietsuke2366]

Do you use wordpress to make these websites?

[@davidmuller3768]

When is sitekeep ready ? Can’t wait for it you said 10 th of February 😊

[@PaytonClarkSmith]

We had to bump it back to the 25th 😩

[@SkillsVsDegree]

Is it good to work for some other freelancer in the beginning days of freelancing career?
Or it's better to stay by our own?

[@PaytonClarkSmith]

Absolutely! That can be a great way to gain experience

[@SkillsVsDegree]

@@PaytonClarkSmith you made any video on how to find such freelancers who can hire others?
Or is there any platform for that?
Thank you, you really respond quickly ☺️

[@joeyreyes9666]

does it really take you guys 4 weeks to make a 3 page website? i’m asking genuinely cuz it takes me at MOST 3 days so i’m wondering if maybe i’m missing something…

[@GhiveciuMarian]

still not at 100? PART2!

[@bluetheredpanda]

The last part is terrible advice.
1 - Market rates hold no meaning (see all the factors involved in pricing a project + your experience + your ability to reduce the risk involved for your client)
2 - Did you seriously just advise people to sell the same thing at a slightly higher price to “increase the perceived value”. This is so wrong.
You should find ways to provide more value to your clients, and reduce the risk involved for them in the project (more training, more experience, advanced topic knowledge, research, better tools, modern practices, etc. etc.) and sell THAT at a MUCH higher price point.
Otherwise, we're just an entire industry of crooks and clients are **RIGHT** not to trust us. Common, be better, people!
@Payton I'm very surprised to see your take on this. You should lead by example here. What you're recommending is bad for clients, and designers as well in the long run. I generally tend to like your videos but this one falls short on my quality strandards. I know you can do better.

[@MVProfits]

"Otherwise, we're just an entire industry of crooks and clients are *RIGHT* not to trust us. Common, be better, people!". Not really. Websites are so virtual, you can't touch them, it's harder to all agree on prices. Some charge 500 and others 5K for a similar site. Are the first ones angels while the others crooks? Nope. That's the way it is in such a field, such as with any courses, coaches, etc. Prices vary with no actual line set of what is under or over priced. But yeah, find ways to stack value. Don't just sell websites or SEO or whatever. Make sure you bring clients results.

[@bluetheredpanda]

@@MVProfits I think there's some kind of misunderstanding here.
I'm 100% with you on the fact it's hard to price, and services in the creative industry (be that design, development, or otherwise) are intangibles. But the effects of those services aren't. The results aren't.
And I'm not saying we should all agree on a set of prices - in fact, that'd be pretty effed up because let's face it, a lot of people produce subpar work (and that's a polite understatement), while others create incredible marvels of brilliance and ingeniosity. You _should_ be paid more if you can deliver great work that produces tangible results for your clients.
What I rage against, however, is this idea of “yeah, just take the industry standard, and bill a little higher”. → WHY?
If you're a rookie, or you're just not that good, what could possibly justify billing higher?
You're not delivering more value, you're not pushing yourself to better serve your clients, but you know… just bill higher!
After all it doesn't matter, clients can't tell the difference anyway, just go buy a crappy theme on ThemeForest and slap it onto their website and TADA! Web development!
⬆That attitude is the problem. And that's what's being encouraged here.
I not saying people who charge cheap prices are angels, and people who charge higher prices are crooks. In fact, very often designers and developers undercharge.
I'm saying you shouldn't charge your clients (esp. higher than standard prices) for no reason.

[@warpixeldev]

When you make someone watch a long video and then at the end of explaining all the different options you say "You choose one of those that makes sense to you" It makes me want to scream and say WHYTF did I just waste my time watching eyt another video that does not give the answer.

[@DoingCoding]

Are you fool? How are you gonna run this if you can't decide it for yourself. Every region and person have different pricing model. You out of nowhere start complaining

[@mrheffern]

Part 2!

[@user-yv6gq8kx3u]

PART 2!

[@sebastiankozicki6373]

Part 2 :)

[@VAZZGaming]

PART2 !!

[@PaytonClarkSmith]

🚀

[@CautamaMD]

Part 2 !!!

[@PaytonClarkSmith]

👌🏽

[@raghu.gunasekaran]

part2

[@harshraj5771]

part 2!

[@PaytonClarkSmith]

🙌🏻

[@njengathegeek]

PART 2

[@Ao-kl3fc]

PART 2!!!

[@PaytonClarkSmith]

💪🏼

[@alegalfa1510]

part 2

[@reidteo5234]

Part 2

[@annanguyen8997]

Part 2!