The Biblical Blue: Baruch Sterman Explains Its Significance and How it Was Lost and Rediscovered

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In this fascinating interview, Jeff talks to Baruch Sterman, co-founder of the Ptil Tekhelet Association about the significance of the rare and expensive colour blue ('Tekhelet') mentioned nearly 50 times in Bible - a colour that was lost for roughly 1400 years and then suddenly rediscovered in modern times.
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Order your copy of Baruch Sterman's book, The Rarest Blue:
www.amazon.ca/...
Learn more about the Ptil Tekhelet Association and order your genuinely blue dyed prayer shawl: www.tekhelet.com
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Some of the visuals in Keeping it Israel’s musical introduction were provided by Israel Ministry of Tourism info.goisrael.... Thank you IMOT!