Ubisoft Shares dive - I offer some advice and a rant.
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- Опубліковано 17 вер 2024
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I disagree with you, Mack. Ubisoft needs to go bust to send a clear message to other studios.
I'd bet money on them getting the wrong message from it though. Every time these terrible DEI injected games fail they come up with every other excuse under the sun to avoid acknowledging the DEI backlash having anything to do with it. It's insane, fingers in ears "lalalala can't hear you!" stuff. Sure, DEI isn't the only reason these games suck and are failing but it is still a significant part of it, and to ignore that means they're not learning. They'll claim it's all just mismanagement from the upper management, ignoring the fact that it's the lower down activist-devs that are fanatically censoring and changing everything to suit their ideologies, taking away things people liked, and adding things they don't.
Honestly EA deserve it way more for all talented studios and great licenses they ruined.
Problem is: other studios won't get that message, because the people at the top are morons. At best the share holders will get cold feet, which will result in even more of these companies collapsing, because there is no way to "right the ship" within a few weeks or months. This process would take years. They'd need to actually clean house, and THEN start developing actually good games, which won't be out for another 5 years at the very least.
Totally agree
@@loc27gth44 EA didn't spawn SBI
True story, 4 years ago, I shared a meal with an "HR and talent acquisition manager" at Ubisoft during a gaming industry event, there where a bunch of young aspiring devs at the table too. She started boasting the fact she had blocked a talented dev from being hired because he had posted a negative review of one of the disney Star Wars on facebook... I couldn't resist telling her that this was reaaly bad, that you need people who are able to formulate constructive criticism, that's how you improve, she retorqued, "we can't have people that criticize corporate efforts, they are toxic"... Imagine how much damage these people do to a company over time.
Obviously, the aspiring devs there didn't say anything and probably started adjusting to that kind of bs in fear of not being able to find a job. That is how you get to this point.
I'm not in the gaming industry, but when people disagree with my decision or someone else's, we talk about it and see how we can all make a better decision together. No egos, just a focus on best results. Sounds like the gaming industry is missing any resemblance of teamwork and an end result that is the best you can produce.
I shared a meal with an "HR and talent acquisition manager" -- I shared a meal with (a) "HR and talent acquisition manager"
That’s exactly why I never gave up on my mechanical engineering degree. If I ever get fed up with all the woke corporate crap, I can just tell them to go to hell and go back to my profession.
I work with a large French corporation. It’s absolute nuts. Every decision is made by committee and endless meetings. They do not care about the opinions of people doing the actual work. Just wait weeks for the steerco to decide what to do, everyone defer decisions and not take any risks or responsibility.
Even changing a button or layout will need to send an email to HQ where some prick will take two weeks to approve, reject or come up with an entirely new design without any context or discussion. If Ubisoft is the same way it would make a lot of sense.
@@adamwilliams5426 You are wrong. Time for you to go back to school. "A and an are two different forms of the same word: the indefinite article a that is used before noun phrases. Use a when the noun or adjective that comes next begins with a consonant sound. Use an when the noun or adjective that comes next begins with a vowel sound."
H is pronounced 'aitch' it begins with a vowel sound.
You are welcome.
Ubisoft Exec Says "Gamers Need to Get 'Comfortable' Not Owning Their Games"
I'll not shed a tear if they go out of business.
Here's what he actually said:
"We're seeing expansion on console as the likes of PlayStation and Xbox bring new people in. On PC, from a Ubisoft standpoint, it's already been great, but we are looking to reach out more on PC, so we see opportunity there.
"One of the things we saw is that gamers are used to, a little bit like DVD, having and owning their games. That's the consumer shift that needs to happen. They got comfortable not owning their CD collection or DVD collection. That's a transformation that's been a bit slower to happen [in games]. As gamers grow comfortable in that aspect… you don't lose your progress. If you resume your game at another time, your progress file is still there. That's not been deleted. You don't lose what you've built in the game or your engagement with the game. *So it's about feeling comfortable with not owning your game.*
"I still have two boxes of DVDs. I definitely understand the gamers perspective with that. But as people embrace that model, they will see that these games will exist, the service will continue, and you'll be able to access them when you feel like. That's reassuring.
"Streaming is also a thing that works really well with subscription. So you pay when you need it, as opposed to paying all the time."
@@minbari73 you have a diversity seminar to attend lil bro they need you at the ubisoft hq, the "apology for being White and straight" session is about to begin
You haven't owned your games in a very long time. Even when they were sold on discs you didn't own them. Read the EULA's sometime.
@@biglyboi That was an embarrassingly childish reply. Quiet down now.
@@minbari73 Ubisoft removed The Crew from everyone's library.
They can't play what they paid for!
Never interrupt your enemy when he is making a mistake. - Napoleon Bonaparte
The only positive to Triple-A companies consistently failing is it allows talented Indie Developers to shine more
Not the only positive but a big one.
Remember... they make "quadruple A" games now, didn't you hear?
The dimmest light is brightest on the darkest of days.
That's so true i've seen better indie games do better and some times in visuals as well
where are they?
Wikipedia in five years time:
_Ubisoft was a video game publisher..._
If I were a Ubisoft employee, I would be updating my CV right now
they want to fire more people so they can hire more "diversity" talent as they call it
whats CV short for?
@nickn5419 Curriculum vitae. Basically, another name for a resume
@@nickn5419 curriculum vitae
@@GamingGrenade1 then say resume
You will own nothing, eat zee bugs, play Concord, and be happy
Put this on a t-shirt and get rich. Love it!
The majority of AAA gaming can cease to exist for all I care. Broken games at launch, $70+ price tag, uninspired rehashed games, Games being made by people who hate me because of the color of my skin and gender letting me know how much of a supposed ist, ism and obe that I am.
Been gaming for 44 years now (started in 1980 on an Atari 2600), seen almost all the iterations and progression of gaming and the technology of it. I have never seen anything the likes at what the industry is going through right now.... it is an absolute clown show. Cancelled my Ubisoft, EA and Rockstar accounts. I have already taken anything made my by Microsoft off my wishlist and the only game I am going to buy left from Sony is Ghost of Tsushima. The fact that Sucker Punch has lasted this long without being infected by or forced by Sony to get fully on the Woke/DEI train is astounding. The only good studio that Sony has left.
I am not angry or happy any of this is happening... I am simply apathetic. I just closed my wallet to these companies and take my business elsewhere, its that simple. If the AAA falls and crashes then someone else will rise up and take its place. I have so many games in my backlog, wish list and other games that I like to replay. And with mods I can replay older titles again to make them feel like new (PC gaming FTW).
I have no Fear of missing out on anything, no more hype and no more care.
Amen brother
the rage and the entitlement lol - I'm glad for AAA pushing limits and many of them are great games. Nobody cares what you buy or do not buy.
@@benfrese3573 A lot of us care.
Keep wasting your money on AAA shite.
The only limits they're pushing is gamers patience.
They will get what they deserve eventually.
The world of gaming will be better for it when they all go out of business.
🤣
I didn't know dreadlocks were a thing in feudal Japan, until now, thanks Ubisoft.
Or rap music, we have learnt so much about feudal Japanese culture! Massive thanks to ubisoft for educating us
"I don't want Ubisoft to go bust"
I DO, Ubisoft has terminal cancer, the slop won't end until it goes bust entirely, it's rotten from the top down, I want Ubisoft to go bust so they have to sell every IP they have and perhaps a new studio can pick up the IP and they might do a better job with it.
Bad companies and bad products failing is a good thing, not a bad one.
@paytonestrada7746 you play starwars don't you?
@@paytonestrada7746omg he has opinions. He’s not supposed to. Is he? Is he? (Bell, bell, bell) 🛎️
@SynthLizard8 I do see your point, however I have the hope that the realize the errors of their ways before that happens. Yes, Ubisoft is terrible now (I'm boycotting them myself and refuse to give them another cent until they change something), but past times they really made some good games. Several of my favorite games from my childhood and teenage years were made by Ubisoft. I really do hope they can return to that level of greatness before their greed drives them into the ground.
Also as a software developer myself I feel sorry for the developers.
@@paytonestrada7746 I'm not the one who has over 100+ comments on a channel I hate. That's you. Don't hate watch, it's not good for you.
@@paytonestrada7746 I don’t think you watch many of his reviews. He always emphasizes that those are just his opinions. He likes FPS, he’s old school. He hates x ray vision. I don’t always agree with him. But it’s his channel. So he can state his opinion. Why argue? You don’t like it? Unsubscribe. Leave. Find a channel that doesn’t have “stupid” opinions. If you can’t find any create your own. 😉
You have to give Ubisoft some credit. It must have taken a lot of hard work to ruin Skull and Bones when they already had the blueprint of the game mechanics, the knowledge of what the fan base wanted, and a premade vertical slice from Black Flag to expand upon.
I remember working at Uber in Egypt and they brought in this indian woman to tell us how dragon ball z is racist because goku's hair turns blonde when he gets stronger. This woman is now head of "diversity and inclusion" at Ubisoft. Do with that info what you will.
lmfao if true
Just got done watching the Chernobyl series and the way our system works where people rise to the top simply by spouting things, even if they are nonsensical, that they are told to by the elite of our society is dangerously close to the Soviet system.
@@j.c.denton2060 great show. The scariest part was the politics.
@@j.c.denton2060 Welcome to human nature.
Ohhh. The world is small in 2024
Ubisoft told us to get comfortable not owning our games. Then they removed The Crew, which I had paid for. They then added sickening DEI to their pathetic gameplay loops. Now Ubisoft needs to get used to me not buying their games.
DEI is a synonym for another three letter word beginning with J.
I will be comfortable not owning their games.
its already happened....if steam went off line today, i'm sure alot of them require steam to startup first...
Crew 2 is 1$ on steam. I think they are in panic mode.
Who would have thought that companies talking smack about their own customerbase would have negative consequences.... amazing.
@@mablesfatalfable6021 citation needed
@@mablesfatalfable6021 Well, that's proof that if you make something good, nobody cares. The problem is most of them make garbage, and still attack the customers.
The customer base of Ubi is mostly casual gamers... they don't give a F about what Ubi does or says, and they don't watch UA-cam videos about games either - well maybe the IGN review
@@mablesfatalfable6021 if they truly hated the west then why did they conform to woke ideals?
@@mablesfatalfable6021 well, they remembered to make a good game while they were doing that, so people bought it.
Ubisoft need to make games for gamers, not investors. Will not miss them when they go under.
Making good games would be good for investors though
One of my main issues with Ubisoft games is tonal whiplash. They're half serious and half ridiculous, Far Cry is probably the worst for it. They can't seem to decide what they're trying to make.
I kind of feel they started with the best intentions with games like Far Cry and when they saw how popular they were the innovation stopped and they just hit copy & paste and literally stopped trying, they just took for granted that we would all keep buying, same with Assassin's creed.
110% their worse trait, its the same in the AC games, the majority of the missions you are running around from a-b on behalf of some complete halfwit!
@WorthABuyreviews Turns out milking a formula only works for so long before you need new ideas. At this rate the shares will be cheap enough for Sony to snap them up 😂
@@WorthABuyreviews i have been saying similar since Farcry Primal and realised it was just a re-skin of the FC4 map, its like their games are crafted by a disparate committee of activists and corporates then written by an ai algorithm
@@choburen5498 You had to be told that though, by someone looking for problems and showing you the two maps side by side. Without it, like me, you wouldn't have seen a single similarity. It is completely changed apart from topographical similarities. Will you say the same about New Dawn's map cleverly as far as details are concerned, changed up from FC5's? Primal was an excellent break from the series.
Mac I’ll be honest I don’t think the “politics” is their biggest problem.
I would much rather them focus on making a fun and engaging game first (potentially with a good story) and a monetiseable game dead last.
The biggest problem with me getting immersed in a Ubisoft game is just how blatantly soulless the whole thing feels, they never have deep/ engaging gameplay systems that reward experimentation and brain cells, their gameplay and story is always the most bland personality-less bile.
Then whenever you do anything there’s always something pointing you towards the shop in the menu. Kills all fun and engagement. Idk about by the numbers politics just give me a product with some balls that says something.
One enforces the other you see. By hiring DEI diversity hires with little experience (or passion) in creating games, the quality of the product inevitably suffers. Just look at games like Dustborn; even among its own genre (walking sims/Telltale Games) its unbearably barebones, because the people making it couldn't tell their diverse head from their diverse ass
don't worry guys AC Shadows is going to do "gangbusters"
We wuz Ronin nd shiieeet
Excuse me! We are inclusive around here and the term gangbusters has been deemed racially offensive by someone somewhere. I'm afraid your account will have to be banned.
@@thisguydan Gavin Newsom calls gangs "an organized groups of folks."
nope they made the black man gay
@@deignt923Ghost of Tahiti..... 😺 Meow
I used to work in QA at a developer. Our team were all proper gamers. The design and production team weren't really. They'd have poor ideas, we'd say those aren't good but here are some suggestions to make it fun, they'd say no. Then the game would get absolutely panned on release for the reasons we said. Games are only good if they're made by people who know what they're doing.
Yea that changed over the last 10-15 years. The industry used to be filled with gamers who were largely self-taught, but now it's filled with people like this calling the shots. They can't think out of the box.
yup, someone at the top is getting bad advice and lost their way or meaning of why the company started in the first place.....
alot of companies do this when successful, they have an ambition when they first launched and the ambition turns into how to maximize profits...meaning, watered down or whats trending right now....but really they should have stuck with what made them successful.....CEO needs to change their culture
@@BlatentlyFakeName na, the problem, they are thinking outside of the box too much, they have overcomplicated it...thats why we have AC shadows....they need to stay within the box...
I bet they won’t make a tribal African game where you play as a Japanese guy.. 😂
but why have a black man as samurai ? don't get it
@@fdgdfgdfgdfg3811 Because he's become an interesting figure in recent times. Yasuke was in Nioh 1 & 2 for instance. There's a Netflix anime about him (a rather decent one imho). It's just a cool story about this supposed black samurai in Japan, a country famous for being almost 100% "pure", because there's barely any foreigners living there. Or allowed to live there. Which has its own advantages and disadvantages.
Anyway: I bet Ubisoft in their infinite wisdom just thought that jumping on the bandwagen again was a good thing, that people WANTED a black samurai, even if that person probably never existed in this capacity. Yasuke isn't fictional, but his story seems to be VERY different. He's only known, because he's so different. Not because of what he actually did. It's like having an alien in your midst. Literally.
And that's why he's in this game. And because some DEI nerd could put one more check mark on a piece of paper.
@@fdgdfgdfgdfg3811 Up is down. Black is white. War is peace.
It is to keep everybody in a constant state of turmoil, where the reality they know does not match the 'reality' promoted by all branches of the MSM and the entertainment industry.
The more disorientated the masses get, the less they look at what those controlling things are doing.
Some see through the BS, unfortunately many don't.
@@DireeYasuke did serve as a samurai for Nobunaga. That isn't fictional. He also had a Japanese wife and had a kid.
@@fdgdfgdfgdfg3811 Because hes a popular character *featured in various types of media by the Japanese themselves.* Hes an actual historical character with a good story. When did AC become historically accurate? You had no issues with a game series where you traveled through time and fought mythical creatures but adding a black character is where you draw the line🤨🤔?? Where was all this energy for Nioh? *The Japanese government said they dont care and not offended at all.* Its sad and very telling of the type of ppl you are when you try to project your personal bias unto an entirely different culture. You might as well just say why you teally don't like Yaskue.
You reap what you sow Ubisoft. After a decade or so of treating gamers like trash, you are now suffering the consequences of your anti-consumer actions. Sad, at one time Ubisoft developed some of my favorite Tom Clancy games like Splinter Cell and the Rainbow Six games (love the terrorist hunt footage). That company is long gone.
To any dev or pub reading these comments... Mack speaks very heavily for many of us "old" gamers that have been playing for decades. Your whales won't sustain. Listen to the audience.
I wrote off Ubi and EA over 5 years ago. Why? MTX and live service is garbage. You don't need a new game every year... Make a quality game that we can play for years.
I used to buy nothing but AAA Games. Can't say I have bought one in years going on 7 now. Why? Same repetitive BS over and over - new game different skin...
Amen to that. Older gamer here, and we are absolutely sick of it all. We have money, but these publishers won't see a cent of it for this utter garbage. I haven't bought a AAA game on release for ....yeah, about 6-7 years here. I can't justify paying full price for any of them. Most of the time even if it's on heavy sale I still won't buy because the quality of the experience is too heavily compromised by bullshittery.
But it's not the same thing over and over. That's the problem. They didn't deliver more of the same Settlers, did they? What they actually did was break the gameplay loop and completely eviscerate it. If they'd given us slightly better graphics and slightly better gameplay we'd have sent it into the stratosphere. We don't want new and innovative, we want established and playable. Actual innovation needs to be minimal, and doesn't really have to happen in any ongoing franchise or AAA game. Had Dawn of War come out with Dawn of War 2 instead of Dawn of Skirmish and then Dawn of Console, players would have hailed it as the greatest RTS of it's age. The only rocket science bit is coming up with an entirely new category of gaming like Populous, or making the next Planetside - all these FPS light games where you do PVP with fewer than 200 players are having a laugh. All they'd need to do is double the player numbers every new game and they'd have a proper game, but instead they just do arena and other nonsense.
Yup you speak for us all I suspect as an older gamer all the predatory practices and weird agenda pushing with cookie cutter game slop is a hard pass.
@@domm6812 yup, I've played every Diablo to death but there wasn't even any point in buying Diablo IV after playing the beta or demo or whatever it was - it's nothing like a Diablo game. I gather it's slightly better now but it has no procedural generation so the maps are just the same thing over and over. Who wants to play a replayable game like that?
@@jonevansauthoras it stands, milions of ppl. Bliz posted like 2 or 3 days ago , summary of diablo 4 earnings. They are doing better w d4 than last 2 diablo combined.
I even say this, i will buy ultimate vesel of hatred edition this or next week bc they contain sweet looking wings and from what i played at PTR , we got mix of D3 rifts and d2 systems.
Game had ultra shitty start, but its on a good direction to be overall better next season than D3 ever was.
And after a mont Path of exile 2 beta starts, and i will pay them hundreds $$$ for supporter packs and season packs with unique one of a kind skins, pprtals, sanctuary effects, skill changing effects , pets etc.
Mack you hit the nail on the head with that list of Ubi annoyances in their games. Their excessive hand holding is a real pain and they are experts at removing challenge and fun tension from their games. Xray vision, tagging, hovering icons, flashing bodies, flashing plants, a HUD that tells you where gunfire is coming from, a bright spotlight on the ground warning of a rocket attack, mini maps that show enemy alert "fog" and on and on and on. They create really nice looking open worlds and then wreck them with these features!
Mack, you will EAT zee bugs, and you will be HAPPY eating zee bugs!
VE NEED A MORRR INKLUSIFF GAMING INDUSCHTREE! 🌈🤡
The people who bring this up are ridiculous. You eat bugs now. Insect derived protein is in many foods. That's all anyone was ever talking about... a white powder that is used in commercial food preparation that is derived from insect protein. No one, ever, was talking about crunching on whole insects.
@@Chris-xo2rq NO we do not, In my country we have strict food laws which is both good and bad, It has to be on the label.
Sometimes I can't get hold of a pre workout powder because our laws are too strict, But on the other hand none of this insect BS can into food without public being informed.
I think Ubisoft would have a hit if they put Klaussss Schwabbb in a game as the villain.
@@ShaneMcGrath. lol you don't know what you're talking about. E120 or "Natural Red 4" is used in HUNDREDS of foods and is made with crushed beetles. It is nearly IMPOSSIBLE to prevent insects from getting into food during production and the US FDA and I'm sure most other first-world nations have acceptable allowances for the number of insect part per whatever volume of food.
These Companies repeated what all the Big record Companies did, they were ran by executives who had no idea of the musical industry like these guys dont understand the gaming
you could make a lot of money on the stock market by shorting ubisoft every time a game releases
you could have, not much more downside left
I would go long as it is historically low
@@RemiBusseuil If they eventually right the ship, you could make a fortune. But they could also double down on their nonsense and make it even worse.
@@bassage13 from what I read there is some fishy business going on at the head of the company. The French family involved is trying to buy a lot of share at very deflated price. Some of the investors are now trying to kick the CEO Guillemot and all his family from running the company into the ground. Expect a lot of actions in the next months
@@RemiBusseuilTech companies can go to $0.
Collectible cats… indeed such bullshit. Might I add to this: In AC Valhalla you find a random church. There is a locked door in a shed you can’t open. Then you walk further in the ruins of the church and there is a woman sitting there and a mini boss battle begins. After you defeat her you get a key from her body. You open the door of the shed you found earlier! You find a chest in that shed with a treasure map! And then guess what you get after finding the treasure chest after 20 min of searching? You get a diagram… to paint the sail of your boat… blue………. A cosmetic..
LOL!!!
no way xD
This could’ve all been avoided if Ubisoft had listened to what gamers wanted. Skull and Bones should’ve been a spiritual successor to Assassins Creed Black Flag; instead, it was nothing like it and was awful.
Star Wars Outlaws should’ve allowed Star Wars fans a chance to live their fantasies as a cool Han Solo type smuggler, and it failed laughably.
Then we have Assassins Creed Shadows, which is rewriting history to appeal to a minority who won’t even play the game.
Ubisoft and every other Triple-A Publisher/Developer need to start realising that the gamers they ignore are the ones that will ultimately make or break their business. We’ve been neglected for too long, and they’ll be forced to wake up sooner or later.
Skull and Bones was shit and it still is shit. It was going to fail right from the moment they took away what made Black Flag great and adding live service crap to it. We have the BF remake to look forward to, that is if ubisoft survive.
Outlaws is flawed from the get go, given the insane game breaking bugs, but is an enjoyable, immersive experience once you get past the jank, that shouldn't be there. Other than the hints of lesbot behaviour, i saw no woke. You are a Han Solo type character, whether she's cool or not is another thing. To me she the typical bland 'add your own personality' video game protagonist.
All AC games rewrite history. ALL OF THEM.
The assassins creed game isn’t rewriting history. It’s as loosely based off of real as the rest of the series… but making your first East Asian game star n African is a shame. Let everybody have their time to be represented
I think from what I read is that the issue is not that they cannot make a good game this issue is tyrannical and very toxic management. I know first hand that you cannot produce anything good in an environment like that
@@RemiBusseuil Management didn't make those gamedevs woke. The games would still turn out shit.
Sooner in Ubi's case. EA has a lot longer because sports game fans are dingdongs who happily swallow their slop when the PREVIOUS DECADE'S GAMES ARE SUPERIOR IN THAT GENRE! It's disgusting. Too many sheep in that genre.
Mac as long as there are reviewers like yourself holding these sell out gaming studios to account we all salute you
I do want to see Ubisoft go bust because that will send a message to companies that template gaming is over and out.
Additionally, for companies these days to be eligible for financing they are obligated to follow Ecomonic Social Governance, that's the financial incentive for all these companies that are going "Woke". ESG forces them at the backend to comply, otherwise they cannot get credit at all.
This is exactly where Ubisoft is at the moment, it's unlikely they will survive it because they're stuck between following Diversity Equity and Inclusion and customers that don't want to buy products with DEI in them.
It's an interesting model that seems to be a roaring success in the entertainment sector lol
@@KanoWhite53 yea, it's very effective getting companies to be compliant through the financial system. They'll do the same thing very soon to us.
Once CDBC's are rolled out, we as a people will have lost our liberty and we're at the mercy of large corporations and policies laid out by globalists in the UN etc.
Communism on a global scale
They will survive but in a much lesser role .. the USAs dominance of culture is over...
I think they (the people behind ESG etc) accept its a smaller audience that tolerates woke , it's about reducing market share , staying alive using ESG ..while retaining the propaganda, i guess they hope eventually people will come around , i saw one executive say hes prepared to lose money to do what he thought was right aka be woke , in short neo liberals are deeply ideological, and less concerned with profit, and wokes are very happy to see us not buy their games , they don't even want us to exist
This is unfortunately whats up. And it is truly dystopian
@@kidandresu Dystopian or Weimarian?
I used to work at Ubi. My colleagues were awesome, we helped each other grow our skills and everyone pulled together to do the best work we could. Sadly in a big company like that we had zero say over the decisions coming from above. The last project I was working on was cannibalized to help another franchise that they believed would make more money. They even took the name. All very assemblyline like. My project was subsequently cancelled because all the cool ideas were taken away and what was left was met with community backlash, and the other one kinda flopped. It's a strange feeling knowing your best effort makes no difference. Well, it was my dream as a kid, playing prince of persia to one day work at Ubisoft. Dream came true. Will be forever grateful. But the Ubisoft of today is not the Ubisoft that made the games that fueled my passion as a kid. I look at outlaws and I see some good work done there in the graphics department. I know for a fact for many of my colleagues it was a dream come true when they were assigned to this project. It hurts to see their efforts wasted like this. They likely worked their asses off on this game.
Hey, Ubisoft, they've hit your second tower...
I bet all Ubisoft towers have haystacks at the bottom.
@@NinjaContravaniaManX, sadly, no one knows how to utilize the leap of faith anymore.
The 2005 Peter Jackson’s King Kong game was the best thing Ubisoft ever made.
One of ubisoft's investors just accused the CEO of intentionally tanking the share price so he and tencent can buy loads of shares cheaply and take control of the company.
I always thought there was Smash and Grab shenanigans at play in the industry.
Sounds about right ,China is the country equivalent to Ubisoft
I wouldn't be surprised if that ended up being the case. Tencent is part of the CCP and the CCP is the biggest funder of ESG in the west. By the third quarter of 2023 China's ESG investment scale had reached 4.56 trillion US dollars. China is a big reason why Ubisoft are in the predicament they're in right now and I believe they'll take full advantage of it.
To be fair if ex-Tencent employees made Black myth Wukong, maybe Tencent owning the Ubisoft IPs and competing with GameScience would produce better games
@@velvetinedrapes4359 Considering that China is funding all of this woke crap we're getting in the west, I highly doubt that. By the third quarter of 2023 China had spent over 4.5 trillion US dollars on ESG in the west. China isn't a solution, it's the problem.
I will never forgive them for ruining my favourite series of games: the Silent Hunter series. Silent Hunter V was lazy and dumbed down and just terrible. You could just feel Ubisoft saying " right.... sub-sims... hmmm... So, how to make a quick buck from this ? " --- Let them go bankrupt. They have 100% earned it through a combination of their laziness and greed.
They're all fucked, it's only the old bastards like us that are playing these games anymore, and we're older than most of the people writing and designing them who see us and our view of the world as obsolete. Kids these days don't want to be a fucking Samurai or a Space Marine, they want to play Fortnite, Roblox and Minecraft and watch TikTok all day.
That's exactly right, I made a similar point on a different channel about movies.
Idiots trying to change Star Wars for a modern audience but the youth don't give a flying f about Star Wars as they didn't grow up on it. They have their own BS like MCU/Marvel or whatever it is now.
Imagine them trying to remake Gone with the Wind back in the day to try and appeal to me a Gen X'r, I don't give a f because I had Star Wars and Aliens and Rambo.
Some, not all.
I really enjoyed Ghost of Tsushima and Dead space 1/2/remake. I’d much rather put another 200 hours into Rimworld by the end of the year than touch Tiktok, MC, RBLX or FN ever again.
Are there really that many more of them than there are the rest? I thought there was a decline in youth numbers. To the point they're worried there won't be enough money coming in to support the future old people collecting social security. You are right though. Today's developer are an entirely different culture that think the past obsolete. Unfortunately, they somehow missed all the good stuff of the past and grew up with slop, so slop is all they know?
What about all the indie devs with great ideas but no funding or staff to make their games triple ey quality? Somehow they "slipped through the cracks?"
Something stinks in the industry, and it isn't the purple haired freak with a septum piercing's flatulence.
These games are made by 40 year-old soy millennials for 40 year-old soy millennials.
It's a bunch of 30-40 somethings designing what they think is "hip" or cool, like "how do you do, my fellow kids". Hence the garish colours, constant quipping, etc
As someone that is quite young and plays games, I miss the 2000s when everything was gritty and cool, and kinda edgy. Surely it was better than today's infantile nonsense that blights the senses
Ironically if yasuke was an easter egg or side quest, like Da Vinci in ACB, people would probably have loved it
Or like Karl Marx in ACS 🤮
@@jobogriff1209No way. Are you for real?
@@wrenboy2726 Yes lol you can do side missions for Karl Marx and one of the rewards is a red cloak. It's at once the most stupid and unintentionally funny things in an AC game
Except it's not based on real history. This was all being pulled out of one "historians" asshole. He was updating wikipedia pages citing his own book as a source when said book wasn't even published yet. He himself actually admitted he's taking huge liberations from the original source which doesn't amount to much.
@@Mr__Chicken that's true, I mean they used a lot of creative license with da Vinci.
Their last genuinely new and good single player game was Far Cry 3. Ubisoft is pathetic.
Coincidentally, the last Ubisoft game I played, and actually beat it
Yup
I like Prince of Persia Lost Crown but other than that I agree.
You mad? Black Flag and Syndicate was great.
I felt that the world in Far Cry 3 was a bit lacking, especially in terms of variety but I still proper love that game!
If you Google a black samurai you will find one called Yasuki. A real person who was built like an ox, like the game hero.
To make a game about Samurai by choosing the one person who was non-Japanes by birth is no different than accusations by the Left that Tom Cruise was a white savior in The Last Samurai.
To ignore 99.9% of ingenious Japanese on a game based on their culture smacks of a woke tick boxing exercise.
That is not to say you should not make a game about Yasuki but come on man, you can't live your life fact checking everything that comes out in the entertainment industry.
Most game developers seem to live in a bubble, where they aren't given honest takes, since those that tell the truth are ostracized. Good advice.
developers are not the problem....they are doing as their told...management is making bad decisions...they gave that direction...especially at this AAA studios
smaller studios, you can blame the developers
I've been saying it for ages. Far Cry 2 was in my opinion, very immersive. The later Far Cry games felt like the Truman Show, everything happens in a small dome surrounding the player, enemy foot patrols, enemy convoys, skunks that take 3 mags to down, planes that spawn in overhead, all happening at once, and all for -Truman Burbank- the player. It's like they're trying to bring the chaos of a multiplayer shooter into the single player world.
They also need to stop the hand holding, every quest has someone talking to you on the radio as if they're watching your every move on a camera. I hope Ubisoft turn it around, at the very least I hope Far Cry gets a good home.
Well said, totally agree, I still play Far Cry 2 now.
I for one NEED Ubisoft to go down... The amount of dissapointment accumulated after years seeing their release really baffled me. They kill Far Cry & Assassin's Creed slowly with each release, squeezing every penny they can from the IP.
These kind of companies just need to go down, if they don't exist, we won't get polluted with modern games with questionable accessibilty (x-ray vision, useless stealth, empty open world, excessive pricing, etc).
100%. Not to mention, the AC Shadows protagonist's real-life samurai status and stories were all made up by some wannabe historian on Wikipedia, and was called out for it. So much for scholarly historical research, Ubisoft.
Ubisoft has earned every criticism and loss they have. 🛎Great 🛎rant🛎I really enjoyed it.😂😂
Go Woke, Go Broke!
Someone should tell Larian that they're about to go bankrupt any day now lol.
I don’t know why it’s sad, they make terrible games.
They introduced micro transactions.
They increased price of games.
They went woke.
They milked their IP to death.
They have become greedy to the point that they have killed the goose that’s lays the golden egg, and they knew what they were doing. CEOs have destroyed the gaming market.
Not for me..I want UBISOFT to go bust and lose everything. They care about money not games.
If you were playing as a badass Japanese Samurai in AC shadows, this game would sell like hotcakes. But no, Ubi being Ubi slobbering and listening to the people with nothing between the ears.
Can't wait for this game to get Mostly/Overwhelmingly negative on Steam 🤷♂
AND AGAIN, there is a reason that tons of us gamers agree that AC: Black Flag was the last good AC game, and that was 10 years ago.
"they're not real, they're ff** pixels!" truth
Far Cry 6 was an abomination, and Far Cry 5 was mediocre. Star Wars Outlaws looks pants, and playing a black guy or girl boss ninja in old Japan is surely the final straw. Goodbye Ubisoft, you will not be missed!
"Star Wars Outlaws is sharp as a tack!"
-Game journo
Someone send this video to every Ubisoft staffer haha. Nailed it Mack.
6:53 Rainbow Six Vegas 1 or Vegas 2. Better games than any Ubisoft game released in last 15 years because it does not have their open world time wasting mechanics, it is just pure linear, fantastic, fun.
Not really good for Rainbow Six standards, Athena Sword was RS at its peak
@@criticalem Athena is very outdated now, Vegas 1&2 shooting mechanics are still very satisfying
Preach! R6V2 is so good on co-op and terrorist hunt. How hard can it be to do another fun tactical shooter. We did sink a few hours into Ready or Not but Vegas 2 is so good.
@@dennistrousers1 Unfortunately I never played co-op but it must be amazing :) Ubisoft gave up on Rainbow Six, Ghost Recon has potential, but only if they get rid of bloated open world.
The only honest non-sellout online. I don't agree with every exact thing you say. But respect that you say it. Fukin hilarious.
Yeah the woke stuff is hella annoying, and it is 100% what initially turns people’s interests away from a game- which in turn makes it hard to steer them back; however, if they created a game with rock solid mechanics, an immersive game world, solid performance and optimization (worthy of a team their gargantuan scale), and an engaging story with believable characters then people would look past it and the game would succeed. Ubisoft is just continually wearing out their welcome with lifeless gameplay mechanics and lackluster storytelling. Their adoption of DEI is only accelerating their downfall, but not by any means their greatest fault IMO.
There's an acute lack of accountability in the world.
If ubisoft goes broke and is sold into secks sla very in Azerbaijan, I would clap and get in line.
The klaus schwab bit made me chuckle :D You are absolutely right, people just want good games, no politics, just enjoy themselves, simple is that
I don’t want Ubisoft to die, but if they do, let it be a warning to the rest of the industry, because they indeed put themselves in that position.
I think the company that I bought more games from is Ubisoft. I really did buy pretty much everything from them but for years it's been garbage. I enjoyed Mirage but that's about it. They deserve this and I want to see them go down because it's just pure garbage recycled gameplay and woke propaganda
The only kinda AAA game I bought this decade was Baldur's Gate 3. Ubisoft can go bankrupt and take EA, Sony, Blizzard, Bethesda, and every AAA studio with them. Gaming and gamers will be fine.
Indie games are more fun anyway, and much much cheaper.
It’s such a shame really, Ubisoft used to make some of my all time favorite games, I mean, FC2-3 and AC1-Revelations were all superb, (brotherhood being my Fav along with the amazing multiplayer).
To see them now pushing out garbage after overpriced garbage is… well it would be heartbreaking if I still gave a shit about them.
Whether they get shut down in the future or bought out is pointless if the imbeciles in charge stay in charge.
Damn, finally a gigachad that enjoyed the brotherhood multiplayer. I still play it from time to time on PC. Shame no other game tried to mimic it. The ship was a similar game and it was fun but had no player base (I think it's an older game thana ac brotherhood) but the concept is so good
The guys who did Far Cry 2 had amazing talent and an awesome vision. The Far Cry 2 Realism+Redux mod fixes all the issues FC2 had. If only the devs had more time to polish the game and add more gameplay content like civilians, populated civilians towns, more cease fire zones and ways to get past checkpoints without having to always fight someone (you could bribe the guards with money or something) and predator wildlife. There is wildlife but no predators like lions that could kill you. They added predators to FC3, but in many ways FC3 was 1 step forward 2 steps back, they took away the long day and night cycle. They also made the AI dumber and took out most of the weather system.
They should remake Far Cry 2 and add all the features of the Realism+Redux mod and add all the cool features from Far Cry 3. A combination of all 3 of these things would be dope.
@@mkultra2456 I agree, the most painful part of Ubisoft games is seeing the wasted potential. They have soo many great IPs and they’re just packing in bloat and BS that consumers couldn’t care less for. I can’t even remember the year I last bought one of their games let alone one I was excited to play. The only AAA games that have my attention so far is Stalker 2, KCD 2 and GTAVI.
The more the years pass, the more I see some of my favorite studios fall apart and degrade in quality even though budgets have ballooned to unfathomable levels compared to the quality showcased upon release.
Indie games is all I’ve been playing as of late along with older games.
Even if they didn't have a black guy in assassin's creed shadows, it would still be crap. People get carried away with the anti-woke stuff. Even the successful games nowadays are "woke" by most of these people's standards.
Woke or not, their games have been trash regardless for many years. No innovation since early assassin's creed games and far cry 3.
40 ~ 45 years of experience :)
The problem with AAA is bad games. It's that simple. It has F all to do with identity politics which is demonstrated perfectly by the success of Baldur's Gate 3 - A good (woke) game.
Star Wars games don't need to have the force and lightsabers! Look at Rogue Squadron, Republic Commando, Episode One Racer. I'm sure I've forgotten a few.
Nah fuck em!
Im tired of their shit mediocre games with the same skill points and maps filled with a billion icons.
See in you in Crimson Desert!
Give me a map a quarter of the size-even a fifth… or a sixth-scale it vertically, make it dense, and bring it to life. I’ll buy that every day.
@@wrenboy2726 Yeah like Suicide Squad KTJL
Vote with your wallets or nothing will change, guys.
Maybe the good ESG score will bail them out.
This is the whole reason they're going bankrupt in the first place, they're obligated to implement ESG policies otherwise they cannot get financing whatsoever.
@@Cenot4ph100%
@@Cenot4phBut they ARE implementing them… ?
@@wrenboy2726 yes i said that already, hence they hire on DEI principles etc
Imo it's not consultancy. Nearly all new AAA games have this woke and political crap in their games. They mostly all flop and then they put the same sh*t in the next game. It's forced on them to put it in just like most TV and movies.
"The ship! You broke the bloody ship!"
-Dr. Lazarus
They used to make the best games, og Ghost recon, Splinter Cell, Rainbow six. We bought these games because of the "realism" they offered us. Games now seem to be designed by committee to be "inclusive" without realizing the majority are still straight men.
Klaus has'nt had a stiffy since he was a middle aged guard at a 'polish camp'
He said those were the best days of his entire life.
Zechariah 11:9-14
9 Then said I, I will not feed you: that that dieth, let it die; and that that is to be cut off, let it be cut off; and let the rest eat every one the flesh of another.
10 And I took my staff, even Beauty, and cut it asunder, that I might break my covenant which I had made with all the people.
11 And it was broken in that day: and so the poor of the flock that waited upon me knew that it was the word of the Lord.
12 And I said unto them, If ye think good, give me my price; and if not, forbear. So they weighed for my price thirty pieces of silver.
13 And the Lord said unto me, Cast it unto the potter: a goodly price that I was prised at of them. And I took the thirty pieces of silver, and cast them to the potter in the house of the Lord.
14 Then I cut asunder mine other staff, even Bands, *that I might break the brotherhood between Judah and Israel.*
---Klaus Schwab is an example of that verse being fulfilled. As an Ashkenazi Jew, He enjoyed seeing his fellow Israelites persecuted and killed.
Of course the new Assassin’s Creed Shadows is gonna bomb, so 2 things are gonna happen. Either Ubi gonna dissappear or they're gonna start making games for gamers as they use to.
Only thing id add is id like it if every item was movable and took up space in the world. Like how in skyrim if you drop a sword from your inventory you see that sword on the ground. I dont know why this is such a hard touch for companies to do but I think it really adds immersion. Also I like how in Skyrim if someone sells something odds are its in their shop and if you're careful you can steal it. These sort of touches to me make the game come to life.
I remember the exact day I stopped reading Eurogamer: their review of Kingdom Come: Deliverance. Basically “it’s a good game but I’ve knocked a lot of marks off because their portrayal of 14th century Bohemia isn’t stuffed to the gills with Bedouin tribesman and native Americans.”
Fucking ridiculous review lmao. Game journalists truly are fucking muppets
When Mack said Ubisoft is in trouble I went to check their "ticker price" not looking up game news but their stock price. That shows how I see Ubisoft lol
The title of the video is "Ubisoft shares dive" ...
UA-cam should mark this video as educational content
Personally I feel that games are suffering in quality the same way movies are - not to say there are no new good games or movies - but the big releases lately feel like a souless mix of the same mechanics made by board rooms and its boring
Best advice one can give is to stop diversity hires, hire people who are qualified for the job, regardless of race, gender, if they can get the job done? Hire them. Next advice would be to look at what the market is lacking, and what gamers want - Splinter Cell, Ghost Recon Advanced Warfighter, Rainbow Six, Rayman. We've not had a proper Rainbow Six is over a decade, and they've completely forgot GRAW exists, not to mention having no acknowledgement of Splinter Cell.
Mack, the Ubisoft we remember is gone now.
Time to take them out to the farm.
Ubisoft- "get used to not owning your games"
Me- "get used to not being around much longer Ubisoft"
In fairness to UBI, they peaked with Black Flag. Since then they have spent 20 years making worse versions of the exact same game and made bank. But the ride had to end.
So.. many… trailing… missions… 😵💫
AC Unity, Origins and Odyssey were state of the art from a gameplay/world design perspective. Starlink was another slept on gem from Ubisoft. Fenix Rising another. I think it was AC Unity that broke Ubisoft. They got ambitious and the buggy release hurt company moral allowing political ideology to seep into the cracks and infect the company.
Like you Mack, I am also a gamer of 40 years plus...now 64 years young. Sadly this is why the world is a mess, not just the gaming industry. People are employed to fill quotas of diversity, problem being they lack the skills required for thier roles. Yes i have seen it first hand. ..I am waiting for the day I get on a flight to be met with the following announcment..." this is your captain speaking.....I have been employed by the airline to help them meet diversity targets"...😂
It's already happening in aircraft maintenance. Look at Boeing
Problem is wokesoft and lack of quality. Fans are accustomed to the poor launch quality, but wokeness is something that fans just can't work with. Problem is, woke people don't seem to be that much into gaming. Know your fans, be the company for them. Seems like wokesoft forgot who actually pays their bills and here we are.
Samurai game being prime example. If the main character was white, everyone would be going absolutely insane. Because he's black everything's just fine. Nah, I prefer white people in white people settings, black people in black people settings and asian in asian settings. So on and so forth unless there's some reason why the main character has to stand out with their ethnicity.
This crap isn't politics to these people, Mack, it's religion.
Guys, the onus is on us to NOT buy these games. We have to help them destroy themselves.
Get woke go broke.
🤓
Ubisoft - You cant kill civilians!
BG3 - You killed a family infront of a small child, then used a resurrect spell to f**k the living mind of the child, then you transformed into the slayer and ravish the child's guts.
Thank god china breaking into the AAA market. Wukong was bug free and awesome. Fuck Ubisoft, Origins and Wildlands were the last games I enjoyed from them.
I want any -studio- business to go out of business when they put Agenda over Gamers. Ubi$oft, BioWoke, EA, ActiBli$$ard, etc. They can all go out of business and the gaming industry would be better for it.
There's only one game franchise that Ubi$oft has control over that I'll be sad to see die if the company goes under. The Anno series. But if losing that franchise means ridding the industry of an "Agenda over Gamers" cesspool business, I'll take that loss.
To play Devil's advocate, huge companies are essentially forced into this by our system. No DEI>no ESG compliance>no loans for investments>no big budgets for games
AAA games were shit long before the rise of DEI though.
Ok where is the catch? You can all the invesments and overinflated budge but if no1 buys the game it won't come back.
@@zakanyimen The way our system goes is financialized and essentially divorced from reality and got really bad after 2008. Money is flying around everywhere searching for more money and it takes a long time for bad investments to show themselves. The Silicon Valley Bank fiasco is an example of what happens when money magic is used to hide bad investments from financial institutions.
Any money that is not tied to productivity is debt with the future promise of productivity years or decades down the line. What we have is a global economy of debt and future promises.
STOP adding politically correct agenda’s
STOP adding micro-transactions galore
STOP using games as a service models
STOP being greedy
LISTEN to the fans
START making no nonsense old fashioned good games that folks want to play….
And watch the money roll in BUT it won’t be as much as before, but it will be ENOUGH.
I’ve enjoyed quite a few of their games AC Black Flag, AC Odyssey, Rainbow 6 Vegas, FC PRIMAL, Ghost Recon Wildlands, Splinter Cell Chaos Theory….
They could be good again… if they course correct
I don't think anything will happen, they will be propped up by banks/private investors that want this agenda pushed no matter what.
Yes, we have whole countries being run by the same system in a similar manner. Always run on debt, keep the leaders/managers rich, keep the employees scared of losing jobs and indoctrinate everyone
We've seen the shutdown of numerous game companies this year because the big fellas are running scared. Earlier this year Arkane, Tango and a BUNCH of Microsoft studios got shut down because they wanted to try and recoup their losses. Now most AAA games released in 2024 and 2023 have been absolutely terrible all of the big studios are going to be in a similar position to the poor fuckers in Arkane unless they get a move on
@@jobogriff1209 well in that case, people will be shuffled around, new companies formed with new money behind them, same shit being pushed.
They've done this to themselves. They either need to let this woke s**t go, or they can go under.
Once again it's the old adage, "Get Woke Go Broke".
Maybe it's no bad thing that they go under.
“People don’t need to be Mugged every 50yrds - that’s lack of immersion”
😂😂😂😂 too TRUE
It's not politics. Its half baked game design and releases before games are finished. The politics argument is what right wingers say, but that's not the problem.
It is though. Let’s do a race swap and see how you guys feels. Replace the black character with a white one, now this is wrong? Look at everything with both lens, dude.
@@henryjohnson-ville3834 In what game? Having a black man in a samurai game actually has some historical precedence. Nothing wrong with politics in games as long as its done thoughtfully with good storytelling. Don't see anybody complaining about Ellen Ripley being a strong independent woman. Again problem with games is bad game design, unfinished releases, and bad writing. I like wabs reviews but he likes to inject his own conservative politics in his game reviews sometimes, and it just comes off as whining about nothing like the rest of these conservatives.
@@omalleyglassworks With the new mermaid movie of a black version. Can we take some beloved black character and make him/her white please? Love to see them cry.
@@omalleyglassworks Ah the typical lib delusion. Woke is a real problem in AAA games, it's a problem all over entertainment media. Keep pretending it isn't because that's what you guys do best and keep blaming conservatives for everything yawn.
that r6:3 footage hit so good. i still play gold edition, its got a lot of great mods that help modernize it and add a TON of content. what a gem
This is why I still play old games from 2004 and 2006
I'd love to see them go bust. It'd be a prime example of how NOT to conduct business as a game publisher/dev. F*ck em. Let the market sort em out.
Well said mate. I think a lot of AAA companies are going to either go bust or dramatically downsize because they took the EU-DEI money.
Making these ugly, bloated monstrosities has to end, and it will end. Gameplay needs to be more dense, compact and less money-grubbing.
They won't listen to us though.
Mack, I really like these gaming coverage videos, very entertaining.
Ubisoft can only blame Ubisoft .... I do not give a single crap about them now ...