Marketing College Masterclass Series - Going Beyond Transactions to Brand Love

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  • Опубліковано 19 жов 2024
  • On 4 October 2023, STB Marketing College invited Puja Bhargava, Chief Marketing Officer, Pelago to share insights on how businesses can delight their customers by creating an affectionate connection with them. The session had many valuable case studies and examples of brands who have engaged their consumers beyond transactions and achieved brand love. Puja ended by sharing a blueprint to guide the audience in taking that first step towards building brand love.
    Session moderator:
    Troy Lee, Senior Director, WE Communications
    #STBMarketingCollege

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