What Goes into Making the "World's Best Running Shoe?"
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- Опубліковано 22 січ 2015
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With the Ultra Boost being called the greatest running shoe adidas has every made, we took it upon ourselves to visit our friends over in Herzogenaurach, Germany at the adidas headquarters in hopes to find out more on what goes into making the "greatest" running shoe. Finding out for ourselves how much truth there was to the claim. Joined by Adrian Leek, General Manager of running; Angus Wardlaw, director of Futures in running; and Ben Herath, Vice President of running footwear design, we quickly learned that there were many parts in making the Ultra Boost a reality. From using technologies found in the aeronautical industry, the anatomical study of foot shapes, down to testing in the Black Forest with a kooky Germany family that's infatuated with running -- racking up 1000 kms of run time a week. Offering 20% more boost response than previous iterations, the Ultra Boost has a variable zone Primeknit upper joined with a newly developed TORSION system and Stretch Web outsole.
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"My name's Ben Herath I'm heading up the Running Design Team here at @ @ Ass" 4:07
wachusae?
+neef Thats how its supposed to be pronounced.
+neef The way he says it is closest to the german pronounciation of adidas
For dat ass
da da da da it's the d o double g..SNOOP
James Han Lol no. I'm german and you pronounce it : adedas.
I'm a Nike guy through and through but man, I really like these. I tried on a pair of ultra boosts and they feel squishier and bouncier than anything Nike has put out. Step your game up Nike.
When is the "dots" color way coming out? haha
Aye fam lemme cop that dot colorway
SSJYeezus exactly what I was thinking lol
SSJYeezus so true they look savage
Great vid, never thought there's so much work and research behind a shoe
Been hyped about this pair since the press conference announcement. Big fan of pure boost, why not take it to the next level?! So much respect for the craft and work put into the products that have been coming out recently. The price point does justice and I'm all about the comfort.
Loved this, to be able to see the thought put into the design process
Best shoes i wore it feel like your wearing a pillow shoe
i want that boost ball
Adidas truly has something amazing with Boost Technology! Im extremely excited for the future of the brand. The new "Ultra Boost" looks awesome.
this was interesting to see what goes into making the shoe. crazy
I wanna know more about that family that runs
yeah me too. i tried to google it but found nothing
me too, when he said that i immediately thought that they should do a documentary on them real quick haha
What a savage. Points out the Olympians in a photo then points to the one in the front and says, "And there I am"
let's be real. who actually wears the ultra boost for running.
FilthyFranku runners
I did.
FilthyFranku Its good for light running or on a treadmill but definitely not suitable for long distance runs. The outsole is not very durable even after the continental update.
totally agree
Aiman Rizal fuck you mean not very durable, after the continental update the soles have lasted me over 600 miles
"added us"
"Adadass"
"The university of South Australier"
"runnar", "uwtrabewst"
😂😂
A Dat Ass
Loved the pure boost, hopefully going to try these out as well!
Great video!
I respect there craft so much now. I need a pair.
When are they going to release the version with the dots!
3 Years ago - No one could have predicted the game changer it was
love these shoes already want more boost!.
The dotted test shoe actually looks like a pretty dope colorway
De4thReborn ikr
kind of want the dot version
I always come back to this video just to hear this background music....
Anymore info on that family that runs? Seems like a cool story in itself.
I run 30+ miles/week at around 6:00/mile and prefer a really thin shoe with 4mm of heel and no cushioning, helps with form, you know your form is bad because your feet start burning unlike in these big squishy shoes
adidas is more concern about what's inside than outside, this is why adidas shoes are so comfortable to wear. i think nike are more concern about the appearance than the performance of the shoe.
Not necessarily. I know I'm late af on this comment, but Nike and Adidas both have their ways of focusing on a certain feature of a shoe. Adidas on one hand, focuses on a lot of comfort level which is more desired by consumers who are always on their feet. Nike however, I feel are targeting athletes who want versatile footwear that can be worn whilst training and in-game at the same time, be worn as a sneaker to walk around in. Nike shoes may not be the most comfortable, but some of them perform really well in terms of traction. Take the Air Jordan 1 for example. They're a pain in the ass to wear, but they have amazing traction. Comfort is a benefit but your feet will get used to a shoe in time, so comfort isn't a huge need. A lot of things have to be compromised whenever you put a shoe together. All brands do concern about what's inside the shoe, yes. But not all of them are tweaking on comfort.
Chi Huang "useless"
Where can i buy that hyped dot UB?
I want to buy this shoe but it is very expensive but I do not know the features. Adidas boost hd 19 ?
4:09 mah boy said adadas😂😂😂
Miguel Belt 4:04
If your saying you made the toe box wider thats great but why the 10 mm heel to toe drop. I'm not wanting to wear hi heels...
Looks better with the dots on
I want that testing shoes
That song again
Im happy that primeknit is finally being accepted by the public. Last time they tried to release s a model with primeknit people freaked the fuck out and nike went batshit crazy and filed a lawsuit on a knit perfomance material.
I like running and i care about the health of my legs...
I've tried many shoes and i came to conclusion that adidas is the best...
All these years i was very satisfied but when i bought the ENERGY BOOST i felt that
all the previous models were bad!
Boost type shoes are the best of any kind......so relaxing and soft.....its a great experience .......realy.....
Could they pump out more OGs please?
who else thinks those dots would make a sick colourway
adidas boost is a game changer!
Just me or would it be the sickest thing ever to just work in an adidas office with all the ultra boosts on the back wall?
Best shoe, period
Too bad they didn't agonize over durability. clocked 45km on the 2.0 ultraboosts and already the lugs are almost flat in some areas.
my ultimate dream job
Who thinks they should release the dotted pair of ultra boost?
The way herath said adidas made me cringe omg that was the first time i heard it pronounced that way
Wanna know something? Its actually probounced exactly that way
+Stewel92 probounced...
+Holly Poon turn on the captions it says "I'm heading up the running design team here that ass". No joke, I swear.
aduh daas lol
That's how it's supposed to be pronounced
What they need is a shoe designed to expand horizontally using interconnected components. Until that is done shoes are really just fancy bags for feet. -GK
@Will Swift/videos 2:30
Can I have the colorway at 3:07 ?
Fugue State Thats not an actually colorway. It was made for testing
Andy Lim you could probably track down a sample.
Really made that man wear adidas socks
Ive always preferred Nike trainers but these are really impressive
I've been an adidas person since day one and it's kinda weird but adidas is all I wear and i want to be apart of this but I honesty don't know what I need to do to work at adidas North American head quarters. Someone help please.
just apply for a job online.However unlike the "other guys"they only have like 7-800 people at the village so there are not as many opportunities.Try getting on as an intern that's most likely how you'll get yer foot in the door.Good luck!
Samuel Cruz my dream is to swim in in a pool of cherry jello
+insomb ikr
Become an engineer. Not a lot of engineers are highly active people passionate about sports/physiology.
Clearly inspired by Joe tortolano.
Formidable
Boost is the FUTURE
Lets be honest 99% of us are not going to be doing any running in these therefore the design and look of the shoe really matters and I just cant get over how hideous the mid sole heel is and the fact it sticks out about 2 cm from your natural heel.
Yo nobody noticed "Adedas"
So whats the point, you sell the product that i cant even find the shoes at your store, am i have to buy from the reseller that multiply the price from the original one, Mr Adidas
Greetings from Indonesia Hypebeast
Apryanto - B betul mas, cari di store manapun kagak nemu
wtf u mean, I don't even live in the states but I can find multiple colorways of ultraboosts in most sneaker stores for $180. There's legit no need to buy from resellers when you can just buy one for retail anywhere
Dude after watching this I feel bad for 90% of ultraboosts that are not used for running
so no ones gonna say anything about the way that guy pronounced "Adidas" at 4:08
Britek Stretch Recoil is tuned to your contractile rates. Largest footwear patent portfolio. Proprioception is improved. We are 15% more efficient than your best...OR ...Any shoe. Want to test for yourself? New patents available at your request.
*makes shoe to embrace running*
3 years later making colorways to suit for people who wears it casually.
"adidas is great for running"
said no hypebeast ever.
"I've been a runner all my life, I started
running when I was 14 years old"
Turn captions on for that aussie guy,it's fucking dreadful.
And that makes it so much better :')
lol hes not aussie, not even close
Still seems like it compresses toes in the toe-box.
Well that explains why they are £160+ lol.
I rather run in the boston boosts, so much faster
addidas should change thier logo, thats what i think
I have tried them but I was not impressed at all.
But most of us use it as a streetwear
Who actually wore this shoe for running? Most buyers don't run
I personally like uncaged better
The ultra boosts arent anywhere close to being the worlds best running shoe. Currently for me, the best running shoe ive ever tried are the new balance 1500v2s. The ultra boosts might be comfy af and have a dope silhouette, but arent an amazing "running" shoe
How much does hypebeast get paid to host these infomercials?
oh ya... its a running shoe, forgot.
I keep thinking thats Bill Gates -.-
Not a fan of price !
my Roshes are comfy as fuck
That's what I thought too til I got me some ultra boosts.
They are nothing compared to UB's
+Marcusnw1 yeah I realized that when I tried in a pair of Adidas with the boost tech, they're gonna have to be my next running shoes even though I wear Nike religiously
+Rory Willoughby same. All I wear is Nike but I'm definitely getting a pair of these soon
+Kazial agreed
No guys, saucony shoes are the shit, or brooks.
Not that I hate Adidas, but Kinvaras are the ultimate shit.
look at adidas' desperate sophistication to sell this shoe lol
Yea and's thats why it has almost killed nike 2 years ago when these were released and they can't come back ever since. Stfu, these were slept on 2 years ago until kanye and hypebeasts started bringing attention to these and the hypebeasts were right for the first time. Just cause you can't afford a shoe thats only 180 usd doesn't mean you should go online and cry how bad they are lmao
easy answer: Chinese sweatshops
Everyone going crazy over the way he pronounced Adidas.
Stop! Do you Americans sometimes realize that you are also misspronouncing words like Adidas?
Im not saying that the dude in the video said it right.
Im just saying that you shouldn‘t be judging people on how they pronounce a word, when you can‘t even pronounce it correctly yourself!
What a load of old tosh!. Look at everyone debating over Nike or Adidas. You ain't runners, you're just "fashion snobs". If you were real runners, you'd be looking at e.g Asics... those are real running shoes.
do not BUY wear out realllllllly fast, 15K
The best shoes with the most awful sole in the world , poor quality
Why poor quality?
+Gregor Kaufmann because I run with them and for 50 km total running the are in very bad condition the sole is almost gone ....
+Georgi Gugov Really?
Probably because you have the 1.0s without the continental outsole
No I don't have fakes , because I take them form adidas store in Berlin , and my are with continental sole ! Just adidas need to fix this problem