Process: The Adidas Ultra Boost AKA "The World's Best Running Shoe"
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- Опубліковано 28 січ 2015
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In a previous post, we took a behind-the-scenes look at adidas' latest offering in the form of the Ultra Boost running shoe. Now, in an HYPEBEAST PROCESS video, we get to watch the entire process in the production of the latest sneaker. Despite living in the modern age where nearly everything that is created is done so by autonomous machinery, it's refreshing to see that there is some level of human intervention to produce the polished product. From the complete knitted uppers to boxing the complete pair, this short exploration in the construction of the Ultra Boost sheds light on the breakdown of the minimal, lightweight running shoe, and the attention to detail implemented by the workers.
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Just got a pair of Ultra Boosts last week. It was my first "premium" shoe after buying $30-60 shoes all my life. I can honestly say I'm never going back. I will continue to buy boost shoes as long as they exist.
Yo where did you get yours? I'm looking for a pair
leo barrett-moses Straight from Adidas. Most colorways are in stock at stores like Footlocker, Footaction, and Champs too.
dididaly12332 Amazing price for what I've heard is known as a super comfy shoe. I wish I liked the design more though.
i got myself a pair since I could get a discount on them, can't wait for them to get shipped.
also my most expensive shoe was a pair of new balances 996 and af1s and I feel kinda bad paying roughly 150$ for them but after trying them on in a store I just wanted to get them for myself
what colorway did you get
This is basically Adidas' way of saying, "See guys, children don't make our shit like Nike does"
W
Hahah, yehh, I was thinking the same that bet Nike would never release such a vid! lol
TrenTonStackZ yeah plus there factory is way fuckin better
TrenTonStackZ 😂😂😂😂😂
TrenTonStackZ A big fuck you to Nike lol
Woow the process just shows how much respect Adidas has for their customers.The attention to detail, the quality and the time spent is exquisite.
Its much appreciated on how they show branding , material & detailing done to achieving a good quality not only reliable product to a customers satisfaction ♡
I just got these shoes today as I have recovered from a hip fracture in an accident a few years ago and couldn't really run well before now. This is the only running shoe I have had a pain free run with, they're amazingly soft and springy and I love them! It's totally worth investing in this shoe!
Damn, did you see how quick that chick boxed those shoes?! She's like a "sneaker ninja" or something.
Why you ask? Women are superheroes
+IndieCyborg dumb ass comment
+jaykob i watched it all the different speeds and its hilarious
+jaykob WELL DUH she does that thing everyday so obviously shes used to it
she is chinese，fuck ninjas
i got my first boost in 19. just got my 21's today. I'm going to go for a walk in a min, so excited!
The process of making each shoe is amazing
BRO SHE JUST WENT BENIHANA STYLE ON THE PACKAGING
I thought I was the only one who saw her do that lmao
+Holly Poon I thought I was the only one who saw her do that lmao
+Holly Poon I thought I was the only one who saw her do that lmao
+Holly Poon I thought I was the only one who saw her do that lmao
haha she killed em with that spin Lol
nice to actually see the inner workings of a sweatshop!
everyone's wearing jackets.... must not be very sweaty in there...
Hahaha omg
KarambitKyle i
It was very interesting to see how its made so you can appreciate your pair of shoes. LOVE IT ❤
It's amazing how quality is processed and you know for sure that it is comfortable for daily activities and work
Dang that lady @2:59 was straight cooking while she was packaging the shoes
The way she packaged the shoes is so soothing to watch.
Wow!! Amazing! This is a very educational video. The time and effort spend in making these sneakers are phenomenal.
Unbelievable commitment, done with love to give the outstanding quality 👌
Back in October when I joined the army, I bought myself a pair of ultraboosts to use at Army basic training. We did a lot of fucking running but these shoes almost never let me down, the soles are just spectacular and I never felt any shock on my feet whenever I ran a 2 mile on my test or even during a 5 mile group run. These shoes saved my life, never going back to anything without boost!
I'd like to see the shoes the employees are wearing.
Walmart 2s
Probably safety boots.
jordans
Maybe adidas
Adidas Super Start
Its the best one yet i truly love them just the way the show the love and hard work thats being put on doing them
Thanks for the awesome video love the process❤
Was waiting to see how they did the boost material...
yeah me too
They probably didn't because they don't want people to know the secret.
KillerKing true dat, true dat
maybe it's their secret recipe
From first glance, it looks like bunched up Styrofoam
Woman at 2:57 has the coolest packaging style
she was checking for any defects
+sofia b ummm, even though the screen says "packaging" xD
that isn't sped up,
look at the guys talking in the background.
+cringy Mc'cringface thats why it is so amazing
she didn't have to do all of that tho
Amazing to watch this process
It so wonderful to see people dedicated their self to their work and what are they making is so Amazoning
This was super dope to watch
Holy kicks 8872855129
The ultra boost is like the original energy boost except the energy boost came out first for the intention of running and is the running version of the ultra boost. Ultra boost is casual. That's why we don't see marathon runners in ultra boosts, yeezys, roshe runs, etc.
We are also adidas family, very comfortable , affordable and ofcourse worth to every penny. The detailing and the way they taking care of the comfortness fact of wearing shoes is remarkable
Thanks for an awesome video. Love the process ❤️
I only occasionally wear my ultra boost but the bottom layer that protects the boost midsole separated. It happened with other boost shoes in the family. I live in the tropics and the adhesive holding them together seem to weaken over time or due to humidity. I can't say anything bad about the style, performance and comfort they offered me. Really good in those areas.
glue em back up.
was kinda hoping they'd show how they adhere the capsules together to form the sole but i guess that's too much of a trade secret huh
It so wonderful to see people dedicate their self to their work and what are they making is so amazing ❤❤
Great to see how they make it. This is hard work and commitment.
Excellent video but i cant help but think in real life they have sweat shops like every other sports company
The music makes us chic and lifestyle, but the fluorescent light burn my eyes and I have to pee.
DeVante Lewis You say that but these are the actual conditions of the adidas factories. Nikes are worse.
+Brock Samson wanna stop posting this comment everywhere?
+Brock Samson Yeah shut up, THAN-MAN :)
Where's all the 5 year old Indian kids
+geoff this comment cracked me up.. its not funny that kids do this but i was just thinking of my kids being 5 making these
+doctorMENGELE007 Jesus...
+doctorMENGELE007 😤👊🏾🤕
+doctorMENGELE007 WELL FUCK YOU
***** NO FUCK YOU
Your work is very nice and I'm so happy with it so proud too to see this 🎉❤
❤ beautiful work
I'm in Korea. Adidas are common here. I like Adidas, too. Students wear Adidas sneakers a lot.👍💙
these are really easy to find where I live. Don't know how people aren't able to get their hands on a pair. you find these at stores all the time
send me one
they are not making anymore of this series of purple, and black, im lucky i got a pair but i want a new one, they are getting all messed up
ᄅ98 where do you live?
What an interesting video to watch... The precision it takes to make these shoes is superb❤
Wow, work ethic is on another level..I love what I’m seeing
nice visual guys
i need them so bad. Ive heard they're the most comfy shoes on the market..
try out some the nike roshe, come really close
+TheDuctTapeFridge NOT EVEN BY A LONG SHOT.
MultiMartinezj yeah that's what I was thinking XD
some alternatives:
huaraches, sock flies, skechers, undersized 90's with no insole
Flyknits are the most comfy shoes on the market. It's literally a sock with cushion
Wow incredible job can't wait 2 wear this Adidas. I love it.
I love coming back here for that dope tune.
I'd say worth, the comfort is amazing though.
"the world's best running shoe" that you'll never actually wear running because you just dropped like $200 for them
Exactly, and they're not even that great as running shoes unless you're a beginner.
como algo para conseguir las adidas nastas
i got them, my dad bought them i dont know how or where
he
then which pair of shoes is the best for running ?
The finer details in their production process is so impressing, attention to details and neatness is very good.
Talking from experiencing the brand comfort wow it stunning 👌
this was awesome HYPEBEAST
Wow five years and no replies
Boost is great (I love mine), but from a business standpoint it's kinda
strange because Adidas didn't engineer the material themselves and BASF
doesn't have a monopoly on it. The exact same kind of TPU foam is now
being used by Saucony and Puma. I'm sure other sneaker brands are in the
process of adopting it, so it's on the path to becoming as widespread
as EVA. All of Adidas' gains in the market are based on a technology
that their competitors can also use.
Great insight of the products 😊
I found its soothing to watch a video about a process of making something, especially with a good music. Anyone feels the same?
that..was..awesome..!!
It’s been 4 years wow
@@Ellisgchan yeahhh
2:58 got me like "wow!", lady's got some skill.
Its nice actual see process, and the dedication towards the best Adidas pair❤
Nice video, now I know that my best running shoe is made with such care and attention to detail, thank you
sweet moves @ 2:58
phil amante Lol that's what I thought.
dope right
2:58 shes faster than the speed of light 🤣
Nevermore Lilzkie that mean black hole cant catch her?
thanks for this informative video
Wow amazing processing
This would be a cool job if they didnt slave you and paid you a better salary. But this factory looks very clean vs the many many others.
.
+iAmKhanhh _ no, that's nike you're thinking of.
nah bro it's Nike Nike treat employees just like slaves
+duMaurier15 You been to the factory?
+EpyonRoyal nike is based in Asia, there are very bad child labor problems there
you know how many i would sneak out and sell?
Great to see how they make it I did know❤
I have 2 pairs ultra and 4 pairs pure and 2 pairs solar ... All of them are my favorite running shoes compared to other 30 pairs already had... Cushion yet responsive!
not your average sweatshop, Adidas does it right
THANKS GERMANY!!!
Bastian Calderon Indonesia 😂😂
Bastian Calderon indonesia
This process is very good because is showing us more experience good job❤
Marvelous 😍. Like the process wow ..
Amazingly so as Adidas fits ❤
What happens to the uppers if they are not perfect..😬
2:57 BEST INBOXING EVER :D :v
Wow the process is so amazing 🤩
That is really amazing😊...
I like it❤
if i worked their i would just make me some ultra boost during my break
maybe in some fabrics when you know how the system works you can do it when your're smart ^^
1:45.... we get it you vape...
stfu minecraft kid
Sans stfu bitch
6 years on, still as comfy as ever, beater pair for work now
Love the introduction. ❤
I have to admit these are the best running shoes I have ever worn.
They are great! I would say a pair of ASICS i have are pretty great for running as well, but the are ugly as sin. lol
i'm all for fair trade. at least the facility looks clean and isn't cramped...
+tizzu212 probably true unfortunately.
Its very awesome when you see what is happening in the market ❤
Love from my heart
Adidas gets them made for 3 cents & we buy them for $180 😍
Made with the delicate touch of Chinese hands.
OldSport
90% of people buy them for the comfort not for running. I wish Adidas would put ultra boost on the old school shell toes Adidas n the Kareem's. That would sell like hot cakes.
186 thumbsdown are from nike fly lovers
It's the dedication for me❤
Wow this is magical...❤
"The World's Best Running Shoe" MWAHAHAHAH
all they have to do is pay these people better wages. give them a honest cut of the price so it doesnt all filter up to the corporate elite.
I love this process of how the addidas is made waw nice❤
This is so interesting and really insightful.
How many cents did those Chinese workers get paid?
Enough to buy a home in china in 10 years. What
Anout you, how many hundreds did you make yet still can't affort a small apartment?
Jason Denton true
Jason Denton I've got my own apartment in Melbourne CBD and I worked hard for it. It's sad when people like you project their insecurities onto others. I doubt you even have a bicycle to ride on let alone a car or house.
Have you even been to China? I've worked in Beijing for 2 years and I know how hard it is for those workers. I've seen where they live and I'm happy If these workers can get a house. What you don't realize with that tiny shit you call a brain is that I was insulting the companies that pay those workers pennies you uneducated dumb cunt.
EXCUSE ME? 10 years working on making shoes to buy a house ? Let's me count, 3000 RMB for one mouth,u can earn 36000 RMB if u don't pay anything including food eating per year.HOW MUCH about the prices of house?It will spend 500000 RMB if u buy a mini house about 50 m²,it will take u whole 14 years without living expenditure.AND there are little parts who wanna be a worker in China now,smart machines will replace them
Justin Lai not fugly like you. must suck to go out and have people stare at that nose... disgusting
hi sir iam Indian and iam footwear student so how to join please tell me OK thank you sir
Boy
riyan khan
Simply amazing
Everything in neat and professional that's why they give us quality I have so much respect for Adidas
in India we wear goldstar shoes which worth 3 $......#best running shoes ..lol..
see? no way this shoe can cost $200, wtf adidas? nice shoes. by now raw profit on these shoes must reach Moon.
.
+Cod 4 smh
But "engineering" ...
p.s yeezys, nike jordans etc. lmao
b-b-b-b-but.... materials from "NASA" LMAOOOOO
Adidas is show us how the finale product is done from screech...i love this ❤
It's amazing to actually see what goes into making a truly remarkable brand gives a new meaning to knowing what to buy
Really amazing
We all know why their shoess are made in Indonesia .
Too damn narrow at the toes, make a wider toe box Adidas, looks like they'd figure this out.
Elian McCarron Can't agree more. It is half a size bigger than my usual shoes to make it comfortable.
Damn, Im seeing this with my narrow toe box adidas neo's on lol. However, I feel great with them
they are made for hard core runners. most hardcore runners have really slim feet and like a shoe that is tight while still flexible
this is why new balance is better as the "digits" in a specific model represents what the shoe has to offer i.e. stability in running, tennis shoe, etc.
EDIT: they also made all their models with a wide toe box for comfort. NB ftw