Athletic Brewing CEO on rise of non-alcoholic beer: It's all about occasion growth

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  • Опубліковано 6 жов 2024
  • Bill Shufelt, Athletic Brewing founder and CEO, joins 'Squawk Box' to discuss the rise of non-alcoholic beer, the company's $50 million equity financing round led by General Atlantic, and more. For access to live and exclusive video from CNBC subscribe to CNBC PRO: cnb.cx/42d859g
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КОМЕНТАРІ • 10

  • @tdurksen15
    @tdurksen15 2 місяці тому +8

    The interviewer sounds drunk

    • @mmastro96
      @mmastro96 2 місяці тому

      Was thinking the same thing lol

    • @danielro2836
      @danielro2836 2 місяці тому

      haha same

  • @diegotomasarene-morley7249
    @diegotomasarene-morley7249 2 місяці тому +1

    RECOVERY IS REAL

  • @GiftCard-l4h
    @GiftCard-l4h 2 місяці тому +1

    There’s a difference between “0 alcohol” and “non-alcoholic.”
    Non-alcoholic does have trace amounts of alcohol (up to 0.5% ABV) which can get you elated. Drink enough non-alcoholic and the trace amounts of alcohol can add up.

  • @alonzobishop3671
    @alonzobishop3671 2 місяці тому +2

    I support Athletic Brewing Company, but the beer isn’t delicious at all… The Germans understand good beer, and have invested heavily in NA and have succeeded! Get to work…

    • @glk001
      @glk001 2 місяці тому +1

      Absolutely agree...Even though Athletic is down the road a bit from me, I've tired a few and do not like any I tried...I tend to think that Athletic's founder was from money management and knows the game of high rollers...They promote big and might be a big player in the game of money more so than the game of a brewery...

  • @erlinavicente7411
    @erlinavicente7411 2 місяці тому

    Just stick to water and coffee.

  • @Swift989
    @Swift989 2 місяці тому +1

    Interview guy needs to retire. horrible interviewer. Asked the same question four times. Barely even talked about the company's growth trajectory and the business.