How TikTok is Breaking the Music Industry
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- Опубліковано 7 чер 2024
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TikTok, known in China as Douyin (Chinese: 抖音; pinyin: Dǒuyīn), is a video-sharing social networking service owned by ByteDance, a Beijing-based Internet technology company founded in 2012 by Zhang Yiming. It is used to create short music, lip-sync, dance, comedy and talent videos of 3 to 15 seconds, and short looping videos of 3 to 60 seconds. ByteDance first launched Douyin for the Chinese market in September 2016. Later, TikTok was launched in 2017 for iOS and Android in most markets outside of mainland China; however, it only became available worldwide, including the United States, after merging with Musical.ly on 2 August 2018.
TikTok and Douyin have almost the same user interface but no access to each other's content. Their servers are each based in the market where the respective app is available. In addition to the ByteDance headquarters in Beijing, TikTok also has global offices, including in Dublin, Los Angeles, New York City, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. Since its launch in 2016, TikTok/Douyin rapidly gained popularity in East Asia, South Asia, Southeast Asia, the United States, Turkey, Russia, and other parts of the world. As of August 2020, TikTok, excluding Douyin, has surpassed 1 billion users worldwide in less than four years. As of April 2020, Douyin has around 500 million monthly active users.
In June 2020, Kevin Mayer became CEO of TikTok and COO of parent company ByteDance, but he resigned on August 27th, just four months into the job. Previously, he was chairman of Walt Disney Direct-to-Consumer & International. On 3 August 2020, US President Donald Trump threatened to ban TikTok in the United States on 15 September if negotiations for the company to be bought by Microsoft or a different "very American" company fail. On 6 August, Trump signed two executive orders banning US "transactions" with TikTok and WeChat to its parent company, ByteDance, set to take effect 45 days after the signing. It has been banned by the government of India since June 2020 along with other Chinese apps in response to a border clash with China.
Famous TikTok stars include Charli Damelio, Dixie D'amelio, Addison Rae, Loren Gray and more. This description is for SEO so I'm gonna list off random stuff.
#tiktok #videoessay #music #brakence #savagegasp #addisonrae #charlidamelio #tiktokdance #tiktokcompilation - Розваги
Sign up for an annual CuriosityStream subscription and also get a free Nebula subscription (my new streaming platform) plus the EXTENDED VERSION of this video: www.curiositystream.com/volksy
Volksgeist baby keem next? Suicide boys? Ramirez?
Volksgeist spm?
Do Chief keef next, please 😤
You say the same thing twice 6:05 and 6:20
hey volky, could you start putting the nebula link in the youtube description? i got a subscription a while ago but i still use youtube for other creators mainly, but everytime i see a nebula creator's video, it's a pain in the ass to go find the nebula video
you don't know how many times I've been in the studio after having success on TikTok that I've heard "THIS WILL BLOW UP ON TIKTOK" its sad man. I love tiktok and I'm thankful for what its done for me. but its weird what its doing to the quality of music and what people think people will find "catchy for tiktok" I didn't even know it existed before finding out falling went viral. I didn't pay anything but people are def paying for that shit.
edit: thanks for the shout out!
who are you
@@Pr0d3gi bruh havent you heard falling? damn
omg you're fire
OMG! TREVOR YOU FEEL THAT WAY TOO!!! Glad there are some artist with some sense
You're spectacular.
it’s so sad to see the transition from artists really caring about and loving their music to just making potential “tiktok” songs purely for charts and to get a hit.
It's been like that since the beginning of western music, there was a lot of generic music being created during the baroque and clascicism just to appeal to the courts. There will always be artists pursuing money/clout and artists that just do their thing
Art Of Storytelling yup
:(
@@artofstorytelling9406 Actually, it's been like that since the beginning of music, or even every art form. This is why all art from a certain period in a certain place look the same, people tried to make a name for themselves by copying the "ingredients of success" for millenia. But at least, a certain way of making art was dedicated to 1 place (for example the special djembé technique used by my ancestors in Mali) but now, with all these dvices connecting people from all around the world, music is similar everywhere (now they use 808's in malian music lol). It reduced diversity but makes the mainstream art form "superiour" since it takes the best from all genres and countries.
Drake
One of the most important pieces of music journalism this year. Never had this channel bore me with a video.
Thank you very much!
Too bad for me. I mostly just come to youtube to get bored. Bein interested and having fun is for wussies
@@EclecticoIconoclasta LMAO
the fact you put gaspare as the thumbnail is incredible
savage ga$p**
aiden bruh gaspare is right to bro
Dad?
BRUH THATS WHAT IM SAYING
bro i started listening to gasp, guardin, convolk, and the rest of the crew right as they started to blow up. it sucks that shini and jakky still are relatively unknown tho:( jakkys literally top 3 artist for me
Tiktok has shaped my taste in music as well. When I hear a song I like that got popular on tiktok I immediately distance myself from it and never play it again.
it just makes it feel so shallow
i had the app for a month. i realized there are songs that are “popular” on tik tok that i actually like, but seeing some skinny white kid named ryan bite his lip to it really ruins the music. that’s why i deleted the app, and never looked back. you should do the same, the app is nothing but toxic
To this day I’ve never liked tik tok but finally downloaded just for the vine aspect of it and some of the videos bring funny. Other than that the app is for children and it’s extremely cringe I don’t get how people make videos dancing and thinking it’s cool like no you look like a clown
@@saucysesa3563 that's bcs ur on straight tiktok look up topics that interest u or ask ur friends for actually funny ppl after a while u wont see all that dancing shit
That's a you problem... When Flatbed Freestyle got popular on TikTok all the carti fans said they ruined the song, but I still listen to it with no problem.
Black Dresses took their stuff off music services because kids on Tik Tok didn't understand the meaning of the song.
Wait what song was it ?
That sucks there pretty good band especially the new album
What song did they disrespect?
That's stupid many I can buy a album from them
what was it about
I feel like tik tok is great for exposing people to new artists and their music, but the drawback is the over saturation of someone's music especially if it goes viral. These songs or artists that people like will get old fast, and while artists may get the initial exposure there streams will die down fast, and there fake and quick listeners will become apparent and these artists will have no real fan base, granted I have not watched the video yet.
you do have a point and it is actually totally real, but i think they could work to actually make everyone real fans? I think its not necessarily bad blowing up out of nowhere but what is the turning point is if they actually do something about it or just enjoy the high and not think about it long term.
@@enzogianola5929 Yeah the point i was making, was that tiktokss music influence can come off as a double esged sword depending on the goal or longevity of a artist
Well, it's happened to Lil Nas X and Rich Brian actually. They came from just a guy who always make meme on internet to be a music superstar on instant way. And we know now Lil Nas start to fall off and Brian still searching his own style. From what i see, i think these viral artist must be able to find their own musical style as soon as possible after their song going viral and maybe try not to recycle their work over and over again so people not get bored.
Im agree with you some instant hit wil get die quick, especially in tiktok when they're just use only 10-15% of the songs. So as a platform tik tok is doing good job for promoting a song or even an artist, but unfortunately tik tok wasn't made to get real fans.
@@never100x exactly. for example doja cat is a long term success story
As much as i don't like titkok i thank it for exposing me to dope tracks i've never heard before
hell yeah!
exactly!! i hate when i listen to songs i found in tik tok and the older fans are like “tiK ToK rUiNs sOnGs” like no, it just exposes those songs to a larger audience which is great for the artist
mankos dream i disagree, but respect your opinion bro
Blanket thank you :) i respect your opinion too. and honestly, with how stans are nowadays, i understand where you’re coming from :) i just think tik tok has introduced me to some great songs, not the fan bases themselves yknow
mankos dream the transition from The Box being my favorite song since its release to not being able to listen to it in public cz some random kid will do a random dance was one of the saddest things i ever saw, same with whats poppin, blueberry faygo, etc. Yk, it hits different when you discover a song on its release date rather than on tiktok itself (yes bro, i promise i discovered whats poppin 35 minutes after its release on the lyrical lemonade channel)z
YT is gonna die because of copyright
True true
Ha. Bet.
i feel like it wont die especially with this big of followings
TWITCH will
I watched FilthyFrank, then stopped and started listening to Joji this year, even though I knew he always existed. Disappointed that his ABSOLUTE BOPS are known as "Tiktok songs". Joji poured his heart into his songs and that's what they're known as.
Same over here. It's very disappointing.
yea that's what im scared of man, i always wanted to be a rapper even since i was 7 but im scared if i put all my heart and soul into the music im makin it'll just be a tiktok song and that's all i'll ever be just known for, that dude who made that one tiktok song
Tootsie slide is drakes worst song and he made it specifically for tik tok.
Yep. lol
same with yummy by jb
He just jumps on stupid trends...reason why i dont like him.
Is Savage love by drake too if it is count that in
@@xpertg5570 He's a businnesman not an artist
him: "no one is going to replicate the success of Old Town Road any time soon"
olivia rodrigo: "hold my beer"
I feel bad whenever someone says Tiktok is going to ruin this or that song, but I’m am really grateful that it got me into so many songs, whether it was a remix or an original. There’s old songs from Mary J. Blige that i never heard of, I would now be listening to on repeat. It’s when songs get overplayed even on the radio, where people can easily lose interest
Tokyo's Revenge went to my highschool. I remember my friend showing me his song before it blew up
My homie Bryan used to dm him on insta a lot before he blew up.
"we live in a capitalist nightmare, and nothing is free" is when I smashed like
CAPITALISM BAD
@@personontheinternet2164 based
im so smart for my age i think capitalism suuucks i support communism because equality and stuff!!!11!1!
Squelar lemme guess, you’re the kind of person who still uses the word snowflake in 2020 and you think it’s edgy to randomly say rude shit making fun of people’s ethnicities just so you can “watch people get triggered”. (I would use the word racist but sadly that terms been watered down and getting called one is probably what gets people like you off)
@@midnightvampire8406 😳
Man * shiloh dynasty* was the real G.O.A.T
nah, brakence still better
@@coajdka nah. Shiloh walked so breakence could run
@@kingj6677 same thing with future and uzi, but sometimes the student gets better than the teacher
Lol You guys are gay
@@blaker4807 music scary!
I really feel like it’s really squashing creativity. It’s gonna become songs with shorter runtimes, algorithm based lyrics (so anything trendy or nonsensical rather than meaningful). And hey, I’m all for nonsensical music. I love it! But I fear that the artistic part of it is going to start fading away more and more.
brakence is a great artist. been aware of him for a while now
yeah great that he got a shoutout here
so talented, been hooked since 2018
He is sooo underrated
I love brakence!
Went to high school with him lmao
I have a band called Destructo Disk and we had two songs go viral on tik tok this year. We went from like 10,000 monthly listeners to over 100,000. The shit is whacky. We don’t even use tik tok.
Your music's awesome btw!
DEAR INDEPENDENT ARTISTS: USE HASHTAGS!!! TAG PEOPLE LIKE ANTHONY FANTANO OR OTHER MUSIC NERDS
redveil is sweating
tagging anthony fantano would make you seem so desperate, idk if its a great idea lol
dont
lmao no he's gonna get annoyed
____dotdotdot... the purpose isn’t for him to see, it’s for people who look at what he’s tagged in to find
I've noticed on a few of your videos that you'll just randomly repeat sentences; 6:04 you said something and then repeated the same thing. I don't know if this is an editing problem or something (and it's not a big deal either) but it kinda makes the flow of the vid awkward. This happened on your "Travis Scott: Making of Astroworld" video as well. Just pointing it out, keep up the good work :)
Yeah I second this. Love your content so it's no big deal to us but might be annoying to a broader audience? He's probably just comping different takes and forgetting to omit the on he decides not to use
Same with the thugger video
III III what?
repetition legitimizes
repetition legitimizes
I remember when Playdate was trending, I've been a cry baby for a long time so I was quite happy that Melanie was getting a little more attention, but I'd be lying if the TikTok trend didn't almost ruin the love I had for it for me, it was so extremely overused.
Once a friend of mine posted a picture with a quote from Show and Tell and I replied with the next verse, she replied with "sorry".
I guess it was because the verse had a bad word and stuff, I kinda felt bad because I thought that she had actually listened to the song but which hadn't, but since it was a fitting aesthetic to her picture she used it. And that's ok, a lot of people do that.
She now listens to her I guess since she recently posted a picture of another k-12 song on her story, so I am happy there's one more fan, I'm not gonna gatekeep the music I love, no one should, but it does hurt to see people who are actually talented whose song or art being used just because it's trendy or aesthetic, especially if they don't even listen to the whole song or know anything about the piece.
so agree
what a strange time we're living in
Tiktok is LITERALLY running the music industry now. It’s the new radio 📻
Couldn't agree more
Its really not. Music industry is gonna be fine
@@jordyjohnathan5123 care to elaborate? 🤔
@@nameisamine you said it yourself. Tiktok is the new radio. Well, if the radio couldn't kill the music industry then tiktok isnt going to either.
I guess “Video Killed the Radio Star” is accurate.
We need an understanding 070 shake. I feel like he’d body that video
Ben Sachs Volksgeist is a guy
Childish Creator ok??
@@julianp7013 ok??
Marcellium someone commented to that person correcting them that they should’ve said “she’d” instead of “he’d” but they deleted it
Childish Creator oh bro my bad
god this is so depressing
I’ve been on a depressing exposes of capitalism binge this afternoon. It just hurts to see how big companies have made everything so crushing.
I mostly only listen to Indie music now because of this.
Can you explain why it’s depressing though in my opinion discovering underground artists that would have never gotten exposure if not for tik tok is a good thing.
@@jacksonsimpson344 yea exactly like whats so bad about artists being able to blow up their platforms easier?
@@drpingpongs2593 China that's all I gotta say man. Behind those lovable teen icons looms the thread of a totalitarian government.
This is mind blowing. I always wondered how this music industry connection was being impacted by the app. I have to admit, since I'm a dinosaur millennial I didn't realize how MASSIVE Tik Tok has gotten (90k+ for a post?? Good lord!). Those viewership numbers are astronomical! Keep up the great journalism Volkgeist :)
Because Tiktok has larger active audience.
It doesn't take TikTok to be a superstar, but many artists think it is. Look at Bad Bunny. At least, for me, I knew who he was in 2016 with Diles and Soy Peor, and within 1 year, from June 2016-June 2017, the man made at least 10 hits (feature or not), instant classic in Spanish trap. I still remember me searching up Bad Bunny on Google Images, not one photo of him. Now look at him. Just follow your passion, be good at it, be unique at it, and having a small loyal fanbase is better than millions of fake fans
How does this guy not have over a million subs? The effort in these videos is a lot.
No one appreciates quality content...
Everyone is too busy on TikTok
Ikr it makes me furious
I’m SOO glad that you love brakence.
he's next up for sure
@@Volksgeist fr
@@ddontsleepp5123 broooooooo have y'all never heard of eden
@@regulus69 EDEN is an underrated legend, argue w me
@@shibuya9062 i'm not arguing with you cuz he's my favorite artist of all time lat's gooooooooo
In india there is a term for the people who specifically make a song with a catchy music and a catchy phrase. They are called tiktok singers. And their specific catchy phrase is only famous. If you listen to whole song then you won't find it that good.
Similar thing in South Africa
I love your editing and everything about you
thanks king
Volksgeist no thank you for the grate vids
Your voice is perfect for journaling videos like these and the editing is great! 👌☺️
Yoo!! Rolling stone?? That’s so cool :)) I’m rlly proud of you and ur videos are always such a blessing!! Keep doing what ur doing man! Thank you :)
Love these video essays. Love your music taste and you always surprises me with artists I already love or ones that I’ve never heard. Keep up the great work!
I've no doubt old town road woulda reached number one but in a time without internet it woulda disappeared long before it did.
They are out there just "dancing/lip syncing" every week getting as much as some people yearly
Great video and fantastic research. I always enjoy your video essays and the way the stories are told. Very engaging from start to finish without needing to be over the top. I did notice that at 5:58 - 6:18 the VO is repeated here. Keep up the good work!
You can't say Arizonas success is "all because of tik tok". Homie had been grinding for Years. Grinding to hone his skill, to meet who he's met, etc. It took all that grinding to even get to a tik tok song for him so don't give all the credit to tok tok.
Yeah I have heard of his music before the tiktoks
he’s made good music before but tiktok really took him to the next level
He's trash
tikkity tokkity, your song is my property.
Love the thumbnail
❤️
happy to say that personally i think this is one of your best and one of my new favorite videos homie
⚠️🔽What should I cover next?? 🔽⚠️
Yes
Volksgeist the problem between artist and record labels
I would love to see a video about King Gizzard & The Lizard Wizard
Injury reserve
Understanding Isaiah Rashad pls
videos have been fantastic recently keep it up
The quality that went into creating this video is amazing
I'm just going to state this for one second.
This guy's voice is so calming I swear I can't stop myself from falling asleep. Great video!
Congrats on the article shoutout!! That's huge!
you are an amazing writer. truly insightful work.
Bro I love your videos, started watching you since the first Travis Scott video. Your videos are so well done and so informative.
So it’s just one hit wonders on loop?
I came for savage gasp and he wasn’t even mentioned :( still a good video
Fr?
Same lol
man
Media publishers are recognizing your content! Congrats Volksgeist!
Ah yes "we all live in a capitalist nightmare" thank you for that insight
i like volksgeist. ive been subbed for a while now and i think its a great channel that posts great content. very informative and thought inspiring. i think you guys could become the next "complex" or "rolling stone" just gave a purpose and keep at it. dont sell out
*have
Dude I really love your content. Just subscribed
man your stuff is really good! Thank you.
You're one of the greatest music channels on UA-cam period!
Very nice Video as always Volksgeist :)♡
Amazing video. Thanks for your hard work.
I can’t believe u said musically had a small fanbase that was my entire middle school
Can we get an “understanding Pop Smoke”???
Yes please
for what
2 years late fam
editing is GOD LEVEL !!
when i get to like a level of legendary i need you to do a documentary with me..you’re a goat bro
Sooo glad you talked about brakence, been bumping him for a while and he's so good, seen people say he's sort of a "trap EDEN" which I fully agree with
This Chanel is So Educational, You Can Watch UA-cam and Learn
Only good thing tik tok has done is introduce my little sister to some classics lmao
3:18 I dont think TikTok was the main reason Doja Cat's song reached #1 on Billboard
every girl and their dog were doing the dance for WEEKS! say you’re joking right now
this predates TikTok though, just look at what happened to MGMG with Kids and Electric Feel. They basically had to turn their back on their whole fanbase
What happened??
& this too shall die someday. So kids, be a true artist. Cause when the hypes done its done.
Great video fam ! 👌🏾
Great video, as usual
Also, I think Brakence being in the Hyperpop Spotify playlist might have given a big boost.
You’ve inspired me to make a yt channel. Love your videos and keep it up👍
I literally found Brakence last night and now he's in this video, what are the chances.
omg Brakence. When I first heard him I immediately saved his music on Spotify. Not only is his voice amazing, but those instrumentals are insaneeee
hi. im ricky desktop and i support this message!
A video about Gesaffelstein maybe?
Great video, new subscriber for sure.
Good vid, great channel.
It’s so interesting how new songs are literally being made to have the hook of the song right away, so the viewers are less likely to click away. I wonder how this might change music in the future
i dont have tiktok or spotify, and i still find artists that are super underground. i was recomended tiera whack back in 2018 way before she blew up on tiktok and when her video only had like 20k views (a lot, nbut not "blown up"). i find artists with 500 views bc the algorithm on youtube for this channel i had since i was 12 knew i like to listen to music and most importantly, i INTERACT with music i like. plus, ad revenue goes to the artist 80% of the time. use youtube guys.
Another fantastic video but where's that Rolling Stone article?
youre the best youtuber
Would love to see a video on today's top independent labels and their background
good video stampy
when a song gets popular on tiktok, no one (tiktokers) ever talks about the song's meaning, they only recognize the song for what it trended for and refer to it as a tik tok song, or they only listen to the brief section of the song that was popular on the app and say that its the only good part. its kinda frustrating
Word
I can't believe that even happens like that...
I also can't believe that some people will stop listening to a song because they can't separate it from Tik Tok...
I guess I should thank God I don't have this problem...
It's an amazing feeling to find a great artist from a viral song. Yet it's much more depressing when you look through the rest of a one-hit-wonder's music and find music that just doesn't feel the same, it happened to Lil Nax X, Arizona Zervas, and many others.
Great as always! But sidenote: can you link the 2 songs you used in this video, the jazz piece at 1:50 and the japanese ambient one at 6:00
Thank you!
im gonna put my comment here so I can get notified if anyone sends the link aswell
Dude I love brakence so much. It’s crazy how fast he blew up with apps like tiktok
Damn the world is an ever changing enigma.
“As the world population increases records are gonna continue to be broken”- me
The same happened with curtis waters. Found him before his song blew up. Insane how much exposure he got by a dance haha
Nice video
someone from 2016 sees this and wonders why mid dance moves are a big craze now ahahaha
06:08 - 06:32 I thought I was having a stroke
One of my favorite UA-cam channels listens to one of my favorite musicians. Small world huh?
The strangest part of Tik Tok to me is the influencers on the platform that solely exist to just make up catchy dances for other peoples songs and they somehow convince big wig corporate guys to pay them huge amounts of money for their so called "value" that i guess exists on the platform... its really so interesting and strange to me.....
Can we get a video (somehow) on like how some rappers or singer songwriters blow up because they are brought on with a larger artist?
Tik tok is an amazing platform for new music. Love your channel, ty for putting me on to Breakance