Gone in 60 Frames - Condensed Storytelling using the power of Houdini | The Marmalade | FMX HIVE...

Brands have to communicate to their consumer's increasingly short attention spans. With commercials getting less and less air time, The Demo Part has become more important. In turn, condensed storytelling and brand communication has become an art form. Manu - Creative Director & Head of CGI - and Michael - Technical Director & Lead Animation Artist - will guide through our unique pipeline with Houdini at its core. By using a combination of Motion Control Robotics, Live Action SFX, photogrammetry, CGI and our Procedural Animation driven workflow, we make it possible to fit a whole universe into a 60 frame range through a bunch of nodes.
Michael Gottschalk is a Hamburg, Germany based 3D Artist working mostly in Advertising since 2006. He joined The Marmalade in 2020 as Lead Animation Artist and Technical Director. His specialty is to build procedural systems in Houdini that provide maximum flexibility and fast turnarounds in a world where efficiency is key to client, consumers and production alike.
Manuel Bamberger leads the CGI team at The M and has left his mark on what is known as The Marmalade’s quality. Thanks to his result driven work ethic, combined with over 15 years experience, he ensures seamless workflows and a clear visual translation of his client’s needs. As a creative director Manuel works at the intersection of live-action and digital filmmaking. In his work, he effortlessly connects the best out of both worlds to craft visually rich films that always get the point across.

[@fabricio_chamon]

what a great work on shading! one of the best cgi chocolates I've ever seen.

[@philippwelsing9108]

Casually presenting the most high quality 3D content in a long time. Thanks for showing these, you guys are amazing.

[@kir11]

One of the most interesting!

[@jollypolly1686]

38:12 Any idea how they got such clean uv geo from the curves ?

[@hemantdoke9831]

Hi, Hope you are doing well thank you for the great series. It's really helping and inspiring me a lot. I wanted to ask, whenever I use camera navigation, the movement of the camera follows the position of the mouse cursor. Is there a way for it to move or rotate from the center of the object, like it does in Maya? Are there any settings for that?

[@user-hl5zx1qh7s]

30:09 sweap node

[@SD-3D]

Водка горбачев?!)) Удивило)

[@SD-3D]

Интересно... в Германии есть водка Сталин? )