Define Your Audience Now, Not Later

Defining your audience as a game developer is a crucial aspect of early planning and design. Without it, a team cannot know how large their target market is, what they like, or even if the game they are making will appeal to a vaguely defined player group. Knowing that developers cannot market their game successfully to everyone, it is important to pinpoint who is being served and how best to do that within a creative vision. In this GDC 2023 session, learn the basics of audience-defining methodology for some of the most common indie dev genre umbrellas and why, if your team doesn't already have a finely tuned audience definition, you should.
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