In the UK we have what is called ‘the watershed’ at 9pm. It is assumed that parents and caregivers would monitor young/vulnerable young peoples viewing, and that unsuitable adverts would be shown after 9pm.
@@martinwebb1681 Absolutely bang on mate it's the WOKE BRIGADE who seem to be offended by anything these day's y.You can't say this you can't say that You can't show this you can't show that absolutely sick of them..
there is funny and there is ugly that add is ugly not funny if you don't see why you should probably contact a psychiatrist, its not even "black" humour which I totally understand and use on occasion myself
I was born in the early 1960s. Between the grim reaper, getting locked in a fridge, the ad where a boy was electrocuted retrieving his ball, the public information films about what to do in a nuclear attack and regular atomic bomb drills in primary school, the 1960s and 70s was a scary place to grow up.
I remember the atomic bomb drills too, it was a scary time to be a child, I also remember the coastguard films they were weird cartoon people and the Charlie says films, they alway gave me the creeps, then the 80's came along with AIDS notices in every public toilet,
I remember the nuclear attack ones. I was so scared as a child I used to get up in the middle of the night to check my sisters were still alive. Definitely agree these scary things should not be seen by children.
The Spirit of Dark and Lonely Water was voiced by Donald Pleasence. He could really play up the spooky voice when required. You may know him as Blofeld from You Only Live Twice, the psychiatrist from the Halloween movies or the POTUS from Escape from New York. A very watchable actor in whatever role he played.
@@ORDEROFTHEKNIGHTSTEMPLAR13 Yes they were between the ages of 6, 8, 10 and 11. The 6 and 8 year olds were brothers. The 11 year old their cousin and 10 year old their friend.
@@ORDEROFTHEKNIGHTSTEMPLAR13 Police/Fire officers almost lost his feet, and his legs were servilely damaged, from how cold the water was, trying to retrieve them..
@@alisonscurr4395 I wondered why the 6 year old was with them? 8 is bad enough. My kids would not have been allowed out by themselves, terrible to lose one let alone Brothers.
The one I remember the most, is a kid in the road.. "If going 30mph, The car stops here..." "If going 35mph, the car carries on. (Sees a small boy knocked over and shoes go flying).. until here.." Speed limits are there for a reason!
There's one for seatbelts where the grown son with no seatbelt on is sat behind the driver in a violent rear shunt. His forehead smashes into the back of his mums head and kills her 😮😮😮 Still burned in my mind
Tufty the Squirrel taught me to look left and right before crossing the road back in the 1960's and now, aged 61, I still follow his advice! I also don't climb into old fridges, swim in trash-filled lakes, play on railway tracks, throw frisbees at electricity sub-stations, accept sweets off strangers or drive without a seat-belt.
I do think kids should be allowed to be kids, but i'm also of the opinion that you need to scare the piss out of them sometimes to get the message across! lol There was a UK advert in the 80's where the message was essentially, "Don't play with fireworks". The advert had a group of kids who threw a firework and it exploded in the face of a kid on the other side of the street. I was born in 1982 and all these decades later I still remember that advert vividly, that's how shocking/memorable it was.
I'm amazed when you said you would take your daughter out the room with the Banardo's advert. I watched these with my children when they were on and it opened up a way for us to discuss the matter with them and that for some children this is the reality. Although disturbing, it was a much easier way to start the conversation. I'd also say I learnt from the "Charlie says" adverts from the 70's, and the "green cross code" (staring David Prowse of Darth Vader fame), so these public messages do work. Having been to the states I personally would be more worried about letting my children watch all the adverts for various prescription drugs - which are banned here in the UK.
These adverts are tame compared to the ones from the UK adverts from the 70s and 80s which they still used right up until the late 90s . They were Public info films . I am 39 and I can still remember them. Had kids being electrocuted and drowning in ponds. They would not be allowed to show ads like that now. Though they did work .
These were very light in general. The one you want to react to are the Most affective TV ads. The Bernardo one appears in that but those are far more shocking than these
Yes, "TOP 10: MOST EFFECTIVE BRITISH ADVERTS" by "HelloImAPizza" Mojos list was hit-and-miss and also ruined by the guy who wouldn't shut up, and the ridiculous editting of the adverts themselves.
I grew up with these adverts and never thought anything about them. I did not then, and do not now, think they were disturbing. Perhaps, even as kids, we were mentally stronger than a lot of adults today...
Remember TV programme " Children of the Stones"? Showed on ITV kids programming. Can you imagine that today? Even the intro song is creepy as hell (it's on youtube if you look!)
@@welshgit I loved that show at the time - It was an era when TV companies didn't treat kids (or adults for that matter) as idiots. The show was filmed in and around Avebury in Wiltshire - a prehistoric site that pre-dates Stonehenge by at least a thousand years - during the long hot summer of 1976, when I can remember my dad having to collect water from a tanker because of the severe drought.
I have a tendancy to agree with your idea that people were mentally stronger back then. To me, it seems like we've become a society of weak and sensitive "snowflakes" where the slightest thing can cause outrage, potentially leading to political discussion. I remember my dad telling me that some of what I was learning in High School is what he learned in Primary School, and that if you came home with a black eye and said: "Mr Jones (or whoever) hit me", you'd get hit by your mum as well because clearly you were doing something wrong! lol Whilst I don't entirely agree with that (as well as the likes of teachers physically disciplining kids), I do agree with the seemingly lack of quality in education, as well as the general idea of the culture of that time - you do something wrong, you need to understand and respect it, and anyone is free to tell you so. Nowadays, people would be put into prison, or at least majorly criticised or "cancelled", for retaining and enacting even a modicum of such beliefs and principles. I feel we need to find some middle ground between back then and now, where we retain the best of both. The learning curve never stops, no matter how old an individual is, nor how old a country or nation is. Look at how so many reacted to COVID, and compare that to WW2. We are a weak and fragile society when compared to back then. However, I do have my hopes. We've always overcome adversity and come through the otherside eventually better off.
I grew up with these ads but I must admit I suppose we got used to them. You should see the top 10 PSA ads they are really touching, also the drink driving ads. Great reaction as always 👍
Yes. Deffo. The Charlie ads, that kid who got fried in the substation... And the learn to swim with saville and rolf, if only we knew then what we know now. No wonder they were promoting swimming
I would hazard a guess that most of us born from about 1960 to 1970 were in the tufty club and learned our green cross code from a squirrel and PC Badger. We were also scared into being safe by Charlie, a cat and various public information films involving the sea, fridges, electricity and being told to learn to swim, young man, by a fairy godmother. We weren't disturbed by this. What wss disturbing was the likes of having Rolf Harris, Gary Glitter and Saville being on the telly.
If you'd been born a little latter then you could have learned the Green Cross Code from Darth Vader. Well the actor anyway (David Prowse not James Earl Jones).
So agree with you about protecting children and just letting them enjoy their childhood. Plenty of time to be concerned about the big decisions in life.
I was born in '69 and remember public information films being shown regularly in our primary (elementary) school assembly's. Usually about the dangers of building sites, water, power lines, strangers etc😐
They worked too, I have yet to drown, be electrocuted, run over, or had limbs amputated by a train. Although having said that, it's sods law tomorrow is going to be an interesting day.
Anyone who freaked out at these ads need to have a look at themselves. I came from a time where we were shown children getting electrocuted by breaking into electrical substations, being run over by cars and being told what to do if a loved one died during a nuclear explosion. I think a lot of them should be shown nowadays as children just run across roads without paying attention, parents have no common sense either. Too glued to their mobile phones.
The 1970s was a whole different era, we were just learning about advertising and the power of advertising. A lot of the public service announcements e.g. the one about the fridge, was generally shown after 8pm. In the 70s we only had one channel that had adverts. The other 2 channels were government and licence funded.
@@stephenlee5929 yes they were, as they weren't adverts to sell anything. There was one about safety on the beach and getting help for people in trouble in the water. That was funny but sensible advice
@@QPRTokyo no I haven't forgotten the ,60s but not as many people had a TV in the 60s. We never had a TV until 1968 ourselves. Plus I wasn't even 10 years old by the time 1970 arrived.
Children need to learn responsibility and consequences and they need to be prepared for the real world. And the real world has a lot of bad in it. Do you not think even something simple like teaching your children to be scared of strangers is any different ?
Tufty et al. is why the Uk does not need jay Walking laws. We get taught how to cross roads at a young age. The PSA's were very effective, as they pull no punches.
The info adds we were shown at school about not playing on railroad tracks were the ones I remember most. The kid getting his leg stuck really stuck in my mind
Definitely look up "Lonely Water" to see in full. It'll get you hooked on the old UK public information films. The greatest by far was "Play Safe" c. 1978, where you see Jimmy's flared jeans on fire as he gets fried in a sub station. The Grim Reaper was voiced by legendary English actor Donald Pleasance.
those were some of the best ads i ever saw on british TV! -long before everyone got stuck on the "don't want to offend anyone BS" - they were very effective too! Certainly stuck with you and made you think.
Oh, those 70s public safety ads, they were scarring. I still know you can't mix cross-ply and radial tyres. I have no idea why, just that it'll kill you.
OK so that was the most disturbing..., I now dare you to look at the 10 most Effective British adverts..... you'll have seen a couple, but these are at another level... go for it..
I was born in 75 and grew up seeing 70s PSAs on the t.v. I used to find them quite entertaining, like mini horror films. Some of them were just strange, rather than scary - I seem to remember one about not putting a rug on polished wooden floors😅. I also remember the newspapers regularly reporting on the dangers of kids climbing into chest freezers which some people had in their garages .The only ads that were really scary were the 'Don't Die of Ignorance' AIDS campaign - those adverts were chilling.
This is not the video to go for - the narration is an unnecessary intrusion. There is an upload with the ads properly uploaded in full without interruptions or explanations..
Apart from the Tuffty advert. The rest of the child related adverts were for parents so they could educate themselves and their children. Example, the story being read to the child, It makes you think of what there future would be like if we didn't do our bit to save the planet.
My mum always warned me about the fridge thing , I'm a child of the 70s - 80s when playing out with your mates was common, home work first then out until your mum called you in for dinner then back out again.
🤣🤣 ... Yeah, amazing back in those days, us kids were never in, the street was our playground, I'm even earlier than you, kid of the 60s and early 70s.
Growing up in England through the 70's there were always this type of advert on telly, it didn't affect us as kids as much as youd think, we would be aware of the danger after seeing it, but never traumatised us. Maybe we were just tougher back then, less sensitive after all we were living on rationing still and coal strikes and 3 day week electricity shut offs. I think us British are desensitised to the adverts, but still take in the information.
I agree. I remember them well and they definitely jnfluenced my behaviour, but they didn't traumatise me. What did traumatise me at the time were the special lessons at school about what would happen in case of a nuclear attack. Those lessons scared the hell out of me. I clearly remember being told that if the four minute warning was given we should get family and supplies under a table and take down four doors to block the openings on the table ... and wait 😂
@@lunapuella2611 you missed the paper bag for over your head, I remember our teacher in primary school telling us all what to do, it was very scary, and it was on TV too at the time
@diane64yorks72 I thought I was prepared with a screwdriver for the doors. I'm not sure we were told we needed a paper bag. My teachers didn't give us the full instructions! Thank goodness we didn't have a nuclear war. I would never have survived under the table without a paper bag!
@@lunapuella2611 it all sounds ridiculous now, but when you think back it really was scary, we must have been tougher kids back then, the youth these days would be jibbering wrecks if they had these sort of messages aimed at them lol
I remember how scary the ""lonely water" PSA was back in the 1970s. Just imagine, you are sitting watching "Magpie" and the adverts come on, there's one for Kia Ora then one for Kellogg's corn flakes. Then, because it's kiids TV in the 70s there'd be one for Hamlet cigars. Suddenly you hear Donald Pleasence...."I am the spirit of dark and lonely water"....
Try watching an unedited list of the above British TV adverts, unedited by Watch Mojo. You get the full ad, and the full power of the message. And these ones were tame compared to some of the most effective ones, dealing with drink driving, sex trafficking, neglected children. You should watch the entire Barnardos ad.
Hi Steve. The ads were after the watershed. 9pm when kids were in bed. The ads were more to remind the parents of there responsibility & duties towards there children and to remind them about teaching there children the green cross code. To look right, left, and right again. And only cross the road when the traffic light is green. And don't beat your kids. We have loads of ads on heart, kidney, strokes, mental health, spina biffida, car seat belts, brain tumour, loads of ads. They are for the parents to make them take more notice. Look into more.
With the complaints, I always imagine that 25% are from rival advertising agencies, 25% from competitors and 45% people being offended "on behalf" of someone else..
The older ads were brilliant, as the parents could explain to their children the dangers, in a way they could understand. Children were a lot more streetwise in those days, unlike now.
There is a railway line right near my sisters house and next to it a fenced in electrical boxd pylon of some sort. She got out the old videos we grew up on and showed her kids before they were allowed to play out. Guess which kids in the neighbourhood were never tempted to play on them and used to run straight home to tell their parents!
The road safety ads over here in UK. I remember the seat belt one, and another one with a little girl smashed against a tree because someone didn't stick to 30mph
The public information film that scared the shite out of me as a kid was called 'Apaches' - especially as I was living right by a working dairy farm back in the '70s, it hit home very hard and even caused me to panic big time when I cycled through a patch of slurry believing my bike was sinking and I was going to drown. It was shown on telly to warn kids of the dangers they can run into if pissing about on farms. It was on UA-cam (maybe it still is or has been reuploaded), but I think you can now find it on the BFI site.
I grew up in East Anglia and the public information films about the dangers in farms seemed to be shown quite a lot. I remember one featuring a child falling into a baling machine.
@@geoffpoole483 I was in Kent but it was much the same for us - the village copper (PC Carr) would come to school to show us these films. Also had the train safety ones shown to us by a BR train driver.
Just found it's still on here (not sure if this reply will show up because of the link.): ua-cam.com/video/1_J6_O4bn0s/v-deo.html The quality's not great, but you get the idea.
The Marmite one is brilliant. Classic British comic absurdism. The touches like blurring the guilty labradors face and the older inspector comforting the rookie are perfect. Those kinds of fly on the wall shows were so common back then so the format was perfect for its time.
You really should watch the Cat's in the Cradle Northern Ireland anti terrorism PSA. "Irish Government - Cats In The Cradle1993, Ireland" It is one of the most powerful PSAs I can remember and still makes me tear up now when I see it.
Some of the public safety ads (PSAs) in the 70s & 80s were very shocking. But they got the message across and very frequently shown after the watershed (9pm). But most of the adverts shown on this were not that bad. The green cross code was done on TV by David Prowse (Darth Vader) as the green cross code man and not Tufty the squirrel when I was a kid.
5:36 - The voice of Death in the swimming add was Donald Pleasence, a very famous British actor of the 70/80/90s. He was best know for Dr.Loomis in the Halloween films.
The Audi ad - 'Audi, driven be the Intelligent . . . etc' is really good. Also, the Heineken ads, parodying pretentious films; and the Martini ads starring Leonard Rossiter and Joan
I think the reason child ghosts and stuff creep us out the most is one side of our brain is saying "child I need to help and protect them" while the other side is saying "kick it, kick it, boot it to the other side of the room and RUN" so than we freeze up and the little bugger will end up getting us. Just a theory though. Oh and if you want to see some disturbing adverts look for the ones for road safety, fire alarms and fireworks from the 90's, those messed up some kids me being one lol
Those first adverts for the abused children charity IMO instead should be seen by children. It is sometimes very hard to explain to people who are in an abusive situation that their situation is indeed abusive, especially when it comes to children. They are certainly hard and harsh, but often children are not aware of being abused because they never knew any different, and learning that other people who see what they go through is abnormal and abusive does help them getting aware. Such ads also teach children in non abusive situations to recognize abusive situations. Now, your daughter is probably still a bit too young, but I would not pull an older child (9, 10 years) from that kind of ad. This said, the thing I suffered the most as a child was to be treated as a child. I wanted to be aware of things, not kept apart from them. I hated being a child.
the lonely water one really scared the poop out of me when I was little (the one on this compilation wasn't even the whole advert ) even though it was made in the 70s it was shown in the early 80s when I was growing up still a bit scary now !😱 I know the cat one was kinda funny but last year a footballer was dropped by the sponsors for filming himself drop-kicking his cat and posting it on YT , the RSPCA fined him and took the cats to re-home them he also got banned from having animals I think also got booed on the football pitch not saying the add had an influence just reminded me .
Growing up in Northern Ireland we had these specific ads, showed them to a scottish friend and she was horrified. The DOE Driving safety ads. Some could only be shown after the watershed. If you ask someone they will have one that sticks with them. Graphic but effective, think you should check them out
When it comes to disturbing British ads, my brain immediately jumps to the Tales Of The Road adverts by THINK! ‘The girl who didn’t dress bright in the dark’ gave me legit nightmares back in primary school. The school were the ones to show us them because they were doing their pedestrian and cyclist safety lessons. If you even wanna do another video like this, I’s suggest looking them up. Pretty sure they’re all on UA-cam. Same with a bunch of old adverts about not crossing railway tracks of going into train tunnels. Terrifying.
I'm now aged 60, so remember all these ads, and being taught by adults how valid they were. Such as the no swimming one, I lived in an old mining area with lots of ponds where we fished, which were full of scrap iron etc and kids were drowned in them most hot summers... We often wonder why nowadays there are no ads like these on primetime tv - especially the hugely-effective ones about the dangers of smoking, or wearing car seatbelts. And nowadays it seems more and more youngsters are smoking and not wearing seat belts... no doubt the tv companies charge too much for "scary" adverts like these. I was also in the Tufty club, still have some of the club momentoes, and ALWAYS taught my kids about road safety.
I remember watching the one about the kid that was electrocuted it was scary but I tell you I never went near any transformers after I seen it. Most of them ads from the 70s and 80s were a good thing. Children have to learn what's what.
In about 1983 or thereabouts, a young boy went missing and the local police asked for volunteers to assist them in seaching a large area of countryside for the missing boy, so I volunteered to help, as did many friends and neighburs from the local community and many people turned up from neighbouring towns as well. It took two full days before the boy was found. Tragically it turned out that the kid had died after climbing up an electricity pylon :( To this day I don't know if he was actually electrocuted or if he simply fell, but I am eternally thankful that I was not the guy who found his body. I knew the guy who did though - he was much older than me (I was around 19 at the time) and lived in my street, and the experience of finding that poor kid messed him up for the rest of his life and he absolutely refused to ever talk about it. Very, very sad :(
In the UK we have something called the watershed. The watershed usually around 9pm in the evening, is the time after which broadcasters can assume that young children are no longer watching and can air material that is not suitable for them.
a lot of these were PSAs for kids in the 70s and 80s. The Marmite joke was hilarious and on trend for UK humour. If kids are having nightmares about Tufty's leg, they aren't in hospital with their own legs. Young kids don't understand, they just don't have the understanding at certain ages.
There was a drink driving one in the UK where some man walked into a pub, ordered some drinks, then a girl who was next to him was thrown against the bar like she was in a car accident because he would have been over the limit, That stuck with me! And the seatbelt one where the young lad went into his mum from the back seat because he wasn’t wearing a seat belt.
Find the 'Julie knew her killer' seatbelt and from the 90s. I was never good at belting up as a kid, until this ad. I'm now 37 and still, as once as I'm in a vehicles, I belt up instantly. It's horrifying xx
There was an ad in the late 90's / early 00's from Reebok (I think) called 'belly's gonna get ya', where a man was chased through a neighbourhood by a big stomach lol. Believe the ad was for their trainers.
You may not understand scaring children into safety, but it worked. As a child of the 70s and 80s those safety adds stay with me today, and at nearly 50 years old I still always look both ways before crossing a road, even though I'm in a wheelchair and someone else is pushing it. 🤣
I suppose back in the 70's we were much more free range as kids. You could be out all day & never see an adult so it kind of made sense to scare the bejesus out of us before we left the house 😂
A lot of these adverts will have been shown after 9pm.. as we have a thing called watershed 9pm where things on unsuitable forchildren are shown on TV after 9pm x
The ‘70s & early’80s were definitely different. I can remember as a toddler watching “Watership Down” cartoon film. To this day I still can’t watch it as it is so disturbing & gives me nightmares.
In the UK we have what is called ‘the watershed’ at 9pm. It is assumed that parents and caregivers would monitor young/vulnerable young peoples viewing, and that unsuitable adverts would be shown after 9pm.
i was about to say the same lol
Where's Mary Whitehouse when we need her. The tory queen of cancel culture.
I came to the comments to say exactly that.
Same in Italy, except here everyone goes to bed later (and gets up later), so the threshold hour is pushed forward to 9,30 or 10 pm.
@@susanplatt5331 ... She's brown bread, 2001 I believe.
The Marmite add was meant to be taken tongue in cheek, it was very funny. Complainers clearly didn’t get it.
They never do ... some people just look for things to complain about.
@@martinwebb1681 Absolutely bang on mate it's the WOKE BRIGADE who seem to be offended by anything these day's y.You can't say this you can't say that
You can't show this you can't show that absolutely sick of them..
there is funny and there is ugly that add is ugly not funny if you don't see why you should probably contact a psychiatrist, its not even "black" humour which I totally understand and use on occasion myself
I love the marmite ads their hilarious
@@ORDEROFTHEKNIGHTSTEMPLAR13idk man, you sound pretty offended lmao
I was born in the early 1960s. Between the grim reaper, getting locked in a fridge, the ad where a boy was electrocuted retrieving his ball, the public information films about what to do in a nuclear attack and regular atomic bomb drills in primary school, the 1960s and 70s was a scary place to grow up.
About ten years ago two young men who SHOULD have known better tried to steal copper wire from an electricity substation. They were literally cooked.
I remember the atomic bomb drills too, it was a scary time to be a child, I also remember the coastguard films they were weird cartoon people and the Charlie says films, they alway gave me the creeps, then the 80's came along with AIDS notices in every public toilet,
I remember the nuclear attack ones. I was so scared as a child I used to get up in the middle of the night to check my sisters were still alive. Definitely agree these scary things should not be seen by children.
Ah yes, the boy electrocuted on the overhead high-voltage wires. They don''t make them like that anymore!!
Scary, yes !...... but we had the Tufty Club 😂😂
The Spirit of Dark and Lonely Water was voiced by Donald Pleasence. He could really play up the spooky voice when required.
You may know him as Blofeld from You Only Live Twice, the psychiatrist from the Halloween movies or the POTUS from Escape from New York. A very watchable actor in whatever role he played.
Blurring the dogs face in the marmite ad is hilarious, just in case it gets recognised 😄😄
I came here to say the same 😂😂
It was in his contract. He is protecting his career on stage and the silver screen.
I remember the Tuffty advert from when I was a kid back in the 1970’s, and it taught me a valuable lesson about cars and roads.
I was in the Tuffty club, we had a monthly magazine and Tuffty badges.
The one about the water is still VERY true.The week before this Christmas 4 young local boys were drowned playing together on/ near the local river.
Wow really?? I never heard about that?? Poor kids RIP
@@ORDEROFTHEKNIGHTSTEMPLAR13 Yes they were between the ages of 6, 8, 10 and 11. The 6 and 8 year olds were brothers. The 11 year old their cousin and 10 year old their friend.
@@alisonscurr4395 That's absolutely awful thanks anyway..
@@ORDEROFTHEKNIGHTSTEMPLAR13 Police/Fire officers almost lost his feet, and his legs were servilely damaged, from how cold the water was, trying to retrieve them..
@@alisonscurr4395 I wondered why the 6 year old was with them? 8 is bad enough.
My kids would not have been allowed out by themselves, terrible to lose one let alone Brothers.
The one I remember the most, is a kid in the road..
"If going 30mph, The car stops here..."
"If going 35mph, the car carries on. (Sees a small boy knocked over and shoes go flying).. until here.."
Speed limits are there for a reason!
There was also a melon getting smashed in a road accident advert from memory, to show what happens to your head.
There's one for seatbelts where the grown son with no seatbelt on is sat behind the driver in a violent rear shunt. His forehead smashes into the back of his mums head and kills her 😮😮😮 Still burned in my mind
@@sunshine_pond7951 oh yes, I remember the one now...
The one that I always remember is "if you hit me at 40 there's an 80% chance I'll die, if you hit me at 30 there's an 80% chance I'll live"
@@animationcreations42 OOh yes, I do remember that one also..
Tufty the Squirrel taught me to look left and right before crossing the road back in the 1960's and now, aged 61, I still follow his advice! I also don't climb into old fridges, swim in trash-filled lakes, play on railway tracks, throw frisbees at electricity sub-stations, accept sweets off strangers or drive without a seat-belt.
Tufty Club member!
You missed out on all of the fun of throwing a frisbee at an electricity substation while sitting in an old fridge on a railway track.
Yes! Me too! Saw these films at school with a police officer attending! Still have the badge! @@fayesouthall6604
I do think kids should be allowed to be kids, but i'm also of the opinion that you need to scare the piss out of them sometimes to get the message across! lol
There was a UK advert in the 80's where the message was essentially, "Don't play with fireworks". The advert had a group of kids who threw a firework and it exploded in the face of a kid on the other side of the street. I was born in 1982 and all these decades later I still remember that advert vividly, that's how shocking/memorable it was.
I'm amazed when you said you would take your daughter out the room with the Banardo's advert. I watched these with my children when they were on and it opened up a way for us to discuss the matter with them and that for some children this is the reality. Although disturbing, it was a much easier way to start the conversation.
I'd also say I learnt from the "Charlie says" adverts from the 70's, and the "green cross code" (staring David Prowse of Darth Vader fame), so these public messages do work.
Having been to the states I personally would be more worried about letting my children watch all the adverts for various prescription drugs - which are banned here in the UK.
Charlie says were the best, especially don’t go off with strangers
I know right! The disclaimers at the bottom of the ads in the US scared the hell out of me!
I guess it depends on the age of the child and their emotional level at that time.
@@saraloking5993i mean i remember watching these at like 6.
I want to the US in 2004 and was amazed how many drug ads there were. I bet it's worse now
I find the marmite one hilarious
It's up there as 1 of the most creative ads, playing off the trend of the time to have shows following RSPCA and the like
These adverts are tame compared to the ones from the UK adverts from the 70s and 80s which they still used right up until the late 90s . They were Public info films . I am 39 and I can still remember them. Had kids being electrocuted and drowning in ponds. They would not be allowed to show ads like that now. Though they did work .
These were very light in general. The one you want to react to are the Most affective TV ads. The Bernardo one appears in that but those are far more shocking than these
Great ads!
Yes, "TOP 10: MOST EFFECTIVE BRITISH ADVERTS" by "HelloImAPizza"
Mojos list was hit-and-miss and also ruined by the guy who wouldn't shut up, and the ridiculous editting of the adverts themselves.
I grew up with these adverts and never thought anything about them. I did not then, and do not now, think they were disturbing. Perhaps, even as kids, we were mentally stronger than a lot of adults today...
Remember TV programme " Children of the Stones"? Showed on ITV kids programming. Can you imagine that today? Even the intro song is creepy as hell (it's on youtube if you look!)
@@welshgit I loved that show at the time - It was an era when TV companies didn't treat kids (or adults for that matter) as idiots. The show was filmed in and around Avebury in Wiltshire - a prehistoric site that pre-dates Stonehenge by at least a thousand years - during the long hot summer of 1976, when I can remember my dad having to collect water from a tanker because of the severe drought.
You might of been but I had nightmares!
I have a tendancy to agree with your idea that people were mentally stronger back then. To me, it seems like we've become a society of weak and sensitive "snowflakes" where the slightest thing can cause outrage, potentially leading to political discussion.
I remember my dad telling me that some of what I was learning in High School is what he learned in Primary School, and that if you came home with a black eye and said: "Mr Jones (or whoever) hit me", you'd get hit by your mum as well because clearly you were doing something wrong! lol Whilst I don't entirely agree with that (as well as the likes of teachers physically disciplining kids), I do agree with the seemingly lack of quality in education, as well as the general idea of the culture of that time - you do something wrong, you need to understand and respect it, and anyone is free to tell you so.
Nowadays, people would be put into prison, or at least majorly criticised or "cancelled", for retaining and enacting even a modicum of such beliefs and principles. I feel we need to find some middle ground between back then and now, where we retain the best of both. The learning curve never stops, no matter how old an individual is, nor how old a country or nation is.
Look at how so many reacted to COVID, and compare that to WW2. We are a weak and fragile society when compared to back then. However, I do have my hopes. We've always overcome adversity and come through the otherside eventually better off.
I grew up with these ads but I must admit I suppose we got used to them. You should see the top 10 PSA ads they are really touching, also the drink driving ads.
Great reaction as always 👍
Yes. Deffo. The Charlie ads, that kid who got fried in the substation...
And the learn to swim with saville and rolf, if only we knew then what we know now. No wonder they were promoting swimming
@@Rachel_M_ yes if only we knew. It still amazes today. Also that Gary Glitter has just been freed so god help any kids out there.
Thanks to the 70s public information ads... I'm still terrified of fireworks especially sparklers😂😂
The gloves and bucket one right? 🤣 Same
They were all scary the fireworks one and also the electricity pylon one freaked me out
@@melwhite157 forgot about the pylon one😱
@@CinobiteReacts yep!!😂
The one about fireworks freaked me out so much that I wouldn't even hold sparklers for years. I do now though.
Hey,Tufty taught me road safety and I've never been knocked over. It did its job and I never had nightmares.
I would hazard a guess that most of us born from about 1960 to 1970 were in the tufty club and learned our green cross code from a squirrel and PC Badger. We were also scared into being safe by Charlie, a cat and various public information films involving the sea, fridges, electricity and being told to learn to swim, young man, by a fairy godmother.
We weren't disturbed by this. What wss disturbing was the likes of having Rolf Harris, Gary Glitter and Saville being on the telly.
AH back in the day When kids were kids
If you'd been born a little latter then you could have learned the Green Cross Code from Darth Vader. Well the actor anyway (David Prowse not James Earl Jones).
Charlie the cat was one of my favourite characters on tv back when I was a kid. "Charlie says...." etc etc
@@adamcashin4021 and Alvin Stardust! "You must be out of your tiny minds" 😅
I learnt from the two hedgehogs. “ then you can be…. King of the road”
We have some bleeding hearts in this country that make a hobby about being offended but the majority of us get the point of these ads
Yes definitely, most of them are tailored to our British sense of humour.
old fridges didn't have magnet catches, so they had a mechanical latch that would hold the door shut against the rubber seal
The marmite one was very tongue in cheek, and hilarious. The paddy power relates to an Irish sense of humour
i was surprised not to see the "its 30 for reason " advert, with the little girl liying against the tree. Thats the one that sticks in my mind.
I very clearly remember the 70s ads, I was about 10 hrs old and they terrified me but kept me away from water and old fridges
I hope you mean 10 years ❤
That one "kill your speed" advert! Creepy they most definitely were, but they were also effective!
So agree with you about protecting children and just letting them enjoy their childhood. Plenty of time to be concerned about the big decisions in life.
Only if they make it to adulthood. Humans aren't the smartest, sometimes fear is the only thing the lizard brain can understand.
I was born in '69 and remember public information films being shown regularly in our primary (elementary) school assembly's.
Usually about the dangers of building sites, water, power lines, strangers etc😐
Simon the cat says. Was it Simon? Sooo long ago.
They worked too, I have yet to drown, be electrocuted, run over, or had limbs amputated by a train.
Although having said that, it's sods law tomorrow is going to be an interesting day.
@@susanplatt5331 Charley Says......"Meow, meow, meow"
Camelia Crafts Designs ... Yes, along with keep Britain tidy, don't play with matches, and keep off the railway tracks. 👍
I like to add the coastguard one, with Petunia and her husband sitting on the cliffs.
Anyone who freaked out at these ads need to have a look at themselves. I came from a time where we were shown children getting electrocuted by breaking into electrical substations, being run over by cars and being told what to do if a loved one died during a nuclear explosion. I think a lot of them should be shown nowadays as children just run across roads without paying attention, parents have no common sense either. Too glued to their mobile phones.
Exactly!!!
The 1970s was a whole different era, we were just learning about advertising and the power of advertising. A lot of the public service announcements e.g. the one about the fridge, was generally shown after 8pm.
In the 70s we only had one channel that had adverts. The other 2 channels were government and licence funded.
But weren't the Public service ads were shown on these BBC channels?
@@stephenlee5929 yes they were, as they weren't adverts to sell anything. There was one about safety on the beach and getting help for people in trouble in the water. That was funny but sensible advice
Just learning. You need to study advertising. You have forgotten the sixties.
@@QPRTokyo no I haven't forgotten the ,60s but not as many people had a TV in the 60s. We never had a TV until 1968 ourselves. Plus I wasn't even 10 years old by the time 1970 arrived.
Oh my god, I still remember the electrocution one, over 30 years after I saw it... the ads certainly worked that's for sure.
Well said indeed about kids being kids, too much emphasis and responsibility is placed on children's shoulders, nowadays!
Children need to learn responsibility and consequences and they need to be prepared for the real world. And the real world has a lot of bad in it. Do you not think even something simple like teaching your children to be scared of strangers is any different ?
@@liamblack2574. Teaching children to be scared of strangers might make them anti-social, just teach them to be wary and careful with strangers!
Tufty et al. is why the Uk does not need jay Walking laws. We get taught how to cross roads at a young age. The PSA's were very effective, as they pull no punches.
It's Charlie says advert in the 70s about not playing with matches, I always remember that one.
Old fridges didn’t have locks as such, but they clicked shut and could only be open from outside, nowadays they dont exist
There's a drink driving ad where the guy keeps seeing this dead kid everywhere. That one used to creep me out.
The info adds we were shown at school about not playing on railroad tracks were the ones I remember most. The kid getting his leg stuck really stuck in my mind
Yep, I grew up with all this.
Definitely look up "Lonely Water" to see in full. It'll get you hooked on the old UK public information films. The greatest by far was "Play Safe" c. 1978, where you see Jimmy's flared jeans on fire as he gets fried in a sub station. The Grim Reaper was voiced by legendary English actor Donald Pleasance.
those were some of the best ads i ever saw on british TV! -long before everyone got stuck on the "don't want to offend anyone BS" - they were very effective too! Certainly stuck with you and made you think.
Was the scary lonely water one voiced by Donald Pleasance?? Dr Loomis from Halloween!!
Oh, those 70s public safety ads, they were scarring. I still know you can't mix cross-ply and radial tyres. I have no idea why, just that it'll kill you.
OK so that was the most disturbing..., I now dare you to look at the 10 most Effective British adverts..... you'll have seen a couple, but these are at another level... go for it..
I was born in 75 and grew up seeing 70s PSAs on the t.v. I used to find them quite entertaining, like mini horror films. Some of them were just strange, rather than scary - I seem to remember one about not putting a rug on polished wooden floors😅. I also remember the newspapers regularly reporting on the dangers of kids climbing into chest freezers which some people had in their garages .The only ads that were really scary were the 'Don't Die of Ignorance' AIDS campaign - those adverts were chilling.
Absolutely agree with you on kids being kids.
This is not the video to go for - the narration is an unnecessary intrusion. There is an upload with the ads properly uploaded in full without interruptions or explanations..
Apart from the Tuffty advert. The rest of the child related adverts were for parents so they could educate themselves and their children. Example, the story being read to the child, It makes you think of what there future would be like if we didn't do our bit to save the planet.
The fridge and open water adverts did show there was an element of health and safety to an extent.
UA-cam channel, HelloimaPIZZA.
Video title, Top 10 Most Effective British Tv Adverts.
I am 62 and not known any fridge that's been lockable.
I'm 59 never have I
My mum always warned me about the fridge thing , I'm a child of the 70s - 80s when playing out with your mates was common, home work first then out until your mum called you in for dinner then back out again.
🤣🤣 ... Yeah, amazing back in those days, us kids were never in, the street was our playground, I'm even earlier than you, kid of the 60s and early 70s.
@@martinwebb1681 good old days
Growing up in England through the 70's there were always this type of advert on telly, it didn't affect us as kids as much as youd think, we would be aware of the danger after seeing it, but never traumatised us. Maybe we were just tougher back then, less sensitive after all we were living on rationing still and coal strikes and 3 day week electricity shut offs. I think us British are desensitised to the adverts, but still take in the information.
I agree. I remember them well and they definitely jnfluenced my behaviour, but they didn't traumatise me. What did traumatise me at the time were the special lessons at school about what would happen in case of a nuclear attack. Those lessons scared the hell out of me. I clearly remember being told that if the four minute warning was given we should get family and supplies under a table and take down four doors to block the openings on the table ... and wait 😂
@@lunapuella2611 you missed the paper bag for over your head, I remember our teacher in primary school telling us all what to do, it was very scary, and it was on TV too at the time
@diane64yorks72 I thought I was prepared with a screwdriver for the doors. I'm not sure we were told we needed a paper bag. My teachers didn't give us the full instructions! Thank goodness we didn't have a nuclear war. I would never have survived under the table without a paper bag!
@@lunapuella2611 it all sounds ridiculous now, but when you think back it really was scary, we must have been tougher kids back then, the youth these days would be jibbering wrecks if they had these sort of messages aimed at them lol
@@diane64yorks 😂
I grew up with the Tufty ads I don't remember being scared with them.
I remember the fridge one and lonely water , voiced by Donald pleasance, the best Blofeld
I love the full on Dad rant, you are a good parent.
These are pretty tame compared to some other British PSAs I can remember.
The voice of the reaper, near the body of water, is Donald Pleasance aka Blofeld from James Bond 'You Only Live Twice'.
"His voice is a voice that nightmares are made of.....I mean that in a good way..." 😂
I remember how scary the ""lonely water" PSA was back in the 1970s. Just imagine, you are sitting watching "Magpie" and the adverts come on, there's one for Kia Ora then one for Kellogg's corn flakes. Then, because it's kiids TV in the 70s there'd be one for Hamlet cigars. Suddenly you hear Donald Pleasence...."I am the spirit of dark and lonely water"....
those kia ora ads are considered racist now 😄
Try watching an unedited list of the above British TV adverts, unedited by Watch Mojo. You get the full ad, and the full power of the message. And these ones were tame compared to some of the most effective ones, dealing with drink driving, sex trafficking, neglected children. You should watch the entire Barnardos ad.
Hi Steve. The ads were after the watershed. 9pm when kids were in bed. The ads were more to remind the parents of there responsibility & duties towards there children and to remind them about teaching there children the green cross code. To look right, left, and right again. And only cross the road when the traffic light is green. And don't beat your kids. We have loads of ads on heart, kidney, strokes, mental health, spina biffida, car seat belts, brain tumour, loads of ads. They are for the parents to make them take more notice. Look into more.
With the complaints, I always imagine that 25% are from rival advertising agencies, 25% from competitors and 45% people being offended "on behalf" of someone else..
The older ads were brilliant, as the parents could explain to their children the dangers, in a way they could understand. Children were a lot more streetwise in those days, unlike now.
There is a railway line right near my sisters house and next to it a fenced in electrical boxd pylon of some sort. She got out the old videos we grew up on and showed her kids before they were allowed to play out. Guess which kids in the neighbourhood were never tempted to play on them and used to run straight home to tell their parents!
The road safety ads over here in UK. I remember the seat belt one, and another one with a little girl smashed against a tree because someone didn't stick to 30mph
The public information film that scared the shite out of me as a kid was called 'Apaches' - especially as I was living right by a working dairy farm back in the '70s, it hit home very hard and even caused me to panic big time when I cycled through a patch of slurry believing my bike was sinking and I was going to drown. It was shown on telly to warn kids of the dangers they can run into if pissing about on farms. It was on UA-cam (maybe it still is or has been reuploaded), but I think you can now find it on the BFI site.
I grew up in East Anglia and the public information films about the dangers in farms seemed to be shown quite a lot. I remember one featuring a child falling into a baling machine.
Was that the one where a child died in agonising pain after being poisoned?
@@cmdfarsight Yeah - she was just meant to take a pretend sip but ended up getting more than she bargained for.
@@geoffpoole483 I was in Kent but it was much the same for us - the village copper (PC Carr) would come to school to show us these films. Also had the train safety ones shown to us by a BR train driver.
Just found it's still on here (not sure if this reply will show up because of the link.):
ua-cam.com/video/1_J6_O4bn0s/v-deo.html
The quality's not great, but you get the idea.
The Marmite one is brilliant. Classic British comic absurdism. The touches like blurring the guilty labradors face and the older inspector comforting the rookie are perfect. Those kinds of fly on the wall shows were so common back then so the format was perfect for its time.
WHAT!! NO Charlie!!!.... Or the kid who got fried in the electric substation!!!
There were much worse ads than that in the old days
You really should watch the Cat's in the Cradle Northern Ireland anti terrorism PSA. "Irish Government - Cats In The Cradle1993, Ireland" It is one of the most powerful PSAs I can remember and still makes me tear up now when I see it.
Yep, even as an adult I was shocked by that one.
Or some of the NI road safety adverts, some of them are horrific. Not a chance they'd ever get shown on the English channels.
Some of the public safety ads (PSAs) in the 70s & 80s were very shocking. But they got the message across and very frequently shown after the watershed (9pm).
But most of the adverts shown on this were not that bad. The green cross code was done on TV by David Prowse (Darth Vader) as the green cross code man and not Tufty the squirrel when I was a kid.
@bobbybigboyyes blame auto correct as I meant to put Prowse. Thanks for the other ads.
Wait until he stumbles across the 80s AIDS PSAs. His reaction will be priceless.
The Grim Reaper in the 'no swimming' one was voiced by Donald Pleasance.
A clever road-safety ad just shows, in slow motion, a ripe peach being hit by a hammer which comes into it like a pendulum.
5:36 - The voice of Death in the swimming add was Donald Pleasence, a very famous British actor of the 70/80/90s.
He was best know for Dr.Loomis in the Halloween films.
The Audi ad - 'Audi, driven be the Intelligent . . . etc' is really good. Also, the Heineken ads, parodying pretentious films; and the Martini ads starring Leonard Rossiter and Joan
Julie knew her killer is probably the most disturbing ad from memory
I think the reason child ghosts and stuff creep us out the most is one side of our brain is saying "child I need to help and protect them" while the other side is saying "kick it, kick it, boot it to the other side of the room and RUN" so than we freeze up and the little bugger will end up getting us. Just a theory though. Oh and if you want to see some disturbing adverts look for the ones for road safety, fire alarms and fireworks from the 90's, those messed up some kids me being one lol
Those first adverts for the abused children charity IMO instead should be seen by children. It is sometimes very hard to explain to people who are in an abusive situation that their situation is indeed abusive, especially when it comes to children. They are certainly hard and harsh, but often children are not aware of being abused because they never knew any different, and learning that other people who see what they go through is abnormal and abusive does help them getting aware. Such ads also teach children in non abusive situations to recognize abusive situations. Now, your daughter is probably still a bit too young, but I would not pull an older child (9, 10 years) from that kind of ad.
This said, the thing I suffered the most as a child was to be treated as a child. I wanted to be aware of things, not kept apart from them. I hated being a child.
"kids need to be kids". Couldn't agree more
the lonely water one really scared the poop out of me when I was little (the one on this compilation wasn't even the whole advert ) even though it was made in the 70s it was shown in the early 80s when I was growing up still a bit scary now !😱 I know the cat one was kinda funny but last year a footballer was dropped by the sponsors for filming himself drop-kicking his cat and posting it on YT , the RSPCA fined him and took the cats to re-home them he also got banned from having animals I think also got booed on the football pitch not saying the add had an influence just reminded me .
Growing up in Northern Ireland we had these specific ads, showed them to a scottish friend and she was horrified. The DOE Driving safety ads. Some could only be shown after the watershed. If you ask someone they will have one that sticks with them. Graphic but effective, think you should check them out
When it comes to disturbing British ads, my brain immediately jumps to the Tales Of The Road adverts by THINK!
‘The girl who didn’t dress bright in the dark’ gave me legit nightmares back in primary school. The school were the ones to show us them because they were doing their pedestrian and cyclist safety lessons.
If you even wanna do another video like this, I’s suggest looking them up. Pretty sure they’re all on UA-cam.
Same with a bunch of old adverts about not crossing railway tracks of going into train tunnels. Terrifying.
the fridge door was also a thing here in Germany...we had the same TV ads, many kids died in them!
You might want to see this YT vid - 'TOP 10: MOST EFFECTIVE BRITISH ADVERTS' - these are disturbing
I'm now aged 60, so remember all these ads, and being taught by adults how valid they were. Such as the no swimming one, I lived in an old mining area with lots of ponds where we fished, which were full of scrap iron etc and kids were drowned in them most hot summers... We often wonder why nowadays there are no ads like these on primetime tv - especially the hugely-effective ones about the dangers of smoking, or wearing car seatbelts. And nowadays it seems more and more youngsters are smoking and not wearing seat belts... no doubt the tv companies charge too much for "scary" adverts like these. I was also in the Tufty club, still have some of the club momentoes, and ALWAYS taught my kids about road safety.
I remember watching the one about the kid that was electrocuted it was scary but I tell you I never went near any transformers after I seen it. Most of them ads from the 70s and 80s were a good thing. Children have to learn what's what.
JIMMMMMYYYY
In about 1983 or thereabouts, a young boy went missing and the local police asked for volunteers to assist them in seaching a large area of countryside for the missing boy, so I volunteered to help, as did many friends and neighburs from the local community and many people turned up from neighbouring towns as well. It took two full days before the boy was found. Tragically it turned out that the kid had died after climbing up an electricity pylon :(
To this day I don't know if he was actually electrocuted or if he simply fell, but I am eternally thankful that I was not the guy who found his body. I knew the guy who did though - he was much older than me (I was around 19 at the time) and lived in my street, and the experience of finding that poor kid messed him up for the rest of his life and he absolutely refused to ever talk about it.
Very, very sad :(
@@countzero1136 yeah didn't have the psychological support stuff we have now
Some of these adverts from the 70s I have never seen before. I was in the army stationed overseas at that time..
Got to love Tufty, I was a member of the Tufty Club at primary school
In the UK we have something called the watershed. The watershed usually around 9pm in the evening, is the time after which broadcasters can assume that young children are no longer watching and can air material that is not suitable for them.
a lot of these were PSAs for kids in the 70s and 80s. The Marmite joke was hilarious and on trend for UK humour.
If kids are having nightmares about Tufty's leg, they aren't in hospital with their own legs. Young kids don't understand, they just don't have the understanding at certain ages.
That Banardos advert that goes back to him being an abused little boy has never not made me cry.
The PSA I remember are the ones about playing on a construction 🚧 site.
Lonely water still scares the bejesus out of me!
the dog-breath advert was superb special FX, very well done, for 2003 anyway
There was a drink driving one in the UK where some man walked into a pub, ordered some drinks, then a girl who was next to him was thrown against the bar like she was in a car accident because he would have been over the limit, That stuck with me! And the seatbelt one where the young lad went into his mum from the back seat because he wasn’t wearing a seat belt.
We’ve got far darker ads than these in the Uk
Find the 'Julie knew her killer' seatbelt and from the 90s. I was never good at belting up as a kid, until this ad. I'm now 37 and still, as once as I'm in a vehicles, I belt up instantly.
It's horrifying xx
There was an ad in the late 90's / early 00's from Reebok (I think) called 'belly's gonna get ya', where a man was chased through a neighbourhood by a big stomach lol. Believe the ad was for their trainers.
You may not understand scaring children into safety, but it worked. As a child of the 70s and 80s those safety adds stay with me today, and at nearly 50 years old I still always look both ways before crossing a road, even though I'm in a wheelchair and someone else is pushing it. 🤣
I suppose back in the 70's we were much more free range as kids. You could be out all day & never see an adult so it kind of made sense to scare the bejesus out of us before we left the house 😂
Also, I still have my Tufty club book.
A lot of these adverts will have been shown after 9pm.. as we have a thing called watershed 9pm where things on unsuitable forchildren are shown on TV after 9pm x
The ‘70s & early’80s were definitely different. I can remember as a toddler watching “Watership Down” cartoon film. To this day I still can’t watch it as it is so disturbing & gives me nightmares.
If you enjoyed that you should watch some of the old network rail safety videos
The dark & lonely water still freaks me out...
But I never got squished crossing the road thanks to Tufty & the green cross code man!