SJUK Leaders in Security - From "No Way" to "Wow!": Selling security innovation to business leaders

Matthew Drew, Guy Mathias and Gary Simpson are joined by Moderator, Rick Mountfield, as they take a closer look at the four frictions that oppose innovation and how security can learn from marketing.

[@frankcannon966]

What a fantastic conversation by four people I really respect. For SJUK to make the content of this conference available online to a much wider audience than those in the room is excellent. Role model behaviour.
The way to influence others is to make the message relevant, important, and personal (RIP) to the audience.