Psychology of Colours|How Colors Impacts Your Life

Color
psychology of color
chemistry of color
how color impacts you
The psychology of color
The most important aspect of colour in daily life is probably the one that is least defined and most variable. It involves aesthetic and psychological responses to colour and influences art, fashion, commerce, and even physical and emotional sensations. One example of the link between colour and emotion is the common perception that red, orange, yellow, and brown hues are “warm,” while the blues, greens, and grays are “cold.” The red, orange, and yellow hues are said to induce excitement, cheerfulness, stimulation, and aggression; the blues and greens security, calm, and peace; and the browns, grays, and blacks sadness, depression, and melancholy. It must be remembered, however, that the psychological perception of colour is subjective, and only general comments about its features and uses can be made.
Red: Red is associated with passion, love, and lust. It can also be associated with warnings and danger, or even with anger (hence the term “seeing red”). Red can have a physiological impact on people, too, including raising respiration and heart rate.
Orange: Orange is energetic and positive. It’s association with autumn leaves and seasonal transitions can also make people think of change when they see it. Orange is also associated with warnings, though less strongly than red.
Yellow: Yellow is considered the happiest hue in the color spectrum and is closely associated with sunshine and with hope. It can also be linked with caution and cowardice, though.
Blue: Blue is calming and also represents honesty and loyalty (hence its popularity in so many corporate branding color scheme HBs). Blue can be associated with sadness and loss, depending on context. It’s also linked to peace and even spirituality.
Green: Green can represent new beginnings and growth, as well as nature. It has some of the energizing properties of yellow, while also carrying over some of blue’s calming effects. Green is associated with affluence, money, and stability, particularly in darker shades.
Purple: Purple has long been associated with luxury and royalty, but also with mystery and the occult. Lighter purples, such as lavender, are more romantic and associated with spring.
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Black 🖤 and blue 💙

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White nd black👉👈