Google Marketing Live: Ads in an AI-First Search Experience

0:08 Google Marketing Live Discussion Summary
13:25 Creative Optimization vs Profit Bidding
27:12 Google Marketing Lab Innovations
Join Mike Ryan for a discussion of his highlights from GML 2024. Was the event overshadowed by Google I/O? Do advertisers need to worry about the biggest shake-up ever to Google's SERP? He answers these questions and unpacks the news around core ecommerce feature announcements like profit bidding, interactive Shopping ads, and improvements to asset and video reporting in Performance Max campaigns. All in all it was a good GML for paid teams, but a worrying one for organic teams and publishers. Mike explains it all in this episode.
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[@NolanAntonucci]

Thanks for sharing your thoughts in this format, Mike. The part about profit bidding (and Google's ability to back into this anyways) has me thinking, especially if you later that on top of new customers detection means with 1P audience.