Behind Temu's Digital Advertising Landslide
Вставка
- Опубліковано 9 жов 2024
- 0:09 Introduction to Video Podcast Format
9:59 Competitor Prevalence and Power Analysis
23:49 Impact of Teemu on Google Ads
38:37 Video Podcast for E-Commerce Growth
Temu's advertising has been at the center of countless headlines in recent months. However, journalists don't know advertising well enough and don't have the data necessary to tell the full story. Mike has monitoring Temu for months - and mega-advertisers like Amazon, Wish, and eBay for years. He ties together all of his research on Temu so far into a single story exploring their dramatic rise, and their performance impact on other advertisers. This episode isn't Wall Street analysts or regular consumers, it's for ecommerce advertisers and operators, and it's a story that no one else can tell. Please note there is a lot of data in this episode and you might want to watch the video feed for the best experience.
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#ecommerce #GoogleAds #Google #Temu #Shein #DigitalMarketing #ShoppingOnline #MarketingStrategy #PPC - Наука та технологія
This is absolutely great stuff, very insightful with good proxies being used. I'm a bit relieved to see that what we experience in the HUN ecomm landscape from Temu is totally in line with the global, US and EU numbers.
Thanks! While no proxy is perfect, we found the degree of alignment very encouraging. Stay strong in .hu 💪
21k ads on Meta - is in UK only or total Europe?
Sorry for the delay Victoria. That was 21k Meta ads in the US. Interestingly we've observed very similar movements across both the US and EU+UK.
Great vid! What happens if Temu complete leaves meta ? Will these prices stay? Am I wrong in thinking meta will look to keep CPM’s high after this Temu stuff?
It's an interesting scenario. If Temu were to turn off all their ads tomorrow, there could be an observable dip in CPMs, or a surge in costs as Meta backfills that inventory with impressions from other advertisers. However, the more realistic scenario is that any exit by Temu would extend over a period of months. In any case I wouldn't hold your breath on any cost relief on Meta soon :-/