How AI is Shaping the Beauty Industry w/ Rob Davis (THG)

0:06 Evolving Trends in Digital Marketing
15:17 E-Commerce Trends in Health and Beauty
21:25 Influencer Marketing and Luxury Beauty Trends
29:20 Impact of Technology and Consumer Behavior
40:33 Google Marketing Live and AI Updates
Rob Davis is Acquisition Marketing Director at THG Beauty, a division which is responsible for £1.2B of THG's total revenues, and which includes brands such as LOOKFANTASTIC, Cult Beauty, and Dermstore. Rob tells how growth in the Beauty ecomm sector is shaping up, and which tech and consumer trends he's watching now.
Plus, we get Rob's take on economic trends including the resilience of the luxury market and mythbusting the Lipstick Effect. Lastly we get Rob's take on Google's automation and new AI features. It's a great conversation that might just change the way you view Health & Beauty.
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#Ecommerce #DigitalMarketing #google #OnlineRetail #BusinessGrowth #MarketingStrategy #thg #EcommerceTrends #AITrends #futureofmarketing

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