let's talk about Jojifuku 女児服
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- Опубліковано 4 лис 2022
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The dynamic of "saying kawaii is appropriation" vs "saying cutecore is whitewashing" is wild tho
At this point I just use both and everyone hates me lmao
@@Rain-pe7ql it’s kawai
Shouldn't you put the saying part outside the quotes to read
saying "kawaii is appropriation"
Or am I missing something?
i use both as on pinterest and etc kawaii and cutecore mean slightly different images and aesthetic
@@fishfrfr no shut the hell up cutecore is just the whitewashed version of kawai
As someone who wears a lot of girls clothes because of having a small frame and liking the style, it really sickens me how people can sexualize it. People will simultaneously mistake me for not being an adult and sexualize me. It’s can feel really weird and unsafe at times, but for me it’s just a style. I like the cute designs and they fit me well, they also tend to be less expensive. It would be best if the style was renamed a different way so people could connect over the clothes and not have to be exposed to kink/nsfw stuff.
Or they have to treat my style as if I’m Bell Delphine, it’s fucking weird
same here. although i am kinda tall for a femme-presenting person, i can fit into childrens clothing. i’m a runner, so my overall frame is naturally small. i had someone who was my age, 22, hit on me WHILE assuming i was underaged. when i told him my age, he seemed disappointed 😅 in all seriousness, i wanted to puke on his shoes.
Same!! It slays so uncomfortable, especially when adult men hit on you and get DISAPPOINTED when they find out I’m not underage. 😐 absolutely disgusting.
There’s the thing, in the video she explained there are so many style names that you just have to do your research on but in the end just be you whatever you might call it
Wouldn't matter how many times you change the name, terms or even if you develop a whole new language to identify the style and culture, as long as women are involved anything that we don will inevitably be sexualized. Just wear it proudly and correct the misconceptions that people impose onto you. Make them feel weird for the way they think and don't back down.
I remember a video (by mina lee) about the japanese school girl, i think the same principle works with this fashion... everything started as a way to express and feel comfort and got weaponized AGAINST them because of dirty old men. I personally don't believe that clothes should have the power to categorize someone as a "fetishist" :( i feel so bad for the people who feel confortable wearing them
@@sparklesparklesparkle6318 Nah, i let them be at least now the girls are financially draining the dirty dudes from a safe space. I was just thinking that its unfair for people who are looked in weird ways when they aren't asking for it and just want to be themselves.
@@sparklesparklesparkle6318 I'm not from the US but, yeah everything is fucking expensive, the weight of living is crushing us all. If you have the chance look for shops that sale clothes for plus sized people, those will probably fit you best lengthwise, the rest is ok because oversized clothes are trendy even for adult men! I hope a good opportunity comes your way, thanks i'll try to stay away from aluminium dust, have a nice day!
it’s one thing to wear mezzo piano and cute clothes that’s fine but way too many women participating in this are calling themselves “elementary girl cosplayers” and taking sexual photos in childrens clothes. that is not okay at all and no one should feel bad for them when they are actively participating in the harm of child girls. cosplaying as a child is not okay children need to be protected especially when they have no control over these situations. that’s not to say u cant wear cute things or mezzo piano as a brand i find many mezzo piano tops cute but i’m not going to try to look and act like a child.
@@oceana311 Like i said, i feel bad for the people who wear them and don't wish to be perceived that way. For the kinky pOrn i don't really care what people do for work or entertainment, as long as they are concenting adults thats fine to me BUT if someone cannot separate the circus and the clown well... that's the police job and i hope they rot in hell.
@@sparklesparklesparkle6318 Honestly, trailer trash sounds kinda cool, maybe all the pieces in dark colors?! That could be fresh!
I think that as jojifuku is often adults attempting to look like children it becomes problematic, compared to adults wanting to look childish. The line here is blurry but with the sexualisation of children's clothing that is occurring on a lot of popular jojifuku accounts, it is now an issue. I see this as being different to an adult wearing pastels or using "childish" elements in a sexualised way because there is a clear understanding that this person is an adult (rather than many of the prominent jojifuku models who are trying to look like a child).
what do you even mean lmao theyre not trying to look like a child they just look like that, some people just look very young no matter what theyre wearing
@@victorp8689 true fr
What if they look naturally young? It's very problematic talking about someone aparece and clothes taste and saying it's "problematic", for what? Bc u said so
@@Take_It_Easy_Today there’s a difference from a young face and intentionally acting like a child to gain attention. I agree some people just have a baby face! I do and get mistaken for a younger age all the time despite being 21. 🤷🏾♀️ However, I wouldn’t use my young face and dress a certain way to attract a certain audience if you catch my drift. Some of these people may not be intending to attract people with sick mentalities towards children, but we can’t act like this type of genre of adults who act or dress like children doesn’t exist because it does. There’s tons of men and women who will pay money and give tons of attention to people who fulfill there fantasies. Even outside of this type of style. It’s an easy way to act on the line, “They just look younger but they’re an adult so it’s not a problem” but there’s an underlying issue. I’ve heard so many people justify that with things like loli’s for example who look literally like children but because they’re age is 18+ in a show it’s not a problem.
@@whoohw1394 true
Personally I enjoy the style as I used to wear mezzopiano and that brand made me so happy as a kid!!! But def a rebranding is needed for this fashion “heiseijoshi” makes more sense imo. it removes the “joji-- kid” and emphasizes in the Josei- women reclaiming their youth aspect more
Also emphasis on not sexualizing said childrens brand- like you ca. totally wear justice or mezzopiano in a way without making yourself look childlike or younger
@@natsukiazr4519 right
@Kig Research Institute i agree:( unfortunately theres only so much we can do over seas;-;
3
I would definitely be using the term!
It irritates me so much that I can't wear whatever I want, "jojifuku" has always been a style I've wanted to achieve for a long time but once I heard people say how problematic and sexualized it is, it just made me feel outraged because literal GROWN MEN are doing this to an innocent fashion style, I really want to continue dressing like this but Im afraid I'll get hated on and called a "fetishizer" or a "p3do". I just want to enjoy dressing how i want to :'(
i mean you can wear whatever you want. get rid of the internet and you will not hear about this.
@@900ugfrr 😂
Jojifuku started off a sexualised subculture..... it was wrong from the start
the clothes don’t matter i don’t think. it’s whether you’re purposely trying to imitate a child in behaviour and mannerisms. so you should be okay! especially if you just love the fashion as you said. but tbh people aren’t very smart so they might do that.
it’s also women. lol
women can be creeps too
How did cute little kawaii outfit style have such a deep lore😭
I heard a creep made the style popular
men will literally sexualize any cute girl to exist. im definitely not surprised
it’s japanese DDLG
so maybe it would be good/better to call jojifuku (as a fashion style) ‘heisei joshi’ or ‘heisei joshi style’ like nekurayarou called it
I think so too
@@maep4575 ah
@@maep4575 none seemed to relate to the fashion though
@@maep4575 I agree! If only one comment could influence a whole subculture of people. Maybe it can! Just use that as a hashtag & it may start to gain traction ;0
right
i’m honest to god so tired of people trying to demonize women and older girls who like looking cute and wearing cute clothes. it’s sick. it affects peoples mental health
Really unfortunate that fashion can be taken so far in a direction like that... I've always preferred kids clothing, simply because of much cuter designs and patterns, I'm in mid 20s and my friends feel the same about kid clothes; there just cooler and cuter!
Same here! I always thought that too.
I always wished that kids clothes you see in the super market would just make them in adult sizes too 😅
@@cottoncandy2023 Exactly! And the shoes too omg
same ! im especially jealous of little kids' jelly sandals/light up shoes
and consider that with the rise of children wearing clothes for late teens/young adults there is going to be a pushback of people doing the opposite: wearing kids clothes.
It annoys me to no end that I can't dress how I want without people giving me shit. My room is 100% pink, I wear my hair in half-up pigtails, and love a lot of cutesy pastel fashion in general (I don't stick to labels like "lolita" or whatever, I just wear what I like for this reason). People are SO fucking weird.
same! i have tons of toys and plushies around my room and i love wearing pigtails and ribbons in my hair and i’m so sick and tired of people sexualizing it! can’t they understand i just like cute things..? :(
It’s different in this situation bc this style stems from children. They attach fetish to it.
you do you. wear what u want.. as long as no one is hurt people should wear whatever they want.
Same .
I wear pigtails a lot too and my room is full of plushies , I can somehow relate
Unfortunately some ppl sexualize too much :/
I'm a sweet lolita so when I first heard jojifuku described as "adults trying to look like children" I was wary. Lolitas are often told that we are trying to look like children when that's super not the point. People should absolutely be able to wear feminine and pastel fashion styles without it being seen as a kink thing. But after seeing this video, nah jojifuku is blatantly sexualizing young girls imo. I think if you want to incorporate these brands into your style that's cool, but the images of "legit" jojifuku that are shown here are blatantly sexualizing people who are trying to look like elementary age girls. It's gross.
Not to say anything upsetting but, jojifuku intentions in some circles feel almost like the western early 90's female grunge musicians that used "kinderwh*re" to describe their style of dress. Aka the slooty schoolgirl uniform and the like.
@@N33k5 completely agree
@@N33k5 I've never heard of that term before since I'm not a native english speaker, I can't explain how disgusted I'm by such a word...
I think this is a super important distinction
@@sparklesparklesparkle6318 lolitas don't dress like. Haunted dolls. We're actually mostly inspired by historical rococo and victorian dress, worn by real people in those times, not dolls !!
the cute vs kawaii debate is so dumb....
we (westerners) say "kawaii" when it's specifically Japanese inspired cuteness... kawaii fashion/culture/aesthetic is Japanese cute/aesthetic culture (at least in English speaking countries) - hence saying "kawaii".. I'm sure there are more specific terms in Japanese culture because "kawaii" does just mean cute there.
if something is just cute, yeah, call it cute - but if it's Japanese and cute, it's kawaii.
we've used the term "kawaii or kawaiicore or kawaii aesthetic for years and years and years with no issue....
I'm Japanese and I'm confused whenever people are worried about cultural appropriation. Japan has historically taken much inspiration from other countries, and enjoys seeing westerners looking into Japanese culture. There are places for tourists to try one and wear kimonos. So it feels contrary to my experience whenever I see cultural appropriation of Japanese culture come up.
@@cosmicandy4620 its because people tend to not actually listen to the minorities opinions on what they're debating. In this case it's Japanese culture in particular.
They tend to have have a savior complex and cant accept when they're wrong. It's very sad and infuriating :(
@@roccararudd9335 i have to disagree with the generalization of cultural appropriation critiques not affecting the actual demographic. there is a massive gap of experience with racism between japanese people in japan, and japanese people outside of it. a japanese person born and raised in japan is not as likely to have experienced or understand the social effects of cultural appropriation. so while other japanese people may say it’s okay, others may not. and because japanese people are not a monolith, all those opinions can simultaneously exist.
@@cosmicandy4620 I’m sorry, but it feels like you’re Japanese American, not Japanese. If you’re even Japanese American. I’m only saying this because I’ve seen way too much people online pretending to be from Japan or Korea, and it pisses me off.
@@glutenfree7057 You’re not one to choose someone else’s identity. The only one who should have that power is themselves
cutecore vs kawaii is so strange.
on many occasions, japanese people, companies, etc. have been very encouraging and inviting to everyone globally about celebrating and participating in kawaii culture. there have even been many "kawaii ambassadors" appointed by the japanese government and NHK, and some of them were foreign (i know one was filipino and didn't live in japan).
if you read more about "kawaii", it is indeed literally the japanese word for cute, but it is also a movement. people say it started when girls started writing so overly cute that it was incomprehensible. they wore cute things and collected cute things that were considered unbecoming of a woman. "you'll never get married looking like that," so what? the kawaii movement has been a form of rebellion against society and conformity. it is about being unapologetically true to yourself and what you enjoy. it's not cultural appropriation to use the word "kawaii", nor was it ever.
of course, it's also an aesthetic. but what's cool about j-fashion and the kawaii movement is that quite a bit of it has very extensive history and meaning, like menhera and lolita. menhera is a subfashion that promotes mental health awareness and encourages healing. lolita fashion is conservative and much like what i said about the kawaii movement generally. they cover their skin: their shoulders (traditionally), their cleavage, their legs (this changes), their midriff, etc. and while people would say that it's not sexy, again, so what? they are not dressing to cater to other people's standards or desires, they are dressing themselves however they want.
even today, we are so lucky to be witnessing the kawaii movement in motion. it's so fun and interesting seeing how it evolves. back in the 2010s the internet went nuts over kyary pamyu pamyu styled by dokidoki6%. i was actually able to go to the dokidoki6% store myself a few years back! it was so cool (and expensive af haha). i've been to japan and harajuku a number of times. the point of kawaii is that regardless of what people would think of them, they would still wear what they want and do what they want; without hurting people.
cutecore is an irrelevant term. if anything, "cutecore" disregards all the work people have put into the kawaii movement, as well as the history of it. the hard work and crafts of people, artistry, and so much more. there are so many brands that have made wonderful clothes, such as angelic pretty, baby the stars shine bright, listen flavor, swankiss, milklim, liz lisa,... the list goes on. they are relatively small in size and while their products are expensive, they are often worth the price, if not all the time. the care they put into making and designing their works is so admirable.
idk about "whitewashing" or cutecore being derogatory, but to me it just seems like the people who use that word probably just don't have a good grasp or understanding of the meaning of "kawaii". they probably have the wrong idea
i'm asian. born and raised in asia. i've been to japan a lot and my family goes there all the time. my aunt took her masters there. unfortunately, it's somewhat harder for westerners to pick up on these things (especially if u cant read other languages). honestly, not a lot of people dress in kawaii and harajuku fashion in japan. in tokyo, it really depends on where you are. in other places in japan, it's even more rare to see anyone dressed like that. but i feel like the COVID-19 quarantine and the boom of tiktok has influenced more people to wear alt fashion styles. i see a lot more people wearing lolita, goth, etc. when i go out to the mall and stuff now (not in japan btw). not sure what change that has made for japan, but yeah. it's like how people expect that everyone in japan avidly watches anime when in reality, most people don't, at very least not at the volume or frequency they expected.
people these days are so obsessed over calling out things for cultural appropriation even though they aren't from there and in turn the voices of the people they're trying to defend get drowned out. often times those people don't care. kawaii is not something you have to earn nor is it derogatory; it's just a word. a word with a legacy and culture applicable anywhere in the world. just use it lol no need to bring in more terms it just confuses people.
I love and adore Lolita fashion and it’s sad to see me say oh yeah I love Lolita stuff and then someone on Twitter getting upset I said the word and calling me a pedo.(I’m still a minor so it’s kinda ironic seeing people tell my that tho but it’s sad that I kinda have to keep how I dress to myself. If these people on Twitter keep calling banning words we are going to run out of words in the dictionary at this rate.
I think it’s hard because cultural appropriation is more a western society thing, not entirely but mostly. When you live in a place filled with different cultures someone who is a minority may feel lost in the shuffle. You want to hold on the what ties you to your history. So when someone from outside that culture uses something from your culture it’s frustrating. When you talk to a person actually living in that country they’er confused and don’t even understand cultural Appropriation. I didn’t even know people using the term “Kawaii fashion” was getting push back right now.
This reminds me of an art museum that was lending out kimonos to guests and people had a fit. Meanwhile there were actually Japanese kimono makers excited to hear their culture was being shared then devastated that anger had put a stop to it. To them it was a beautiful piece of clothing that should be shared with the world. They couldn’t understand why people were so mad.
@@nova_beam absolutely agree! the people who are exposed to western media are the ones who mention such things. western media has started to blur the line between cultural appropriation and appreciation in some ways, and it starts to just get more and more confusing.
People who have never had their culture appropriated, are usually the ones doing this making the most noise and it almost always a specific hue of people and never the actual people said appropriation is happening to, *and* there actually isnt anything wrong being done.
Then when actual appropriation of ones culture happens and it is being called out by the people of that culture they are hit with hate that is anti-(insert their identity).
This was a good read..it really tied my questions together and I'll be looking back on this comment lol.
As a Japanese person, people here just doesnt really care nor really think through jojifukus or just any type of sexualization towards minors since it’s been pretty normalized. I mean in japan it is still problematic to sexualize minors however most people don’t care as much as they do in the US, When I used to do a lot of live streaming on the Japanese media when I was 12/13 years old, older men casually sexualized me and kept calling me a “loli” girl and said how I’m so “petite and cute” or some people even said how I look like I’d be pretty “t1ght” and everyone who was watching the live stream just took it as a joke. It got pretty off topic but now that I think about it I think these things in japan just shouldn’t be normalized:( Jojifukus in general isn’t bad it’s just the adults that sexualize it and in japan I feel like when adults wear jojifukus or any type of things like that, the term “loli” or sexualization towards minors are mentioned casually. I know that in japan being “cute” is pretty popular, but people should see the borderline between “cute” and “bringing up baby/child related subject to make things look cute” which can turn into sexualizing minors/ childlike activities
Exactly! it’s really gross. And when you speak out about this people just take it as “oh silly Japan” it’s fcking weird!! I definitely agree with the last sentence. And If you listen to the way you hear people describe why they like East Asian women they will say mostlikely say something similar to the affect of what you described and it’s SOOO WEIRD how it’s accepted. I’d say media like anime etc also influences this… I’m so sorry you experienced those things when you were younger. You didn’t deserve to be exposed to that.
I think Japanese culture is just more honest and west can’t handle it. Men tend to be attracted to younger sexually mature women puberty and up because of nature no use in repressing it
It’s the pre pubescent sexualizing that is abhorrent
@@off6848 you are a weirdo for trying to defend/dismiss this. Under a video predicting exactly what you said in the last sentence AND under a comment of someone who was sexualized as a minor. Why did you feel the need to say this…?
You would have contributed more to the discussion by simply not saying anything at all.
You weirdos always tell on yourself when you say “younger” and the traits y’all use to mean “younger”. Especially since given the topic and examples present in the video (examples being that of women who dress up specifically to look like pre/pubescent girls) and what the OP comment said. Again, Why did you feel the need to comment this? This is not the same as being attracted to a 25 yr old as an older man. (And even then, eyebrows are still raised if it’s a dude well into his elderly years chasing young women) If you are attracted to someone under the age of 18 even though you are well into your adult years something is wrong with you.
So yeah, you’re telling on yourself here. Which part of these traits are sexually mature? a 12 yr old is not sexually mature. Christ, the fact that you use “Japanese culture vs the west” etc rhetoric I can bet you don’t even live in Japan yet you speak of this country and these people like they are in some other world not on earth with the rest of us. Typical. Always see weird types like you whenever this criticism is presented relating to Japan.
@@kelseymii921 I think the pr9blem in Japan especially is that most media tends to focus on young girls and no one else.. so it kinda shapes a mentality that forces older men and women to sexualize young people.. and not even like teens but younger.. like 13.. so I agree.
@@kelseymii921 but it does make sense why adults are hitting o. highschoolers on the street.. in the west you'd be beaten up lol. also Japan is thrbonly place to have female only cart on thr subway.. Def needs fixing
OMG. I love the aesthetic I used to call "Cute Dreamy". I just found out it has a name and it's YUME KAWAII. Humans do share a hive mind, I swear
i love yume kawaii!
we also not gonna talk abt how jojifuku attracts a LOT of ed communities and a good chunk of them make up the fashion ???
ahaha…. i mean that would call for an entire dissection of japanese culture (and much of the world)’s association of thinness with attractiveness, and that could be a video all its own
literally.
Literally every fashion does this though. Every single jfashion, plus plenty of western fashion. There's nothing new or special here.
no bc i hear yall on the whole "jp's body standards" point but that's not what i meant, i mean any time i look up jojifuku, the first few results will almost ALWAYS be from an english edtwt thread.
every jfashion comm is bound to have ed posting but generally, western comms are pretty good at filtering it out/make it very clear it is not supported.
it just surprised me how rampant and accepted it is in jojifuku specifically
I think it’s especially harmful because the standards for this style really expect you to fit into clothing made for toddlers and elementary schoolers. Yes, there’s an issue with beauty standards in general and the odd relationship with thinness, but with Jojifuku it’s on another level. It’s not being skinny enough to fit into adult clothes, because there are plenty alternatives when it comes to that. You can look good and weigh whatever, obviously. It’s being skinny and petite enough to wear children’s clothes. To have a childlike silhouette. There’s this big issue that Jojifuku revolves around, and it’s self-image. I feel a lot of these people don’t feel good or attractive unless they look like children. And there are others that just enjoy looking like a child with no purpose. I think Jojifuku is just a part of the menhera scene in j-fashion at this point. It’s quite taboo, and the obtuseness and ignorance you’d have to perform to enjoy wearing it as a westerner is stupid. The mind gymnastics and gaslighting people go through just to defend it, lol. At the end of the day, I think we all know.
I lived in Japan in 2005 and taught English at a preschool. The children always wore these cute clothes and I would see them at my local mall. I actually bought a t-shirt from Mezzo Piano (it was about $60) just as a reminder of my time there. Some Japanese people asked me why I wore it lol I guess I was one of the first adults wearing it?
I think you should be able to dress how you like and the evil people who
make it a sexual should be punished not you. I hope you choose to dress how you like everyone. It’s much harder to do in your late 30s 😅
It is always sad to see these types of things in Japan. If we started wearing girls' 2000s clothes again for the nostalgia (which a lot of people do now) it wouldnt be held with the same connotations :c
Y2k fashion is coming back but it's a bit different. The clothes are inspired by what celebrities wore, people like Paris Hilton, shows like gossip girls, and most importantly the black people who kick started many of these trends. It more about looking like a 2000s music video rather than wearing the clothes you wore as a child. I do agree that east asian women get infantilized a lot, but this is a bit of a different case
Yeah but these are kindergarten / elementary age clothing vs teen
Nobody would be able to start a trend of wearing kids clothes in the west. The problematic trends we have ongoing is the opposite problem, tweens dressing/putting makeup on to look like adults, which sadly gets sexualised.
I wear kidcore sometimes and it’s often similar to what you described: wearing child-like clothes inspired by the late 90s and 2000s for the sake of nostalgia and fun 😊
sis early 00s clothing was heavy sexualized and obviously for grown-ups. The debate would be that kids are acting too grown which already has arisen, but now no one even cares anymore.
an actual japanese here who enjoys a lot of style and subcultures like thisㅡit's (jojifuku) definitely a subculture that's on thin ice, for a lack of better wording. i related a lot to the bit where it was mentioned that a friend said these girls' brands like angel blue and mezzo piano weren't those that were easily accessible or affordable enough to be worn by young girls, which is why at adulthood, some people do turn to jojifuku as a fashion to catch up on the things they couldnt have when they were younger.
as for the hashtag though, thats where it definitely gets problematic. the fact that there are obvious pedophilic and fetishising elements that Only adults can engage with on the twitter account tells you they mean it to be what we're afraid of.
jojifuku can and should continue to be its own fashion subculture as its a very cute one that both young people and adults could enjoy, but the intentions behind why people engage in this is smth to be wary of.
Wow you did your RESEARCH. I really appreciate what you're doing for our community. Your page is such a great resource for information.
Wild that people started on "kawaii" which is such an accepted term in japan and western j-fashion communities and ended up on a different phrase that has p3dophilic roots because of concerns about appropriation. Like, what??? So strange.
It also has to do that someone wrote a book with the same name as a popular kawaii fashion style Lolita. The book was based around a pedofile as the main protagonist. Due to the naming concidence , but now due to that it’s severely hurt Lolita fashion even tho it has nothing to do with the book. Then of course I guess it’s been broadened to any cute aesthetic
@@novinovi- The entire point of the book is to display the main character as a monster, not to endorse his actions. It's just an unfortunate naming coincidence, with the book being released before the style came into its own in the ~70s.
@@chickennugget5990 ohh ok, from what I had researched I heard that it seemed to promote it, thanks for letting me know, truly a sad disappointing naming coincidence
@@novinovi- The book came before the fashion, tho...
personally i find it a bit funny that a lot of kids fashion has now been appropriated by adults and kids can't partecipate
I think the problem is trying to restrict styles to age ranges to begin with. People should be able to wear whatever they like at any age. Adults should be allowed to be adults responsibly. Children should be protected from predators.
@@FaeFlirtations obviously. my point was more like an adult can't go to their office job dressed like that because its inheritely childish. We can manipulate reality as we want it in our heads but society is much bigger than us
@@Quon Sure but what is considered normal, professional , or casual attire for adults isn’t a static timeless thing. Nor do all adults work in strict office settings.
Well. It's not what kids nowadays wear anymore. It's what adults that are now in their 20s wore when they were kids.
@@plzleavemealone9660 it's just pure nostalgia for us, still sort of child wear that personally i think shouldn't be related to sexual things but thats just me
as someone who relates to the style of jojifuku, I think the casual and aesthetic wearing of girls clothes that is not sexualized is a valid fashion! however I think renaming it to separate from the sexual side of jojifuku is probably necessary. if jojifuku means girls clothes, maybe the name could be something along the lines of childish clothes? (kodomoppoi-fuku) This way, children aren’t the focus, the childish clothes are.
i remember a some form of jojifuku being around 2007 after the airing of Kodomo no Jikan and also Ichigo Mashimaro. But it was more of a cosplay then a fashion statement. girls would wear the same elements of jojifuku like overall shorts, knee high socks, having their hair in pigtails and also the little red backpack that elementary japanese kids would wear. an american idol named Yukapon is a prime example of that kinda of jojifuku fashion at the time
isnt that anime is about a pedophile teacher and a willing child victim???
@@TeratophileX unfortunately yes its was popular cause of how controversial it is
@@aliciacortezsanchez4196 i no longer wish to be sentient
I didnt know Ichigo Marshmallow was so popular in some places! In France no one knows about it, but yeah the girls were very fashionable! If I remember correctly it was mostly layering, skirts on shorts, t shirts over long sleeves etc
@@aliciacortezsanchez4196 I remember there being a fair bit of confusion with anime and wiki sites at the time about what to do with KNJ. Some just deleted their pages on it altogether. Wikipedia documents it but mostly through the lens of "yeah this has some pretty gross stuff in it and attracted some controversy"
The cute va kawaii debate is the most chronically online Tik tok shit, how is this a debate😭💀
it’s such a shame because i personally loved the aspect of jojifuku - the colorful cute clothes were exactly my style ! i am always jealous of kids clothes because they always have nicer designs that appealed to me, but i never go out of my way to buy anything in fear of seeming weird. i thought this fashion style consisted of people who felt the same as me and wasn’t afraid of embracing their inner child, but i guess not… it’s saddening honestly. i like a lot of “childish” things and the amount of people who automatically assume it’s in a sexual manner makes me sick.
i feel you, as a csas who sees herself as a child (mostl ikely due to trauma) i also get called all sorts of disgusting things, and its extremly triggering. everything relating to the word child(ish) is just a minefield. and i of course agree children need to be protected. but people are so quick to jump the gun on just everyone who they dont immediatly understand and its very hurtful.
its just sad
Live your life and wear what you want.
same. do whatever. if you're not part of that swxual side, don't let it stop u.
I had a elementary yellow hat I wore and my Japanese friends were laughing but said it was cute. I bought it cause it's cure and a good hat.. nothing more.
I re a lize people start respecting your style if u know what u want. I just like cute asthetic. ..nothing sexual about it and thry got it.
@@errorusernotfound1 I have trauma as well and I think it's therapeutic. clothes can do that for people. if it makes u happy do what u love. yes, people with no fashion sense will laugh, but jokes on them for not having uniqness
ik this is a late reply but looking back on this comment the jojifuku community has really sprung in popularity over the years. jojifuku is a lot more accepted by western community and there's a large one on tiktok, and the sexualisers of the fashion are usually 1. from japan and 2. only live on twitter.
I love this fashion mainly because I didn't really get a chance to wear this stuff growing up only going to a school with uniforms and barely being allowed outside. Plus I didn't have a room to call my own to decorate with these styles so it really makes me happy to buy cute clothes and home decor like this! People think I'm goth because I mostly wear black and white clothes because it was the cheaper alternative since everything matched and money was tight for my mom and I wanted to make things easier. I would never wear this stuff in what most people would call inappropriate places though. I would wear it to a family bbq, running errands at target or Walmart, anime conventions, to the movies, etc. Or even if I'm taking my nieces out to a kids themed place and they'll freak out over my outfit and be even more excited to go out with me!
Im a Japanese person and in Japan, jojifuku isnt very sexualized nowadays anymore in Japan, all of the 18+ jojifuku photos are from the late 2000s and is now not really a thing anymore. Personally, I think tiktok is just too harsh on the cancel culture along side of people who aren't educated on anything about the topic. I think jojifuku and the sex industry jojifuku should be seperated to stop the gaijin community to stop misunderstanding and being way too sensitive about the fashion. Pedophilia is never okay but sometimes 13 year olds on the internet are just too uneducated on the topic. As an adult, I am very disgusted in the sex industry that was selling and promoting pedophilia.
The way people talk about this style is so confusing to me like some say “its all se*ual” and others say “its not its just that some do” its like…😕😕😕
Because in Japan, the line between such things is blurred. Whereas in other countries we may have different words for one who is wearing the clothing and one who is a part of the fetish
I guess the simplest way to explain it would be
- fashion started as a f*tish
- some people found the fashion cute and either they weren't aware of the origin OR decided to wear the fashion for the clothes and not for the problematic part of it.
@@MahouShoujoKaffeein thank you :)
@@o-o2272 you're welcome!
it’s japanese DDLG
people defend it cuz it’s japanese n they think women can’t be creeps
tysm for putting more info out in regards to jojifuku!
I feel as though there is a lot of misinformation in western jfashion communities due to platforms like tiktok and people trying to make 女児服 be synonymous with kawaii fashion is really annoying. Like you said i feel like the tag 大人なのに女児服着てる is primarily used in context of fetish whereas the actual term jojifuku is used more as a way to describe an adult to wears childrens clothing just as clothing without any other underlying off putting implications
i saw haruka speaking on this and was hoping you would touch on it!! i know you always provide as much context as possible, and amplify the voices and opinions of those living in japan who understand the context a lot more, so thank you for your info as always !!
i love this style so much. i loveee rhe bright colors,and everything about it.I hate how nsfw communities cant just let cutw things exist without sexualising them.
I find myself very invested in the topic of jojifuku style for many reasons. To start, I myself like brands like mezzo piano and the pieces from them. I feel it fits my personal style well; I like to wear cute fashions and pastels, and it's hard to find casual clothes in the US that are similar to that. I Believe for many people, this style is just that. But additionally, I think it would be constructive to move away from the term "jojifuku". That term has already been cemented as a kink, and for those such as myself that like cute fashion, it can get tiring to try and explain that you're not a P baiter or trying to sexualize children. I believe this style of fashion has grown beyond being just a kink, and it would be wrong to lump that into the origins of it. But as this style devlops and takes on a more innocent audience, I do find it imperative to find a proper name for it.
I don't think there's anything wrong with wearing Jojifuku, but I do have a problem with it being sexualized
Cute should stay in it's cute lane.
Cute is not sexy
all this discourse is so terminally online lmaoo
fr omg😭
how??? it’s ddlg
@@pasketino it isnt ur just gross + projecting
I think that whenever adults do anything that crosses over with the activities of actual children/minors, we must do all we can to safeguard the children from coming into contact with adult influences and, of course, sexual predators. Having separate hashtags would be a great start! And being vigilant in the community to make sure that children/minors are appropriately looked out for.
there are no safe guards on the internet
@@beckysuperswag There are plenty of methods of restricting the Internet access of minors and other vulnerable individuals, and there are also methods to ensure that people are who they say they are, and to otherwise have suitable measures in place to be able to identify and monitor unscrupulous characters. Implementation of these methods can be patchy in places, but that does not mean the safeguarding methods don't exist.
@@MinaSteph “yes the safe guards work a small percentage of the time so they’re totally safe!” a safeguard has to WORK. no one wants to live in a house that keeps standing 10% of the time. that house is not safe.
@@beckysuperswag safeguarding is about constant vigilance to both identify and nullify threats. the police can't solve every crime ever all at once, nor can they prevent all crimes before they happen, but they keep trying and they keep refining their methods to prevent crimes and resolve existing crimes. Doesn't mean the police are useless. For example.
I personally think that people should just start calling the fashion a new word. That way if people or minors look up the fashion or get into it it's not seen a sexualized or fetish thing. (:
You do realise that it'll just make another word that means the same thing right? Like calling a rose something other than "rose" won't change what it is, and the people who s3xualise the fashion will still use the new tag
well😭i’m someone with a petite body type and i LOVE the pop colors of angel blue and mezzo piano. i rlly love the cute designs on each. i first started buying a few of these pieces from depop, they kept popping up in my reccomended and seemed exactly like the pop, imaginative style i was going for. i had no idea they were childrens clothing brands (tho it makes sense now why all the sizes usually fit me) or that they related to smth like this until i watched ur video just now.
i hate that this aesthetic aims to sexualize children, ESPECIALLY that photoshoot that was actually done in a real elementary school😭like wth were they thinking, those are real children who go to school there. i don’t know what the solution here is tbh. changing the name could work but in the long run, we need to change the culture that links femininity to children. this is both infantilizing women and creating a new sub genre for pedophilia to thrive. gross.
Yeps
To be honest, I think the term is like a casualty of the internet. Because so many social media sites are tag dependent, it often leads to grouping like this, where ABDL accounts (adult baby diaper lovers) are right next to sfw accounts that just like the aesthetic/fashion.
This happens very often in the furry community. There's even a subculture called 'diaperfurs' that will show up on Twitter next to completely normal fursuits.
Unfortunately, the only real solution would probably be to change the fashion name, to ensure there's a sfw version for people who don't want to be apart of...the nsfw version😳
I strictly dress in pink, hyper feminine clothes that could definitely pass as children’s clothes, and..I just like the style man, what is this-
Pink is not necessarily feminine you can wear designs that pop ur real feminine
@@zein8617 yes, pink isn’t necessarily feminine. But I only wear dresses and skirts (though over leggings when it’s cold)
I am quite disappointed to find how people have been wearing and using this fashion style in this problematic way, but I do believe it can be redeemed into something better! It's a super cute style of harajuku but the name should be changed to something else because not only is it's name right now connected to these problematic ideas but it'll still be a cute fashion and a great way for girls to live out their inner child in an expressive way! I know that their will still be a stigma surrounding it though, even if we were to change the name and meaning of the fashion, but if your not using it in a harmful or preadatory way then I don't see an issue with wanting to dress in cute girl clothing. Harajuku is all about dressing how you want and wearing things that make you happy! This style has good potential, we just need to push away from the problematic side of it. I would love to dress like this but I do not want anything gross to come along with it I just wanna express my inner childness in a cute fashionable way! :D
You explained it so good, I really hope we can find an alternative name and community where this can be a less problematic fashion style.
People are so chronically online that saying cute core is apparently whitewashing and racist-- but so is kawaii since it’s appropriation? Like people are so so miserable-
I'm just sitting here still trying to figure out why bright and pastel colours and designs are only allowed for children, according to society, in the modern world. Back not even 300 years ago in kindgoms around the world, bright and pastel colours were sought after due to how difficult they were to create- children, even in wealthier families, rarely wore bright or pastel colours. Even with lolita, the J-fashion I wear, I find myself confused as to how the silohette because sexualised as the silohette was originally created for adults- in roccoco royal courts. After the death of Queen Victoria's husband, adults , wanting to be like the Queen, moved to wearing sad and dark colours, as this is what she wore when in the state of mourning she stayed in until her death years later. However, the 50s, 60s, and 70s brought back the bright colours and, ironically, the 70s fashion looked VERY similar to the fashions here, except they are more bright colours over pastels (although, you DID find the pastels in the 80s). Too many things have been made "child-sized" because parents wanted "mini-mes", which led to the situation we're in, I believe.
I personally believe we should start sticking kids back in those long, baptismal-type dresses and bonnets that were unisex so all were treated the same and we immediately eliminate the possible sexualisation of them, but that's just me. Anything, really, to stop them getting sexualised (which is the most disgusting thing in the world) and to gain back the fashions that were meant for adults in the first place.
A couple of fun facts:
1) Pink was, originally, a boy's colour. It became blue in the early part of the 19th century due only to a clothing campaign by a company. Yes, we completely changed our culture, worldwide, because of, as always, capitalism (the same with diamonds).
2) Men were originally the ones who wore high heels as to make them taller, enabling them to stand out amongst the group.
Just to clarify (as I sometimes wear goth fashions, as well), the "sad and dark colours" statement referred to the literal sadness and darkness of the king's death and the adoption of these colder colours. No, being goth does NOT mean you're a miserable person with no happiness to be found (this is a very sad and misleading belief of those outside the goth community). In this era, however, black was normally worn as a sign of respect and mourning for the dead.
Also, I'm sad that I even had to write what I did about the baptismal-type dresses and bonnets. No child, at any point, should be sexualised, but I just don't know what else we can do to keep them safe when they have no way to defend themselves. It's the most messed up situation to be in as a society that we have to think of ways to pull perverted eyes away from children that see them in a sexual way.
Again, though, these fashions were not originally created for children, but due to the "mini-me" scenario, were forced upon them by parents, which led to them being sexualised in such a way.
This all makes my skin crawl.
@☁️loli*loli*fever*dream☁️ Disgustingly, there are "people" out there who reveille in the defenseless of a child. Many in places of power within tbe Catholic Church are very sad examples of the sheer scope of "people" who you'd trust to be good and upstanding, especially in relation to the sin and the church, that would do something just as this. The sickeningly high amount of cases worldwide of infants being abused is disgusting. Remember, too, up until about the 1920s, infants of any sex were put in these type gowns when they were put to bed. These monsters who abuse see only the body and the advantage they can take of these individuals. A baptismal gown wouldn't stop them, I know, but it's all I can think of to try to help these kids in SOME way.
plenty of adults wear bright colors - why do you think adults can't? do you ever go outside your house? in my office middle aged women wear jewel tones, pastels, etc.
@@megsley This is exactly my view. It's ludicrous the ridiculous barriers that are being put on fashion by boring people who don't understand the histories of such, and who want to unfairly gatekeep freaking colours- the same people who go into a store and buy the exact same thing as 5 other people they know to wear. Boring and unoriginal. And, what's sad is, they're probably super creative people underneath, but for the sake of "fitting in" with people that will most likely forget them in a couple of years, gave that up and thus became just another carbon copy of everyone else, giving up their uniqueness in the process. Plus, this view that if you dress in bright/pastle colours you're lazy, childish, refuse to be part of the team, and aren't dependable is just stupid. Why does how you dress or how you wear your hair matter when it comes to your work ethic?
I swear, it irrates me to no end, especially because I do EGL and my wardrobe looks like a unicorn and a modern art gallery mixed with a rainbow and a bag of Skittles then exploded in it.
EMBRACE THE RAINBOW, PEOPLE!
@@megsley they mean lolita clothing not plain pink dresses that everyone wears 🤣
so excited for this!! jojifuku has been getting popular in the west and the controversy behind it is so interesting to me lol
I dress the way I do because of childhood trauma and because it makes me feel comfortable. Even though I am still a child technically it scares me that when I’m older people will say I’m trying to sexualize stuff when that couldn’t be more wrong. I’m just healing and trying to get back the childhood I lost.
My brain randomly reverts to the age of four when everything started going wrong AND I have absolutely zero interest in anything remotely sexual and I never will. Ugh people make me so sick.
OMG this is exactly how I feel. I'm 15 and love jojifuku not only because its cute but also reminds me of when I also was 4 and how after then my childhood never got to happen. That time was very pleasant and even wearing clothes like that makes me very happy ^^ I need more friends who feel the same way so if your open to talking sometime lmk ill give you an acc ^^
Ive multiple times been jealous how cute some clothes meant for children are. Super fun designs! But never the ones that actually makes you look like a little child.
I really think jojifuku is a term too heavily surrounded in fetish, and that it's not safe to be using in the western jfashion community. When younger girls think these clothing items are cute and end up searching for more information online, it can open them to things they shouldn't be seeing, and even dangerous people.
Being exposed to certain things like ageplay at a young age can really mess you up, and it really worried me when I saw the term "jojifuku" being used as a fashion on tik tok. I really liked the clarification that you can still use some kids items and be considered harajuku fashion, as opposed to being dressed in girls clothes from head-to-toe. I like the term "heisei joshi", and think it'll be better for the community to start using this word when it comes to the fashion!
Thank you so much for making this video and clarifying things!
So it's like lolita fashion and the unfortunate meaning of the name in the west, but the japanese way around, yikes. Let's quickly bury the name jojifuku until it's too late. Before everything was a -core or a -kei, I'd have called it retro girly or something. Once upon a time a time many western decoras also only had the larger sizes in the kids section to choose from if you wanted rainbow ponies on your shirt. Absolutely nothing wrong with wearing that. Just let's shut out the pervs from the fashion hashtags.
Yes, cries in someone who love wearing Lolita fashion has to kinda hide it or else I’m called a pedo, (like wth does that mean I’m a minor how does that work- nvm.)
"shut out pedos" lol
I love your editing and style !!! It’s amazing
I really like this video. I appreciate this format of plain, open, and unbiased presentation, with a range of sources used to show both facts and some opinions from people involved or knowledgeable. Feel like I learned something new today.
Here is the thing: Cis men will sexualize anything. So even if people weren't posing in suggestive poses, someone was going to sexualize this anyway. I think reclaiming it and calling it Heisei Joshi is a good idea.
The problem is in your first sentence. People in general (yes, men and women) will sexualizar anything, so reclaiming the style may lead to no-sexualization in the short term, but sooner or later it’ll get re-sexualized.
So, what’s the point if it’s just going to end up getting re-sexualized later on anyway? Does that mean now we have to ban all DDLG content, Kawaii lingerie, and anything that is within the similar confines of any content similar to it. Just like school girl outfits, does that mean we just have to ban that too because it’ll end up getting sexualized? Because regardless of how it’s renamed and reworked/reworded, or if the models are posing in a suggestive way or not, anything and everything will be sexualized and that’s something that is completely out of our control. As a Master’s degree Psychology we cannot control how people sexualize anything, it’ll happen, it’s more so about whether or not these people act upon their impulses to do something (good or bad) about their own urges.
@@tiahnarodriguez3809 I mean we know as a fact that this caters men but ok
Thank you for making this video! When I first heard the term jojifuku I was pretty confused, because as you touch on in this video, there is not a lot of info or community around this in the way you would usually encounter while researching a jfashion style online. All the controversy around it recently and the stuff with the insta hashtag made it seem even more muddled and confusing. I really appreciate all the research you put into this video and how clarifying it is about the nature of term and where it comes from
i've always loved "kawaii" style and i thought that children's clothing was so much cuter and more appealing than most adult's clothing. when i had to stop wearing those clothes as a kid, i was really upset lol. it's unfortunate that some people are sexualizing this style, because personally i'm not going to try to get into jojifuku / danjifuku if it's going to be associated with the sexualization of children's clothes. i still think that it's a good idea outside of that and i would love it if a style like that became really popular.
My sis is fluent in japanese (she says she isnt good at verbs but she can hold LONG proper conversations, she's even going to college for it Im so proud of her) and dresses with the traditional Western gothic style. I feel like she would love ur channel! :0
I def lov how in depth you went I learned a ton and have decided I wanna get more into these subcultures! Great video!!!
Looking at things "objectively without bias from all points of view" is the definition of critical thinking. Thank you for comjng at this topic with that kind of tact and thoughtfulness 😊
Yeah this is why I just call my style kawaii fashion or kawaii kidcore 💗
As an alt fashion girl who incorporates 'children's clothing' in the form of backpacks, socks and accessories because it's hard to find kawaii fashhion pieces offline or outside of Asia; This discusts me. There is no reason that a woman (or an other grown person) who wears, wants to wear, or embrace the style of children's clothing should be using a hashtag kinksters and nunces use. It's a pretty common thing in alt fashion to incorporate clothing not 'ment for' you, kidcore is well established. You can wear iteams intended for children without in any way wanting to look like a literal child. I'm sorry, but if you do want to look like a child you either are one and shouldn't be in nsfw spaces or you're an adult with a nsfw intrest in it either for some very specific kinky roleplay that I'm sure you can use some other tag for or you're a nunce, which if you are, congrats this tag is for you. Themes of childhood, nostalga, and kids clothing could become a ligitemate fashion, but it would either need to take a strictly nonsexual approch like Lolita fashion, or a very WE AREN'T TRYING TO LOOK LIKE CHILDREN BECAUSE WE ARE ADULTS AND THIS FASHION IS FOR ADULTS approch, this is doing neither and it really shows.
im really happy you have so much detail research in your videos. i am not on tiktok as i did not like the misinfomation spread about certain japanese cultures coming from white people and an example was that saying that 'kawaii'' is a slur. thank you for doing this video. it really saddnes me that dressing cute is sexualised. i love dressing cute and "childish"' as i find comfort in it and also use age regression as a coping mechiasm due to trauma. again for anyone asking, ageplay is NOT age regression and age regression is only sfw.
weren't most people saying it was a slur dog piling a black cosplayer?
@@whisperwhisper1285 if so, I wouldn't be surprised they were probably using it to cover for thier racism against the cosplayer, I've noticed black cosplayers tend to be harrassed alot due to racism, sadly. Saying a word in a different language is not even remotely close to saying a slur, and the idea of them comparing the two feels 100 times more more insulting then them using the word.
As a japanese person who loves cute and kawaii things, I find the fact they said that not only ridiculous, but honestly insulting. Why would you speak of such things about a culture you aren't even a part of???
@@cosmicandy4620 yeah it makes me so angry when people say that black people cannot cosplay because they are black, it is just straight up racsim. like that logic, anyone who isn't japaense cannot cosplay any anime character. cosplay is for everyone no matter what race. /gen
@@cosmicandy4620 it was like 50 accounts like newly created saying it
Hi cybr grl I'm really excited to watch your new video! :)
1:43 aaaaa I had so many Mezzo clothings when I was 5!
My favorite was a skirt with two vertical zippers on it that revealed a stary pattern when unzipped, was kinda trendy at that time and I guess most my friends had those too.
I absolutely love your look!! I couldn't take my eyes off it!
this video was so objective and analytical, it was really enlightening to watch
i wear clothing that i perceive as “childish” or i feel others would perceive as so, but strictly for my own comfort. i don’t have a child’s body by any means - i’m 5’ tall but i was targeted starting 5th grade for having a large chest w/small frame - so i always try to do my best not to sexualize the clothing when i wear them. i’ve always done this, to a degree. i wear what i wear as a trauma response to SCA & CSA, so the last thing i’m trying to do is attract predatory men. unfortunately, i know that people *do* weaponize things like this, i even personally know of some. there’s a famous one who streams daily & has hundreds of thousands of online followers. it’s discouraging & makes me not as comfortable dressing this way, which i think is one of the most detrimental things coming out of this.
How about this: wear whatever makes you happy. Americans are so easily offended by certain fashion aspects of other cultures. In Japan this style is not about sexualizing children in any capacity.? This isn’t a “problematic trend”, this is a legit fashion subculture with deep and interesting roots and history that has been around for a while now. It’s not about looking like a sexy child for a man, it’s a meaningful way for people to reconnect with their childhood and sometimes the style just makes people happy. People wear this for themselves because it brings them joy, not for men. It’s that simple. Can the US please stop gatekeeping subcultures they know nothing about?
Off topic but i used to follow you years ago on instagram before i deleted my account. I’ve never heard your voice before and it is SO endearing! Also glad to find ur channel!
i really appreciate you making this video! as an english speaker i first encountered jojifuku being described as “people wear children’s clothes because they couldn’t afford them when they were younger” and thought this was such a pleasant idea as someone who experienced something similar just in the west. being an adult with my own money, buying more childish things i never got the chance to have as a kid is very nice for me. i was really excited about jojifuku when i first found it because i thought it was groups of people with a similar mindset as me, but now having context for the NSFW style jojifuku images id find trying to look up the style, i no longer think this is the case. it seems the people who made jojifuku and insist in calling it that are trying to use it in a very unpleasant way, while those who use it in the way i’d like don’t necessarily make a big show about it. i think, because of those connotations, jojifuku, the fashion made by those in the sex industry, jojifuku, the normal clothes little girls wear and modeled by girls of the target age demographic, and people who wear children’s clothing should probably all be referred to differently.
I heard about jojifuku so im curious to watch this
i remember when white ppl on tiktok were saying kawaii is a slur and it made me super mad as they seem to have done no research into what harajuku fashion even is kabskj
don't listen to those people.. literally people from Harajuku who are designers are trying to promote kawaii culture. lol. don't let white Knights who r real racist dictate what u can say
these white Knights need to realize it's not white wash if it's outside of Japan lol..
As an age dreamer/regressor (it’s not kink/fetish), I think Jojifuku is a really cute style, but I agree the style side vs the fetish side should have a different name. As someone who just wants to see cute clothes, it is triggering to find the fashion and fetish used interchangeably on platforms.
To me, it’s like how ddlg and agere content are distinctly separated on platforms. They can look the same and they share some elements, but the meaning behind it is very different.
Yes! This!☝️
yes! some people just want to embrace cute stuff and their inner child, while others….sexualize it and that needs to be separate. it’s upsetting to be lumped into the sexual crowd when your intentions are pure
wats an age dreamer?
i never had a term to describe myself, people started calling me an ageplayer, but i didnt feel comfy in dat space. then people said i must be an age regressor, but i feel like i dont fit there either. since i just see myself as a child, and not an adult who regresses.
i never heard the term age dreamer.
@@errorusernotfound1An age dreamer is just like age regression but the person does not mentally revert to a younger age, they are fully aware of their surroundings and can go back to acting like their current age. (I really hope this definition helps. I'm not sure whether I'm currect)
@@cranburrey i see thank you 💖
Very insightful thank you for introducing more styles :D
i love jojifuku so i cant wait for the video
this is a really good and informative vid!! ive been wearing kawaii fashion for years and personally i think that jojifuku is an excuse for very bad people to engage in fetish material with the excuse that it is just a jfashion subculture. the thing is that jojifuku different to these other cute styles - there are specific spaces to sexualise the fashion, whilst i find that other kawaii styles use children's media in a nostalgic and wholesome way. sources also constantly inform ppl that it is a way to dress and look like children, too. the subculture itself is built on the fantasy of pedos.
Can't wait for this video 😩 😭 God jojifuku really makes me feel antsy. Heebie jeebies.
also jojifuku tags probably got blocked because I assume there was a ton of DDLG overlap going on... so not shocking it got blocked.
update edit: I was correct lol
if "jojikuku" tags are used for DDLG and nsfw/kink then it should not be used for harijuku fashion. it's not safe.
@☁️loli*loli*fever*dream☁️ it's still fetishizing minors and parent-child dynamics
I hope you see this, I am an elementary school girl*, so I was wondering if I could wear mezzo piano? Is that okay? Love your videos!!
Oh also what do I call this? Cutecore, or kawaii?
*5th grade
Yes wear what you like! Be cautious of the internet because there are creepy people but yes you can wear the style.I think for minors it is completly fine it is just a bit odd when adults make it that way. Have fun experimenting with fashion! I remember being in 5th grade and how much I looked up to the harajuku girls. It's nice to know it's still popular to a degree ^^
@@user-zs7cr3vd7f okay!! Thanks :3
i really wanted to dress in this kind of style but i was deeply afraid of this exact thing so i educated myself more on it before i even tried to dress up in the fashion, since i’ve heard a lot of bad things about it and people getting weird comments. Also heard a lot about eds happening in the community. i still fear dressing like this because as someone who is still considered young i don’t want to be targeted by anyone specifically.
as you said the line is blurry but I think if you just wear mezzo piano / angel blue clothes cause theyre cute or nostalgic theres no inherent problem in it, it becomes a problem when you actively sexualize wearing children's clothes. it's also a problem if someone wears those clothes innocently but an actual lolicon starts getting all up in their space, however that's not the wearers fault since they didn't ask to get weirdos' attention (and as a gyaru who started out as a minor i know wayyyy too well what it's like to be sexualized against your will because of what you wear)
i love this style!
Honestly, this gives me flashbacks to my childhood. It's sad people are s-xu2lizing this. BUT something to mention, this is not new.
This s-x2lization of this fashion style was going on when I was a child. I remember seeing suggestive imagery online or even just in the city in some dvd shops or even convinient store magazines of these clothes. When you know, this was still a style kids wore.
The most common were shots from below, of children (or probably adults dressed as such) walking up their apartments stairs dressing like that, inviting the person below them to come with them. As a kid I knew these images were ''weird'' but I didn't really understand it back then.
So this whole thing is ''coming back'' not appearing out of nowhere.
And if you've been on the otaku side of Japanese twitter or have worked or known people who work in the idol industry, you'd know it never fully went away.
I love all of your videos especially when they get into subcultures and fashion styles. Counting down until this gets released.
I wear kids clothes almost exclusively, but I've never heard of jojifuku until a few days ago. I think it would be best for those of us who just enjoy the fashion to find a new name for it.
Would you do a makeup tutorial of your makeup in this video?! I love it 🥺
i think that it doesnt matter where you go, corn will always be there.
people being weird interactions, you finding some plus age stuff or something like that will always exist in all the styles. anyways i just want this to settle just so i can find inspirations for my outfits.
Well said. There's corn of the fucking veggietales for crying out loud.
As rule 34 states, “If ir exists, there is “corn” on it”.
@☁️loli*loli*fever*dream☁️ couldnt agree more
@☁️loli*loli*fever*dream☁️ internet ruins everything, and that's the goal of some people
First of all, Kawaii Pateen is my life blood. Also, since I've heard of Fairy Kei but not 女児服 I guess that means I'm old now 🥲 but I do understand the hesitation towards the name. Especially with things like those 女子個性散歩 and the 会話 cafes existing along side the loli you know what industry at the same time. It has to be tough for those people who genuinely like the style because it's SO heavily associated with child abuse you can't even call it what it is. I'm also still a huge fan of these brands myself (no way I'll ever fit into them though LOL) so I also have some of these household items and accessories myself so it sucks to see pervs get so heavily associated with it. CUTE IS FOR ALL AGES!!!
THE RAINBOW LADY IS BACK
Thank you for this information. I appreciate it
I still wear some of my childhood dresses, I have this super frilly one that is pink and white and it has pink and white hearts and I love it so much! I have other clothes from childhood that I still wear but I didn’t know people called it a type of fashion lol
I learned about this "style" from a mutuals on the bird app space, and as someone who has a fascination with pure, youthful and innocent pallete kind of clothing (pastel kei, decora, etc.) mixing with Akiba (anime/games/idols) culture (AKA Akiba-Kei, i'll bring that up after this) I was surprised... But also NOT surprised that this style exist. Long story short, yea it is NOT for the real youth, and I theory that this style "jojifuku" is a style that is meant for those who need to cope and to "earn" their dream piece or item when they're a adult because clothing and accessories from these specific, youth-specific target demographic ain't cheep. (Wait really??) It is also like a safe barrier to own and wear such pieces to cope, and not leading a future of actual harm because I think to me they wear them because they are very happy with such appeal.
But same time, I can see why Tokyo Fashion does NOT tag nor find such people on street snaps. Looking at these posts shown, a lot are closed indoors, indicating that this style is likely not meant for public or outdoor, likely for personal safety. (Maybe this is why the cafe is desired?) Its also to me personally very awkward, even if I do like the design pieces of these brands. I say to use "jojifuku" on certain spaces, just like the other adults-only hobby "styles" such as ABDL (I am so sorry I have to bring the term up!).
Its a sensitive topic, but I think at the end of the day it is up to the individual who IS involved in that style. If one is into it... Okay then! Just don't go out and meet other yume kawaiis or pastel keis in a meet up or fashion walk. (Maybe if its with your friends.) But it is also depend on the environment. Prefer not with families around to get confused.
Also I like Bisuko and their Menhera-chan brand, and able to meet them in person years ago!
Anyway about Akiba-Kei: I don't know if you ever plan to cover it, or I live under a rock and missed it.. LOL. But if it doesn't exist, do you have any intentions to cover it? I learned about it years ago via Tokyo Fashion channel, and I incorporate pastel kei or decora with Akiba Kei, which is helpful from someone who is a shameless and respectful otaku!
Thank you for making such amazing and even respectful content! (And these warning tags.)
I accidently stumbled upon an extremely sick image of a child on a website that was of this style. I was scarred from what i saw which lasted a split second before a mod kicked me out. It was on a public streaming site that got banned years ago. The reason i got even exposed was cause the cover was an anime girl. That was 5 years ago. It still pops in my mind on and off and I get nauseous. I can't even imagine what it's like for those who actually get first hand violated. Seeing an image for one sec was horrifying. It's disgusting and that word doesn't do any justice
there is nothing wrong in wearing children's clothes if they fit you. Bayne because of a trauma that brings age regression or you just like the piece of clothing or for the nostalgia. But as soon as it becomes sexual it becomes a really big problem
Man I hate that adults have to bring sex into everything. If it were a movement were men dressed like boys I doubt they’re would be THIS much sexualization. It seems like every fashion trend girls like is sexualized. I hate it.
I hadn't heard of this style before but can totally appreciate it! There was a girls clothes store called Tammy Girl in the UK when I was a pre-teen/early teen and if they were still around I'd totally try and still wear their clothes XD It's unfortunate that most J-fashions on women are sexualised by the outside (ie, Lolita) but this style seems to have grown out of a fetish? So, sort of like the other way around.
Regardless, no one should be sexualised or harassed or have assumptions made about their intentions without their consent. I would probably avoid the hashtag if I were to wear the style and go for something more along the lines of yumekawaii or fairy-kei even if that wasn't 100% accurate.
Here me out, would it be better to call jojifuku something like mezzo angel kei? To give this a much needed new definition of possibly youth nostalgia.
Or just like the japanese translation of kidcore?? And make it the same?? Since its basically the same. Cuz kidcore is explicitly dress like kids for nostalgia?? Also honestly, i feel bad that the well meaning people who were misinformed r now calling their style jojifuku, i hope someone makes a vid abt it.
really off topic from the video but o manage to find you every where and i love it
your so pretty and eye candy to look at, im a new subscriber and love u already!!💜💜🌸🌸
Clothing is not inherently sexual, it’s people who give it meaning. So I’d say if someone is wearing it as a means of sex appeal then yes it is very problematic due to the implications this has for other people who get sexualised because people have developed an expectation that the style is a fetish. It also becomes highly problematic when people become sexualised when they are wearing the fashion as part of age regression/trauma response.
I’d say the issue isn’t the fashion or name of it- it is the people who sexualise it.
I really hate how age players use this fashion style I use it as a way of regression of my childhood but these disgusting people use it as a way of getting money or just being childish wich is also disgusting using a child like fashion and making nsfw/disgusting posts and wich is used to get pedophiles attention it’s not ok to do this I hate anybody who does this and for the people who just want to use the word get backlash for it the whole community shouldn’t be hated for thing disgusting people do I just hate it.
Damn this is my first time here and I was very interested in this subculture before very cool video! But I've gotta point out that I LOVE ur wall-I mean rainbow?? Yess please!!
Can’t wait for this 😮
I like jojifuku fashion but I can never find anything my size :/ I’m size l-xxl depending but it sucks this style seems to be reserved for more smaller women
Although i only really like it since it reminds me of being a child not because … ughh yea. It’s sad people like it for gross things
I understand your pain 😖 I am 5’7 (5’8 on a good day) and have a larger chest. You can’t find anything in our size!! I love it so much because it also reminds me of my childhood!! Didn’t have a great one so I’m tryna get in touch with my inner child but it’s so sad that I can’t fit in any of the cute mezzo piano and some sanrio clothes T-T
@@cherryfundips aw hun I’m on the taller side too dw you’re still adorable and it might not be the brands you want but there are still plenty of places to get clothes that fit us !! trust me, most people wouldn’t fit the extra small clothes they sell... seriously own your height you’re still super cute and keep looking !