What is Jirai Kei? The Fashion Side Of This Currently Trending Style From Japan w/ Yumechi & Chiara
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- Опубліковано 19 сер 2022
- ⚠️ cw: mention of alcohol, mental illness ⚠️
(Part 2) The Dark Side of Jirai Kei (Landmine) Fashion & Culture: • The Dark Side of Jirai...
⭐ LINKS:
Yumechi -
Instagram: @yume.chii
/ yume.chii
Twitter: @yume_sann
/ yume_sann
UA-cam Channel: Yumechi
/ jessemay715
Chiara -
Instagram: @earlle.grey (pronounced Earl Grey)
/ earlle.grey
Tiktok: @earlle.grey
/ earlle.grey
Mong Cheri Shop IG: @mongcheri.shop
/ mongcheri.shop
Etsy: etsy.com/shop/mongcherishop
Helpful 地雷系 Resources & Videos:
- Dear My Love Ryousangata vs Jirai clothing ideas for beginners:
dreamvs.jp/blogs/topic/dml_ry...
- Yamikawa109 IG (good resource for makeup, outfit inspo, zines): / yamikawa_109
- Ex Japanese gyaru model and designer of the brand eat me explained some of the origin of Jirai Kei, and did a tutorial in this video. Video in Japanese: • 益若つばさの地雷メイク🖤量産型との違いを考え...
- I (@yumechi15) gave my friend @CapsuleBunny a Jirai Kei make over in this video on her channel and explained about the fashion. Video in English: • My friend turned me in...
These are 2 of the most popular Jirai Kei UA-camrs and Instagram influencers in Japan. Content is in Japanese:
Sakimaru chan
Instagram: @sakimaru_chan youtube⬇️
/ @sakimaruchannel
Inana chan
Instagram: @inana_aa youtube⬇️
/ @inana_aa
Additionally
The youtube group ぴえん四天王 (Pien big 4)
Made a music video showing the dark side of the Jirai kei lifestyle. The song is cute and the outfits are cute but trigger warnings for substance abuse, self harm and domestic violence:
/ @pienshitenou4 They also have other cute videos that are not dark as well!
Japanese Jirai kei Instagram Magazines:
@zirai_zyoshi
zirai_zyoshi?ig...
@pien_zyoshi
pien_zyoshi?igs...
Translations of words:
量産型 ryousangata - Mass produced
地雷 jirai - landmine
地雷系 Jirai kei - landmine type (style)
地雷女子 Jirai joshi - Jirai girl (landmine girl)
地雷男子 Jirai danshi - Jirai boy (landmine boy)
jirai is occasionally stylized to zirai in writing but jirai is much more common
ぴえん pien - boo hoo/poor me/pleading 🥺
サブカル sabukaru - short for subculture
サブカルチャー sabukaruchaa- subculture
サブカル地雷 sabukaru jirai - subculture jirai
メンヘラ menhera - mentally ill (depending on the context it can be a derogatory word similar to calling an ill person a ps*cho)
Brands for Jirai girl aesthetic:
Ma*rs
Rojita
Jamie エーエヌケー
Ank Rouge
Dear my love
Brands for Ryousangata aesthetic:
Liz lisa
Honey Cinnamon
Swankiss
Secret honey
Ank Rouge
Dear my love
Brands for Subculture Jirai aesthetic and Jirai boy aesthetic:
Reflem
Amilige
Morph8ne
KRY
OY
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DearMyLoveWhip has up to 6L. It's the sister company of DearMyLove.
I'm sure the clothing styles are really cute and all the styles are fun but like, damn the fact that so many substyles are literally just mentally unwell people screaming for help and community makes me sad, japan needs more mental health acceptance.
This was super interesting but I wish you would've gone more into the lifestyle and what that entails - what those "bad" parts are, etc! I've heard that there's some association with jirai and mental health issues, mainly binge drinking, self-harm, etc., and although you briefly touched on it it would've been interesting to go more in-depth and hear what Yumechi and Chiara's thoughts were on that aspect of the lifestyle associated with the fashion! Great video anyways! :)
im not trying to be rude with this but the fashion here is actually dark girly kei… jirai kei is not a fashion at all and is instead a gross stereotype used to mock mentally unstable women 😭😭 idk maybe I sound like a broken record bc a bunch of ppl clarified this already in the comments but I felt like I need to share my thoughts BC there’s nothing wrong w/ dressing in girly/dark girly kei.. but there’s a lot wrong with participating in an extremely dangerous trend (jirai kei) hope this makes sense!!
I feel like this fashion is really hard to see as just "fashion". Even the name "landmine girl", you just can't take it away (maybe in the west, but in Japan it's a "one in the same" situation). I think much like Yami kawaii, people who are suffering look to it for some comfort in the community/form of expression, no matter how "explosive" it may be. And honestly I hadn't even thought of it as some sort of trend until just now. I 1000% think there should be a part 2 on this, because this video doesn't really represent Jirai Kei at all (this video suits people who already know what it is, not newcomers/outsiders sort of thing)
I love how many j fashion styles seems to be a way to reclaim things. Even lolita fashion started as a way to reclaim femininity without sexualization. It’s so cool how these things start and evolve over time💕
It is interesting to to learn more about this style from the people who wear it. But I feel like this video didn't actually address the darker/harmful aspects of the culture. I hope people who are just finding the style are aware to be cautious.
I live between Shinjuku and Shibuya and the lady is absolutely right- depending which place you’re at wearing this fashion is what kind of attention you’ll receive (positive or negative). In Shibuya/Harajuku you’ll be a dime a dozen and nobody will bat an eye. However, in Shinjuku ppl will assume you’re a hooker or hostess. Because of the fetish bars where dressing like this is how you entice the customers. I made the mistake of buying a cute dress from Eatme not knowing anything about Jirai and pairing it with high heels and my YSL. I literally had diff men ask me for my “prices” when I went to do errands in Shinjuku 3-chome. I’m used to creeps but I felt something was off. Several months later I found out wtf Jirai was 😂
I dress like this kinda, it gives draculaura vibes and I just love her! I love the dark look but with cutesie things mixed in. My makeup consists of lots of blush, eyeliner downturned to look like “puppy eyes” the doe sad kinda eyes, with red/pink underlining my eyes. I am mentally unstable but I just like the style. I don’t wear it everyday, sometimes I want to be more cutesie or more grungy. Just depends on my mood
I had so much fun talking with you! Thank you for letting me be a part of this video!🥺💕 Also the word I was looking for in the video was "unstable" lol finally found it😂
I’m Japanese, and it’s really interesting to hear an ‘outside’ perspective on Japanese culture.
I've noticed 3 distinct types of girls who like this fashion.
This was so interesting. I have seen girls who wear this style a lot around vkei spaces recently and I had been wondering what it was about. This was super informative.
The danger about trying to bring something like 地雷系 into a western JFashion context in this way, where one aggressively separates the “bad”/“problematic” parts, is that they ARE inseparable. There are people who wear these clothes because they are trendy, but they are the exception and not the rule. It is, in my opinion, disrespectful to a subculture to ignore what makes it because those things are unsavory, while showing off the fruits of its suffering. Just my two cents.
This was the perfect addition to my bathtime selfcare💖 thank you for doing this series! It's hard to find good sources for information like this
I’m so happy your ready to post again !!
These are so cute I love these types of clothes sm.
I loved this video so much! Thank you for the info and you are all such sweet people 🥹❤️🫶🏼
This was a great video! Thank you to everyone for sharing this helpful information.
lately i’ve been hearing a lot about this style and the information i’ve been able to find hasn’t been the most helpful so i’m glad to see this video!!