Where do I start to be a great Product Manager | Marty Cagan, Author of Inspired | The Product Folks
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- Опубліковано 10 вер 2020
- If you a PM, Aspiring to be a PM or a product enthusiast, you don't want to miss this. It's no co-incidence that the Amazon, Netflix, Apple, Etsy, Slack, Google's of the world empower product teams in creating those great products. Over the next 45 mins Marty has a striking take on the role of a PM in different organizations and what is to be a real Product Manager vs roles that are categorized as PM's.
Marty's deck: www.dropbox.com/s/j0nn1yq6bk9...
00:17- What's new?
2:50- Being a Product Manager today
4:20- Three models of Product management
5:40- Engineer to Product , the journey
7:30- Three Product teams- Which category are you in ?
9:45 - Process driven Product Management - Factory Model, the least Innovative set-up
12:00 - Serve the business Product manager - aka Project Manager
15:10 - Empowered Product Manager
18:10 - True Product Discovery & the difficult journey to create value.
23:30 - Empowered Product teams - Product, Design, Engineers
27:45- How to transform to Empowered Product teams
34:20- Reference Books and Links
35:35 - How has Product Management evolved in the past decade or so
41:35 - How do identify the right organization for you?
45:00 - Secret sauce for stakeholder alignment
51:50- Certified Product manager
54:50 - Will you pay me for 90 days without value?
58:10 - Enigmas of B2B product Management
1:07:09- If you know then, what you know now ?
1:09:40 - Closing comments
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About the speaker- Marty has over 3 decades of experience in the Silicon Valley and is the founder of SVPG , that helps dissemeniate experience and knowledge in building world class products.
Marty began his career with a decade as a software developer at Hewlett-Packard Laboratories conducting research on software technology, and building several software products
After HP, Marty joined a then young Netscape Communications Corporation, where he had the opportunity to participate in the birth of the Internet industry. Marty worked directly for co-founder Marc Andreessen, where he was vice-president for Netscape’s platform and tools, and later e-commerce applications, and worked to help Internet start-ups and Fortune 500 companies alike to understand and utilize the newly emerging technology. Marty was most recently senior vice-president of product and design for eBay, where he was responsible for defining products and services for the company’s global e-commerce trading site.
Marty is also the author of the book INSPIRED: How to Create Products Customers Love.
Please share your feedback on this episode in the comments section! Also let us know what you would like to hear next. Do reach us thepmfolks@gmail.com to help us make this better :)
What we offer to help the community move forward:
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Free Product Management resources and roadmap: www.learnpmwith.me
India’s 1st APM Program: www.insurjo.club
Peer learning and IRL PM : www.grabchai.online
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Until the next episode, Adios. Stay safe!!
Marty Cagan is the GOAT
💯
This session made me realize that just when I think I am somehow understanding and diving into the product management ocean, I am only near to the tip of the iceberg. Wonderful session TPF!
He was so crisp and clear in everything he talked about.....
Thanks product folks for organizing this
Another good resource to pull from. I find a nugget in every Cagan video. Good questions and comments from the guys as well.
Great talk by Marty. The first 34 minutes are excellent. Would be great if the Q&A was better - have more organised questions and ask him something really insightful. Two of the questions were the same. This feels like a bad use of the time. But otherwise was excellent Marty content as usual.
Sorry about that Tim! Will work on this feedback!
Glad you enjoyed the session - agree with you, Marty's insights made it worthwhile :)
- Suhas
Team TPF
The session was super amazing. Absolutely loved the precision and thanks to TPF for organising this.
Great session Suhas and Parth. 👍🏻
Glad you liked it !
Enjoyed listening to Great insights on true Product leadership, Thanks Marty, TPF
Great talk, really timely for me in my career as Product Leader
Absolutely great insights
Can you share the deck again please, thanks :)
Nice one 👍
Great session 👍
Glad you enjoyed it
Good learning here about PM, but really, this PM role is termed differently in companies. I am wondering, on what basis a PM is rated? some products might take 2 years to come out, till then he is supposed to just walk around talking to teams and checking their work? I mean a Program Manager will have to adhere to some standards, a Project manager has to execute the project with the teams, but what will PMs do during execution?
Depends on the stage of the company. Smaller teams might have overlapping roles, bigger ones will have dedicated product managers and project managers. At Microsoft for example, Product Managers are referred to as Program Managers.
17:45 customer problems
I think I was a PM....but I am really a feature team..... 😂😭
Deck not available
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