Product Manager vs Product Owner - are they different?
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- Опубліковано 8 лип 2024
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#ProductManager vs #ProductOwner - is there a difference? are they the same? do they work together? I'll explain the difference in a very easy way to understand these roles!
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@00:00 - Intro and definition of Product Owner
@01:20 - Example of Product Owner in a team
@04:15 - What else do PO do?
@04:48 - PO at a startup vs. large Tech companies
@05:40 - Brief review on #ProductManagement
@06:14 - PM vs PO
@07:34 - FAQ about PM vs PO
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This video is not sponsored; all opinions shared are my own.
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If you are interested in becoming a Product Owner, I recommend that you check Scrum official's website: www.scrum.org/
Product Owner is a role that exists within Agile development, more specifically, a role within a Scrum team. The Product Owner is accountable for maximizing the value of the product resulting from the work of the Scrum Team. How this is done may vary widely across organizations, Scrum Teams, and individuals.
The Product Owner is responsible for:
• Effectively managing the Product Backlog
• Developing and explicitly communicating the Product Goal
• Creating and clearly communication Product Backlog items
• Ordering Product Backlog items
• And Ensuring the Product Backlog is transparent, visible and understood.
Product Owners can help the team to analyze risks, technology considerations and trade-offs with budget and time considerations. Product Owners become the experts and guardians of the backlog, as well as the team member that facilitates communications, ensuring everyone is on the same page.
In a startup, the Product Owner might have all of these responsibilities and in all practical senses, they might be doing the role of a Product Manager.
But when you scale the company, the teams, the stakeholders, the role of the Product Owner tends to deviate from what they are supposed to do. As the teams grow and do a mix of Agile with Waterfall or other techniques, the Product Owner is tasked to focus more on the team productivity or velocity, cross-team dependencies and prioritizing the backlog of their team, loosing that vision of the big picture and what benefits customers the most.
In other words, they start to loose responsibilities and the power to make business decisions that benefit the customer and they focus much more on stakeholder management, cross-team dependencies and managing their team's backlog.
How is this different than Product Management?
• What is Product Manage...
Notes on PM vs PO:
The Product Owner role exists within scrum. If you take scrum and agile out of your development process then the role of the Product Owner does not exist.
If you are a Product Manager and your team is using scrum, most likely you are also a Product Owner. If your team is not using Scrum, you are still a Product Manager.
The Product Manager job does not depend on scrum, but the ROLE of Product Owner does depend on scrum.
FAQ:
Can you be a Product Owner and not be a Product Manager? Yes, Product Owner is a Role, not a job. You can have any other job and be the product owner.
Can you be a Product owner and then become a Product Manager? Yes, In fact, you can be anything else and then become a Product Manager. Being a Product Owner gives you experience with managing backlog, customer requests, working with development teams. It is just one of the many ways that you can get into Product Management.
I saw a job posting that looked like Product Management but the title is Product Owner? Which one is it? Many companies still confuse the role of a Product Owner and the job of a Product Manager. If the job description and the responsibilities are those of a Product Manager, most likely you will be a product manager, even if the title is different.
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#productmanager #productowner #pm #interview #career #MBA #informationalinterview #jobsearch #technology #programmanager
Great analysis Diego! I am a product owner and often times these roles gets interchangeable used. I just shared a video on my channel talking about what a product owner really does. Already subscribed!
I just accepted the role of Principal Engineer and as such I'll be the Product Owner for different projects. This video helped me better understand how the role works and interacts with other team members. Thank you.
Thank you Diego! This is one of the clearest explanation of the differences and similarities of these roles!!
Product owner is a role, product manager is a job - after this it all just clicked. Thanks for much for this video!
It's one of the best videos in this field. the difference was clarified clearly and everyone could understand
Clear, concise, and actionable advice, Diego! This was amazing. Thanks for your explanation & examples.
Gracias Diego!
I'm about to take the SAFe Product Owner/Product Manager (POPM) certification and this helped me clarify the differences between the two, after many other resources were NOT helpful.
This has been the best explanation I've ever received. Thank you!
Amazing video 👏
Many thanks for sharing!
I clicked on all the ads to support your Hard work!
Great video! Really appreciate your explanation and examples. I'm a PO at a startup and this helps me wrap my head around the differences.
Glad it was helpful!
Question for you, is being a PO a bit chaotic? I just accepted the role of PO and I feel a bit overwhelmed -jusy started this week.
This is the best explanation I have received so far. Thank you!
Thank you @Rajvi! I’m glad that you liked it 😊
Being a aspiring PM, watching this video before a product owner interview :P Thanks! Diego
In my opinion the best way is to have the PM be a product owner! Makes the job for success for easier!!
Awesome video! Love it!
Best explanation ever thanks.
you have described it very well, thank you
Great video! I was looking for contents related to PM vs PO role and I am glad I found this explanation. This validated my understanding. Thanks a lot!
thank you for this. This awesome .
Great video!
Thanks Diego! I am often asked about the difference between product owners and product managers. The visuals and straight forward approach is appreciated. Very helpful video.
Thank you @Sherman! I’m glad that you enjoyed it 😊 I have another one on the difference between project, program and Product manager!
AMAZING explanation!!!
Great explanation, Diego! The visuals on the video make this understanding easier. Thank you!
Thank you Abel! I’m really glad you liked it :)
Kandungan video sangat baik, tahniah
I am geeting POPm certification. I m into PM more than PO, but, l will have to get some PO experience before moving to PM.. l am now working as a BA and assisting my POs.
Thanks a lot brother Diego :) keep up your inspiring work going!
Awesome content.
Glad you think so!
which position makes the most money? and least stressful?
You couldn't have explained it more clearly! Do you have any advice for someone with a master's degree in computer science and three years of experience as IT business analyst who wants to become a PM? Even getting to the first interview is not easy. Maybe an APM program would help?
Hi @Giulio, maybe this can help: pmdiego.substack.com/p/if-you-want-to-break-into-product
Let me know what you think about it
@@PMDiegoGranados Thank you, it's been really helpful. It made me discover a new perspective. However, I'm not entirely convinced about the online networking. I don't think I'd like to be contacted by unknown people who want to know more about my job, but maybe some people don't mind.
I'll try to put your advice into practice.
Thank you for the clear explanation. It really helps.
In addtion to FAQ, can I work as a PM but not as a PO? I initiated a product in a corporation and worked as a PO running a scrum team. Since the size of the team has been growing, I had to recruite a PO so that I focus more on what CEO does. Since I'm in a corp. I can't use CEO or founder for my title. In this case, should I call myself a PM or a Product Lead?
It would be awesome if you could also share the difference between Product Lead and Product Manager. Thank you!
Absolutely! You can be a PM without being a PO - you'll focus more on the vision, strategy and customer problems to solve. There's no perfect mix or balance, but the goal is to be more strategic in your role as PM.
As far as Product Lead and Product Manager,... Titles across different companies change, but you can think of this as:
Associate PM - PM at the bottom of the hierarchy
PM - individual contributor
Sr. PM - individual contributor
Product Lead - Manager of Product Managers
........ And then there can be VPs of PM, CPO, etc.
Let me know if this helps
@@PMDiegoGranados Hello Diego, thank you so much for this clarification. It definitely helps a lot! I'll apply this into my team structure and use this to communicate with my stakeholders. Again much appreciated for your advice!
I am so admired that I have seen your videos. I am preparing for PM interview and yes, you have created awesome content for PM interview.
Can you suggest some courses for technical PM roles?
Thank you Vruttik! My suggestion for technical PM roles is to start by looking at the company/role you are applying to. For example, if you are applying to a Technical PM in cloud (e.g. Google Cloud, AWS, Azure), then knowing the fundamentals of Cloud, the tech stack, those kind of concepts will work.
While there's no specific or unique set of questions for technical rounds, in my experience I've seen and heard from others that they are typically related to the role you are applying to.
If you want to refresh your technical skills from the basics, Harvard has all its basic computer science course for free on their website!
is it easy to go from product owner to product manager? i'm a webdev now
My official title is PO, but I have done everything in both PO and PM responsibilities shown in the video. My salary is more in line with a PM than a PO. What am I?
Hello Diego thanks for the post . Can you share your suggestions to make from PO to PM role?
Hi! Check out this notion template, it will help you understand how to get into a PM role: bio.link/pmdiego
@@PMDiegoGranados Thank you So much 😊
@@PMDiegoGranados. This link doesnt work
@@curiousobserver123 Fixed! It should be bio.link/pmdiego
Somehow the audio was faint and the bg music not needed.
I read a PO reports to the PM is this valid?
Not necessarily, some organizations do have this reporting structure while in others the PO and the PM both report to a common director.
I’m still confused. The pm should be the po then? Both of these roles do the same things
PO is just a role within the Agile /Scrum , a PM is a job.
At the end of the day both of them are just titles on paper and believe me titles are always misleading in the IT industry
very confusing
Great video!