Why Your Facebook Ad Budget Is So Important

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  • Опубліковано 5 вер 2024

КОМЕНТАРІ • 172

  • @JordanPlatten
    @JordanPlatten  4 роки тому +3

    www.affluent.co

    • @novaknovakovic1585
      @novaknovakovic1585 4 роки тому

      Kudos for the Video clip! Forgive me for butting in, I am interested in your initial thoughts. Have you ever tried - Miyatalie Social Saccade (do a search on google)? It is an awesome exclusive product for discovering how make money on the internet using this simple traffic technique minus the headache. Ive heard some pretty good things about it and my buddy got amazing success with it.

  • @stevcha100
    @stevcha100 5 років тому +42

    gonna make a presentation based on this clip and use it on the meetings :D cheers

    • @beebzy3000
      @beebzy3000 5 років тому +7

      stevcha100 I thought exactly the same. Also the fishes are a perfect metaphor so prospects will understand

    • @WyelLegendTV
      @WyelLegendTV 2 роки тому

      Great minds think alike 🙂🤜🏾📈

  • @beancoffee6907
    @beancoffee6907 5 років тому +12

    Marvellous! Finally someone has cleared up this $5 a day crap!

    • @kumquatflavouredkoalas1618
      @kumquatflavouredkoalas1618 4 роки тому +2

      So if you had a client at $500 a month, how much would you spend on ad spend per day? Considering he said $5 for a $100 budget, he didnt mention what to spend per day with the bigger budgets

    • @fawwaz2k19
      @fawwaz2k19 3 роки тому

      @@kumquatflavouredkoalas1618 I dont do smm but I plan on starting it in a few weeks. Social media marketers all say to do atleast 1k a month

  • @Ob1knobi69
    @Ob1knobi69 4 роки тому

    The net in a pond example is hands down one of the most valuable Facebook ad tips I’ve ever seen on UA-cam. Easiest way to possibly explain it. My clients will finally understand 🤣

  • @kelly_browning
    @kelly_browning 2 роки тому

    I meeeeeean...this video is pure UA-cam GOLD!!!!!

  • @danieltheiler1760
    @danieltheiler1760 5 років тому

    Finally someone who tells like it is. So many are saying "make money online with just $5 Ads a day"... You nailed it absolutely.

  • @TheSlyerx
    @TheSlyerx 5 років тому +5

    Extremely informative, been watching all of your vids as I take some SMMA courses and try to start my own agency. You're killing it and giving actual value instead of trying to sell people on something every video, so thank you!!

  • @raquelbeltran5458
    @raquelbeltran5458 3 роки тому +1

    Love how you broke it down, makes sense you're the 1st one I hear that makes sense. My business is new haven't done any sales online but I had 8 sales locally before my site was ready. Ahh. Thank you!

  • @mr.mazhel3991
    @mr.mazhel3991 5 років тому +19

    This is so damn valuable, my favorite video so far 🔥🔥🔥

  • @AnimalCareTrust
    @AnimalCareTrust 5 років тому +1

    Thank you! You’ve just answered a very important question that I’ve not got from any other source on the internet yet: why our little ad budget isn’t bringing in donations. Much appreciated. Now to find funds for a larger ad budget …

  • @SanderStage
    @SanderStage 5 років тому +4

    Another value-packed piece of content from Jordan - definitely aiming to provide my subscribers with just as much value!

  • @shirleydawe9727
    @shirleydawe9727 5 років тому +4

    Always appreciate what you share. This fishing example is excellent! It will help me to explain as well. Thanks Jordan!

  • @LongHairCarolyn
    @LongHairCarolyn 3 роки тому +1

    My mind is blown. I never thought of it like this but it totally makes sense!

  • @lennygize
    @lennygize 5 років тому

    My god jordan,you have cracked it,this is by far the best ever description of an audience ever.its so simple,if i didnt understand how ads work before,i do now,THANK YOU! Legend 🤛

  • @LwiLLmusic
    @LwiLLmusic 5 років тому +4

    I'm using some of this in my first meeting next week , this is perfect bro. I'm excited n scared at same time, lol

  • @KunalSrivastava
    @KunalSrivastava 3 роки тому

    I like the way you explained with Fish example. Much clear and way easier to understand.

  • @juliavilla3973
    @juliavilla3973 3 роки тому

    I've never seen such a good explanation about budget on facebook. Thank you so much

  • @JohnWRuth
    @JohnWRuth 5 років тому +2

    Now thats content!!! Great video Jordan, this is one of those topics that a lot of small agents AND clients dont understand!

  • @Alexa1995ns
    @Alexa1995ns 5 років тому +19

    you would spend $1000 on month, but how much minimum would you put in ad set? How many ad sets would be in a budget of $1000?

    • @tahir90androiddev
      @tahir90androiddev 5 років тому

      @Jordan Platten
      you should reply this

    • @JackJacked
      @JackJacked 5 років тому

      I believe that is another whole topic xD

    • @JordanPlatten
      @JordanPlatten  5 років тому +2

      That’s a question impossible to answer without context I’m afraid ! The answer changes depending on the client, their location, what they sell / the service provide etc

    • @tahir90androiddev
      @tahir90androiddev 5 років тому +1

      @@JordanPlatten what you think for an ecommerce website that deals in lifestyle men and women clothing, shoes, habd bags other accessories. How much budget monthly, target location US, age range 18 to 40

    • @JordanPlatten
      @JordanPlatten  5 років тому +4

      Tahir Ashraf absolute minimum 1k a month

  • @scotharris6370
    @scotharris6370 5 років тому +1

    Great analogy of FB ad spend mate, I hadn’t thought of it like that before. I shall use this example when pitching to new clients, when they question why they should spend so much on ads. Keep up the amazing content pal. 🙏🏼🔥

  • @healthtalksupplements2786
    @healthtalksupplements2786 3 роки тому

    The value in this video makes everything perfectly clear. Thanks so much Jordan

  • @noturavgasian
    @noturavgasian 4 роки тому +1

    This is actually a really good explanation. Definitely using this in my future meetings.

  • @themightynonso
    @themightynonso 3 роки тому

    You easily make some of the lost useful Facebook ad content on the platform... Please keep this up!

  • @tomamillion4953
    @tomamillion4953 4 роки тому

    this is the gratest video of all times on ad budget

  • @sebastianmutalib3251
    @sebastianmutalib3251 3 роки тому

    Really thank you for this simple explanation, man as much as I love it, i'm going to put this video my presentation,this video will make the clients understand they have to spend on ad budget,and this video will end my struggle to explain it to them. Really appreciate that man ⭐⭐⭐⭐⭐⭐⭐

  • @KirkKreifels
    @KirkKreifels 5 років тому +1

    Thanks for this juicy info!

  • @ethosoppai2183
    @ethosoppai2183 4 роки тому +2

    Gold content. Though the process to get the "Free" ebook feels like giving up a finger.

  • @6toolbaseball
    @6toolbaseball 3 роки тому

    Thank you for this information! As a small bootstrapped startup, it appears the best thing I can do is stay off social media advertising until I have the budget. It's unfortunate that it has to be this way, but I guess most things in life are "pay to play."

  • @zestil2000
    @zestil2000 4 роки тому

    This... is literal digital gold.

  • @ShawaebTee
    @ShawaebTee 5 років тому

    as someone starting a fashion brand, i love the fact im getting the knowledge to take out the middleman. I can just put a thousand into a budget and not worry about paying anyones service charge.

    • @yankeefury9398
      @yankeefury9398 5 років тому

      Shawaeb 😂😂😂😂😂😂 yeah, good luck on that. Dumbass! Plus you’re in the most EXTREMELY HARD, Extremely Competitive and really DIFFICULT industry to sell. Fashion! Plus you’re not a needy business. Something that people need or need to do. In other words NOBODY CARES!

  • @MegC
    @MegC 4 роки тому +3

    Hey, I loved your video! Definitely simplifies things. One question - how long would you consider TOO long to wait for a sale? Example: I had 4 ad sets running testing 4 different audience, safe to say 3 were dead and one got a sale the day after I started running the ads which were running at £10 per day. But once I had that first sale, I didn't get another sale after that and then i'd spent like £60 waiting to get another sale, so I turned off the ad. But, back to the question, if I ran an ad, £15 per day how long should I be waiting for the first sale? To know whether the ad is dead or not? It's really hard to know. And as per my example if I get one sale the second day of the ad running but then not another one for 5 days do I keep the ad going or squash it? Like what is the norm amount of sales for £15 and when? - based on a pretty empty pixel? thanks! I hope you are able to help! liked and subscribed.

    • @WyelLegendTV
      @WyelLegendTV 2 роки тому +3

      3 days on a $5/ day medium budget of minimum $500. Now of course the higher the per day spend the QUICKER you will know rather your ad is working or not. Example you $15/day and no results in 3 days is an obvious sign Facebook isn't optimizing your advert.
      Hope that help even a little bit 🙂

    • @MegC
      @MegC 2 роки тому

      @@WyelLegendTV thank you for taking the time to reply 😃

  • @jjk_vanlife8895
    @jjk_vanlife8895 5 років тому +1

    Brand new to all this, researching UA-cam and playing with ads manager atm. Really useful video thanks 🤙

  • @treemendousdigitalmarketin3353
    @treemendousdigitalmarketin3353 3 роки тому

    Jordan, thank you for your explanation... I love analogies... excellent !

  • @sisandamrali9080
    @sisandamrali9080 5 років тому

    Jordan, once again! thanx KIDO, cant wait to get myself your cause, Im currently accumulating money now Im so exited about it! I know for sure that its going to be the BEST thing I have ever invested in , but also your free content has allowed me to at list start somewhere, thank you for that. HIGHLY appreciate it. Love from South Africa

  • @digitalaffluent987
    @digitalaffluent987 4 роки тому

    This is very core information I think this is directly from course... Very Valuable!!!

  • @JackJacked
    @JackJacked 5 років тому +3

    So if I understood it right: When we say this Adspends are per Day, we get the fishes with 500$ pretty fast in the medium size audience and we can make a new audience out of that which costs less in the end? I mean if you stay at 500$ you pay more in the end if every fish is caught, right?

  • @kap1pa
    @kap1pa 3 роки тому

    great high level view explanation of how fb ads work - thanks man

  • @grapebee
    @grapebee 3 роки тому

    Your videos helping me a lot to improve my agency!!

  • @rainmismo1048
    @rainmismo1048 4 роки тому +1

    Exactly the video I need. Thanks so much for this. Time to increase the budget big time. HAHAHA

  • @gordonreinz9849
    @gordonreinz9849 Рік тому

    I didn't quite watch the video, but FB ads really sort of are like a truck. You need a full tank to arrive to your destination. The less your tank is full, the more stops you'll need to make (and you might get burnt out on the way there, & just turn back).

  • @verninivig2146
    @verninivig2146 5 років тому +2

    This makes so much sense!! Thanks 🙏🏽

  • @mywishboxmwb1307
    @mywishboxmwb1307 3 роки тому

    good analogy by Jordan....I agree the higher the budget works better to get the targeted audience. But that does not take into account of the type of industry it involves....if it's too competitive then client will need to spend a much much bigger budget in this competitive industry. Am i right?

  • @raychelleinjete4024
    @raychelleinjete4024 3 роки тому

    Absolutely fantastic! Valuable information. ..

  • @danclarkband2284
    @danclarkband2284 4 роки тому +1

    Hey Jordan love your work mate!
    Quick question, when you say spend big to find the fish, if I was spend big the first time to find where the fish were would this then allow me to spend less money for the next ads because I can target the area I know the fish are?? Hope that makes sense mate lol

  • @bettinawindy6237
    @bettinawindy6237 3 роки тому

    Genius content. Thank you.

  • @megmarques-gyan1652
    @megmarques-gyan1652 3 роки тому

    Really good video, I've been confused by this concept for a long time :)

  • @scottmcguinness4283
    @scottmcguinness4283 4 роки тому

    Thank you so much for this simple explanation.

  • @ShaikhFaraaz
    @ShaikhFaraaz 5 років тому

    Really love the way you explain things Jordan!

  • @tfs7033
    @tfs7033 5 років тому +1

    fantastic video. Really appreciate it.

  • @mania7927
    @mania7927 4 роки тому

    @Jordan Platten Thank you ! Can i make the conclution from this video that The bigger your budget, The smaller audience you have to choose ? as the big net will perform better in a small Lake ?

  • @hajer1814
    @hajer1814 3 роки тому

    I was about to give up till I watched this and I will go with large budget

  • @lhezicallaicalla1675
    @lhezicallaicalla1675 3 роки тому

    very Informative!

  • @ronin6327
    @ronin6327 5 років тому +1

    Awesome Jordan! Would you say if a LTV of a dentist is on average say 10k not including two referrals would I want to have the dentist spend a thousand, then is it fair to ask for around 2,000 a month retainer? I hope I understand this video. Thanks!

  • @shner6742
    @shner6742 5 років тому +1

    Good explanation, THANKS FOR THE GREAT CONTENT

    • @sisandamrali9080
      @sisandamrali9080 5 років тому

      ALWAYS!!! he hits the right spot ALL THE TIME!!

  • @emilyf.6316
    @emilyf.6316 5 років тому

    Thanks so much for this Jordan! I have my own agency but I focus mostly on Insta. Want to break into the FB ads side of things so have been learning - literally had no idea about this but it makes so much sense!!

  • @Kevinalbano
    @Kevinalbano 5 років тому

    Great content Jordan!! Can you make a video about creating a proposal/ marketing blueprint after signing a client?? Thanks!!

  • @Hennakhurshid
    @Hennakhurshid Рік тому

    Why I hear all the time that ad budget per day spend should not be too high and actually should be $20 to start with??

  • @michaelpena4703
    @michaelpena4703 5 років тому +1

    Jordan you're the man!!

    • @michaelpena4703
      @michaelpena4703 5 років тому

      Evgeny Nelson Yes!! He gives such great content! He wants all entrepreneurs to be successful at this and that is what makes him so great!

  • @alejandrogonzalez417
    @alejandrogonzalez417 3 роки тому

    Thanks Jordan for this awesome explanation. What would you recommend should be the minimum daily reach in order to find those clients fast?

  • @Kevin197200
    @Kevin197200 5 років тому

    Priceless information, Jordan - thank you!

  • @growwithhabeeb9962
    @growwithhabeeb9962 4 роки тому

    This made lots of sense. Appreciate

  • @ashleighhambling1294
    @ashleighhambling1294 3 роки тому

    Jordan this is amazing. Love your content. May I ask, what budget is suitable for the testing part of the campaign?

  • @hiddenflameanbu6560
    @hiddenflameanbu6560 5 років тому

    Just ordered your book today, hope it gets here quick enough..

  • @cadensmith4327
    @cadensmith4327 2 роки тому

    Does the budget need to be that large for local businesses?

  • @iliasaarab7922
    @iliasaarab7922 4 роки тому

    best explanation on YT, thanks!

  • @AbigailFurr
    @AbigailFurr 5 років тому +3

    I has $1 for everytime I said "Wow" while watching this video, I would have more money than my own personal advert budget... HAHA

  • @raczan162
    @raczan162 3 роки тому +1

    Great video Jordan! How does the monthly budget translate into the Facebook daily budget. If they spend 500 dollars per month as ad budget, does that mean I divide the monthly budget by days in the month to get the correct daily budget?

    • @JordanPlatten
      @JordanPlatten  3 роки тому +1

      You answered your own question there haha, yes!

    • @raczan162
      @raczan162 3 роки тому

      Jordan Platten Thank you so much! I really appreciate that you answer the comments!

  • @normalewis2224
    @normalewis2224 5 років тому +2

    do the clients pay for the ads? or do I have to pay for their ads?

  • @NicolasDerudder
    @NicolasDerudder 5 років тому

    Golden content man ✅✅✅
    thanks for sharing your knowledge with us!

  • @kumquatflavouredkoalas1618
    @kumquatflavouredkoalas1618 4 роки тому

    So if you had a client at $500 a month, how much would you spend on ad spend per day? Considering you said $5 for a $100 budget, you didnt mention what to spend per day with the bigger budgets?

  • @James777921
    @James777921 3 роки тому

    Asking small/medium sized businesses for 1k charge and then an additional 500 for ad spend is a massive ask I don't think many would be willing to take... Say they're my first client, realistically I can't imagine them willing to just hand over 1.5k just like that?

  • @Leodepazfx
    @Leodepazfx 4 роки тому

    You are great! Thanks for the value!

  • @Bobbymarshx
    @Bobbymarshx 4 роки тому

    Great visual, thanks Jordan!

  • @jeremycondotta2183
    @jeremycondotta2183 4 роки тому

    The question that keeps bugging me then is, where is your budget set up? Does this mean daily budget, lifetime budget, bid cap? Because you can set up daily budget of 5 euros and have a budget of 5k, but Facebook doesn't know you have 5k, he just knows the 5 euro daily budget? Or am I mistaken here?

  • @ladedrashackleford7996
    @ladedrashackleford7996 4 роки тому

    Best explanation ever!

  • @joekevandermeer
    @joekevandermeer 3 роки тому

    Thanks for the video, really helpful. One question, do you set the budget per campaign or per ad? Thanks!

  • @nitishsundriyal4691
    @nitishsundriyal4691 3 роки тому

    hey, i have a data of my target location in which time peoples are more clicking on my ads , so choosing lifetime budget and scheduled my ads to viewers time zone is good fit for me with 20-30$ budget?

  • @alexthomas2182
    @alexthomas2182 4 роки тому

    Absolutely fantastic video

  • @georgemuldrew5898
    @georgemuldrew5898 5 років тому

    Awesome video - loads of value!

  • @kaigatz
    @kaigatz 3 роки тому

    brilliant !!!!!!

  • @frederikfrimout2873
    @frederikfrimout2873 4 роки тому

    what starting budgets do you use for testing different adsets ?

  • @pouryarajabi204
    @pouryarajabi204 4 роки тому

    you are awesome , thank you to for sharing this

  • @hunterrayfitness
    @hunterrayfitness 5 років тому

    How many businesses do you need to cold call to get a meeting set? What's a good ratio? I would like to see if I am doing well or not

    • @LwiLLmusic
      @LwiLLmusic 5 років тому

      I did my first 7 cold calls last week, got my first meeting next week.

  • @zachhk2549
    @zachhk2549 4 роки тому +1

    So your charging a business $1000 per month PLUS whatever the ads cost per month. So 1000 retainer plus another 500-1000????

  • @Zamsbhengu4
    @Zamsbhengu4 3 роки тому

    So when we setting our Ad budget we divide monthly spend by number of days in a month and use it as daily cost?

  • @laciepeterson6527
    @laciepeterson6527 5 років тому

    this is so good.. great job!!!

  • @dinayansane7524
    @dinayansane7524 3 роки тому

    Good Stuff

  • @connorperone9180
    @connorperone9180 3 роки тому

    is this a per month or per day budget?

  • @AndyTheMartian-626
    @AndyTheMartian-626 4 роки тому

    Love the visual representation!

  • @kealafernandez
    @kealafernandez 5 років тому

    Waiting for my book!!! 🤩

  • @yoitsrami
    @yoitsrami 4 роки тому

    genius explanation

  • @Morganyh
    @Morganyh 4 роки тому

    would 200 gbp a day be classed as a bigger budget? also on ad set budget is that say 20 a day on each ad or 20 a day spent across 10 ads

  • @stefanhyltoft
    @stefanhyltoft 3 роки тому

    Honestly my personal experience have been opposite. More adspend, less value for money.

  • @tfs7033
    @tfs7033 5 років тому +2

    so $500 per month. What would be your recommendation for per day ad spent?

    • @sigurdhalse7877
      @sigurdhalse7877 5 років тому

      Really? What's 500 divided by 30

    • @gentlyinge6431
      @gentlyinge6431 5 років тому

      About 17 bucks a day

    • @tfs7033
      @tfs7033 5 років тому

      Gently Rustveld I thought it would be $5 a day and if it’s doing good put more money into it to scale it up .

    • @gentlyinge6431
      @gentlyinge6431 5 років тому

      The problem with that is that you dont reach as many people as you would (per day) with 17 bucks in your daily budget

    • @kirillpanov8836
      @kirillpanov8836 5 років тому +1

      Go for 5$ a day to test the ads, make it 3 ads with 5$ each, and then turn off 1 or 2 and spread 17$ between them to increase the results. Always use logic when it comes to these things:)

  • @ZachFaulkner
    @ZachFaulkner 5 років тому

    Love this analogy

  • @robertoaffonso7930
    @robertoaffonso7930 5 років тому

    how do i know how big is my audience in the really beginning? and how do i know how much i have to spend to have a good net to catch those fishes? thanks

    • @alesantoliva
      @alesantoliva 4 роки тому

      You determine it by choosing their demographics, interests + narrow audience + exclude. Check his video about how to create Ads on FB

  • @evansandora2925
    @evansandora2925 5 років тому

    Great video Jordan!
    Would it be a good strategy to try and have an initially high ad spend (say $1,000 for the first couple of months), and then once the ads are optimized and targeting well, to then drop the ad spend to something like $500?
    Or is it still as important to keep high the ad spend and FB net large even after a few months?
    Thanks!

    • @BaxterPersse
      @BaxterPersse 5 років тому +2

      Evan Sandora if the business is profiting from the ad budget, they aren’t going to want to drop it. That’s just throwing away free money

  • @kev_jr
    @kev_jr 5 років тому

    Thanks for all of this important info, but I'm confused about how cost per action/acquisition works. Can you set a certain amount every time a customer gets to the thank you page for example? Or does Facebook decide? Is it better when it's cheaper?

    • @thibautbenoist1236
      @thibautbenoist1236 5 років тому +1

      Acquisition / action or conversions. CPA Simply is the cost you paid to obtain those conversions (whatever you set as an objective in your campaign / adset level).

    • @kev_jr
      @kev_jr 5 років тому

      Does Facebook charge additional money every conversion along with the money you spend on the ad itself? If so how is the money determined?

  • @danielezabrini9857
    @danielezabrini9857 5 років тому

    Very useful!

  • @muhammadehsan2184
    @muhammadehsan2184 4 роки тому

    Best Strategy