00:02 Steve Jobs emphasizes the importance of quality in marketing. 00:33 Customers form their opinions on quality from their own experience with the products or services. 00:57 Improving products and services is key to maintaining customer opinion 01:20 Quality of product includes innovation and market awareness. 01:40 Lean Six Sigma focuses on creating super efficient processes 02:07 Quality thinking emphasizes understanding the theory behind processes. 02:28 Questioning what we do is key to Lean Six Sigma 02:55 Optimistic humanism is the key to driving improvement in processes.
Thank you for your comment. I respect anyone that worked at Motorola during that period and was leading the world at that time with understanding process improvement is key and controlling inputs to reduce variation and defects in your outputs. I would welcome you to connect with me on Linkedin. LinkedIn.com/in/lean6sigma Thank you. John Dennis
Too bad Motorola couldn’t do "StarLink" (telecom serving rural areas around the globe) 30y before Elon Musk did. Forget the name, but successful pilot projects, yet eventually spun-off into oblivion. Any insights? …thinking not unlike Xerox and Parc place (innovative engineers but disconnected, clueless corporate executives). 🤷🏻
There’s a balance of quality, innovation, operational effectiveness and marketing that need to work in unison. You can have the most innovative, highest quality products that were assembled the most effectively between in house and outsourcing but if your marketing message doesn’t bring in the sales to make you profitable to grow and expand all of that quality, effectiveness and innovation will just be liabilities on your balance sheet.
Just the opposite, quality & innovation is never a liability… inadequate sales revenue is a failure of marketing. If marketing & sales failings aren’t rectified you have a failed enterprise… but even then, product IP - intellectual property from innovation has potential value (not a liability).
@@gr8dvd innovation requires committing resources to a product or service that doesn’t exist yet. Getting loans or investors for that venture isn’t easy because everyone wants projections based on standard metrics. There are no metrics on something that doesn’t exist. You can self finance but now you’re committing your own resources to something that doesn’t exist. That is a threat to your existing business line.
Yes, quite possibly, however TPS was the motivation for people to start writing about ‘Lean’ and the term ‘Lean’ came into play. Steve Jobs would have been aware of Six Sigma and aware of the need to measure, analyse and reduce variation.
Yes, although I am not the person that took the original full video I give you permission to use my abbreviated version. I am pleased that you agree that his words are perfect as evidence of what Lean is all about...respect for workers and using workers as problem solvers. I respect you for recognising the brilliance in Steve Jobs and the wisdom of his words. Good luck with your presentation.
Could I too get your permission to use parts or all of your video as part of my presentations? And, do you know who owns rights to the original source video if you do not?
I hate to say it (with reference to the first minute) but marketing CAN convince people of product quality even if the product is in fact inferior. Just look at VW, they thrive on a reputation they earned 30 years ago and which is no longer true, ask anyone in the UK and most will say that the VW Golf is the most reliable car. All they have to do is top up their reputation with a few carefully crafted TV ads and let socially derived myths from the mid 80's do the rest.
Thanks for your comment Strider. You are correct that VW had a very successful campaign based on telling us how good their quality is. I agree that many consumers can be quite gullible and believing whatever they are told ! Actually VW did back their ads up with a pretty high quality product ( VW Golf was Top Gear's overall favourite car of all time ! ) ...but I guess Steve's point was that Toyota, Honda etc focused more on functionality and style in their campaigns and let quality speak for itself. I personally didn't think that was the most powerful part of the video however. What he said about understanding processes in a Scientific way and respecting and trusting the workers to make good decisions and use their intellect ...the 'Optimistic Humanism' view of work....I found this very appealing too.
The Fiat Multipla was also Top Gear car of the year, and what a pile of junk that was. I really do take the motoring press with a large pinch of salt :) The Japanese brands do have a better quality record, Toyota with their TPS (otherwise known as lean) in particular, because their culture is the polar opposite of western "top down management" business culture, where we need tools like "Kaizen" and "lean" to stop inexperienced middle management taking full control of all the creative thought and blocking valuable information/thoughts/ideas from the people that are the closest to the problems. We can learn a lot from the Japanese, but we can't adopt their culture.
to be fair, they chose the Mulitpla for the 'innovative' design ...but I agree it was poor quality and very ugly. I agree about taking the middle management control away from decisions that should be made by skilled workers at the 'Gemba'...this is what Steve Jobs agrees with also (-: The fall of of the British car industry was mainly because managers and workers did not respect each other or communicate well...and workers certainly were not given respect not autonomy to make decisions in their own work-cells about how to improve quality or throughput.
Zhida Zhou Americans were deceived by the marketing of other brands besides the iPhone, and the iPhone just had to match up with what the other brands were doing.
and functionality...The 90's weren't as universally techie as contemporary ties..Word of mouth creates the buzz, the phones holds its own from there regardless of its high price.
@@LoganSmithtaichi You are probably too young to know of the massive ad campaign Apple did for the ipod and iphone when they were new. But the ad campaign was more massive then anything that came before it. Apple made marketing the meta.
00:02 Steve Jobs emphasizes the importance of quality in marketing.
00:33 Customers form their opinions on quality from their own experience with the products or services.
00:57 Improving products and services is key to maintaining customer opinion
01:20 Quality of product includes innovation and market awareness.
01:40 Lean Six Sigma focuses on creating super efficient processes
02:07 Quality thinking emphasizes understanding the theory behind processes.
02:28 Questioning what we do is key to Lean Six Sigma
02:55 Optimistic humanism is the key to driving improvement in processes.
He DOES NOT mention Six Sigma or Lean.
SixSigma is based on Deming and Juran
He DOES NOT mention Six Sigma, He IS THE SIGMA
You DID NOT read between the lines.
Because Sigma Six and Lean are common sense for data driven businesses.
@ source?
We did this at Motorola in the early 80's no problem Master black belt and 3 year champion status.
Thank you for your comment. I respect anyone that worked at Motorola during that period and was leading the world at that time with understanding process improvement is key and controlling inputs to reduce variation and defects in your outputs. I would welcome you to connect with me on Linkedin. LinkedIn.com/in/lean6sigma Thank you. John Dennis
Too bad Motorola couldn’t do "StarLink" (telecom serving rural areas around the globe) 30y before Elon Musk did. Forget the name, but successful pilot projects, yet eventually spun-off into oblivion. Any insights? …thinking not unlike Xerox and Parc place (innovative engineers but disconnected, clueless corporate executives). 🤷🏻
There’s a balance of quality, innovation, operational effectiveness and marketing that need to work in unison. You can have the most innovative, highest quality products that were assembled the most effectively between in house and outsourcing but if your marketing message doesn’t bring in the sales to make you profitable to grow and expand all of that quality, effectiveness and innovation will just be liabilities on your balance sheet.
Just the opposite, quality & innovation is never a liability… inadequate sales revenue is a failure of marketing. If marketing & sales failings aren’t rectified you have a failed enterprise… but even then, product IP - intellectual property from innovation has potential value (not a liability).
@@gr8dvd innovation requires committing resources to a product or service that doesn’t exist yet. Getting loans or investors for that venture isn’t easy because everyone wants projections based on standard metrics. There are no metrics on something that doesn’t exist. You can self finance but now you’re committing your own resources to something that doesn’t exist. That is a threat to your existing business line.
It’s like iso9001 it doesn’t prevent a company making 💩products, it simply means they can replicate making 💩products
hhmmss: 2:12 - 2:32 measure efficiency
Can you please share the link to the full interview?
2:25 someone shuts the light off, picks up the cheese tray, and heads back to the van.
Lol
He's more likely talking about TPS when talking about the Japanese.
Yes, quite possibly, however TPS was the motivation for people to start writing about ‘Lean’ and the term ‘Lean’ came into play. Steve Jobs would have been aware of Six Sigma and aware of the need to measure, analyse and reduce variation.
Created the world's most successful company.
Hello,
Would it be OK for me to use your video as part of my presentation at a Health Care Conference in the UAE?
Yes, although I am not the person that took the original full video I give you permission to use my abbreviated version. I am pleased that you agree that his words are perfect as evidence of what Lean is all about...respect for workers and using workers as problem solvers. I respect you for recognising the brilliance in Steve Jobs and the wisdom of his words. Good luck with your presentation.
Could I too get your permission to use parts or all of your video as part of my presentations?
And, do you know who owns rights to the original source video if you do not?
@@GregHolman1 Yes we do Juran Institute. This was illegally uploaded!!!
Thx for permission to use the video. I will credit Juran Institute.
Needed more zoom
Brilliant!!!!!
Steven Paul Jobs
24 de febrero de 1955
05 de octubre de 2011
68 años
56 años
12 años
he does look and sound like ashton kutcher
Hmm..didn’t hear Six Sigma once
I hate to say it (with reference to the first minute) but marketing CAN convince people of product quality even if the product is in fact inferior. Just look at VW, they thrive on a reputation they earned 30 years ago and which is no longer true, ask anyone in the UK and most will say that the VW Golf is the most reliable car. All they have to do is top up their reputation with a few carefully crafted TV ads and let socially derived myths from the mid 80's do the rest.
Thanks for your comment Strider. You are correct that VW had a very successful campaign based on telling us how good their quality is. I agree that many consumers can be quite gullible and believing whatever they are told ! Actually VW did back their ads up with a pretty high quality product ( VW Golf was Top Gear's overall favourite car of all time ! ) ...but I guess Steve's point was that Toyota, Honda etc focused more on functionality and style in their campaigns and let quality speak for itself. I personally didn't think that was the most powerful part of the video however. What he said about understanding processes in a Scientific way and respecting and trusting the workers to make good decisions and use their intellect ...the 'Optimistic Humanism' view of work....I found this very appealing too.
Тhis mоviе is noооw аvаilаblееeе tо wаtсh herе => twitter.com/a856e886b36745e39/status/791862196112199680 Stееvе Jоbs ТТТТаlks Lеаn Six Sigmа соrе ррrinсiрlеs
The Fiat Multipla was also Top Gear car of the year, and what a pile of junk that was. I really do take the motoring press with a large pinch of salt :)
The Japanese brands do have a better quality record, Toyota with their TPS (otherwise known as lean) in particular, because their culture is the polar opposite of western "top down management" business culture, where we need tools like "Kaizen" and "lean" to stop inexperienced middle management taking full control of all the creative thought and blocking valuable information/thoughts/ideas from the people that are the closest to the problems.
We can learn a lot from the Japanese, but we can't adopt their culture.
to be fair, they chose the Mulitpla for the 'innovative' design ...but I agree it was poor quality and very ugly. I agree about taking the middle management control away from decisions that should be made by skilled workers at the 'Gemba'...this is what Steve Jobs agrees with also (-: The fall of of the British car industry was mainly because managers and workers did not respect each other or communicate well...and workers certainly were not given respect not autonomy to make decisions in their own work-cells about how to improve quality or throughput.
Basically, the fault lies in the British being gullible and ill-researched. Period.
quality
You would want a GM or Ford or Chrysler or domestic branded item? I'll take my Honda, thank you.
Stay away from their hybrids
IQ is king in all walks of life.
IQ is an unhealthy obsession with many; apparently , particularly in the USA.
@@paulmcelroy9959 Under IQ130 is brain-damage, and shouldn't be menacing intelligent people.
brillant
This is more Kaizen than Six Sigma or Lean.
Wow
He certainly didn't. He talked about Quality
Steve sure looks like paul
in other news, the sky is blue.
hey lean 6 sigma are you sigma or beta
offffff
How ironic, the Iphone is fueled by marketing.
Zhida Zhou Americans were deceived by the marketing of other brands besides the iPhone, and the iPhone just had to match up with what the other brands were doing.
and functionality...The 90's weren't as universally techie as contemporary ties..Word of mouth creates the buzz, the phones holds its own from there regardless of its high price.
@@LoganSmithtaichi You are probably too young to know of the massive ad campaign Apple did for the ipod and iphone when they were new. But the ad campaign was more massive then anything that came before it. Apple made marketing the meta.
lorenzosappleipad