Webinar: Uncover why your customers ‘truly’ buy

Do you truly understand why your customer buys your product or service; or signs up for one of your events?
The reality is that they take action not because of what you offer-but who they want to become.
So, if you can answer this question, you’ll market smarter and sell more stuff.
The problem? Many marketers have been looking for answers in the wrong places.
In this engaging session, the one and only “Customer Whisperer” Katelyn Bourgoin, shares how you can get inside your customers’ heads to figure out what makes them tick, click, and buy!
More than 100,000 people interested in marketing, UX, web design, ecommerce, product, and more read our Love to Grow newsletter every month.
Love to Grow newsletter-www.hotjar.com...
1:11 Katelyn’s story
3:05 Common reasons why marketers think their customers are buying
5:15 Why are teams struggling to acquire and keep customers?
6:07 The lessons from Katelyn’s analog alarm clock and the jobs-to-be-done theory
14:53 How to get the information from your customers that matters
26:13 Q&A

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