How Supreme Built A Billion Dollar Brand Empire
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- Опубліковано 9 жов 2019
- Apparel brand Supreme started as a small and edgy New York City skateboard shop in 1994, and with word of mouth marketing and a product-scarcity strategy, it has grown into a global brand with a cult following and a billion-dollar valuation.
Since its conception in 1994, underground streetwear brand Supreme has transformed from a small indie skateshop in New York to a $1 billion global company with a massive following. Some have equated Supreme’s success to the scarcity in its supply, often creating spiraling lines of people camping out in lawn chairs all night, making their items skyrocket in resale value with quadruple-figure price tags.
Founder James Jebbia initially justified their limited supply as a way to avoid leftover items that no one wants, however this has strategically resulted in instant sellouts when new product lines are released. Desperate for apparel ownership, Supreme’s cult-like following of "hypebeasts" has purchased every obscure accessory from fire extinguishers to nunchucks and crowbars creating a global phenomenon that is attracting copycats and underground resellers.
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How Supreme Built A Billion Dollar Brand Empire
This video is a disappointment because you’re basically telling us what we already know. Yes supreme only drops on Thursdays and has an insanely dedicated audience. But how did it all start? When did they first go viral? 2012? 1996? What played a part in their initial success? How much were they retailing for at first? What celebrities help create a buzz for the brand initially?
Smh, this video just flops.
Check out Hasan Minaj’s Patriot Act on Netflix. He did a segment on Supreme that explains it way better than this video. I think all of his videos are on UA-cam as well if you search up “Patriot Act Supreme.”
Tyler the Creator is the reason Supreme is worth billions of dollars
Ask Patrick bet David at valuetainment to uncover this. You wont be disappointed
Peter Eze amen!
This is interesting for people who don't really know much about what supreme is, besides a well known very expensive brand
Answer: hype culture
Simple.
not anymore since the company is become mass market... but yeah still only sell at someplace incertain time
You mean odd future
This brand is the perfect example on how society values something ordinary.
& how quickly people disregard a human life!
yeah. pretty sad
Big Facts!!!
Supreme mastered the power of marketing.
I wish I had a company like this
I think this is about 3 years too late.
shawn Money when everyone tried to flip everything , no matter what it was
As a millennial I'm waiting for natural selection. Imagine telling your kids you dropped a $100 on a brick with the words "supreme" on it...yikes
Then imagine them selling it for double
@@fredk6992 Better sell it fast before Supreme prices drop like a brick!
@Yensen Connor yes, all the people protesting the lockdown
Same here. Also I love your username. Kpoop is cancer like the hypebeasts
Facts 😂
This is the most depressing thing I've ever seen
It's like the years before the fall of the Roman empire..
Ok boomer 💀 😬 🤦♂️
Imagine being a broke boi
indeed, but your comment made me laugh! hahaha
@@NguyenTran-fv2rk why not, its probably better :)
Supreme logo looks like the brand of my cheap local supermarket. Never understood how people want to buy this?!
ChinaTown seen to have an unlimited supply of products lol
amigillo fakes lol
Dude told me it was all legit...
@@Swrvn and the real products are surpirsingly no better lol Paying hundreds dollars for laser-printed logos, some people are really dumb.
@@syl2169 bro you have the most educated comment I've seen on here props to you....
@@syl2169 I'm ashamed to say I'm the same species as these people....
Saying supreme doesn’t do marketing is stupid.
All these celebrities and Kanye west wearing it is all the marketing they need. That’s the way to market.
Do they especially spend money on advertising?
Yunan β
Celebs don’t wear your brand for free
@@yunan9610 Check the video. The New York Post frontpage is an ad!
@@fleischwolf82 that was something that supreme made
I want to see a documentary of fools bought this brand with regrets on their faces now that the hyped died down😂
count me in
So SUPREME hate fakes but can uses someone art design.
ham paw You must not understand how it works, all the art they use is licensed.
@@JoshWaller you must not understand. hes not referring to the art they use on t shirts which is licensed. rather the actual design they have is based off of someone else's design
@@RL-ww5ev White text on red background is not stealing, Copying the exact logo is stealing, am I right?
@@nathmod2198 They stole the artwork of Barbara Kruger, take a look at her work and you'll see it's a little bit worse than "great artists steal"
John Patrick That is a stupid comment. You are clearly very stupid if you can’t understand what I meant.
this is also the reason why branding is powerful. sometimes, people don't know they're buying something that is made cheaply but sold at an expensive price. they would buy anything with that "Supreme" logo attached to it.
Remember Beanie Babies? You don’t have to be good, just know how to influence the moronic Masses.
You can make a custom shirt exactly like this for under 10$.
I thought the whole Supreme thing was over
It is, currently I haven’t seen anybody other than a 40 year old dad trying to be hip wear anything that is supreme. Some people do wear the less loud pieces that actually look fire, but the box logos aren’t that cool anymore imo
@@adriangutierrez3196 Thought the whole 'looks fire' thing was dead too
@@adriangutierrez3196 Your right and wrong yes supreme hype has died down a bit then before but you still have people who are still willing to pay for the box logo or the less loud pieces
The initial wave is dead but you have to wait until every brain dead sheep catches up to the hype and goes through the cycle...
Carson Nelder imagine calling another man a 'virgin' for using out-dated slang 🤣🤣🤣 you must be great with people outside of social media
consumerism at it's most extreme.
poodudeelite at its most supreme lol
Ok boomer, when you don’t got 💧 you be loading up on the 🧂
Guy: I would never wear a fake , I don’t even wanna see a fake
Also Guy: Artists copy other artists so it is what it is
How can a species be so smart to where they can split the atom, walk on the moon, and etc, but also be so stupid and foolish at the same time... We are an amazing creature 🧐😂😂
Please, there's a current trend of flat earth believers...
I'm very shocked how many people think they're educated on here that are supporting this brand spending their parents money and thinking they have culture from wearing a t-shirt they say the quality is worth the money you keep doing you brother it's nice to see there is still intelligent life out there....
We are an amazing contradiction!
the sheeple will always exist
John Patrick it has nothing to do with anything you said lol. It’s wearable art people set the prices on these things because of cost and demand like what are you even saying have you never gone through a high school basic economic class? Like there is nothing to bash on..
So basically what makes supreme special is, that those who buy something knows that there's stupid people out there which will pay way more for it
Supreme: literally red box logo with white text.
9:35
Guy: supreme is literally pushing the limit and defining street fashion.
I wish I get a partner half as loyal as these Hypebeasts are to supreme
ikr
not all of their products are box logos..
y’all didn’t even mention how supreme started off as a small skate shop in new york and how they always try to touch back on their roots from time to time
Right same with thrasher
It was so funny when people were actually surprised that the Chinese counterfeits were the same quality as the original Supreme... Umm.. where do you think they`re all made at? Also how hard is it to create a stamped on T-shirt??
For everone saying supreme is just a cheap tee shirt you dont get the concept of hype culture. It's the same way Apple can sell 1,000 dollar phones while other companies can sell for cheaper with sometimes the same or even better quality it's more of a status symbol and what it stands for than the actual quality itself
All skateboard stuff coming out from 1994 to 2000 was almost like designer quality. T shirts mad thick
The fact that a clothing company can cause this much vitriol in the comment section by literally doing nothing extraordinary is pretty exceptional and admirable. In that regard, Supreme comes across as a successful street artist disguised as a clothing company.
What does street art have to do with this video?
@s cee And your just as dumb as the original poster if you think anyone associates Supreme with 'street art'.
How is it exceptional and admirable? The video is literally about the brand so of course people in the comment section are going to be talking about it.
This proves wisdom is going down everyday
Vikas Ahlawat how many times will I have to explain. If you like a product, the expense doesn’t make you less or more smart. Just respect what products people like.
Who else is watching this after taking an L on snkrs for the TS6
If a brick and plastic bag can sell, imma sell air 😂
Mai 3 the gasstations here do that already. In Western Europe we have to pay for air when we pump it into our car tires
Well that sucks. Our gas station offer free air.
They sell air already.. 2 Chainz showed it on his show
You get a L for this because they are already selling air and all you had to do was google it or youtube it
@@JAG214 L for idiots who bought air 😂
I believe that people's focus on Trends, fads, and brands to look cool or as a means to identify themselves distracts those individuals from experiences that creates true lasting value in life.
I think its compensation, they cling onto brands to feel good about themselves. Its also easy. They can let the brand decide their fashion for them, they just pick and wear, no mixing and matching and scowering stores to make good sets of clothing
Those 2 guys act like every items resells
Low quality shirts which cost $2-3 selling for $32 and reselling for over >$100. Don’t believe the hype 👎
That was "Overhype", looks like they can't cool off the hype after all!
Supreme is a hit or miss when it comes to quality
JAG214 I love their hats and tees
Supreme actually uses some of the best blanks for their shirts/hoodies, factor in overhead costs, that $2-$3/shirt assumption is probably way off.
Whitespace Collective well its astonishing less than the overpriced amount they charge. And not just understandably more overpriced, but ridiculously more overpriced.
From an investors standpoint I can understand buying and flipping the stuff. But I don't understand buying something that with use will decrease in value
WHO IS RESPONSIBLE FOR THE PITIFUL RESEARCH BEHIND THIS VIDEO 😭😭😭
How did that kid make 10k for the summer? especially when the supreme resell market is crashing. You used to be able to sell any supreme items at a markup price but now only few items per drop can be sold with a markup.
Lmfaooo facts biggest capper
rosenkruez2 exactly it’s a over saturated market
Bs obv
He sold crack on the side
Am I watching a "Beanie Babies" replay ?
This is just as stupid as the handbags profiled here a couple weeks ago, if not worse. If you’re buying a brick or a crowbar (ffs) because of the logo, the joke is on you. And you’re going to be left with a pretty brick or crowbar that isn’t worth beans when the music stops.
Drew Conway exactly , this model of reselling for 6x more is not sustainable. Once people stop caring about supreme all their merch will be worthless. Worth as much as a brick or crowbar
why would anyone buy supreme bricks
I didn't knew supreme was this big. We actually have their factory in our city.
Still need that benjamin basketball to drop this season
MANS WEARING A SUPREME BANDAGE LMAOOOO 1:20
Thanks for the business tips
this world is going nuts
Supreme is just clever business and that's it.
Gonna fall harder than Ed Hardy
These people are right off the assembly line just like the products themselves.
A brick? A BRICK??
Brick smarter than a hypebeast brain
Ikik
So basically using unreasonable prices to buy unreasonably limited products that are unreasonably cheap to make
FOR LAST AND FOR ALL.SUPREME IS NOT EXPENSIVE.DID THE COMMENTS EVEN WATCH THE VIDEO?SUPREME IS NOT EXPENSIVE BUT THE RESEL PRICE IS.
ncbming The only way most people can buy supreme is through said Resale markets, I seriously question if YOU watched the video. Since The majority of people who wear supreme have to buy it through 2nd hand sellers it’s crazy expensive !
I like fakes. I’m not paying $1000 for a t-shirt
Yes you are
And if we see you we will clown you
I wouldn't buy fakes But lately I have been buying no brand made in China clothes on ebay cause they're cheap. I do recommend you stay away from made in china jeans they are always low quality. But stuff like tshirts and hats you'll be able to get for a lot less compared to buying brand name. I've also gotten some good quality jewlerly. I figured it would be cheap costume jewlerly but no it's nice and sturdy.
@@SuperCR45 Cringe
SuperCR45 Sorry man but we not wasting a whole weeks check on a simple shirt
Fun fact: supreme isnt that expensive but yet if i wear a box logo that i got for 50 people think i bought it for 500
35 $ items flip for 600$ + trapping dead retail flip were its at too bad I live in texas 😭
Sooo Supreme is the beanie babies of today? Down to the business model. Limited releases to get people to buy more. Hype up the aftermarket sales so people buy even more as 'investments', bringing up sales and profits. Though that aftermarket bubble always bursts.
From learning about marketing/ sales in business, its sad to see the impact it has on human beings. This shows that people are willing to do or become anything in order to "feel good" about themselves.
1 st one to comment :) love from nepal
Lol out at the same time as today’s drop coincidentally
Supreme is like the supermarket of Streetwear, it's simple enough that everyone can understand it but not good enough for high fashion.
0:44 those odb shorts look fire
i saw these being sold by an ex-kpop celeb who opened her own store maybe 2 yrs ago and it wasn't that big. all of a sudden, everyone in china seemed to have the same gucci shirt or supreme.
Yo at the start bro spit bars
The beginning🔥🔥🔥
I never heard of the brand. But great video!
Supreme was last year
Y'all should of made a video about fashionnova
I love counting sheep. It puts me to sleep so fast 🤗
Worn supreme = priceless
Worn Rolex or luxury watches = holds or increased values
LOL 0:18 "enter lotteries" showing a VLONE wrist band.
"those things will be in museums in 50 years" - LOL , not its just a smart business model to make you think that "these things will be in museums in 50 years" :) Like any kind of collectibles, even digital items in online games, at some point it all becomes useless, because it is not art or design, it is ONLY logo.
Supreme be like: yeah just add our logo to that atomic bomb, everyone’s gonna buy it.
0:19
Video about Supreme, shows a VLone wristband that has nothing to do with Supreme
ye right lollll
I get that they say that supreme doesn't spend money on advertising but they have to spend some kind of money because they have there own metro card and put their logo on the newyorktimes that might not be considered advertising but for me it kind of does.
Did I see an embroidered boxlogo on a tshirt
Bruh
Harry Page my exact thought
The problem is that Supreme is NOT a registred brand with an R, so these "fakes" outthere are considering this not fake, they simply dont come from Supreme New York.
Its like when guys where fighting for the nike with the pigeon
It's just a T-shirt.
I have never heard about supreme! Many for you can’t baying it in shops here in Norway!
my cousin works in a factory in vietnam, he can make box logo t-shirts (same materials and print quality) for half a cent each
*At first....
"I would never wear a fake. I can't stand fakes."
But then just seconds later after mentioning that Supreme actually copies/steals themselves ...
"Good artists copy great artists, steal. Like that's just kind of the name of the game in fashion."*
Everyone : We want supreme !!!
China : Hold my Kung Fu
If you think the people who are buying supreme don't make sense, you're half right.
The world has always made sense, it's your model of the world that needs to be updated.
The House of Diesel began the minimalist Red and white popping logo. DIESEL for successful living. A far out and high quality, chic and cheapish styles. Low key best clothing brand since late 80s-90s rave culture. Diesel still remains cat walk apparel and worthy in both fashion sub cultures.
Holy crap this is insane 👀
Actually it looks like some kind of weird MLM
They build and sell cheap stuff, with really big margins. The resellers take all the risks and only a few ones are successful. The buyers are stuck with a cheap product that only other buyers can believe in the value
In Austira you get Supreme Logo stuff in New Yorker Stores, a low priced discounter of cheapest fashion
I can't believe people pay that much for just a word. I'm guessing most of them live beyond there means. Some of the Supreme prices you could put a down payment on property. Property holds it's value way more.
8:37 good artist copy, great artist steal.
but they hate copy and fake?
hahaha
Obviously they're idiots
Supreme only got big when people saw celebraties whereing them.
So it's like beanie babies for adults? Oh these were the same kids who were gonna get rich off their pokemon cards.
Phlegethon except people really make money
@@paddyharrigan1530 I made money off pokemon cards too, but the guy with my pokemon cards sure isn't making any
I need a citation for the claim that the fashion industry spends $500b a year on advertising. Somehow that doesn't seem valid. And making exaggerated claims is what helps inflates claimants. If enough places repeat the same lie it becomes real and the whole market becomes inflated.
My 8th grade tech teacher was friends with the CEO of Supreme back in the 90s
Now I realize this brand called “BALR.” Is just a rip off of Supreme. This brand is huge in europe, even the font is the same (Futura Bold). Dafuq
Ralph B target audience is completely different 😂🤣 know your fashion houses
This is Tulip Mania all over again.
In ten years thrift stores will be called supreme stores
but nowadays it's literally all in stock online so...
I love how so many people pay hundreds for a white shirt with a red logo on it
I would rather buy shares or property. I think that's better.
I actually saw a supreme billboard in San Francisco
This is the company Samsung want to work with right? 😏
Branded is a great documentary
Basically, they’re doing stock market
There’s nothing special about this brand.. it’s just text.. any 1 can print their own lol
That hype tanked down 🤣