Why Supreme Is So Expensive | So Expensive

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  • Опубліковано 10 тра 2019
  • From the eye catching logo, to limited product releases, and artist collaborations, Supreme has transitioned from small skateboarding store in New York to a $1 billion dollar streetwear company over the past 20 years. But for its fans, Supreme is more than just a brand - it’s often an obsession and an entire subculture of its own.
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    Why Supreme Is So Expensive | So Expensive

КОМЕНТАРІ • 11 тис.

  • @ericshun2552
    @ericshun2552 4 роки тому +20

    You know the supreme logo kinda reminds me of the colgate toothpaste logo

  • @jx_c0671
    @jx_c0671 4 роки тому +2

    Walmart hoodie: 20$

  • @A7XRaydog247
    @A7XRaydog247 3 роки тому +2

    Not gonna lie this whole time I thought Supreme was supposed to be considered a low class brand lmao

  • @ThatDurre
    @ThatDurre 3 роки тому +652

    Cant wait for “The Rise and Fall of Supreme”.

  • @rikkatachi
    @rikkatachi 4 роки тому +5

    Clothes: $20

  • @qspnaserdf
    @qspnaserdf 4 роки тому +3

    I'm afraid the day Apple and Supreme create a product.

  • @JBrander
    @JBrander 2 роки тому +610

    To be honest, I thought all this time that Supreme was a meme thing. I'm actually amazed how people can see something basic that's slapped with a colgate logo is worth hundreds of dollars.

  • @LinusStudios
    @LinusStudios 3 роки тому +1

    Better explanation:

  • @rahos7
    @rahos7 4 роки тому +13

    Supreme: People are stupid

  • @eddy7346
    @eddy7346 4 роки тому +5

    "Eye catching logo"

  • @belquerst
    @belquerst 3 роки тому +426

    “Two things are infinite: the universe and human stupidity; and I'm not sure about the universe.”

  • @trashbagandrew
    @trashbagandrew 3 роки тому +103

    I like how kids at my school try to flex by wearing a supreme tee when they don’t even know where it came from and don’t realize that it’s nothing to brag about a $38 tee

  • @LeToastMeister
    @LeToastMeister 4 роки тому +3

    “Kanye West wore these shoes by Supreme and Nike, I need em now.”

  • @microwaveablecaprisun8022
    @microwaveablecaprisun8022 4 роки тому +5

    Supreme isn’t expensive

  • @spastic3564
    @spastic3564 3 роки тому +155

    Long story short: Collabs with celebs makes it desirable. Artificial Scarcity greatly increases the resale value.

  • @mattkaplan3823
    @mattkaplan3823 3 роки тому +10

    6:21

  • @paranoia1330
    @paranoia1330 5 років тому +7

    Idk what's so eye catching wid the supreme logo, looks like colgate

  • @johnl.7754
    @johnl.7754 5 років тому +42

    Because people are sheep and want social status through display of wealth

  • @polymathperspective
    @polymathperspective Рік тому +1

    When I was a kid at 15 (before being a professional) I would meet people at Supreme Skate shop. “Supreme” is a skate shop downtown Manhattan. I would show up there at 15 and sit in chair at the shop and watch premier skateboarding videos like “yeah, right” and after it was followed by a girl board toss after every viewing outside. Board tossed in air and grabbed by someone. Then I would head out across all Boroughs and go skating to film. - before supreme was a clothing line it was a skate shop and still is.

  • @fauberkaupfmann982
    @fauberkaupfmann982 3 роки тому +7

    dude, i was wearing a fake supreme x lacoste windbreaker and a girl at the jounal stand looked at me and gave a gasp like i was the prettiest thing she ever saw. the money thirst is reaalll.