Hey Rick, I have a question for you. I have a day job where I spend 12 hrs a day. I have only 5-6 hrs a day hardly to wrk in my startup. I have almost all the books that you recommend and few books that u didn't. But the problem is I love studying these books(I won't jus read it, I implement all the advice and homework in my startup and product design). If I spend 2 hrs a day for studying then I get only 3 hrs a day to work on my startup. But the lessons , advice and tactics that I get from the books are really really improving the product and the way v think of our company.
@@sujeeshnair8184 - It sounds like you are finding a good balance now - reading and then applying what you are learning. If you stick with a structure like that where you are applying what you read, you'll continue to learn and develop.
@@sujeeshnair8184 - I don't have a lot of experience with those books, but one that I enjoyed a number of years ago was Delivering Happiness by Tony Hsieh of Zappos. It's not 100% about just customer service, but does talk a lot about the value of having great service. Hope that helps!
Awesome Job! Loved the list! Finally someone who recommends books based off of lots of experience reading different opinions and different perspectives, and then compiling a comprehensive list of which books are best! Instead of only listing books for getting money off Amazon links. With having little to no knowledge about the books they recommended Happily left a like!
I didn't really like The Lean Startup after I first read it many years ago. I think it was just the wrong timing, but upon revisiting it more recently it's become one of my favorites. A very solid foundation for building a startup.
The Lean startup Hacking Growth The innovater dillemma Start with why Crossing the Chasm The 22 immutable laws of marketing Blue Ocean Strategy The Language of Trust Friction Measure what matters
What is the biggest challenge or opportunity that you're looking to address with what you learn from the book? I'll do my best to recommend a great one.
@@RickKettner possibly the exploration of careers in the field of sports business. I.e management, marketing, media marketing, etc. I am interested in pursuing business in college with an emphasis on sports, and looking for something to guide my career decision
@@anerhezroni112 - Unfortunately, I don't have a specific recommendation in mind for that. I think you'd find plenty of value in books like Blue Ocean Strategy and Start With Why, but they aren't specifically focused on the sports business.
Many of the books covered in my digital marketing list will apply to offline marketing as well. Contagious by Jonah Berger, This Is Marketing by Seth Godin, Building A StoryBrand by Donald Miller. What kind of business or product are you trying to market?
By any chance, would you recommend any of these books to build a Fortune500 Company?: - Influence: The Psychology of Persuasion (Robert Cialdini) - Screw Business as Usual (Richard Branson) - Never Split the Difference (Chris Voss) - Zero to One (Peter Thiel)
You probably can't go wrong by reading any of them (although I haven't read the one by Richard Branson yet). No one book will make or break your success, but without reading any the path will be much longer. Best to just start reading and see what topics/themes interest you most.
In my opinion, full business plans are overrated as it's impossible to predict much in business today (unless your business is a franchise of an existing model). A better approach is to use something like The Lean Startup process to define unknowns, and test/validate them early and often. I have a reading list covering Startup books that can provide further help. Check my channel if for that list if you're interested in learning more.
@@MajinHico - You're certainly entitled to your opinion, but it's worth noting that 248,713 reviews on Goodreads have it averaging 4.10 of 5 stars. That is an unusually high number of reviewers and a very solid rating for a business-related book.
What kind of business are you interested in building. I would probably steer more towards startup concepts vs. "business planning" as the approach is more flexible. For example, books like The Lean Startup or The Start-Up J Curve can help you understand how to turn an idea into a business with minimal wasted time/effort.
Do you have a favorite business book that you think should be added to the list?
Hey Rick, I have a question for you. I have a day job where I spend 12 hrs a day. I have only 5-6 hrs a day hardly to wrk in my startup. I have almost all the books that you recommend and few books that u didn't. But the problem is I love studying these books(I won't jus read it, I implement all the advice and homework in my startup and product design). If I spend 2 hrs a day for studying then I get only 3 hrs a day to work on my startup. But the lessons , advice and tactics that I get from the books are really really improving the product and the way v think of our company.
So how could I manage my time to study and implement?
@@sujeeshnair8184 - It sounds like you are finding a good balance now - reading and then applying what you are learning. If you stick with a structure like that where you are applying what you read, you'll continue to learn and develop.
@@RickKettner82 if u could do a book recommendation on customer service and customer experience category it would be great.
@@sujeeshnair8184 - I don't have a lot of experience with those books, but one that I enjoyed a number of years ago was Delivering Happiness by Tony Hsieh of Zappos. It's not 100% about just customer service, but does talk a lot about the value of having great service. Hope that helps!
I think The Personal MBA (by Josh Kaufman) is a fine general business book
Thank you for the recommendation!
Awesome Job! Loved the list! Finally someone who recommends books based off of lots of experience reading different opinions and different perspectives, and then compiling a comprehensive list of which books are best! Instead of only listing books for getting money off Amazon links. With having little to no knowledge about the books they recommended Happily left a like!
Thank you, I'm glad you enjoyed the list!
Personally, I didn't like The Lean Startup that much but "Start With Why" is very good.
I didn't really like The Lean Startup after I first read it many years ago. I think it was just the wrong timing, but upon revisiting it more recently it's become one of my favorites. A very solid foundation for building a startup.
Thank you !! I just realized the importance of reading. I swear I can kiss you! Keep going bro I need as many as I can get.
Just subscribed.
Nice! Reading is one of the most useful habits.
The Lean startup
Hacking Growth
The innovater dillemma
Start with why
Crossing the Chasm
The 22 immutable laws of marketing
Blue Ocean Strategy
The Language of Trust
Friction
Measure what matters
Thanks some great suggestions! Check out 'Think it. Pitch it. Sell it' by Pierre Coombes its another good one for your list
Sounds interesting, thanks!
Books recommended for Real estate management businesses?
For starting, scaling up, and running smoothly this business.
Any books your recommend for sports business? Similar to David Carter’s “you can’t play if you don’t know the rules”
What is the biggest challenge or opportunity that you're looking to address with what you learn from the book? I'll do my best to recommend a great one.
@@RickKettner possibly the exploration of careers in the field of sports business. I.e management, marketing, media marketing, etc. I am interested in pursuing business in college with an emphasis on sports, and looking for something to guide my career decision
@@anerhezroni112 - Unfortunately, I don't have a specific recommendation in mind for that. I think you'd find plenty of value in books like Blue Ocean Strategy and Start With Why, but they aren't specifically focused on the sports business.
@@RickKettner thank you regardless
@@anerhezroni112 Did you manage to find any book on your own?? I'd love to know if there is actually one
Please do a review of "Right it" by Alberto Saviola. One of the best business books I've read for last few years.
Looks like an interesting book! I've added it to my list to check out in the near future.
@@RickKettner Thanx
@@danieldaniels5034 - Thanks for the recommendation!
The quality of your videos is amazing👌🏽👌🏽
Thanks, glad you like them!
I like the way you describe a book...
I'm glad you find it useful :).
Your vidoes are so helpful. Thank you so much😃
Thanks, I'm glad you're enjoying them!
Video Starts 1:10
Thnx a lot
Thank you very much for the list Rick! Amazing content as always.
You're very welcome :)
Thanks we are I appreciate you really
what do you think about Poor dad-Rich dad book?
what best offline maketing book?
Many of the books covered in my digital marketing list will apply to offline marketing as well. Contagious by Jonah Berger, This Is Marketing by Seth Godin, Building A StoryBrand by Donald Miller. What kind of business or product are you trying to market?
By any chance, would you recommend any of these books to build a Fortune500 Company?:
- Influence: The Psychology of Persuasion (Robert Cialdini)
- Screw Business as Usual (Richard Branson)
- Never Split the Difference (Chris Voss)
- Zero to One (Peter Thiel)
You probably can't go wrong by reading any of them (although I haven't read the one by Richard Branson yet). No one book will make or break your success, but without reading any the path will be much longer. Best to just start reading and see what topics/themes interest you most.
Thank you❤❤
Thanks brother and 21 laws was best one
Thank you. You do a cool videos
Love from nepal🙏
Thank you for the support!
excellant job
Nice new insights here. Thanks for sharing!
Great content!
Thanks, I'm glad you found it helpful!
Do you know any book that can allow me to create a business plan & structure ( step by step) for small business start-up? - Chico
In my opinion, full business plans are overrated as it's impossible to predict much in business today (unless your business is a franchise of an existing model).
A better approach is to use something like The Lean Startup process to define unknowns, and test/validate them early and often. I have a reading list covering Startup books that can provide further help. Check my channel if for that list if you're interested in learning more.
Awesome
Great content, Rick. Keep it up!
Thank you for the kind words, I appreciate the support!
Lean startup is not that good
IMHO, it's a very important book that popularized lean startup ideas like the minimum viable product.
@@RickKettner yes, the idea is great, but you do not to write a book about it, it is too long...
@@MajinHico - You're certainly entitled to your opinion, but it's worth noting that 248,713 reviews on Goodreads have it averaging 4.10 of 5 stars. That is an unusually high number of reviewers and a very solid rating for a business-related book.
Can you please recommend some book on business planning. I am a student.
What kind of business are you interested in building. I would probably steer more towards startup concepts vs. "business planning" as the approach is more flexible. For example, books like The Lean Startup or The Start-Up J Curve can help you understand how to turn an idea into a business with minimal wasted time/effort.